Consumer Engagement. Univision PR Marke5ng Pla7orm
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2 Consumer Engagement Univision PR Marke5ng Pla7orm TELEVISION INTERNET MOBILE UCAM RADIO 2
3 Novelas 3
4 PORQUE EL AMOR MANDA Starring Fernando Colunga and Blanca Soto featuring Puerto Rican actress, Jeimy Osorio MONDAY FRIDAY 7:00-8:00PM MONDAY THRU FRIDAY 7:00-8:00PM 0 Jan'12 Feb'12 Mar'12 Apr'12 May'12 Jun'12 Jul'12 Aug'12 Sep'12 Oct'12 Nov'12 Dec'12 Jan'13 Feb'13 WLII WAPA WKAQ Source: Nielsen PRPM, Jan 2012 Jan 20, 2013: Mon- Fri. Women 18-49
5 CORONA DE LAGRIMAS 30 Starring Victoria Ruffo featurring Ernesto Laguardia and Maribel Guardia MONDAY THRU FRIDAY 8:00-9:00pm Jan'12 Feb'12 Mar'12 Apr'12 May'12 Jun'12 Jul'12 Aug'12 Sep'12 Oct'12 Nov'12 Dec'12 Jan'13 Feb'13 WLII WAPA WKAQ Source: Nielsen PRPM, Jan 2012 Jan 20, 2013: Mon- Fri. Women 18-49
6 AMORES VERDADEROS THE RETURN OF EDUARDO YANEZ AND ERIKA BUENFIL feturing Eiza González and Sebas5án Rulli. MONDAY THRU FRIDAY 9:00-10:00PM Jan'12 Feb'12 Mar'12 Apr'12 May'12 Jun'12 Jul'12 Aug'12 Sep'12 Oct'12 Nov'12 Dec'12 Jan'13 Feb'13 Source: Nielsen PRPM, Jan 2012 Jan 20, 2013: Mon- Fri. Women WLII WAPA WKAQ
7 Novelas 2013 CACHITO DE CIELO Cachito de Cielo is produced by Roberto Gomez Fernandez and for Televisa. It is based on the movie Heaven can wait, produced in Maite Peroni and Pedro Fernandez star in this story of love made in heaven. LA TEMPESTAD William Levy, People Magazine Sexiest Man Alive, will star in La Tempestad, produced by Salvador Mejía, creator of La Usurpadora y La Madrastra. Also in this star- studded cast Daniela Romo and Cesar Evora. Soon we will know who will be the female partner of Levy in this drama. LIBRE PARA AMAR Gloria Trevi and Gabriel Soto will star in Libre Para Amar, the new soap opera from Emilio Larrosa, creator of Amigas y Rivales and Las Vias del Amor. This would be Gloria Trevi s first soap opera. Ludwika Pale`e and Angelica Vale will also be part of the cast of this love story between taxi drivers.
8 Novelas 2013 LA MUJER DEL VENDAVAL Aaer a sucessful debut as leading man in La que no podía Amar, José Ron returns as Alessandro in La Mujer del Vendaval. Ariadne Diaz, who stole our hearts in Llena de Amor is Marcela, a young lady desperately looking for a husband. CORAZON INDOMABLE Corazón indomable is an upcoming Televisa novela to be produced by Nathalie Larflleux. It is a remake of the hit novela, Marimar. Ana Brenda Contreras and Daniel Arenas will star as the main protagonists [ while Rocío Banquells and René Sfckler will star as the main antagonists.
9 Day5me Programming 9
10 El Menu del Chef Piñeiro The charisma5c Chef Piñeiro, Mixes stars, poli5cians and the best Chefs for 30 delicious minute every weekday. In program product placement and integra5ons are available. Monday - Friday 9:00am 9:30am
11 Local Programming 11
12 La Hora del Chavo Univision Puerto Rico Updated the classic El Chavo del 8 by adding Nuestra Belleza La5na s Gredmarie Colón, as she introduces a new genera5on to El Chavo, Quico, Chillindrina and the whole crew. Viewers share their photos and videos via social media. They dress up as their favorite characters, show their report cards and more. Monday Friday 6:00pm 7:00pm Sponsorship Opportuni5es: - El Chavo's Honor Roll - The Character of the Day - Birthday s and safety 5ps for children.
