ANNUAL REPORT IESE ALUMNI ASSOCIATION

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1 ANNUAL REPORT IESE ALUMNI ASSOCIATION

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3 CONTENTS A Message From the President The IESE Alumni Association Continuous Education Program Global Alumni Reunion Communication and Publications Other Major Projects Membership and Loyalty Financial Report The Association Drives IESE Projects Government of the Association Annexes

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5 A Message from the President Annual reports always provide an opportunity for careful analysis of the activities carried out by an institution. In our case, this report allows us to recall and recognize the wide range of activities and services the Alumni Association offers all alumni who wish to keep in contact with their school. I am sure that, once you have read it, you will agree with me that the spirit that moved the first IESE alumni to found the association in 1959 has been kept alive with the same vitality this year. Furthermore, year after year, thanks to everyone s efforts and support, it is flexible enough to adapt to the new needs of our increasingly international community. Over the past academic year, the Alumni Association has continued to sustain intense and growing activity in several areas, including continuing education, career development support for alumni and access to IESE research. All our initiatives and activities have received support from members of the IESE staff, who have remained close to us on a personal level and as an institution. For our part, as alumni, we have also continued to enthusiastically support IESE s work throughout the world by contributing to its activities and projects, spreading its name and recommending its programs. I would therefore like to take this opportunity to thank you on behalf of IESE for your constant support and to urge you once again to keep it up, because sharing IESE s mission and supporting its advancement means working for better companies and a fairer society. I hope reading these pages will have the same effect on you as it has on me: to fill you with pride and help you discover new opportunities to get involved. Antonio González-Adalid (MBA 75) IESE Alumni Association 3

6 THE IESE ALUMNI ASSOCIATION The IESE Alumni Association works to strengthen ties between the 38,000 IESE alumni and IESE, and among the 38,000 alumni themselves. It was created at the end of the first senior management program in 1959 as proof of the satisfaction and appreciation of the first IESE graduating class. Those first executives decided to find a way to maintain close ties with their school and professors and, at the same time, to continue their education and their unconditional support of their newly established school. In 53 years, the association has grown alongside IESE and passed on the enthusiasm of those first students to subsequent graduating classes, who have not hesitated to carry on the torch. Today, the association is a living testament to IESE s diversity all over the world. The IESE Alumni Association constitutes one of the most integrated academic and business communities in the world and maintains one of the highest membership rates in the sector. MISSION The mission of the Alumni Association is to bring together alumni who seek to maintain ties with IESE, promote continuous education activities and encourage collaboration among alumni and with IESE. AIMS The association s aims are to: Promote and develop continuous education for alumni throughout the world. Preserve and foster professional and social relationships among IESE alumni. Support IESE in its task of helping companies serve people and society by furthering its educational goals and promoting management research and instruction. Increase awareness of IESE and its activities. 38,031 alumni 109 countries represented 2,126 people downloaded e-conferences 2,614 attended the Global Alumni Reunion 925 attended MBA and EMBA reunions 285 Continuous Education sessions 32,178 participated in association activities IESE alumni constitute one of the most integrated academic and business communities in the world and maintain one of the highest membership rates in the sector. 4 Annual Report

7 CONTINUOUS EDUCATION Continuous Education Program E-Conferences and Podcasts Short Focused Programs and Industry Meetings Knowledge Portal - IESE Insight E-Resources IESE Publishing International Economic Overview INTERNATIONAL COMMUNITY Regional Meetings Alumni Directory Virtual Communities IESE Global Alumni Reunion MBA Alumni Reunion EMBA Global Alumni Reunion Class Meetings 5-year Reunions for AMP, PADE, PDG, PDD and PMD PROFESSIONAL DEVELOPMENT Career Development Career Opportunities Database Advising and Coaching Events and Seminars RESOURCES AND SERVICES OVERVIEW 2007/ / / /11 Alumni 31,832 33,878 36,124 38,031 Countries represented Continuous education sessions in Spain Continuous education sessions outside Spain Participation in association activities 25,313 29,381 29,231 32,178 Member Card Alumni Magazine IESE Insight Magazine Alumni Newsletter Consultation with Faculty Library Use of Facilities Diploma Requests Chaplaincy IESE Alumni Association 5

