Murphy-Brown LLC. The Langdon s are North Carolina s 2010 Outstanding Conservation Farm Family. Pollmann named President of Western Operations

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1 Murphy-Brown LLC Volume IX, No. 2 Copyright Murphy-Brown LLC - A Smithfield Foods Company Second Quarter 2010 The Langdon s are North Carolina s 2010 Outstanding Conservation Farm Family Pollmann named President of Western Operations Steve Pollmann has been named President of Murphy- Brown s Western Operations, headquartered in Ames, Iowa, reporting to Jerry Godwin, President and Chief Operating Officer of Murphy-Brown. Steve was promoted to Vice President and General Manager of Western Operations on December 1, Since his appointment as head of our Western Operations, Steve has demonstrated excellent leadership and business skills and has set the tone for performance improvement across Murphy-Brown s Western production locations, stated Jerry Godwin. Dr. Pollmann earned a Ph.D. and M.S. in Swine Nutrition from the University of Nebraska, Lincoln, Nebraska and a B.S. in Animal Science from Utah State University, Logan, Utah. Murphy-Brown is proud to recognize one of its contract growers, John Langdon and family, who recently received the 2010 North Carolina Conservation Farm Family Award. This award recognizes farm families who take the initiative to implement sound, innovative and cost-effective conservation techniques to protect the natural resources on their farm. The Johnston County family farming operation includes a 10,000 head swine finishing facility and a 65 head plus cattle operation. The 380 acres also includes corn crops, coastal bermudagrass, fescue, small grains and pearl millet. Just a few of the conservation best management practices include conservation tillage and residue management on the row crop land. Three grade control structures have been installed to eliminate severe gully erosion in areas of concentrated water flow on steep grades. Nutrients from swine operations are recycled as fertilizer onto crop and hay land. The operations watering system was recently modified by replacing nipple waterers with cup waterers, leading to a 40 percent reduction in water usage. Livestock exclusion fencing has been installed around all surface waters to keep cattle from entering streams, helping to maintain water quality. Larger pastures have been subdividied into smaller units for rotational grazing and automatic waterers installed. Conservation is very important to the Landgons. Land ownership gives you a responsibility to that property and everyone connected with it, John said. We must work the land and preserve it for the Above from left to right: John Langdon with wife Eileen, and sons John Michael and Hunter. Daughter Megan is not pictured. next generation. The Langdon family continues a legacy of conservation. John s father, J.R. Langdon, was presented the Conservation Farm Family Award in In addition to being named the 2010 Conservation Farm Family, the Langdon s were selected as River Friendly Farmers in 1999, and in 2007, they were honored by the North Carolina Cattlemen s Association with the NC Environmental Stewardship Award.

2 U.S. Pork Center of Excellence A unique resource for the pork industry n A thriving U.S. pork production industry The US Pork Center of Excellence (USPCE) is a unique source of information on a wide range of topics related to swine production practices: animal health, facility design and maintenance, environmental management and much more. This resource has been created over the past several years through collaboration with leading universities, the pork production industry, and various government agencies. By addressing the issues most important to producers, the USPCE is achieving its mission of providing producers the resources they need to maintain a successful pork production operation. MISSION The mission of the U.S. Pork Center of Excellence is to add value to the pork facilitate collaboration for the benefit of pork producers. industry by facilitating research and learning for U.S. pork producers through VISION national collaboration. The vision of the U.S. Pork Center of With this mission, the USPCE strives Excellence is to advance: to bring resources of all kinds to bear for all pork producers nationwide. Over half n U.S. pork production as the worldclass of the land-grant universities in the U.S. standard are partners with the U.S. Pork Center n A new paradigm for how research of Excellence, as well a both national pork producer organizations and many is conducted and how information is delivered state groups