MEDIA KIT. Arizona s #1 Spanish Language Multimedia Solutions

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1 2013 MEDIA KIT Arizona s #1 Spanish Language Multimedia Solutions

2 MARKET Know the Market Phoenix Hispanic Adults Median age 37, which is 10 years below the overall market 30 % of the Phoenix population 2012 Hispanic Penetration - Phoenix Metropolitan Area Total Market (Phoenix CBSA) 3,135,700 % of Mkt number Index Gender Male 42% 177, Female 58% 246, Age % 73, % 249, % 41, % 30, % 16, Women % 122, Median Age 36.8 Marital Status Married 69% 284, Children Under 18 in Hh Yes 78% 320, Internet Access Past 30 Days Yes 60% 246, Phoenix is the fastest growing large city in the US - Hispanics account for 41% of that population Arizona Hispanic Population GREW 46.4% from 2000 to 2010 (non-hispanic only 17.3%) Maricopa County is the fastest growing large county in the US - Hispanics account for 30% of that population % of Mkt number Index Household Income < $25,000 23% 94, $25,000 - $49,999 56% 229, $50,000 - $74,999 11% 47, $75,000 or more 10% 40, Median Income $35,200 Residence Homeowner 45% 186, Employed Full or Part-Time 69% 283, Education HS or Less 83% 343, Some College 11% 43, College Grad Plus 6% 25, Spanish Speaking (or preferred) 412,000 13% of Adult Market* 2 Source: 2012 Claritas, Phoenix CBSA (Maricopa-Pinal counties)* Top Hispanic Metros are taken from the top CBSAs and ranked by highest percent of given demographic; Source: 2012 Phoenix CBSA Scarborough Release 2 (Aug 11 Jul 12) Market Index: An index demonstrates what is above average (101 or greater), average (100), and below average (99 or less) of a given demographic. La Voz Publishing 2013 MEDIA KIT

3 MARKET Hispanic Buying power is growing at a rate three times that of non-hispanics. By 2015 it is projected to reach $50 Billion in Arizona. Did you know? +119 % The total internet audience of unique visitors grew by 109% from 2004 to 2010, while the growth of unique visitors who preferred Spanish grew 123%. Hispanics in Phoenix are now ahead of the general market in terms of smart phone ownership. They are 53% more likely to use it for news/weather/traffic. 70% of Hispanics in the U.S. are engaged in social media; namely facebook, twitter and the reading and writing of blogs. Hispanic Market Trends Top 3 Hispanic household spending categories in Arizona are: 1. Food at home ($1.92 Billion or 36%) 2. Clothing ($826 Million or 16%) and 3. Fast-Food ($745 Million or 14%) Latinas are at the center of the home & influence of the household 57 % purchasing decisions. 20% Latinas own/use a tablet compared to 11% in the general market. Top 5 Big-Ticket Items Phoenix Hispanics are more likely to purchase in the next 12 months than general market: 1. Furniture 2. Mattress 3. Computers 4. HDTV 5. Major Appliance Source: DATOS 2012, Arizona Hispanic Chamber of Commerce; Simmons NHCS, Summer 2011 Adult Full Year (July 10 - Sept 11) Population, Base U.S. Hispanics 18+; Seling Center fro Economic Growth, Terry College of Business, The University of Georgia, August 2010; 2012 Phoenix Scarborough Release 1 (Aug 11 Jul 12) 3 La Voz Publishing 2013 MEDIA KIT

4 OUR Editorial Team Luis Manuel Ortiz Chief Editor With 46 years of journalism experience as collaborator, editorial columnist, and consultant for a number of publications, editorial spaces, cultural and historical radio and TV programs in Caborca, México, D. F. and Phoenix. October Inducted to the Hall of Fame of the A.N.A. May Winner of the National Hispanic Media Award. February 2008 Arizona Legislative Latino Caucus Award Marco Arreortúa Content Coordinator & Sports Reporter, La Voz One of the La Voz Newspaper founders and recipient of several Arizona Press Club Awards. Nadia Cantú Content Coordinator, TV y Más Responsible for the creative, engaging, and most current celebrity news in the Latin realm with several consecutive Jose Martí Awards. Eduardo Bernal Reporter With La Voz for over 7 years. Recipient of several state and national awards including six Arizona Press Club Awards, one Arizona Newspaper Association and one Jose Martí Award. Samuel Murillo Senior Reporter With over 13 years of constructive and compassionate journalism experience. OUR Advertising Team Inside Sales Specializing in classified advertising, our professional staff is fully bilingual. They each have specialized areas of expertise and are trained to maximize your investment and increase your ROI. outside Sales Assigned to work in specific geographic areas, these full bilingual representatives are available to help you utilize our products to their full potential for your business. Marketing & Ad Services The Get it Done Team! You have questions they have answers. Translation Marketing Scheduling Art department Our award winning art team understands the market needs and trends. They are specially trained to work with you to create advertising that delivers results! 4 La Voz Publishing 2013 MEDIA KIT