8 CONTINUOUS EDUCATION PROGRAM The Continuous Education program ensures that IESE alumni receive continuous education and remain in contact with their professors. In short, it gives them access to the latest management research trends, along with the school s humanistic vision and social values. During the academic year, the Continuous Education program continued its high level of activity and participation. There was remarkable growth in attendance of sessions held outside the Barcelona and Madrid campuses: a 25 percent increase in participation compared to the previous year. This year, over 70 professors on the faculty taught at least one session, which demonstrates the wide range of topics that are appreciated and the strong commitment of the faculty to the continuous education of alumni. It is also worth highlighting that the Continuous Education program has extended its presence to a wide range of countries to serve an increasingly international community thanks to the initiative and continued support of the regional chapters. Making sessions available as e-conferences is becoming increasingly important as a way to promote quality continuous education in any corner of the world. This academic year, 1,169 users accessed sessions a total of 8,105 times. The collaboration of alumni and their companies by means of sponsorships is undoubtedly one of the main reasons it has been possible to increase the number of sessions held off campus. This collaboration has led to significant savings, thus allowing the number of sessions to be multiplied. The association would like to thank the alumni who have provided facilities and to invite them to continue promoting IESE s international presence. SPONSORS OF CONTINUOUS EDUCATION SESSIONS 3C CAREER CONSULTING COMPANY A1 - TELEKOM AUSTRIA GROUP AJUNTAMENT DE BARCELONA AREVA BARCLAYS WEALTH BCI - BANCO DE CRÉDITO E INVERSIONES Begasa BNP PARISBAS FORTIS BOOZ & COMPANY Caja Inmaculada Centro Cultural Bancaja CISCO SYSTEMS CITIGROUP CORPORATE AND INVESTMENT BANK Colegio Mayor La Estila CRÉDIT AGRICOLE Crèdit Andorrà DAMCO EGON ZEHNDER INTERNATIONAL ELSEVIER Fundación Valentín de Madariaga Gas Natural Fenosa GLAXOSMITHKLINE BIOLOGICALS GLOBIS UNIVERSITY IDB - INTER-AMERICAN DEVELOPMENT BANK Jealsa Rianxeira JP MORGAN JX NIPPON OIL & ENERGY CORPORATION MAISBERGER MORGAN STANLEY Obra Social Fundación la Caixa PLUG AND PLAY TECH CENTER PWC REGENT LIGHTING ROLAND BERGER SANTANDER SANTANDER PRIVATE BANKING INTERNATIONAL SAP SEELIGER Y CONDE ARGENTINA Serviguide TESLA MOTORS THE COCA-COLA COMPANY 6 Annual Report

9 CONTINUOUS EDUCATION MEETINGS AND ATTENDANCE 2009/ /2011 MEETINGS BARCELONA MADRID ANDALUSIA 3 3 ARAGON 8 6 BALEARIC ISLANDS 3 3 GALICIA 3 3 LEVANTE 8 8 NAVARRA, BASQUE COUNTRY, LA RIOJA 8 7 MEETINGS ANDORRA 1 2 ARGENTINA & URUGUAY 6 3 AUSTRIA 2 3 BELGIUM & LUXEMBOURG 2 2 BRAZIL 6 8 CANADA 1 1 CHILE 2 1 CHINA 3 3 COLOMBIA 1 1 ECUADOR 2 FRANCE 7 7 GERMANY 9 9 INDIA 2 ITALY 1 JAPAN 4 3 MEXICO 3 2 NORDIC COUNTRIES 1 1 OTHER COUNTRIES (Panama, Dubai, Singapore) 4 5 PERU 1 POLAND 2 2 PORTUGAL 1 2 RUSSIA 1 3 SWITZERLAND 1 3 THE NETHERLANDS 3 2 UNITED KINGDOM 6 6 UNITED STATES / /2011 attendance 20,582 20,232 BARCELONA 11,538 11,304 MADRID 5,789 6,280 ANDALUSIA ARAGON BALEARIC ISLANDS GALICIA LEVANTE 1,042 1,043 NAVARRA, BASQUE COUNTRY, LA RIOJA attendance 3,193 4,311 ANDORRA ARGENTINA & URUGUAY AUSTRIA BELGIUM & LUXEMBOURG BRAZIL CANADA CHILE CHINA COLOMBIA ECUADOR 140 FRANCE GERMANY INDIA 32 ITALY 50 JAPAN MEXICO NORDIC COUNTRIES OTHER COUNTRIES (Panama, Dubai, Singapore) PERU 90 POLAND PORTUGAL RUSSIA SWITZERLAND THE NETHERLANDS UNITED KINGDOM UNITED STATES Alumni value the Continuous Education Program as a tool for staying up to date and keeping in touch with their classmates and professors. IESE Alumni Association 7