as well. With the USDA n Society s understanding and valuing of research agencies, these partners--who are all represented on the USPCE Board of Directors--drive the programs to U.S. pork producers contributions to the economy, environment, community, and to consumer health and well-being The programs of the U.S. Pork Center of Excellence, most of which have research, teaching, and extension components, include: Coordination of research on focused issues and development of research priorities A Swine Science Online program that will provide intensive swine production education The Pork Information Gateway, a virtual center of information development, warehousing and delivery involving the entire pork extension network. Visit the U.S. Pork Center of Excellence Website at U.S. Pork Center of Excellence 1202 NSRIC Iowa State University Ames, IA Phone: Fax:

3 Pork Information Gateway (PIG) Another interesting and valuable project within the U.S. Pork Center of Excellence The Pork Information Gateway, or PIG, is an online resource that offers a variety of free resources to U.S. pork producers. This Website includes current and comprehensive information gathered from pork production experts across the nation. The PIG Website can be found at www. porkgateway.org. The content on PIG is provided by swine extension specialists and educators from around the country. These individuals are responsible for maintaining each of the 17 different domains in PIG, including authorizing and reviewing factsheets, finding other authors and reviewers, and answering questions submitted to PIG, and promoting PIG to others. Within the PIG Website you can find the following helpful resources: n PIG Library: PIG Answers: Displays over 2,000 questions and answers PIG Factsheets: Contains over 200 peer-reviewed factsheets PIG How-To s: Step-by-step guides to pork production practices PIG References: Offers a variety of presentations and other resources n PIG Opportunities: Lists career opportunities and internships available in the pork industry n PIG Events: A listing of educational events within the pork industry n PIG Glossary: A glossary of swinerelated terms and concepts n PIG Images: A photo gallery for swine and pork producers Pork Information Gateway n Members from universities, allied industries, government agencies, and not-for-profit organizations form extension advisory committees. n PIG encompasses a virtual center of information development, warehousing, and delivery involving a nationwide pork extension network. n Online access to an extensive cirtural library of science-based information. n Easier access to training on all area of pork production. n Better tools for third parties assisting pork producers such as extension specialists, veterinarians, consultants, and knowledge transfer specialists. n Access to expertise and information nationally. n Access to research results within each problem area of the collaborative research on focused issues. USPCE also offers links to other interesting and informative resources and publications: Pork Information Gateway National Pork Board National Pork Producers Council Farms.com The Other White Meat Pork 4 Kids NichePork Pork and Health National Institute for Animal Agriculture National Hog Farmer Mazagine USDA Agricultural Marketing Services American Association of Swine Veterinarians Western Operations purchases equipment for Nevada Fire Department The local fire department in Nevada, Missouri is now prepared to handle tall structure emergencies, thanks to a donation from Murphy-Brown Western Operations. A visit to the Nevada feed mill prompted the fire department to research the purchase of high angle rescue equipment, something the department lacked until now. A list of items needed was presented to David Christensen, Nevada Feed Mill manager, who was given the opportunity to chose chose some of the items Murphy-Brown would purchase. The company chose to purchase all of the equipment listed, a total of $2,574. The Nevada Fire Department will use this equipment not just for the Murphy-Brown facility, but anywhere is it needed. 3