5 TV y Más TV y Mas has become the go to source for not only great editorial but as a service directory and shopping guide. In a recent survey, TV y Mas readers said it has the best advertising deals overall compared to the closest competitive product, and their favorite section is Los Clasificados. TV y Mas reaches 45,000 more readers every week then Que Magazine. 27% male 73% female 83% are % are Reader Profile Median Age is 40 47% of readers have incomes over $30K 33% own their home 88% have children in the household 2010 Census Highlights Hispanic Population in Phoenix grew by 46.3% 30% of Maricopa County is Hispanic 58% of the population of Arizona under 18 is now a minority. Sources: 2011 Phoenix CBSA Scarborough Release 2 Since 1991 Sabías Que Las financieras siguen ofreciendo préstamos a... SIGUENOS EN FACEBOOK autoshopperenespanol Las mejores ofertas en Autos, Camionetas, SUVs, Ciclas, Botes yrvs 03 Mitsubishi Eclipse Huge Selection, 3Valley Locations, Have ajob? Have $495 Down? YOUR APPROVED! $495 Down * Product Overview: Weekly coverage on entertainment news relevant to Hispanic community. Contains articles pertaining to novelas, beauty, music and local sports. Also includes TV listing, calendar of events, and serves as shopping guide. Featuring Cars.com Auto Shopper en español. Distributed free at more than 1,250 rack locations in high Hispanic density areas 75,000 copies published Fridays 93% Average Pickup Rate* VAC Audited (Verified Audit Circulation) en Español Jorge s Tips Para préstamos solo necesitas comprobante de domicilio,empleoy7referencias. Visita tu concesionario preferido. Aceptan: Licencia Mexicana Matrícula consular Pasaporte Credencial electoral LLEVE ESTA HOJA COMO SU GUÍA PERSONAL AL VISITAR SU CONCECIONARIO PREFERIDO. LE DESEO BUENA EXPERIENCIA. For advertising information Contact: Jorge Martinez or NEED A CAR? I CAN HELP $499 Gets YouDriving TODAY! Call Sam: Source: 2012 Phoenix Scarborough R2 (Aug 11 July 12) *Based on weekly audited coverages. La Voz Publishing 2013 MEDIA KIT

6 La Voz La Voz has a significantly higher reach among Spanish Speaking Hispanics in Phoenix compared to Prensa Hispana. Readers of both publications name La Voz the most credible newspaper (39% vs. 26% for Prensa) and the better source for advertising (by a margin of 8% vs. Prensa). Reader Profile: Median Age is 42 30% male 70% female 84% are % are % of readers have incomes over $30K 34% own their home 93% have children in the household Product Overview: Weekly coverage about local issues important to Hispanics Hispanic Consumer Index 64% more likely to purchase furniture than average Phoenix consumer 151% more likely to remodel their kitchen than the average Phoenix consumer 407% more likely to have had or to seek cosmetic dentistry than the average Phoenix consumer Sources: 2011 Phoenix CBSA Scarborough Release 1 Information about sports, family, kids, health and education Classifieds, advertisements, coupons and inserts Distributed free at more than 1,200 rack locations in high Hispanic density areas 60,000 copies published Fridays 94% Average Pickup Rate* VAC Audited (Verified Audit Circulation) 6 Source: 2012 Phoenix Scarborough R2 (Aug 11 July 12) *Based on weekly audited coverages. La Voz Publishing 2013 MEDIA KIT