13 Noche Ilegal The sketch comedy show where no one is safe. Produced from the headlines in Puerto Rico each day, Noche Ilegal offers great ra5ngs, big laughs and product integra5on opportuni5es. Monday - Friday 10:00pm 10:30pm 13
14 Rubén & Co The most shocking events of the day are analyzed by Ruben Sanchez with the holest interviews in television. The program is complemented, by Millie Cangiano and Luisito Vigoreaux and their unique segments, Que me lo expliquen and Misión Vigorizante. Monday Friday 10:30pm 11:00pm 14
15 Las No5cias Univision more than 35 hours per week: LIVE Tu Mañana Las Nofcias Doce Las Nofcias 5pm Las Nofcias 11pm Monday - Friday 5am- 9am Monday - Friday Monday - Sunday Monday - Sunday > SALUD > SALUD > SALUD > SALUD > ENTRETENIMIENTO > ENTRETENIMIENTO > ENTRETENIMIENTO > ENTRETENIMIENTO > CUMPLEAÑOS > EL TIEMPO > TRANSITO > SUSAN EN SU AMBIENTE > LA FUERZA DEPORTIVA > LA FUERZA DEPORTIVA > EL TIEMPO > NEGOCIOS > EL TIEMPO > SIN TITUBEO > EL TIEMPO Always Cite Your Sources 15
16 Centro Meteorológico del Caribe from Las Noticias Univision Daily Popular Educafonal Sponsored segments events events vigne`es > CAZADORES DEL TIEMPO > EL VIGILANTE > AMIGOS DEL TIEMPO > HURRICANE HUNTER VISIT - MARCH > HURACANES Y CASA SEGURA FAIR- JUNE > TOWN HALL MEETINGS > GET READY FOR HURRICANE SEASON > SCHOOL VISITS WITH OUR EXPERTS > HOW TO DEVELOP A FAMILY EMERGENCY PLAN Always Cite Your Sources 16
17 Kids Programming Atención Atención A new season of the popular children's series "Alen5on, Alen5on" arrives in The show con5nues its successful original formula preferred by kids and parents in Puerto Rico. Domingos 7:00am 9:00am Emmy Award Winner for Best Educa5onal Program.
18 REALITIES
19 Nuestra Belleza La5na Univision Studios Reality Show Nuestra Belleza Lafna - a beauty pageant reality show produced by Univison. Hispanic girls selected by the judges compete for the ftle of Nuestra Belleza Lafna, as well as winning cash prizes and becoming a personality for Univision. Hosted by Giselle Blondet and the most controverfal judges on Hispanic TV: Misses expert Osmel Sousa, former Miss Universe Lupita Jones and actor Julian Gil. Sundays 9:00pm 11:00pm Telemundo WAPA Univision PR Women Source: Nielsen PRPM Sunday May 20, 2012, 8:00pm- 10:00pm; Rafngs
20 Pequeños Gigantes Univision Studios / Televisa Reality Show Pequeños Gigantes a "reality show" where seven squads composed of groups of children with diverse talents, compete with each other to receive the highest rafng,. Each group is divided into three categories: charisma, singing and dancing. A reality show that appeals to every family members! Sundays 9:00pm 11:00pm Telemundo WAPA Univision PR Women Source: Nielsen PRPM September 2, 2012, 7pm- 10pm: Shares 20
21 Mira Quien Baila Univision Studios / Endemol Reality Show Sundays 9:00pm 11:00pm Mira quien baila - The show involves celebrifes (including singers, actors and others) being paired up with professional dancers. Each couple performs ballroom or Lafn dances and competes for judges' crifques and audience votes. Whichever couple receives the lowest total amount of judges' crifque and audience votes is eliminated unfl a champion is named at the end. Each celebrity is compefng for a grand total of $50,000 for a charity of their choice Telemundo WAPA Univision PR Women Source: Nielsen PRPM Sunday Nov 18, 2012; 9:00pm- 11:30pm. Shares 21