10 Continuous Education Program WORKSHOPS During the academic year, the association organized five large workshops in Barcelona and Madrid: Family Businesses: The Family Protocol Career Development Entrepreneurs Ethics and Corporate Responsibility Key Elements of Society: Work and Pensions Furthermore, numerous special sessions were held to address the main problems and challenges that define business and economics today. They included the following: TIMELY AND ONGOING ANALYSIS OF THE ECONOMIC SITUATION Professors from the Department of Economics gave several sessions throughout the year to analyze the evolution of the international economy. They included: December 9. Barcelona. The Economic Situation in Spain. Profs. Á. Argandoña, A. Subirà and P. Videla. December 15. Madrid. Facing the Recession: A Spanish and International Overview. Profs. J. Díaz-Giménez and J. J. Toribio. REFLECTIONS ON BUSINESS BEFORE THE CRISIS: 50 KEYS FOR IMPROVEMENT Barcelona, Valencia, Madrid, Santiago de Compostela, Seville and Zaragoza Based on the macroeconomic situation, Professor Chiesa gave a session on the different business strategies that managers and business people can adopt to achieve improvements that will allow their companies to better compete in the turbulent markets that surround us. Effective Management of Professional Networks Barcelona, Washington, New York and Munich Professor Marta Elvira analyzed the nature of professional networks and the role they play in promoting effective leadership, better examining our own networks and learning to leverage them better, with an eye to future development. The professor highlighted that it can be very useful to look at society as a social network rather than a collection of individuals. She also encouraged participants to take stock of their social capital and shared some practical exercises to help them better understand and leverage their professional networks. THE IMPACT OF WEB 2.0 ON THE COMPANY Zaragoza, Moscow, Andorra and Palma de Mallorca At this session, Professor Sandra Sieber analyzed a series of cases of businesses that have adopted Web 2.0 tools to connect people in various ways, establish new ways to serve the market or open new paths for innovation. She also presented the results of a global study of over 100 companies in 20 countries that indicates that the business world is still in the initial stages of wide-scale adoption of these tools. Along the way, she identified the principal challenges for effectively integrating these new technologies into companies. ENTREPRENEURSHIP LATER IN LIFE: STARTING, BUYING OR INVESTING Barcelona, October 1 Professor Roure explained how one can be an entrepreneur later in life by sharing the success stories of Ricardo Fisas, the founder of Natura Bissé; Enrique Quemada, the CEO of ONEtoONE Capital Partners; and Luis Malagarriga, the chairman of Kubi Wireless. BUT IS THERE FUNDING FOR MY COMPANY? Madrid, November 22 Jorge Soley, a senior lecturer in financial management at IESE, analyzed how small and medium-sized enterprises can find funding in the current economic climate. Professor Soley invited business people to supply companies with some minimum resources so they can avoid taking on excessive credit risk, especially in the area of small businesses. The era of leverage has ended, he said. INVESTMENT IN LATIN AMERICA New York, December 1 Over one hundred alumni and guests attended the Continuous Education session Growth and Investment Opportunities: Latin America and the United States, Side by Side, which was held at IESE s New York Center. Presenters included Guillermo Jasson, the President of Cross Fields Capital, and professors Pedro Videla and Javier Estrada. Participants debated how the economic crisis has affected capital flows, wealth creation and investment 8 Annual Report