4 Doing the right thing Every day on farms across America, pork producers demonstrate their dedication to producing safe, nutritious pork products for a hungry world. Generations of responsible production and commitment to continuous improvement have resulted in the U.S. pork industry producing the highest quality, safest pork in the world. The evolution of the pork industry is one of the most memorable stories in American agriculture--rich in spirit, hard work, and unity. Over the years, America s pork producers have come to understand that they must provide assurances to customers and consumers alike that the best animal care, environmental stewardship and food safety measures are being implemented. It has taken time to earn the public s trust and producers are more determined than ever to retain it. Murphy-Brown has made the commitment to responsible pork production and to letting the world know of this commitment by embracing the We Care program developed jointly by the National Pork Producers Council and the National Pork Board. The We Care logo is proudly displayed in all the Murphy-Brown production management offices in the U.S. The logo will soon be placed on all company highway vehicles including service trucks, tractors, and bulk feed trailers. Doing this will raise the profile of the We Care program and affirm the company s commitment to animal care, environment, food safety, health, and community. Hopefully the signs will prompt questions from those who see them, allowing the opportunity to explain the importance of the company s commitment to these principles. Robert Hanchey, Live Haul driver supervisor in the Warsaw Division, carefully places the We Care sign on the back on a Murphy-Brown feed trailer. The company is currently testing material to make the signs that will hold up to the rigorous and numerous washings the trucks go through regularly. NPPC launches new blog Brian Townsend, sanitation manager in the Warsaw Division, places a We Care sign on the side of a tractor. The logo will soon be placed on all company highway vehicles. By displaying the signs the company hopes to raise awareness of its commitment to responsible pork production. The National Pork Producers Council has launched the Hogs on the Hill blog in an effort to reach its various constituencies. Hogs on the Hill will serve as another outlet for communicating on issues of importance to U.S. pork producers as well as a way to bypass media gatekeepers who have not been very responsive to NPPC s rebuttals to editorials and stories critical of the U.S. pork industry. Be sure to check out NPPC s blog at < >. Blog posts will include comments on NPPC issues, commentary on topical matters, rebuttals to negative editorials and articles and blurbs on items of interest to producers such as the quarterly Hogs & Pigs Report. And you will be able to comment on the posts. 4

5 Learning & Growing Never too soon to educate consumers... T oday, the American population is mostly dependent on supermarkets and restaurants to provide most of their nutritional needs. Advances in technology and transportation have drastically reduced the portion of the world s population needed to produce our food. Fewer than 2% of Americans farm for a living today. By 2020, another million people will likely be added to the U.S. population, all becoming part of the food system. Higher education levels and higher incomes have also reinforced shifts in the composition of American s varied diets with ever-increasing demand for quality. A growing awareness on the importance of food quality has reinforced the need to educate consumers about the industry s commitment to provide a safe, abundant supply of protein while protecting and enhancing environmental quality and ensuring animal welfare. Well cared for animals are healthy and productive; therefore, good animal husbandry is essential to producers. Collectively, the agriculture industry has spent years and millions of dollars on research and development to ensure the practices used in modern farming today are scientifically and ethically sound toward ensuring farm animal welfare. Unfortunately, criticism and innuendo from animal activists and animal rights groups is a constant challenge for the livestock industry. The ultimate objective of these groups, who believe that animals should be viewed as non-human persons and afforded the same rights and considerations as humans, is the eradication of animal agriculture. These groups often use deceptive tactics to facilitate their goal. They often provide half-truths, unresearched facts and criticize the industry as a whole when violations occur from specified sources. Impressionable young adults are a growing audience for these groups. Recently, Don Butler, director of Murphy-Brown s Government Relations & Public Affairs Department, was invited to speak to a group of local high school students who were concerned about the content of a recently released documentary on food production. While he could not represent other hog production companies, Don did alleviate some of the concerns the students had about modern