7 SUPPLEMENT Special Reach AÑO NUEVO VIDA NUEVA Publicación especial - Febrero 2013 Comer saludable incluya frutas, verduras, cereales y lácteos en su dieta Cáncer de seno Detección precoz e información son las claves Visitas AL DOCTOR tome nota de los mejores consejos para su próxima consulta GRATIS TOME UNA FREE Special supplement issues further reach the Hispanic population during key times of the year. The following supplements have proven to drive great additional results. 40,000 copies rack delivered. Vida + Salud Quarterly health magazine providing our readers coverage on family fitness, health and nutrition as well as lifestyle, beauty and nutritional recipe ideas. Guia de Liga Cactus Informative resource tool for baseball fans following the Cactus League. Contains information about league teams and game schedule. Lo Mejor Features our readers choice of the best businesses in the valley. Category driven, TV y Más readers get to choose and vote for their favorite business. In its 7th year, advertisers continually contend for top honors as Lo Mejor. Fiestas Patrias Celebrating Hispanic Heritage past, present and future. Guia de Navidad Features great gift ideas for the holidays as well as favorite recipes, decorating tips and most importantly the best bargains for our readers during the season. 7 La Voz Publishing 2013 MEDIA KIT

8 CUSTOM Custom Solutions Our custom solutions offer more unique ways to reach La Voz readers. These have been proven to work for branding, blow out sales and coupon offers. Stik-it Stickers placed on the cover of La Voz newspaper. Spadea A broadsheet that is folded around La Voz newspaper with a partial page or flap over the front cover. Insert Printed promotional enclosure in La Voz newspaper (also called preprint) enable advertisers to target their advertisements to specific zones. USTED es importante! AMichael Córdova, Abogado en Leyes, leencantaría aprovechar esta oportunidad para explicarle porqué. Sea que hayasidolastimado como resultado de negligencia o estéen necesidaddealgún tipo de defensa legal, Michael Córdovaysu personal están aquínosólo para representarle, pero para seruna fuentedeapoyoy ánimo constante durantetodo su procesolegal. Ellos no son una simple representación, son además amigos y mentores que trabajan a la par de usted. Michael Córdovasabe lo queestrabajar arduamenteytener éxito; muestra respetoydignidad a todospor igual, sin importarquién esusted, o su lugar de origen, Córdovacreció en New Mexico,enfrentando sus limitaciones y superando todas al asistir a la Escuela de Leyes de launiversidaddeharvard, donde obtuvo sutítulo en Leyes antes de establecerseenarizona y abrirsupropia firma en1994. Enlosúltimos 15 años, Michael Córdovaysu talentoso equipo de trabajo han ayudado a susclientesaasegurar losresultadosque merecen, incluyendomuchos millones de dólares en acuerdos yveredictos. Ellos no solamenteposeen experiencia y talento, sino tambiénhumildad y compasión, puessupropósitonoessolamenteobtenerresultados favorablespara usted, sino más bienllevarle a través de unmomento extremadamentedifícil para usted de forma segura. Al entrar a su oficina ubicada en1700 North7th Street en Phoenix, Córdovaysu equipo seesfuerzan por hacerle sentir cómodo y respetado nuncaintimidado. Usted esrecibido porpersonal amistoso y útil,cuyaprimera responsabilidadessubienestar. Los colores brillantes, lossillones cómodos y lassalas de esperaampliassimplemente enfatizan esecompromiso de hacerle sentir como en su segundohogar cuando visita las oficinas. Córdovaysu equipo de profesionalessecomprometen a continuar ofreciendo excelenteservicio al clientedemuchas maneras enlos meses por venir y todo con elmejor de los interesespara la comunidad Hispana enmente. Ellosseesmeran en proporcionar más información relevante para la comunidad, así como responderpreguntas a inquietudes, y asuntos a través de los mensajes de campaña constantes. Permanezcasintoniza- do Michael Córdovatiene aúnmásrazones a futuro,del porquéescoger su firma de Abogados es en elmejor de sus intereses. NECESITA UNABOGADO? Llámenos hoy mismo. Le podemos ayudar. COMPASIÓN. CARIÑO. CONSUELO. SERVICIO. PRIORIDAD. EMPATÍA. RESULTADOS AdScape Distinct ad units allowing a variety of innovative shapes and sizes to enhance the visibility of advertisement creating a more engaging environment for the reader/consumer. Advertorial An advertisement in the form of an editorial can provide a real service to readership while creating a personal connection. Accidentes, Lesiones, Criminal y DUI 8 La Voz Publishing 2013 MEDIA KIT