11 Continuous Education Program DURING THE ACADEMIC YEAR, 42 REPEAT SESSIONS WERE HELD, ALONG WITH 105 NEW ONES, FOR A TOTAL OF 17,786 VISITS. in emerging markets, with an emphasis on the future of investment in Latin America and the United States. COMPANIES AND CORRUPTION Madrid, December 4 This session analyzed the role of the company vis-à-vis corruption. Professor Domènec Melé asserted that there is a strong correlation between rigorous ethics and economic benefits for the company. One of the reasons Melé gave to justify ethical behavior is the future value of the company. This often means having to forgo opportunistic behavior that would lead to better results, he said. Pedro Montoya, the Group Chief Compliance Officer at EADS, was also a speaker at the session. The World in 2011 Madrid, January 18 For the second consecutive year, Daniel Franklin, the editor of the well-known annual report made by The Economist titled The World in 2011, analyzed the trends of In Franklin s view, the year was a tale of two economies: a rich world struggling with weak recovery and no job growth, and an emerging world growing four times faster. BUILDING RESPECTED COMPANIES Munich, March 1 Jordi Canals, the Dean of IESE, and Franz Haniel, the Chairman of the Board of Haniel Holding, offered over 100 alumni in Munich some ideas on how to build quality, respected companies. During the session, Canals spoke on topics such as the identity crisis and lack of objectives that companies are experiencing today, taken from his recent book Building Respected Companies. For his part, Franz Haniel shared his experiences with alumni, as well as the challenges involved in operating in emerging markets such as Eastern Europe and China. BUILDING THE COMPANY OF 2020 Barcelona, March 11 The company of 2020 requires a much more flexible model than the one currently in place, based on the knowledge economy and strong brand commitment, although without IESE Alumni Association 9

12 Continuous Education Program How New Media is Changing Media Companies... And Other Companies Barcelona, March 4 This special session analyzed how new media are changing companies and how they are affecting the most influential ones. The session was held in roundtable format and divided into two panels. The first, which focused on new media and entertainment, was led by Bill Baker, President Emeritus at Channel Thirteen in New York and a member of IESE s International Advisory Board, who analyzed the current state of the media industry. The second session was led by Jay Ireland, the President and CEO of GE Asset Management; Tom Kane, former President of CBS Stations; Edward T. Reilly, the President and CEO of the American Management Association; and Tom Rogers, the President and CEO of TiVo. The panelists were all cautiously optimistic about the economic recovery of the United States. I think we re at a point that could be described as the eye of a very large hurricane, said Reilly, who noted the improvement of economic indicators. But long-term growth will only come through a great deal of leadership to meet current challenges, especially the deficiencies of the education system in the United States. Speakers: Gerry Byrne, Senior Vice President, Ad Genesis Digital Carmen DiRienzo, President & CEO, V-Me Network Tom Kane, Former President, CBS Stations Tom Rogers, President & CEO, TiVo Inc. Chris Vollmer, Partner & Leader, Booz & Co. Moderators: Prof. Josep Valor, IESE Bill Baker, President Emeritus, Channel Thirteen Jay Ireland, President & CEO, GE Asset Management Steve Murphy, President, Christie s Edward T. Reilly, President & CEO, American Management Assn. Prof. Nuria Mas, IESE overlooking the fundamental role of industry, which will nonetheless change as well. This special Continuous Education session was led by Víctor Grifols, the President of Laboratorios Grifols; Julio Rodríguez (PDG 97), the President of Schneider Europe; Javier Robles (PDG 90), the President of Danone Spain; and Andreu Mas-Colell, the Catalan Minister of the Economy, accompanied by professors Antonio Argandoña, Núria Mas, Alfredo Pastor and Pedro Nueno. LEADERSHIP: AN INTERNAL JOURNEY Madrid, March 24 Professor Santiago Álvarez de Mon dedicated this session to reflecting on the concept of leadership and made a distinction between formal power and personal authority. Leadership is the ability to influence the behavior and attitudes of others through authentic, stimulating conversation; it is the quality of that relationship. It is impossible to achieve this if one s internal dialogue is not renewed, deepened and consciously lived. RELATIONS BETWEEN COMPANIES AND NGOs Barcelona, March 24 The la Caixa Chair of Corporate Social Responsibility organized a roundtable discussion on Relations between Companies and NGOs: Conflict, Cooperation or New Role Assignments? In the words of the moderator, Professor Antonio Argandoña, the invited guests came from a company with a social vocation, a foundation dedicated to social promotion and a foundation that must function as a company. Against this attractive backdrop, Sergio Loughney (Abertis), José Ignacio González-Aller (Codespa) and Manuel Almirall (Fundació Futur) put forth different approaches to relations and defended their arguments with specific examples. Relational Leadership Cologne, May 3 Professor Alberto Ribera analyzed the different aspects of interpersonal relations and some considerations about self-knowledge that should be taken into account to develop good leadership. The professor warned about the habit of automatic thought that can distort perceptions of reality and personal relationships at work. Generalization, prejudice and prematurely worrying about others reactions are some common traps that can be obstacles to leadership capacity. To overcome them, 10 Annual Report