production practices, ensuring them that Smithfield Foods and Murphy-Brown set the industry standard for its animal welfare practices. Their questions answered, these students came away from the presentation with a more positive and accurate view of modern production practices. Today, more than ever, consumers need accurate, science-based facts to better understand animal agriculture and its importance to their overall quality of life. They need to be assured that the industry is providing the safest, most affordable, most abundant food in the world, while maintaining the highest standards of animal well-being and environmental compliance. Sources: Animal Agriculture Alliance; USDA, NPB 5

6 Tapping into valuable resources There s always room for improvement Your ideas may be worth money. In an effort to increase productivity and improve work flow, Murphy-Brown East is looking to tap into the wealth of experience that walks through its doors each day for input on improving performance and eliminating waste. Process improvement means looking at ways to do things better, not just fighting fires or managing crises. Who better to clarify and define the way a process is handled than employees themselves. Those who actually do the work are in the best position to know the steps in each process, the obstacles, and the key contacts to get things done. There are opportunities everywhere within the organization to make improvements. However, employees are often so busy with day-today activities that these opportunities go undetected or ignored because they don t take the time to communicate their ideas. Another reason is that employees become accustomed to a way of doing things, having a if it s not broke don t fix it mentality. Engaging in process improvement is seeking to learn what causes things to happen in a process and using this knowledge to eliminate factors that have no value to the process, factors that waste time, money and resources. The goal of the program, Cash for your Ideas, is to create an atmosphere of innovation and improvement that will foster ideas resulting in a positive impact on the company. All Murphy- Brown East employees are eligible, with the exception of management review teams. A process improvement submission form is being provided to each Murphy- Brown East employee. A written proposal outlining an idea for process improvement or a new process must be submitted to the program administrator. Proposals should explain how the idea differs from past practices and describe improvements to be derived from the proposal - efficiency, product quality, reduced cost, improved worker safety, heightened employee moral, etc. These ideas can have a direct or indirect impact on the Murphy-Brown business plan. A small gift will be given to each employee submitting an idea. If the idea is approved for implementation, the individual or team submitting the idea will be eligible for other awards and cash prizes. Employees are eligible to submit process improvement ideas from date of hire. Ideas will be reviewed in a timely manner and the submitter will be advised of its progression. Ideas are kept for consideration for two quarters and all ideas submitted become the property of Murphy-Brown. For more information about the Cash for Your Ideas program or to request a process improvement idea submission form, contact Carolyn Rowe, Program Administrator: Phone: , ext. 238 Fax: murphybrownllc.com 6

7 Investing in the future FFA students from Northwest Iowa high schools complete the Learners to Leaders program offered by Smithfield Foods and Murphy-Brown. As they crossed the stage during the awards ceremony, each student removed his/her blue FFA jacket and donned a professional blazer given to them as a gift from Smithfield Foods and Murphy-Brown. Murphy-Brown Western Operations first group of Learners to Leaders graduates The first group of Learners to Leaders, Future Farmers of America students from six Northwest Iowa high schools, have completed the two-year program sponsored by Smithfield Foods and Murphy-Brown in conjunction with the National FFA Organization. The Learners to Leaders program offers students exposure to diverse areas of agribusiness to gain knowledge and experience they may not ordinarily be able to get in their high school programs. This national alliance of Smithfield Foods helps disadvantaged individuals achieve their educational goals. During each session, held one Saturday each month, the students learned about agriculture, finance, and company etiquette. They also received advice on applying for college scholarships and job interviewing. Each