9 e inyección vitamina B12. Expira 08/31/12 En su semana de perder peso, precio incluye: Medicamentos, quemador de grasa y reductor de azúcar, suplementos, pastillas de agua para recibir semana gratis. Solo pacientes nuevos. 1 cupón por paciente. Clic Like ValleyMedicalWeightLoss de La Voz Ofertas. Fans a solo Disponible PROGRAMA SEMANAL PARA BAJAR DE PESO Sin Contrato! Sin Cuotas de Comienzo! LOS PRECIOS MAS BAJOS EN EL VALLE * Oferta Exclusiva! DIGITAL DIGITAL Reach Internet access among Phoenix Hispanics has grown 55% from Recognizing the significant increase in spanish preferred internet usage we have developed unique digital solutions to reach Hispanic audience. Digital Display Advertising in Lavozarizona.com allows a variety of ways for advertisers to attract attention to their websites. SEO (Search Engine Optimization) Do you appear on page 1 or 2 of the web? We have the experts that know what s new with Google and can work to get you better exposure. PPC (Pay Per Click) Are you there when customers are ready to buy? Reputation Management News travels fast! Reviews and how they are managed can make or break a company. Social Media Facebook? Twitter? Hispanics are very social. This is a powerful tool for brand engagement if used properly. PROGRAMA SEMANAL PARA BAJAR DE PESO Compre 1 Semana la 2 a. es GRATIS Disponible solo a Fans de La Voz Ofertas. Clic Like ValleyMedicalWeightLoss para recibir semana gratis. Solo pacientes nuevos. 1 cupón por paciente. En su semana de perder peso, precio incluye: Medicamentos, quemador de grasa y reductor de azúcar, suplementos, pastillas de agua e inyección vitamina B12. Expira 08/31/12 Oferta Exclusiva! NO MAS EXCUSAS! Comienza a Perder Peso Hoy Mismo! COMIENZA COMIENZA Solo $28.95 (602) W. Bell Rd Phoenix, AZ Sin Contrato! Sin Cuotas de Comienzo! LOS PRECIOS MAS BAJOS EN EL VALLE * Marketing Effective ads with active consumers in their inbox. Mobile Hispanics are Mobile users (see pg. 3). 49% of Hispanic cell phone users have smart phones. There are ways to engage with consumers On the go! Phoenix Hispanic smart phone users are 75% more likely to use it for social networking compared to overall adults. la 2 es GRATIS a. Compre 1 Semana Source: 2012 Phoenix Scarborough Release 2 (Aug. 11 Jul. 12) 9 Solo $ Comienza a Perder Peso Hoy Mismo! La Voz Publishing 2013 MEDIA KIT NO MAS EXCUSAS!

10 LA VOZ DISTRIBUTION ZONES Zoned to help you Target your Message & Zero in on your customer 10 La Voz Publishing 2013 MEDIA KIT

11 In addition to the vast array of advertising opportunities available on La Voz and TV y Más, we also offer you a variety of resources to help you better identify and reach your customers through our audiences. Your Resources Client Services Our professional design staff will work with you and your account executive to create a quality ad that will optimize both your message and your ROI. From concept to print, we will assist you along the way to ensure your message is delivered effectively to our readers. Our experienced translation staff is here to guide you through correct phrasing and wording as well as proof-reading to make sure your message is relevant and accurate. Strategy Development Your integrated Media Account Executive and our Production Team will help you create a strategy that best suits all your advertising needs. We will work with you to put your ad message in front of your best potential customers. Research Information Our research department has access to multiple data sources and will assist you in developing the most comprehensive qualitative plan for reaching your target customers. Lisa Simpson Senior Sales Manager La Voz Publishing (602) Barbara Morales Sales Support & Production Manager La Voz Publishing (602) La Voz Publishing 2013 MEDIA KIT