22 Specials 22
23 Premio Lo Nuestro Top Program February 2012 The longest-running, most prestigious and highest-rated Latin music award ceremony on TV, Premio Lo Nuestro, has been recognizing the best in Hispanic pop, tropical, urban and regional Mexican music for over 18 years. Additionally, Premio Lo Nuestro has gained a worldwide reputation as the preeminent people s choice Latin music awards program. The stars shine brightly even before the show, as Univision presents the most glamorous and star-studded Red Carpet arrivals on our Noche de Estrellas broadcast, beginning at 7:00pm EST February 2013 Telemundo WAPA TV Univision PR Women Source: Nielsen PRPM Thursday Feb 16, 2012, 9:00pm- 12:00am: Shares 23
24 Premios Juventud Preferred by Persons Premios Juventud is Spanish-language TV s first and only awards show honoring idols of Hispanic youth in the areas of Film, Music, Sports, Fashion and Pop Culture. Past spectacular performances included Akwid, Thalía, RBD, Enrique Iglesias, Luis Fonsi and many other top selling artists. With these cutting-edge performances by today s biggest stars and the hottest fashions ever seen on a Red Carpet, this show is the most highly anticipated awards party on Spanish-language television. July 2013 Telemundo WAPA Univision PR Persons Source: Nielsen PRPM Thursday july ; 8:00pm- 11:00pm. Shares 24
25 La5n Grammy Top Quality La5n Musical Event Univision, widely regarded as Spanish-language television s Mega-Event network, is proud to present the Latin music industry s most coveted award: The Latin GRAMMY. The Latin Recording Academy and its members honor Latin music from all over the world in a glitter-filled, star-studded evening celebrating musical excellence November 2013 Telemundo WAPA Univision PR Women Source: Nielsen PRPM Thursday Nov 15, 2012; 9:00pm- 12:00am. Shares 25
26 UNIVISION DAYTIME GRID TIME MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY SUNDAY 05:00 AM 05:30 AM 06:00 AM LAS NOTICIAS - TU MAÑANA (LIVE) CHESPIRITO CHESPIRITO EL CHAPULIN COLORADO EL CHAPULIN COLORADO 06:30 AM EL CHAPULIN COLORADO EL CHAPULIN COLORADO 07:00 AM ATENCION ATENCION ATENCION ATENCION TU MAÑANA (LIVE) 07:30 AM ATENCION ATENCION ATENCION ATENCION 08:00 AM 08:30 AM NETAS DIVINAS 09:00 AM EL MENU DEL CHEF PIÑEIRO 09:30 AM PLANETA U DELICIOSO 10:00 AM DESPIERTA AMERICA (LIVE EAST) DECORANDO CONTIGO 10:30 AM CASA AL DIA 11:00 AM 11:30 AM CASOS DE FAMILIA MUJER, CASOS DE LA VIDA REAL MUJER, CASOS DE LA VIDA REAL 12:00 PM 12:30 PM LAS NOTICIAS (LIVE) COMO DICE EL DICHO COMO DICE EL DICHO 01:00 PM CHESPIRITO CHESPIRITO 01:30 PM AMORCITO CORAZON 02:00 PM EL CHAPULIN COLORADO EL CHAPULIN COLORADO 02:30 PM EL CHAPULIN COLORADO EL CHAPULIN COLORADO 03:00 PM 03:30 PM 04:00 PM 04:30 PM QUIEN TIENE LA RAZON QUIEN TIENE LA RAZON GATA SALVAJE 26 GATA SALVAJE