13 Continuous Education Program it is necessary to intentionally and in a sustained manner develop positive thoughts about others that get rid of this tendency toward negative judgment. COLLECTIVE BARGAINING REFORM Madrid, May 17 Labor reform has also been the topic of several Continuous Education sessions. On May 17, Professor Sandalio Gómez invited Juan Antonio Sagardoy, the honorary president of Sagardoy Abogados. The professor reminded participants that the basics of collective bargaining include adapting the content to the company, wage increases linked to productivity, internal flexibility and reduction of absenteeism. For his part, Sagardoy indicated that wage increases must be linked to productivity rather than inflation, since increasing wages based on inflation alone is not a good measure. In conclusion, he proposed a series of measures to improve collective agreements, including decentralization of sectorial, national and provincial agreements as opposed to private company agreements; making agreements flexible; and linking wage increases to productivity. TOWARDS COMPANY 2.0: TRENDS IN COMMUNICATION AND CORPORATE COLLABORATION São Paulo, May 25 Professor Josep Valor analyzed some of the uncertainties surrounding Company 2.0: How does using social networks affect employees productivity? Did you know that when employees are allowed to access social networks during work hours they are more productive? What is your company s policy on the use of networks? Are there clear guidelines? Is it true that it doesn t cost anything to have a presence on social networks? Are they the best option for gaining visibility? COCA-COLA: 125 YEARS OF SHARING HAPPINESS Atlanta, July 7 IESE alumni participated in a special gathering at Coca-Cola s emblematic headquarters the year that the popular beverage turned 125 years old. The event was organized by Cristina Bondolowski (PDD 03), the Senior Global Manager of the Coca-Cola Company, who gave the session Coca-Cola: 125 Years of Sharing Happiness. Other participants included Professor Pinar Ozcan and Ted Ryan, the manager of Coca-Cola Archives Annex I contains a breakdown of all the Continuous Education sessions. IESE Alumni Association 11

14 Continuous Education Program Globalization and Leadership Development in an Integrated World: The Role of Companies and Business Schools Barcelona, April 8 IESE held this international conference on current trends in leadership management and human resources practices throughout the world, especially in emerging markets. Jordi Canals, the Dean of IESE, began the sessions by explaining that the central theme of the conference was the growing concern among senior executives and management schools that emerging markets are changing the rules of the game in terms of how they think about leadership development. Each session at the conference was designed to analyze this reality from a different angle. The participants were: Juan I. Apoita, Director of Human Resources and board member at BBVA Robert F. Bruner, Dean of Darden School of Business Christian Scheffler, Vice President of Bertelsmann Xavier Coll, Director of Human Resources at la Caixa Bruno di Leo, General Manager of IBM Growth Markets Marta Elvira, IESE professor Christian Finckh, Director of Human Resources at Allianz Patricia Francis, Executive Director of International Trade Center Laurent Freixe, CEO of Nestlé for Europe Antonio Gallart, General Director of Resources and board member at Gas Natural Fenosa Pankaj Ghemawat, IESE professor Dipak Jain, Dean of INSEAD Denise Kingsmill, Independent Non-Executive Director at International Airlines Group (IAG) Timothy McNicholas, Vice President of Corporate Development at Siemens Pedro Nueno, IESE professor Julia Prats, IESE professor Bernardo Quinn, HR Strategy & Executive Talent Director at Telefónica April Samulewicz, Global Head of Talent Acquisition at Zurich Financial Services Ted Snyder, Dean-Elect at Yale University School of Management Martin Sorrell, CEO of WPP Kees Storm, President of Aegon Hans Ulrich Maerki, Vice President of ABB Bernard Yeung, Dean of the National University of Singapore Ermenegildo Zegna, CEO of Zegna Aaron Heslehurst, a presenter at BBC World, and Adrian Wooldridge from The Economist also participated as moderators. 12 Annual Report