12 2013 Retail MEDIA RATES Arizona s #1 Spanish Language Multimedia Solutions

13 RATES La voz rates* PCI Buckets B/W PCI + COLOR 1-15 inches inches inches inches $27.00 $24.05 $21.38 $19.00 $45.00 $99.00 $ $ La Voz Deadlines: New Ads & Changes 5pm New ads, space reservation and copy for the current week s publication Camera Ready 12pm Client provides electronic ad Ad Proofs 12pm All corrections due back to your account executive 60,000 copies Valley wide Fridays *(Pricing per column inch) TV y Más Deadlines: New Ads & Changes 5pm New ads, space reservation and copy for the following week s publication tv y Más * Size 1 Zone 2 Zones 3 Zones FULL PAGE $ $ $ Camera Ready 5pm Client provides electronic ad Ad Proofs 12pm All corrections due back to your Account Executive 1/2 PAGE 1/4 PAGE $ $ $ $ $ $ La Voz pickup rates 1/8 PAGE $70.00 $ $ pci 75,000 Copies Valley wide Fridays * TV y Más Rates are weekly and include color La Voz pickup rates pci on any TV y Más buy, regular La Voz color rates apply. Premium & Gloss Pages Call for price and availability 2 La Voz Publishing 2013 MEDIA RATES

14 DISTRIBUTION DISTRIBUTION ZONES TV y Más East 20,000 copies TV y Más West 25,000 copies TV y Más Central 30,000 copies La Voz* 60,000 Valleywide *Inserts may now be zoned. Ask your representative for details. 3 La Voz Publishing 2013 MEDIA RATES

15 SPECIALS Special Options Stik-its 3x3 or Special Shapes 1-3* uncoated colors: $44/m 4-6* coated colors: $51/m * All stik-it content must be pre-approved * All stik-its are in full color and full run * All stik-its are on front page * 30 Day Reservation * Custom shapes available for additional fee Spadeas La Voz $7,500 * Regular deadlines apply * All rates are Net * Front cover wrap * Rates include color USTED es importante! AMichael Córdova, Abogado en Leyes, leencantaría aprovechar esta oportunidad para explicarle porqué. Sea que hayasidolastimado como resultado de negligencia o estéen necesidaddealgún tipo de defensa legal, Michael Córdovaysu personal están aquínosólo para representarle, pero para seruna fuentedeapoyoy ánimo constante durantetodo su procesolegal. Ellos no son una simple representación, son además amigos y mentores que trabajan a la par de usted. Michael Córdovasabe lo queestrabajar arduamenteytener éxito; muestra respetoydignidad a todospor igual, sin importarquién esusted, o su lugar de origen, Córdovacreció en New Mexico,enfrentando sus limitaciones y superando todas al asistir a la Escuela de Leyes de launiversidaddeharvard, donde obtuvo sutítulo en Leyes antes de establecerseenarizona y abrirsupropia firma en1994. Enlosúltimos 15 años, Michael Córdovaysu talentoso equipo de trabajo han ayudado a susclientesaasegurar losresultadosque merecen, incluyendomuchos millones de dólares en acuerdos yveredictos. Ellos no solamenteposeen experiencia y talento, sino tambiénhumildad y compasión, puessupropósitonoessolamenteobtenerresultados favorablespara usted, sino más bienllevarle a través de unmomento extremadamentedifícil para usted de forma segura. Al entrar a su oficina ubicada en1700 North7th Street en Phoenix, Córdovaysu equipo seesfuerzan por hacerle sentir cómodo y respetado nuncaintimidado. Usted esrecibido porpersonal amistoso y útil,cuyaprimera responsabilidadessubienestar. Los colores brillantes, lossillones cómodos y lassalas de esperaampliassimplemente enfatizan esecompromiso de hacerle sentir como en su segundohogar cuando visita las oficinas. Córdovaysu equipo de profesionalessecomprometen a continuar ofreciendo excelenteservicio al clientedemuchas maneras enlos meses por venir y todo con elmejor de los interesespara la comunidad Hispana enmente. Ellosseesmeran en proporcionar más información relevante para la comunidad, así como responderpreguntas a inquietudes, y asuntos a través de los mensajes de campaña constantes. Permanezcasintoniza- do Michael Córdovatiene aúnmásrazones a futuro,del porquéescoger su firma de Abogados es en elmejor de sus intereses. NECESITA UNABOGADO? Llámenos hoy mismo. Le podemos ayudar. COMPASIÓN. CARIÑO. CONSUELO. SERVICIO. PRIORIDAD. EMPATÍA. RESULTADOS Accidentes, Lesiones, Criminal y DUI Adscapes 1-4*: $40 pci 4-8*: $37 pci 8+: $35 pci * In a calendar year includes full color * Cannot go over 60 inches * 14 Day Reservation Advertorials TV y Más $1,500 * Two facing pages with full color * $750 each additional zone La Voz $3,000 * Two facing pages and full color * Regular deadlines apply * All rates are Net One Zone Digital Marketing Online PURL s & GURL s Direct Mail Call for custom quotes Print & Deliver Inserts Full Run Zones Call for custom quotes Pre-prints Rates (cpm) Tab/STD 1-5x 6-11x 12-23x 24-47x 48+ Single Sheets 4/2 8/4 12/6 16/8 $40.00 $38.25 $39.45 $40.20 $40.95 $37.00 $36.10 $38.20 $38.95 $39.70 $34.00 $35.00 $36.95 $37.70 $38.45 $33.00 $33.90 $35.75 $36.45 $37.25 $32.00 $33.60 $34.50 $34.20 $36.00 * Additional sizes and pricing available, call your sales representative. 4 La Voz Publishing 2013 MEDIA RATES