27 UNIVISION PRIMETIME & LATE NIGHT GRID TIME MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY SUNDAY 05:00 PM LAS NOTICIAS LAS NOTICIAS LAS NOTICIAS (LIVE) 05:30 PM SABADO (LIVE) DOMINGO (LIVE) 06:00 PM LA HORA DEL CHAVO 06:30 PM 07:00 PM PORQUE EL AMOR MANDA 07:30 PM 08:00 PM CORONA DE LAGRIMAS 08:30 PM 09:00 PM AMORES VERDADEROS 09:30 PM 10:00 PM NOCHE ILEGAL SABADO GIGANTE A QUE TE RIES! CASATE Y VERAS AQUI Y AHORA CINE EN CASA/ CINE DE AQUI "LO QUE MAS QUIERES" 10:30 PM RUBEN & CO. BIENVENIDOS (Reality) 11:00 PM LAS NOTICIAS EDICION NOCTURNA (LIVE) LAS NOTICIAS LAS NOTICIAS 11:30 PM PRIMER IMPACTO EXTRA SAL Y PIMIENTA LA HORA PICO (DELAY) 12:00 AM LA ROSA DE GUADALUPE 12:30 AM NOTICIERO UNIVISION FIN DE SEMANA 01:00AM 01:30 AM EL GORDO Y LA FLACA FABRICA DE RISAS 02:00 AM LAS NOTICIAS EDICION NOCTURNA (REPEAT) BIENVENIDOS 02:30 AM PRIMER IMPACTO EXTRA (REPEAT) BIENVENIDOS 03:00 AM 03:30 AM CASOS DE FAMILIA (REPEAT) COMO DICE EL DICHO 04:00 AM 04:30 AM QUIEN TIENE LA RAZON (REPEAT) LA ROSA DE GUADALUPE LO MEJOR DE AQUI Y AHORA 27
28 Branded Content 28
29 Univision is the only television network that provides Puerto Rico s clients an opportunity to make as- live, fresh weekly integrafons in network shows with customized scripts that have a nafonal feel and the power of a local customized implementafon. Last year Univision produced 8 integrafons for Taco Maker featured in the hit TV show Pequeños Gigantes.
30 NETWORK INITIATIVES Available for Sponsorship Network Extensions 1Q 2013 Jan Feb Mar NBL Audi=ons PLN VIP Contest 2Q 2013 Apr May Jun NBL 1 st Show, 1 Aud. Sp. 2 Local Specials. SG Auditions Local Sp. PG June 3Q 2013 Jul Aug Sep PJ July 4Q 2013 MQB 1 st Show, Behind the Scenes Oct Nov Dec LG Nov. PLN VIP Contest NBL Local Special Local Specials SG Auditions PJ VIP Tour & Pit Sweepstakes MQB, Local Contest and Behind the Scenes Latin Grammy PLN Feb NBL SG PJ MQB PG June Latin Grammy LG Nov. 30
31 LOCAL INICIATIVES Available for Sponsorship Local Initiatives 1Q 2013 Jan Feb Mar 11 th Megadona cion, Cruz Roja y Uni. El Chavo Day Radio Maratón St. Jude World Baseball Classic Hurricane Hunter Visit NBL Local Esp. 2Q 2013 Apr May Jun 3Q 2013 Jul Aug Sep Día del Niño 4/30 4th Breast Juventud Día del Maratón de Cancer Vibra Niño Gente Buena Awareness /30 Univision Teleton Especta- cular SER NBL Local Esp. EEM Back to School EEM Back to School Hurricane Season Preven=on, Huracanes y Casa Segura. 4Q 2013 Oct Nov Dec Encaminada 2013 Pa Fuera 2013 (End of Year Special) 31
32 Public Service Inicia5ves Available for Sponsorship Univision Puerto Rico is associated with local organizafons to a`ract viewers and the broader community through the gears to prevent and raise awareness about a silent murderer, diabetes. Online: Encaminada 2013 The details before and aaer the Walk Against Diabetes. The event page will include details of events, photos and videos from last year and the highlight of the event this year. Es el momento: Regreso a la Escuela Back to school is an excifng fme for children and a stressful fme for parents.. Sponsorship Opportunifes in the air segments, phone banks, special reports, online arfcles, shopping fps. Online: Useful fps online for parents and students on preparafons for the school season. Includes offers and student materials, school grades, fps for parents in the study, and local educafon resources. Custom integrafons can include fps and advice on what to buy sponsored. 32