year during the twoyear program, the students attended the Iowa FFA Leadership Conference, the National FFA Convention, and the Washington Leadership Conference. Learners to Leaders is tailored to benefit any community where the employees of Smithfield Foods and its independent operating companies live, work, and raise families. The overall goal is to help create confident leaders by providing them with the skills to succeed and putting them in a position to give back to the community. Working with local educational partners, each Learner to Leader program is designed to meet that community s specific need. Individual programs may focus on (but are not limited to): High school graduation Post-secondary education English as a Second Language Mentoring School nutrition Leadership enhancement Culture and the arts Over the past four years, Smithfield has contributed over $1.35 million to the Learners to Leaders program through the Smithfield-Luter Foundation. For more information on Learners to Leaders, or to find out how you can become involved, contact: Have an idea of how Learners to Leaders can benefit your community? An educational organization looking to partner A teacher, counselor or school administrator looking to bring the program to your school A community leader wanting to learn more Visit Learn then Lead 7

8 Investing in our communities The Clinton-Sampson (North Carolina) Chamber of Commerce and the North Carolina Department of Labor recently sponsored the 2010 Annual Safety Awards Banquet, presenting Murphy- Brown East with Gold Awards for 340 of its farms and departments. The awards were given in recognition of the company s safe industry practices and accomplishments. Companies receiving designation of this award must meet several criteria, including a comprehensive safety program, excellent injury and illness rates and employee participation in the safety process. The certificates will be presented to the winners during quarterly meetings. The North Carolina Commissioner of Labor, Cherie Berry (above center), presented the awards to Murphy-Brown safety representatives Luis Torres (left) and Doug Arndt (right). More blue moons please... In May, live hog prices averaged about $63 per live hundredweight. It is rare for a monthly average hog price to exceed $60, said Purdue University Extension economist Chris Hurt. Since 1970, that has occurred only 13 times. There have been more blue moons since 1970, a total of 15. A blue moon is defined as a second full moon in the same calendar month, which happens every two or three years. MB transportation coordinator helps raise money for local youth fair The Vernon County, Missouri Fair Grounds were alive with thunder on June 19th as the Spring River Pulling Association hosted its annual truck and tractor pull. The event, which helps fund the Vernon County, Missouri Youth Fair, was coordinated with the help of Kevin Baldwin, transportation coordinator for Murphy-Brown s Missouri operation. Each year this event promises loads of fun to spectators and participants alike and its proceeds fund the county youth fair. The noiser and flashier the better the crowds like it, Baldwin told staff writer Steve Moyer from Nevada Daily Mail. People really like the pulling pickups. The big thing now is the diesel pickups. Everyone likes to hear the loud trucks and see the black smoke. That s what seems to draw the crowds in. This year an estimated $7,300 was raised at this event, topping last year s $5,000 mark. After the truck and tractor pull is over it s time to get the arena back in shape for the youth fair. Murphy-Brown is proud of its employees who become involved in events like this and encourages participation in other worthy community activities. Supporting the communities where we live and work! Murphy-Brown is proud to support the communities where we live, work, and raise our families through volunteerism, sponsorships, and donations. Throughout the year, we support many charitable and community activities as well as youth agricultural programs. We also sponsor several events to honor and show support to our military veterens. We are proud of our volunteers and encourage their active participation and involvement. 8