15 Continuous Education Program CONTINUOUS EDUCATION 3.0: PROF. PANKAJ GHEMAWAT New York London Paris Munich Vienna China Tokyo Singapore Brazil Chile Professor Ghemawat presented his new book, World 3.0, in ten cities on four continents. His tour began in New York in May with a session that drew 105 attendees. Sessions were then held in London and Munich, where 230 people participated, and later in Paris, Vienna, Singapore, China, Tokyo, Chile and Brazil. A total of 1,100 business people and managers, alumni and friends had the opportunity to learn about the results of the latest study on globalization. World 3.0 was awarded the Book Award by the prestigious Thinkers50 institution, which names the fifty greatest thinkers in the international academic business community every two years. E-CONFERENCES The e-conference system, which allows alumni to view recordings of the most interesting Continuous Education sessions through the program s website, continues to develop into an effective, flexible training method. Thanks to this service, 2,126 alumni were able to attend IESE sessions from all around the world. THE BEST ATTENDED E-CONFERENCES: ACADEMIC YEAR Towards Company 2.0: Trends in Communication and Corporate Collaboration Prof. Sandra Sieber How New Media Is Changing Business: Impact on the World s Media Industry Members of the U.S. Council But Is There Funding for My Company? Prof. Jorge Soley IESE Alumni Association 13

16 Continuous Education Program OTHER EDUCATIONAL ACTIVITIES: CHAPTER MEETINGS AMP MUNICH ALUMNI REUNION The sixth edition of the AMP Munich Alumni Reunion was held on May 13 and 14 at Lake Starnberg in Bavaria. Professors Alfredo Pastor and Marc Sachon hosted the event and gave two topical sessions: The World Economy in 2011 and Electro Mobility. Thomas Steckenborn (AMP 08) also shared his personal experience after the AMP. 16th MEETING OF THE NAVARRA, BASQUE COUNTRY AND LA RIOJA CHAPTER IESE s Regional Chapter in Navarra, the Basque Country and La Rioja brought together over 200 alumni for its 16th Annual Meeting at the Baluarte Congress Center and Auditorium. They were welcomed by Alfonso Sánchez-Tabernero, the Vice President of the University of Navarra; José Iribas, the Deputy Mayor of Pamplona; and Javier Chocarro (MBA 88), the president of the regional chapter. Professor Javier Díaz Giménez gave a brilliant talk analyzing the national and international economic situation. Fernando Martí gave a talk on renewable energy and, lastly, Marcelino Fernández, President and board member at Dragados, was interviewed by Jesús Martinez (PADE 06) about the economic crisis. The meeting was brought to a close by Miguel Sanz, the President of the Government of Navarra, and Ángel Gómez-Montoro, the President of the University of Navarra. LEVANTE REGIONAL MEETING On September 28, over 300 alumni held their traditional Levante alumni meeting. They were welcomed by chapter president Íñigo Parra (MBA 90) and Mireia Rius, the director of the Alumni Association. They were also accompanied by professors Juan José Toribio and Santiago Álvarez de Mon, who gave talks on the economic situation and leadership. 1st LATIN AMERICAN ALUMNI REUNION On September 9 and 11, the 1st Latin American Alumni Reunion was held in Panama. The event was opened by Alberto Vallarino Clement, the Panamanian Minister of Economy and Finance. Then Mireia Rius, the Director of the Alumni Association, and Carlos P. Hornstein, IESE s Executive Director of Business Development in Latin America, presented the association s new projects and thanked Guillermo Henne Motta (Global CEO for Latin America 09), a Panamanian alumnus and the host of the reunion, for his support. The program also included talks by professors Julia Prats and Pedro Videla. This new initiative, which received the support of the presidents and alumni from the different Latin American countries, was greatly appreciated by the participants and seeks to consolidate links among alumni while strengthening IESE s presence in Latin America. ALUMNI MEETING IN CHILE On September 8, the now-traditional alumni meeting in Chile was held at the headquarters of BCI. At the intimate event, which drew over 130 participants, Pedro Videla was honored with a commemorative plaque for his career and dedication. Alumni Association director Mireia Rius thanked Luis Enrique Yarur (MBA 75), the President of BCI, and Lionel Olavarría (MBA 75), its General Manager, for their hospitality in hosting the gathering in the bank s auditorium. ALUMNI DAY IN MADRID Over 600 alumni celebrated IESE Alumni Day in Madrid. This year Emilio Lamo de Espinosa, a sociology professor at Universidad Complutense de Madrid, delivered the first session of the afternoon, Geopolitical Keys for Understanding the Role of Spain MBA Alumni Reunion On May 28, the 8th edition of the IESE MBA Alumni Reunion was held. The event combined interesting academic sessions with excellent opportunities for meeting with old friends and professors. This year, the reunion commemorated the classes celebrating another five years as IESE alumni: the MBA classes of 71, 81, 91, 96, 01 and 06. The association organized a special session for these classes in which they had the opportunity to discuss a case just like old times. The event drew over 800 alumni and friends of IESE who represented 47 countries and 26 regional chapters. This year, for the first time, Barcelona GEMBA and EMBA graduates were also invited. Mireia Rius, the Director of the Alumni Association, welcomed the alumni to their home away from home and Jordi Canals, the Dean of IESE, highlighted the increasing quality and international prestige of the MBA program. The association would like to thank the over 20 professors who participated in parallel sessions on different business management topics for a total of 57 graduating classes. 14 Annual Report