33 Public Service Inicia5ves Available for Sponsorship 5to Maratón de Gente Buena July, August, October and November Univision began this inifafve in 2009 to promote volunteerism among community members. Every year, for four days volunteers joining Univision other volunteers to do community service. Online: Video gallery with previous and current segments. Custom integrafon opportunifes, tesfmonials photo gallery, fps, and more: Breast Cancer Awareness Campaign Univision stafons to fight cancer with the best tools available: awareness and prevenfon.? Sponsorship opportunifes, phone banks, educafonal events, points to women of talent in the air reminiscent get checked and men take care of their mothers, wives, daughters, encouraging them to visit your doctor regularly Online: Video gallery with previous and current segments. Custom Integrafon Opportunifes gallery survivor stories, fps, and more. 33
34 Public Service Inicia5ves Available for Sponsorship Plan Prosperidad A financial educafon campaign designed to help viewers learn how to improve their finances and make your money work for them. PSAs and vigne`es focus on personal finance issues such as credit, financial wealth creafon and prevenfng foreclosure. Opportunifes, phone banks, special reports, arfcles, online shopping fps. Online: Video Gallery of previous vigne`es are offered for users to be educated about various financial topics. 34
35 TELEISLA WSTE Univision Sister Sta5on
36 TELEISLA DAYTIME PROGRAMMING EAST MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY EAST TIME SATURDAY SUNDAY 07:00 AM DESAYUNO ALEGRE (DELAY) 07:00 AM 07:30 AM 07:30 AM 08:00 AM ATENCION ATENCION 08:00 AM 8:30 AM ATENCION ATENCION 8:30 AM REDES ATENCION ATENCION ATENCION ATENCION TRANSFORMANDO LA CIUDAD ATENCION ATENCION ATENCION ATENCION 09:00 AM EL CHAPULIN COLORADO 09:00 AM MERCURY MEDIA MERCURY MEDIA 09:30 AM EL CHAPULIN COLORADO 09:30 AM TV MANIA MAGAZINE TV 10:00 AM 10:00 AM AUTO OFERTAS 10:30 AM CHESPIRITO 10:30 AM MAGAZINE TV AUTO MAGAZINE 11:00 AM DR CANDIDO PEREZ 11:00 AM TV MANIA TV MANIA 11:30 AM PAPA SOLTERO 11:30 AM MAGAZINE TV MAGAZINE TV 12:00 PM QUE LOCURA 12:00 PM AUTO OFERTAS AUTO OFERTAS 12:30 PM 12:30 PM AUTO OFERTAS AUTO OFERTAS 01:00 PM EL CHAPULIN COLORADO 01:00 PM AUTO OFERTAS AUTO OFERTAS 01:30 PM EL CHAPULIN COLORADO 01:30 PM AUTO MAGAZINE PAR DE ASES 02:00 PM 02:30 PM CHESPIRITO 02:00 PM 02:30 PM 03:00 PM DR CANDIDO PEREZ 03:00 PM 03:30 PM PAPA SOLTERO 03:30 PM 04:00 PM 04:00 PM 04:30 PM ESPERANZA DEL CORAZON 04:30 PM LIGA DE FRANCIA CONCILIO CRISTO ROCA SALUD ES VIDA LIGA DE FRANCIA 36
37 TELEISLA PRIMETIME PROGRAMMING EAST MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY EAST SATURDAY SUNDAY TIME 05:00 PM 05:00 PM ES EL MOMENTO A QUE TE RIES RR LIGA DE FRANCIA 05:30 PM 05:30 PM REVISA DOS MIL 06:00 PM PAR DE ASES 06:00 PM 06:30 PM LA JAULA 06:30 PM 07:00 PM 07:00 PM EL GORDO Y LA FLACA 07:30 PM 07:30 PM 08:00 PM A QUE TE RIES 08:00 PM 08:30 PM 08:30 PM GUERRA DE LOS SEXOS CASATE Y VERAS GUERRA DE LOS SEXOS CASATE Y VERAS 09:00 PM NUMERO MINGA Y PETRACA MINGA Y PETRACA 09:00 PM MUEVETE MUEVETE NO TE DUERMAS EQUIVOCADO NO TE DUERMAS 09:30 PM RETRO RETRO RR LOS SEIJO DIAZ LA CENA LOS SEIJO DIAZ 09:30 PM BIENVENIDOS APRENDA A VIAJAR 10:00 PM 10:30 PM BORINQUEANDO BIENVENIDOS AREA RESTRINGIDA BUEN VIAJE MUNDO RAD! TV PURO GOLF MI CARRITO DRA. MAMA BIENVENIDOS 10:00 PM 10:30 PM 11:00 PM MUEVETE PR SOCIAL MAGAZINE TV VIDEO WORKS NUEVO IMPACTO 11:00 PM 11:30 PM PAID PROGRAM PAID PROGRAM PAID PROGRAM NUEVO IMPACTO PAID PROGRAM 11:30 PM SOLO BOXEO TECATE REPUBLICA DEPORTIVA 12:00 AM NOTICIERO UNIVISION 12:00 AM NOTICIERO UNIVISION NOTICIERO UNIVISION 12:30 AM CAPRI 12:30 AM CAPRI CAPRI 37