9 Summer fun with food Grilled Turkey Burgers with Onion Relish 1-1/2 pounds of ground turkey 1-tbs Worcestershire sauce 1-tbs chipotle mustard olive oil for brushing and drizzling 4 rolls or buns 8 slices munster cheese 2 red onions - peeled and thinly sliced 1/4 cup balsamic vinegar 1-tbs fresh thyme 1-tbs Dijon mustard salt and pepper to taste DIRECTIONS FOR TURKEY BURGERS Combine ground turkey, Worcestershire sauce, mustard, salt and pepper. Form into 4 patties. Brush each side with olive oil. Grill patties on mediumhigh for 3 to 4 minutes on each side. Brush the outside of each roll or bun with olive oil and grill for approximately 3 minutes. Turn the bread over and place two slices of cheese on each bun top and approximately 1/3 cup of onion relish (see recipe below) on the bun bottoms. When cheese is melted, assemble the burgers and serve hot off the grill! DIRECTIONS FOR ONION RELISH Place sliced onion in bowl and sprinkle generously with olive oil. Place the onion on grill rack and close the lid. Grill onions over medium heat for 5 minutes. Remove from the grill and turn the onion slices to brown other side slightly. Remove from the grill. In a medium saucepan whisk together the vinegar, mustard, salt, pepper and thyme. Whisk in the olive oil until emulsified. Add the grilled onions and stir to combine. Allow to sit at room temperature until ready to use. Marinated Pork Tenderloin Grilling Tip 1/4 cup soy sauce 1/4 cup packed brown sugar 1-tbs sherry 1-1/2 tsp dried minced onion 1-tsp ground cinnamon 1-tbs olive oil 1 pinch garlic powder 2-3/4 pound pork tenderloins Place soy sauce, brown sugar, sherry, dried onion, cinnamon, olive oil, and a touch of garlic powder in a large resealable plastic bag. Seal and shake to mix. Place pork in bag with marinade, seal and refrigerate for 6 to 12 hours. Preheat grill for high heat. Lightly oil grill grate. Place tenderloins on grill and discard marinade. Cook for 20 minutes or to desired doneness. Slice into medallions and serve. To prevent the meat from sticking on the grill, use clean racks and coat them with vegetable oil or a nonstick vegetable oil spray (before lighting the grill!) Preheat grill or broiler to the proper temperature to ensure the meat surface is seared quickly to give it a flavorful crust. 9

10 Murphy-Brown esta orgulloso para anunciar que uno de sus productores por contrato, John Langdon, y su familia han recibido el premio 2010 de la Familia Excepcional en Conservación Agrícola de Carolina del Norte. Este premio reconoce a las familias que toman la iniciativa para implementar técnicas de conservación agrícola que son adecuadas, innovadoras y rentables para proteger a los recursos naturales en su granja. La operación familiar ubicada en el condado Johnston incluye instalaciones de engorda para 10,000 cerdos y una operación de más de 65 reses. Sus 380 acres también incluyen cultivos de maíz, zacate Bermuda de la costa, zacate festuca y pequeños cereales entre otros. Algunas de las mejores prácticas de conservación incluyen labranza de conservación y manejo de residuos en las tierras de cultivos en hileras. Estructuras de control de tres grados han sido instaladas para eliminar erosión severa de barrancas en áreas con grado escarpado que sufren de flujo de agua concentrado. Nutrientes de operaciones de cerdos son reciclados sobre tierra de cosecha y heno. El sistema de riego de la operación fue modificado recientemente. Bebederos de engrasador fueron reemplazados por bebederos de taza, resultando en una reducción de 40 por ciento en el uso de agua. Cercas para la exclusión del ganado han sido agregadas alrededor de las superficies de agua para prevenir que el ganado entre a los arroyos, y esto ayuda a mantener alta calidad de agua. Pastizales grandes fueron subdivididos en unidades más pequeñas para pastoreo rotacional. Bebederos automáticos fueron instalados. Tener posesión de terreno te da responsabilidad hacia esa propiedad y hacia todos quienes están conectados a ella, dijo Langdon. Debemos cultivar al terreno y preservarlo para la siguiente generación. La familia Langdon continúa un legado de conservación. El padre de John, J.R. Langdon, recibió el premio de Familia Agrícola de Conservación en Además de ser nombrados la Familia Agrícola de Conservación para el 2010, los Langdon fueron seleccionados como los Granjeros Amistosos a los Ríos en el 1997, y fueron honrados por la Asociación de Ganaderos de Carolina del Norte con el premio de Administración Ambiental de Carolina del Norte. Pollman nombrado Presidente de Operaciones Occidentales Steve Pollmann ha sido nombrado Presidente de Operaciones Occidentales de Murphy-Brown LLC, cuyo cuartel general se encuentra en Ames, Iowa, reportando a Jerry Godwin, Presidente y Jefe de Operaciones de Murphy Brown LLC. Steve fue promovido Vicepresidente y Gerente General de Operaciones Occidentales el primero de diciembre del Desde su nombramiento como líder de nuestras Operaciones Occidentales, Steve ha demostrado excelente