New Vision for AgriFood Development in Mexico

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Benito Paz Villanueva
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1 New Vision for AgriFood Development in Mexico Adriana Herrera, SAGARPA Enrique Merigo, Consejo Nacional Agropecuario October 13, 2014

2 To meet global challenges in food security, the World Economic Forum Initiative has implemented the "New Vision for Agriculture." This Initiative engages leaders from the private sector, government, international organizations, civil society and academia to assist in shaping a vision of agriculture as key to food security activity. The three pillars that guide the Initiative are: FOOD SECURITY Meeting nutritional demands while affordable options are provided through the value chain ENVIRONMENTAL SUSTAINABILITY Maintain or improve the quality and quantity of natural resources; meet challenges of climate change. ECONOMIC DEVELOPMENT Drive the rural and economic development with clearly defined investment

3 Framework for agricultural transformation

4 Launching of the New Vision for AgriFood Development in Mexico VIDA On October 7, 2013, in a meeting with top business leaders of the food sector in Mexico, the Secretary of Agriculture, Mr. Enrique Martinez y Martinez, launched the New Vision for the Agricultural Development of Mexico (VIDA). VIDA is a joint effort of the Mexican public and private sectors, with the support of the World Economic Forum. The private sector is represented by two co-directors from global and regional companies. There is also a close participation from the National Agricultural Council.

Enrique Martinez y Martinez, launched the New Vision for the Agricultural Development of Mexico (VIDA).

5 Increase Food Production Aligning the goals of the New Vision for Agriculture with domestic priorities Pillars of the New Vision for Agriculture Food Security Increase production by 20% Environmental Sustainability Reduce emissions by 20% National Development Plan (NDP) Objectives for the Agrifood Sector Increase productivity in the sector through investment in technology and physical and human capital Promote partnership models that generate economies of scale and higher value added Promote greater certainty through risk management mechanisms National Crusade Against Hunger Economic Opportunity Reduce Rural Poverty by 20% Promote sustainable use of natural resources Modernize the regulatory and institutional framework Cross cutting Strategies Increase productivity across all sectors Modern government Gender Perspective

and human capital Promote partnership models that generate economies of scale and higher value added Promote greater certainty through risk management mechanisms National Crusade Against Hunger

6 Working Groups

Fruits & Vegetbles Cocoa Grains Oilseeds Coffee ADM México AgroBIO México Almex ASERCA Bayer Bunge Cámara Nacional del Maíz Industrializado Cámara Nacional de la Industria Molinera de Trigo Cargill

7 Fruits & Vegetbles Cocoa Grains Oilseeds Coffee ADM México AgroBIO México Almex ASERCA Bayer Bunge Cámara Nacional del Maíz Industrializado Cámara Nacional de la Industria Molinera de Trigo Cargill CIMMYT Confederación Nacional de Productores Agrícolas de Maíz de México Consejo Agropecuario Poblano Consejo Nacional Agropecuario Consejo Nacional de Fabricantes de Alimentos Balanceados y de la Nutrición Animal CONASIST DuPont Pioneer Ingredion Fábrica de Harina Elizondo Grupo Consultor de Mercados Agrícolas Gruma Grupo Altex Grupo Bimbo Grupo Kasto Grupo LALA Grupo Trimex Harinera La Espiga Harinera La Moderna Harinera El Paraíso IAGROCEN Industrial de Alimentos INIFAP Kellogg s MCKINSEY Minsa Molinera de México Molino de Trigo Guadalupe Molinos Munsa Monsanto Norson PEPSICO RYC Alimentos SAGARPA SNICS SYNGENTA AMEG More than 60 Members from the public and private sectors ADM ANIAME BASF BUNGE Cargill COMEXPALMA Comité Nacional Sistema Producto Grupo Altex Kellogg s McKINSEY MONSANTO PEPSICO PROPALMA RAGASA SAGARPA UNILEVER BASF Bayer Citrofrut Coca Cola Dupont Grupo Altex Grupo Bimbo Grupo Cetto SAGARPA Wal-mart YARA Cafés y Semillas de México Cafés Tomari Ecom Trading (AMSA) Louis Dreyfus Grupo Merino Télis Outspan México Nestlé México, Grupo Neumann (Cafés California) Syngenta Agro, Yara México Fundación Cacao México Barry Callebaut (DCMX) Codilsa Chocolates Turín Ecom Trading (AMCO) Grupo Prisma Intercambio Mexicano de Comercio Nestlé México Fundación Cacao México

Nutrición Animal CONASIST DuPont Pioneer Ingredion Fábrica de Harina Elizondo Grupo Consultor de Mercados Agrícolas Gruma Grupo Altex Grupo Bimbo Grupo Kasto Grupo LALA Grupo Trimex Harinera La

8 GRAINS AND OILSEEDS Marketing and infrastructure Innovation and transfer of tecnologies Human development and productivity

9 FRUITS AND VEGETABLES Competitiveness Food safety Main challenges Social development Marketing

COFFEE AND COCOA Pilot program in Tabasco and Chiapas 1. Training of producers 2. Sustainable practices in production 3. 30% increase in productivity 4.

10 COFFEE AND COCOA Pilot program in Tabasco and Chiapas 1. Training of producers 2. Sustainable practices in production 3. 30% increase in productivity 4. Renovation of plants: 25% annual increase 5. Development of managerial capabilities in producer s organizations Directive Committee Technical Committee Fundation CACAO ación Sharing of Technicians in the field

Renovation of plants: 25% annual increase 5.

11 A new measurement framework Global level indicators: Tracking progress toward the New Vision for Agriculture Global level indicators Project level indicators Project level indicators: Tracking progress of the VIDA Working Groups Project level case studies Project level Case Studies: Analyzing best practices, i.e. pilot program in cacao and coffee

indicators: Tracking progress of the VIDA Working Groups Project level case studies

12 Next steps 1. Establish a High-Level Commission for VIDA with public and private sector leading participants. 2. Expand stakeholder engaments in other sectors or industries such as state goverments, universities, research centers, among others. 3. Achieve long-term commitments for economic and technical resources. 4. Share the model with other Latin American countries. 5. Develop indicators to measure the goals.

Expand stakeholder engaments in other sectors or industries such as state goverments, universities,

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