38 TeleIsla official sta5on of soccer fans in PR Sports 2013 SABADOS 10PM DOMINGOS 10PM COPA CONFEDERACIONES JUNE 15 AL 30 INTERNATIONAL FRIENDLY GAMES COPA ORO - JULIO 7 AL 28 LIGA MEXICANA Official Stafon of SOCCER fans in Puerto Rico
39 Univisionpr.com 39
40 Puerto Rico Consumers Connected Persons using cell phones*: 82% Persons 12+ that are users of the internet: 48% Internet Users that have broadband at home: 89% Social Network Users (based on internet users): 86% Source: El Nuevo Día, Friday, May 14, 2010, SME My Mobile Experience 2009
41 Why UnivisionPR.com? Reach users in a friendly and dynamic website Our TV viewers trust Univision Network as a credible source Local and up- to- date content: news, sports, weather, entertainment, photos, videos Great experience with our pre- roll next to a 300x250 standard banner Always Cite Your Sources 41
42 Our numbers keep rising! Puerto Rico Delivers Period: December ,529 Page Views 235,845 Unique Visitors 4:46 Min:Sec Avg. time spent at website Source: Univision.com Puerto Rico Only Traffic Analyfcs, MRC Accredited.
43 MULTIPLE DIGITAL SOLUTIONS VARIETY FOR ONLINE ADVERTISING WAP MOBILE BANNERS PRODUCTION SERVICES NON TRADITIONAL IMPACT POSSIBILITES Always Cite Your Sources 43
44 MULTIPLE DIGITAL SOLUTIONS 728x90 728x90 728x90 Sponsor Ad 970x x2 50 ü Ad banners ü Video banners ü Video pre-roll ü Fan Page posts ü Interstitial Ads between pages ü Flash Intro Banner ü Skins ü Home Page Billboard Unit ü Take Over 16 0x x2 50 Ad banners 44
45 MULTIPLE DIGITAL SOLUTIONS Mobile Media Elements 300x50 - Ad banners - Video pre-roll 45
46 MULTIPLE DIGITAL SOLUTIONS Produc5on Type Descrip5on Lead Time Production Capabilities Ad Banners Producfon for set of banners 6-8 business days Ad Banner Producfon for 1 banner 6-8 business days Skin Ads Basic Skin Ads 6-8 business days - Splash pages - Mini-Sites - Sweepstakes - Voting pages - Banners Splash Page Mini- site Basic Splash Page Splash page with video or audio Flash elements Updates Basic Mini- site Mini- site with video player Flash elements business days business days Updates Vofng Page Basic Vofng Page business days Sweepstakes Registrafon Page Entry business days 46
47 INNOVATIONS
48 INNOVATIONS Mul5media Product Exposure: TV + ONLINE + RADIO Univision Puerto Rico has the power of combining TV, Radio & Internet in the same roof, unique to the Island. Customizing media plans with specific needs of expanding audiences among the three mediums for clients. 48
49 INNOVATIONS Branded Content 49
50 INNOVATIONS Network Programming Podbusters 50
51 INNOVATIONS Snipes Not available for Televisa Programming and Lafn Grammy Awards 51
52 Key Principles for Success Univisions Unique Value Proposition: 1) Multimedia brand engagement 2) Highest Quality Programming 3) Unique Marketing Opportunities for advertisers within programs
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