16 SPECS Mechanical Specifications La voz sizes TV y Más sizes Modular Size Width Inches Height Inches Double Truck Modular Size Width Inches Height Inches Full 1/2 horizontal col = col = 3.25 Full Page Gloss Full Page /2 vertical /4 horizontal col = /2 horizontal /4 vertical 1/8 horizontal col = /2 vertical 1/4 horizontal /8 vertical col = /4 vertical /16 horizontal col = 10 1/8 horizontal /16 vertical Gutter: Bus. Builders /8 vertical Box Ad Mechanical Notes Advertising design & layout is provided to display advertisers at no extra charge. La Voz Publishing discourages the uses of reverses & screens, as it is impossible to guarantee their print quality. Client provided ads Camera ready ads that meet the following requirements will be accepted by La Voz Publishing. They may be sent electronically via , ad drop or placed on our FTP site. Please ask your account executive for full instructions. Requirements for camera ready Ads must be produced to exact spec sizes without crop marks (i.e. 1/4v,1/8h) Newsprint: 180 DPI Gloss: 300 DPI Mac files File format: EPS, PDF, TIF, JPG Color images CMYK Fonts outlined or embedded to file Files sent via , FTP, CD, or ad drop Insert deadlines Deadline is 14 days prior to publication. Earlier deadlines may prevail on holidays. Cancellation deadline is 14 days in advance of run date. Inserts scheduled for distribution must be delivered to: The Arizona Republic/La Voz N. 19th Ave. Phoenix, AZ Receiving Hours: M-F 7AM-3PM Sat-Sun/Holidays 7AM-2PM Phone: (602) La Voz Publishing 2013 MEDIA RATES

17 ONLINE Peelback $ 375 ** per week Dim: 130x130 Ad File Size: 15k Ad Dim: 600x600 Peel File Size: 50k Page Peelback Ads feature an animated page peel in the top right corner of the page. When a user rolls over the corner it 'peels' to a larger ad unit hiding behind the lavozarizona.com content. One per week/weekly rotation Placed on feature pages Peelbacks and pencils cannot run together Pencil $ 250 ** per week Dim: 945x30 File Size: 15k Placed on top of Feature Pages One per week/weekly rotation Pencils and peelbacks cannot run together Online Display ads $ 15 ** cpm Sale limited to max 20% SOV*, plus maximum determined by client Leaderboard Dim: 728x90 File Size: 30k Skyscraper Dim: 160x600 File Size: 30k Box Ad Dim: 300x250 File Size: 30k Tucker $ 450 ** per week Dim: 300x30 Ad File Size: 30k Ad Dim: 942x200 Panel File Size: 50k Panel The Tucker Ad features a 300x30 ad fixed to the lower edge of the browser window. On page load the 300x30 ad auto expands to 942x200 for 5 seconds. This panel can be reopened without the auto close feature on user rollover. One per week/weekly rotation Sponsorship Tiles $ 300 ** per month Dim: 300x100 File Size: 30k Reservation required Monthly rotation (ROS) Cannot be combined with any other Digital campaign *Share Of Voice, voice represents our total number of impressions, all cpm sales will be capped a maximun 20% SOV (ROS). **Reservation Required. **Pricing Subject to change. **Contract may only be sold on a quarterly basis. NO ANNUAL 6 La Voz Publishing 2013 MEDIA RATES