liderazgo y talento para los negocios, y ha marcado la pauta para la mejora del rendimiento a través de las instalaciones de producción de Murphy- Brown Occidental, dijo Jerry Godwin. Dr. Pollmann obtuvo su doctorado y maestría en la nutrición de cerdos de la Universidad de Nebraska en Lincoln y un bachillerato en ciencias de animales de la Universidad Estatal de Utah en Logan, Utah. Siempre hay margen de mejora... Sus ideas podrían valer dinero. Como parte de un esfuerzo para aumentar productividad y mejorar el flujo de trabajo, Murphy-Brown del Este busca aprovechar la riqueza de experiencia que pasa por sus instalaciones cada mañana para recibir su contribución acerca del mejoramiento del rendimiento y la eliminación del desperdicio. Mejoramiento del proceso significa buscar formas de ejecutar planes de mejor manera, no solo el manejo de crisis y emergencias. Y quién esta mejor equipado para clarificar y definir la manera en que un proceso es manejado que los mismos empleados? Los mismos que hacen el trabajo son los que se encuentran en la mejor posición para conocer los pasos, los obstáculos y los contactos claves más efectivos de un proceso. Sin embargo, los empleados frecuentemente se encuentran tan ocupados con sus actividades cotidianas que estas oportunidades pasan sin ser detectadas o son ignoradas porque los empleados no tienen el tiempo para comunicar sus ideas. Otra razón es que los empleados se acostumbran a una manera de manejar las cosas, adoptando una mentalidad de no hacer mejoras a los procesos si no están fallando. Abordar el mejoramiento de procesos significa aprender sobre las causas detrás de los pasos de un proceso y utilizar esa sabiduría para eliminar a los factores que no tienen importancia en el proceso y que desperdician tiempo, dinero y recursos. La meta del programa Efectivo por tus Ideas (Cash for Your Ideas) es crear una zona de innovación y mejoramiento que fomentará ideas que tendrán un impacto positivo en la compañía. Todos los empleados de Murphy- Brown del Este son elegibles con excepción de los miembros de equipos de revisión de administración. Se proporcionará una forma para mejoramiento de procesos a cada empleado de Murphy-Brown del Este. Una propuesta explicando los términos generales de una idea para mejorar a un proceso existente o un proceso nuevo debe ser sometida al administrador del programa por escrito. La propuesta debe explicar como la idea difiere de prácticas pasadas y describir mejoras que pueden ser derivadas de la propuesta: eficiencia, calidad del producto, reducción de costos, mejorar la seguridad de los trabajadores, mejor moral de los empleados etc. Estas ideas pueden tener un impacto directo o indirecto hacia el plan de negocios de Murphy-Brown. Un pequeño obsequio será presentado a cada empleado que entrega una idea. El individuo o equipo que presente una idea recibirá otras adjudicaciones y premios en efectivo si sus ideas son aprobadas y son implementadas. Los empleados son elegibles para presentar ideas de mejoramiento de proceso desde su primer día de contrato. Las ideas serán revisadas de manera oportuna y los postulantes serán mantenidos al día con noticias sobre el progreso de su idea. Las ideas pueden quedarse en el proceso de revisión por 2 trimestres y todas las ideas entregadas serán propiedad de Murphy-Brown. Por más información sobre el programa Efectivo por tus Ideas o para solicitar un formulario de presentación de ideas para mejorar a los procesos, contacte a Carolyn Rowe, Administradora del Programa: Teléfono: , ext. 238 Fax:

11 Centro de Excelencia de U.S. Pork El Centro de Excelencia de U.S. Pork (USPCE) es una fuente única de información sobre una amplia gama de temas relacionados con prácticas de producción de cerdos: salud de animales, diseño y mantenimiento de instalaciones, gestión ambiental y mucho más. Este recurso fue desarrollado a lo largo de varios años mediante de colaboración con importantes universidades, la industria de producción de cerdos y varias agencias gubernamentales. Abordando las cuestiones más importantes para los productores, USPCE esta logrando su misión de proveer productores con los recursos que necesitan para mantener una operación exitosa de producción de cerdos. MISION La misión del Centro de Excelencia de U.S. Pork es agregar valor a la industria de cerdos, facilitando investigación académica y aprendizaje para productores de cerdo en los Estados Unidos a través de una colaboración nacional. Con esta misión, USPCE se esfuerza a aportar recursos de todo tipo para todos los productores de cerdo en la nación. Más de la mitad de las universidades de