Free Entertainment That Can Bring In The Crowds

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1 Free Entertainment That Can Bring In The Crowds Ron Gustafson Director of Public Relations/Educational Programs Quassy Amusement Park, Middlebury, Conn. (USA)

2 Dance Days with local and area dance studios presenting programs Bring In The Performers. And The Crowds

3 School Music Festival It has evolved into an all-day annual event that includes school bands, orchestras and choruses from throughout the state. Hundreds of students perform with parents, grandparents and siblings in tow to the park.

4 Mascot Day Professional sports teams and area businesses with costumed mascots will help you put together a free mascot day at your facility which will be a magnet for families. Line up the mascots and watch the kids line up in turn to meet and greet these fuzzy characters. Sports teams will hand out schedules and other goodies as an added bonus. Great promotion for soft days in the early or late season.

5 Gospel Or Christian Rock & Contemporary Music Day Set the stage preferably a Saturday for a day of music that will attract local and area churches and their performing groups. This successful venture has grown to be an event that includes a catered meal provided by the park.

6 Classic Car & Truck Shows Tap into a different demographic than your facility might appeal to by staging classic car and truck shows. Area classic and antique car clubs will help you put together a program to draw in the crowds. Suggested for slower times as it will require reserved space in your parking lots. Annual Antique & Classic Truck Fest draws participants from five states!

7 Educational Programs Thinking outside the box when it comes to educational programs will attract more students and others to your property. Here are some tried-and-true examples: Sidewalk art competition for elementary, middle and high schools students. Local art teachers volunteer to judge. Students, teachers, spectators show up for the event! Photo essay contest with divisions for different school levels. Local newspaper photo editors assist in judging. Gets another foot in the door at regional schools Mother s Day essay contest. Watch the entries pour in and the families show up to see the winning essays displayed at your facility! Great public relations campaign with schools statewide.

8 Big Dividends From Sponsored Events At Your Facility Community service and your property sponsors go hand-inhand. They will help you produce some great FREE events such as 3-D Fireworks..

9 Laser Shows

10 Tips from Seabreeze Park John Norris, VP Seabreeze Park Rochester NY

11 Passports An Alternative to Season Passes Idea: offer a multi-visit pass without too much abuse by local residents. Limited them to 15 visits per year. We avoid becoming a baby-sitting service for neighbor kids.

12 Passports An Alternative to Season Passes Several value-added items included with the purchase. For details, go to Result: the program keeps growing (up 16% this year).

13 Attractive, Affordable Queue Line Fencing Idea: attractive & functional fencing at a reasonable cost. 2 galvanized steel posts set in drilled concrete. 2 aluminum tubing for rails and Key Klamp fittings.

14 Attractive, Affordable Queue Line Fencing 24 grid wall, attached with tech screws. Grid wall gives lateral support and acts as a barrier between lines. Result: good-looking fencing at a great price!

15 More Pre-Purchased Tickets, Fewer Coupons Idea: increase speed of front gate transactions, reduce marketing costs. Reduced the number of coupon promotions, and pushed hard tickets. Sell tickets thru online store, Wegmans grocers, AAA, credit unions and companies.

16 More Pre-Purchased Tickets, Fewer Coupons Did Promo Codes with online sales to measure media. Now we offer Express Lanes at the gate for faster service. Result: reduced couponing costs and much quicker gate transactions.

17 Amusement Media, Inc. Maps for your Park Idea: get directional maps for use in the park, for marketing. Amusement Media Inc. gives you maps at no charge. They make money off the national brand ad signs next to maps.

18 Amusement Media, Inc. Maps for your Park We get the artwork for our Fun Guide & web. Fun Guide features park food with vendor sponsors name & logo. Result: we get the maps, plus use the Fun Guide for sponsorship sales.

19 Patio Umbrellas From Sponsors Idea: patio umbrellas around the park at little or no overall cost. We have 65 umbrellas at food patios, on rides for operators, etc. Most all have been provided by vendors over the years.

20 Patio Umbrellas From Sponsors Make it part of vendor negotiations and sponsor packages. Get a quantity each year, and rotate out old ones for new ones. Result: great looking umbrellas at a great price!

21 Changing the Park s Operating Hours Idea: increase guest satisfaction without increasing labor costs. Originally we opened waterpark at 11am, park rides at Noon. Unhappy guests on cold days, when no rides were open.

22 Changing the Park s Operating Hours Switched to opening half the waterpark and half the rides at 11am. The balance open at Noon (put up clock signs Open at Noon). Result: guests were happier, and no additional labor costs.

23 Dancin In The Park Groups Sales & Free Entertainment Idea: hold a group sales event that also provides park entertainment. Held in the spring, when we really need business. Invite local dance schools to perform on stage.