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18 Continuous Education Program in the World, which was moderated by Professor Francisco Iniesta, the director of IESE in Madrid. Later, the senior members of the chapter were honored by Iniesta, Jordi Canals, the Dean of IESE, and Jorge Sendagorta, the President of the Madrid Chapter of the IESE Alumni Association. Lastly, professors Javier Díaz-Giménez and Pedro Videla spoke on The Economic Situation in Spain and the Rest of the World, which was moderated by Juan José Toribio. REGIONAL CHAPTER MEETING IN ARAGON Javier Loriente (PDD 91), the President of the Aragon Chapter of the IESE Alumni Association, and Anna Minguella (PDD 07), its spokesperson, welcomed the over 200 alumni who gathered on May 18 in Zaragoza. Professors Javier Díaz-Giménez and Sandalio Gómez gave talks on the economic situation and compensation schemes after the crisis. REGIONAL CHAPTER MEETING IN THE BALEARIC ISLANDS On June 1, alumni in the Balearic Islands held their annual meeting. Raúl González (MBA 86), the President of the Chapter, and Mireia Rius, the Director of the IESE Alumni Association, welcomed the alumni to the event, where professors Josep Tàpies and José Luis Nueno gave talks. Tàpies spoke on issues related to family businesses, with the talk Family Businesses: Size and Longevity. Vocation or Restriction? Professor Nueno spoke on future consumer trends to the 80 alumni in attendance. REGIONAL CHAPTER MEETING IN GALICIA On June 15, nearly 200 alumni gathered in A Coruña. Several sessions were given around the theme Banking and SMEs at the Crossroads of the Crisis. The event was opened by José María Arias (PDD 82), the President of Banco Pastor; Antonio Basagoiti, the President of Banesto; Luis Fernando Quiroga (PADE 83), the President of the Galicia Regional Chapter; and Mireia Rius, the Director of the Alumni Association. Later, Professor Díaz-Giménez asked whether Spain was falling behind at a session in which he spoke about the economic situation in Spain and the rest of the world. This was followed by a roundtable discussion on The Problems of SMEs in their Business and Financial Environment, with Manuel Balseiro of Coremain, Andrés Fernández of CZ Veterinaria and Emilio Pérez of Grupo Pérez Rumbao. The discussion was moderated by Mireia Rius. Lastly, Antonio Basagoiti led the session Banking at the Crossroads of the Crisis, moderated by Luis Fernando Quiroga. FIVE-YEAR REUNIONS IN BARCELONA AND MADRID This year, class reunions were held at the Barcelona and Madrid campuses for alumni of the PADE, PDG and PDD programs. Over 500 people attended this special event on campus. On April 28, the PDD classes of 86, 91, 96, 01 and 06 met. In Barcelona, alumni were given a warm welcome by Mireia Rius, the director of the Alumni Association; 16 Annual Report