18 POLICIES Policies and Procedures Yearly bulk contract rates Advertisers may sign bulk contracts for a specified volume to be used within a 52 week period. Ad placement All automotive will be placed within the automotive section. Orders specifying positions other than those known as designated positions are accepted only on a request basis, subject to the right of the publisher to determine actual positions and will be subject to a 25% premium when available. Payment policy All accounts are cash with copy unless previously approved by our credit department. All advertisers represented by an agency must have a signed contract by both parties for the assumption of financial responsibility. Failure by agency to have contract signed by client does not remove agency-placing advertising from financial responsibility for advertisements placed on behalf of client. Contracted account with balances at 60 days will be reviewed and or subject to cancellation at the discretion of the publisher. Proof policy Proofs to the advertiser remove all responsibility for error in price or copy from La Voz Publishing when advertiser or authorized agent approves it. La Voz Publishing reserves the right to decline or reject any advertisement for any reason at any time without liability, even though previously acknowledge. Deadlines If changes are not made, we will proof the ad and run it per the original instructions. Due to volume and time considerations, additions and layout changes cannot be made until the following week. Lisa Simpson Senior Sales Manager La Voz Publishing (602) Barbara Morales Sales Support & Production Manager La Voz Publishing (602) La Voz Publishing 2013 MEDIA RATES

19 2013 Auto MEDIA KIT Your Phoenix Spanish Language Advertising Solutions

20 MARKET Know the Market Hispanic Buying Power in Arizona has more than doubled since 2000 and will grow another 55% between % of the Phoenix population Total Market (Phoenix CBSA) 3,135,700 % of Mkt number Index Gender Male 42% 177, Female 58% 246, Age % 73, % 249, % 41, % 30, % 16, Women % 122, Median Age 36.8 Marital Status Married 69% 284, Children Under 18 in Hh Yes 78% 320, Internet Access Past 30 Days Yes 60% 246, Hispanic Penetration - Phoenix Metropolitan Area Preferred Spanish Speaking 412,000* 59% % of Mkt number Index Household Income < $25,000 23% 94, $25,000 - $49,999 56% 229, $50,000 - $74,999 11% 47, $75,000 or more 10% 40, Median Income $35,200 Residence Homeowner 45% 186, Employed Full or Part-Time 69% 283, Education HS or Less 83% 343, Some College 11% 43, College Grad Plus 6% 25, between the ages of Source: 2012 Claritas, Phoenix CBSA (Maricopa-Pinal counties)* Top Hispanic Metros are taken from the top CBSAs and ranked by highest percent of given demographic; Source: 2012 Phoenix CBSA Scarborough Release 2 (Aug 11 Jul 12) Market Index: An index demonstrates what is above average (101 or greater), average (100), and below average (99 or less) of a given demographic. La Voz Publishing 2013 AUTO MEDIA KIT

21 MARKET Consumer Behavior Large, Loyal and Lucrative...spending nearly $700 million on vehicle purchases in 2010 About 8 in 10 Hispanics who bought a vehicle in the past year made the purchase at a dealership, and a car was by far the most common vehicle choice. Did you purchase your vehicle from a? Private Seller 20% Dealership Nearly half of Hispanic Auto buyers completed the entire process within a week, and gas mileage was a key factor in decision. Top 10 Used Cars Top 10 New Cars 1 Ford F Series 1 Honda Civic 2 Honda Accord 2 Chevy Silverado 3 Honda Civic 3 Chevy Malibu 4 Chevy Silverado 4 Nissan Altima 5 Nissan Altima 5 Honda Accord 6 Dodge Ram 6 Chevy Cruze 7 Toyota Camry 7 Toyota Corolla 8 Chevy C/K 8 Toyota Camry 9 Chevy Impala 9 Nissan Sentra 10 Ford Explorer 10 Ford F Series Hispanics are slightly more likely than the general market to pay cash; 27% of Hispanics households that own one or more vehicles currently has an auto loan, compared to 29% of overall households. Hispanic Adults are 127% more likely to purchase a motorcycle in the next year compared to all adults in the market. Treat me with respect. I will come back and buy again. I will bring friends and family with me! Source: 2011 Phoenix Scarborough Release 2 (July 11); October 2011 Phoenix Auto Study, 2011; 2012 Phoenix Scarborough Release 2 (Aug 11 Jul 12) 3 La Voz Publishing 2013 AUTO MEDIA KIT

MediaKit. Advertising Guide For Tabloid & Web. Period 2011-2012. LOS EVENTOS Y NOTICIAS MAS IMPORTANTES Miami, FL

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