24 Dancin In The Park Groups Sales & Free Entertainment Performers get free admission, friends and family pay group rate. Schools love to have their students perform and get their name out at the park. Result: over 850 tickets sold this year.

25 Philadelphia, Pennsylvania Cory Luster

26 Ride the Ducks Top 10 Ideas that Work! 1. Hire people that smile 2. Keep a clean establishment 3. Use colors that attract 4. Have a fun and informative engaging website 5. Bundle internal and external packages 6. Provide upgrade opportunities 7. Be a partner in your community 8. Engage your guest 9. Kid's Club/Moms Club 10. Get rid of the lines

27 Talley Green Lake Winnepesaukah Revenue Generating Tips

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30 Snow Cones/Cotton Candy Snow Cones: Cost: $0.33 Price: $2.00 Profit: $1.67 Each! Cotton Candy: Cost: $0.13 Small Price: $2.00 Small Profit: $1.87 Each! $0.23 Large $4.00 Large $3.77 Each!

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33 Frozen Bananas Cost: $1.15 Price to Consumer: $2.50 Profit: $1.35 Each!

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36 Dippin Dots Cost: Small- $0.70 Large- $1.12 Price: Small-$3.25 Large- $4.25 Profit: Small-$2.55 Large- $3.13

37 <Funnel Cake Pictures>

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39 Funnel Cakes Funnel Cake with sugar: Cost: $0.53 Price to Consumer: $4.00 Profit: $3.47 each! Funnel Cake with strawberries & whipped cream: Cost: $1.12 Price to Consumer: $5.00 Profit: $3.88 each! Funnel Cake with strawberries, whipped cream, & Ice Cream: Cost: $1.39 Price to Consumer: $6.00 Profit: $4.61 each!

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43 Glow Various Items Sold: Light Up Mouthpieces, Pacifiers, Roses, Small and Large Wands, Small and Large Puffer Balls, & Necklaces Cost ranges from $0.50 to $2.25 each. Price ranges from $3.00 to $7.00 each. Profit ranges from $2.50 to $5.75 EACH!

44 And Professional Stage Entertainment Thank you! Questions and answers following the rest of the presentation!

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60 La Granja Villa y su Mundo Magico Lima, Peru Cecilia Chavez

61 La Granja Villa y su Mundo Magico Los 10 Top Ofrecer como si fuera un solo producto: juegos y educación. Fidelizar al visitante mediante carnet de socios. Ofrecer ventajas al socio frente a los no socios. Bajo costo de membrecía, de duración anual, para lograr visitas repetidas. La venta de membrecía nos da una interesante base de datos. Ofrecemos fiestas de socios e invitamos gratis a solo un miembro de la familia. Hacemos llegar la invitación a casa del menor de edad. Cuando nos visita el socio gratis, el resto de la familia paga. Colocar puntos por consumo en el carnet de socio. Luego se cambian puntos por merchandising. Crear chequeras de productos cruzados, que permitan grandes descuentos en varias visitas.

62 La Granja Villa y su Mundo Magico Los 10 Top Realizar fiestas empresariales por eventos específicos. Tematizar mucho el parque, ejemplo Navidad. Hacer talleres educativos para colegios los días de semana, donde hay poco público a bajos precios. Dentro del valor del paquete escolar, incluir merchandising. Todo estudiante llevara al colegio material de nuestra marca. Tener por lo menos tres elementos por año, para publicitar el parque con diferentes temas. Ejemplo : nuevos juegos, talleres educativos, verano de piscinas. Son tres motivos diferentes para invitar público a visitarnos. No repetir siempre el mismo mensaje. Enviar a los colaboradores a visitas de intercambio con otros parques en otros países. Al retorno deberán realizar obligatoriamente, por lo menos dos cambios beneficiosos al parque. Esto garantizara que el programa de intercambios no termine y continúe todos los años.

63 Bob Williams Calaway Park Calgary, AB

64 Revenue: $18, COS: $ Labor: $ Profit :$11,

65 Revenue: $89, COS: 23%/ $20, Labor: 3000 Profit: $66,214.33

66 Revenue: $56, COS: $0.00 Labor: $ Profit: $53,789.13

67 Revenue: $23, COS: $ Labor: $ Profit: $15,281.00

68 Candy Apple $5.00 An Apple COS: $1.03 (includes labor) Profit: $ Apples per day. 100 Day Season Profit: 59,

69 Revenue: $88,000 COS: $20%/$17, Labor: $ Profit: $67,

70 44,145 at $9.00= $397, Gross Revenue

71 Focus on strategic business units and the profits will look after themselves. Thank you!