19 Continuous Education Program EMBA Reunion The third edition of the Executive MBA Alumni Reunion consolidated its position as a meeting point for all the classes that have graduated from the program, from the first in Madrid in 1983 to the most recent in Professor Francisco Iniesta, the Director of IESE in Madrid, and Monika Borgers, the Director of Alumni in Madrid, welcomed the alumni. Jordi Canals, the Dean of IESE, gave a talk on the future of business schools. Afterwards, Gloria Perrier-Chatelain (EMBA 93, SAP France), Carlos Damián Suárez (EMBA 97, Indra Sistemas) and Pablo de la Rosa (EMBA 10, Endesa) shared experiences from their careers. The reunion closed with an analysis of the current economic situation by professors Javier Díaz-Giménez and Juan José Toribio, with José Ramón Pin, who is also the Academic Director of the EMBA, as moderator. Once the academic sessions were over, Richard Vaughan, the President of Vaughan Systems (EMBA 86) presented two awards. The lucky recipients were Julián Martín Torrejón, the EMBA 01 Class Secretary, and Gustavo Pego (EMBA 06). Professor Josep Valor, the Director of Executive Education; and Professor Jordi Canals, the Dean of IESE. Evening sessions were given by professors Santiago Álvarez de Mon, Javier Díaz-Giménez, Juan Carlos Vázquez-Dodero, Frederic Sabrià, Javier Santomá, Marc Sachon, Pedro Nueno, Josep Valor, Josep Tàpies and Carlos García Pont. In Madrid, the welcome was given by Monika Borgers, the Director of Alumni in Madrid. In the sessions that followed, Professor Díaz- Giménez analyzed the current state of the economy and Professor Santiago Álvarez de Mon gave a session dedicated to leadership in uncertain times. CLASS MEETINGS The IESE Alumni Association offers advising services to the representatives of each graduating class so they can organize reunions with their classmates. During the academic year, a total of 48 reunions were held on the Barcelona and Madrid campuses and drew 2,919 attendees from 190 graduating classes. The Alumni Division has also helped organize 35 other initiatives held by different classes outside the IESE facilities. IESE Alumni Association 17

20 Global Alumni reunion GLOBAL ALUMNI REUNION 2010: BARCELONA Over 2,614 IESE alumni from 55 countries participated in the Global Alumni Reunion on October 28 and 29 in Barcelona. The event was opened by IESE professor José Manuel Campa, the Spanish Secretary of State for Economic Affairs, who met with alumni at Les Drassanes Reials in Barcelona. He was accompanied by Jordi Canals, the Dean of IESE, and Jordi Hereu, the Mayor of Barcelona. The following day, academic sessions were held at the Palau de Congressos de Catalunya in Barcelona. Alumni were welcomed by Canals; Mireia Rius, the Director of the Alumni Association; Antonio González-Adalid, the President of the Alumni Association; and professors Jaume Ribera and Antonio Dávila, the Academic Directors. THANK YOU, ENTREPRENEURS During his talk, Professor Jordi Canals highlighted the role of entrepreneurs. He said, This is a time for entrepreneurs. Keep on with your work, because the world needs you. The professor gave an overview of IESE s projects during the year and reminded alumni that we must continue training better people, better companies and, as a result, a better society. IESE is building bridges between cultures, which is very important in today s world. Professor Núria Mas introduced Peter Orszag, a former economic advisor to Barack Obama and the former Director of the U.S. Office of Management and Budget. IESE professor Marta Elvira introduced a panel of business people who had demonstrated their ability to compete globally. Marc Puig, the CEO of Puig, said that, in the last five years, his company has been able to increase its market share in Europe and the United States considerably thanks to fragrances linked to famous designers such as Carolina Herrera, Paco Rabanne and Nina Ricci. We see ourselves as brand builders through fashion. We don t just sell products; we sell experiences. You need to engage customers in their values and their value system, he said. Charles Petruccelli, the President of Global Travel Services at American Express, pointed out that the travel industry has been hit hard by the recession, but also by the H1N1 pandemic and the eruption of the volcano in Iceland. With these setbacks, volume has dropped by 20 to 30 percent and many companies have reduced their travel expenditures by up to 70 percent. Thus, said Petruccelli, We have changed our model. We have optimized our spend with global solutions both off line and on line. The new model allows us to develop new solutions across the board. It is way beyond the original business of issuing an air ticket on time with a smile. Travel companies have had to quickly and radically adapt to the Internet and now they face the new challenge of expanding 18 Annual Report

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