concesión de terreno en los Estados Unidos son socios de USPCE, así como varias organizaciones nacionales y estatales de producción de cerdos. Estos socios todos son representados en la junta directiva de USPCE trabajan con las agencias de investigación de la USDA para avanzar la facilitación de colaboración que beneficia a los productores de cerdo. VISION La visión de USPCE es de avanzar: n La producción de cerdos en los Estados Unidos como la norma mundial n Una nueva paradigma de cómo la investigación es conducida y cómo la información es diseminada n El entendimiento y valoración en la sociedad de las contribuciones que hacen los productores de cerdos estadounidenses a la economía, el medioambiente, la comunidad y la salud y bienestar de los consumidores. Los programas del USPCE la mayoría de ellos incorporan investigación, enseñanza, y módulos de ampliación incluyen: n Coordinación de investigaciones sobre temas centrados y el desarrollo de prioridades de investigación n Un programa llamado Swine Science Online (Ciencia De Cerdos en la Red) que impartirá educación intensiva sobre la producción de cerdos n Pork Information Gateway (Puerta a la Información porcina), un centro virtual dedicado al desarrollo, almacenamiento y entrega de información, involucrando toda la red nacional de producción de cerdos. Puerta de Información Porcina (Pork Information Gateway) La Puerta de Información Porcina (o PIG) es un recurso en la Red que ofrece a los productores de cerdos de los Estados Unidos una variedad de recursos gratuitos. El sitio de internet incluye información completa y actualizada obtenida de expertos de producción de cerdos en todo el país. El sitio de PIG puede ser localizado en El contenido de PIG es proporcionado por especialistas en extensión porcícola y educadores de alrededor del país. Estos individuos son responsables por el mantenimiento de cada uno de los 17 dominios de PIG, incluyendo autorización y revisión de fichas, localizar otros autores y críticos, responder preguntas sometidas a PIG y promocionando PIG. Por dentro de la página de PIG, se pueden encontrar los siguientes recursos útiles: n PIG Biblioteca: * PIG Respuestas: muestra más de 2,000 preguntas y respuestas * PIG Fichas: contiene mas de 200 fichas revisadas por expertos * PIG Cómo-se-hace: Guías paso a paso para explicar practicas de producción de cerdos * PIG Referencias: Ofrece una variedad de presentaciones y otros recursos n PIG Oportunidades: Lista oportunidades de empleo y posiciones de internado disponibles en la industria de cerdos n PIG Eventos: Una lista de eventos educativos dentro de la industria de cerdos n PIG Glosario: Un glosario de términos y conceptos relacionados con la industria de cerdos n PIG Imágenes: Una galería de fotos para productores de puerco El primer grupo de De Aprendices a Líderes de Murphy- Brown occidental se gradúan El primer grupo de De Estudiantes a Lideres de la organización Futuros Granjeros Americanos, o FFA de seis escuelas preparatorias en el noroeste de Iowa ha completado el programa de dos años. El programa fue patrocinado por Smithfield Foods y Murphy-Brown en colaboración con la organización nacional del FFA. El programa De Aprendices a Líderes expone a los estudiantes a oportunidades de aprendizaje sobre varias áreas de los agro negocios para que obtengan conocimiento y experiencia que normalmente no podrían obtener en otros programas de sus preparatorias. Esta alianza nacional de Smithfield Foods ayudó a individuos desfavorecidos a cumplir metas de educación. Durante cada sesión, las cuales se llevaron a cabo un sábado al mes, los estudiantes aprendieron sobre la agricultura, las finanzas y la etiqueta profesional de la compañía. Además recibieron consejos para aplicar a becas académicas y entrevistar para trabajos. Durante el programa de dos años, los estudiantes asistieron a la conferencia de liderazgo anual del FFA, la convención nacional anual del FFA y la Conferencia de Liderazgo anual en Washington. De Aprendices a Líderes está diseñado para beneficiar a cualquier comunidad donde los empleados de Smithfield Foods y sus compañías de operaciones independientes viven, trabajan y crían a sus familias. La meta principal del programa es crear líderes seguros, proporcionándoles habilidades para tener éxito y poniéndolos en posición para que ayuden a sus comunidades. Cada programa De Aprendices a Líderes colabora con socios educativos locales para mejor servir las necesidades especificas de sus comunidades. Programas individuales podrían enfocarse en: Graduación de la preparatoria Educación post-secundaria El aprendizaje del inglés Tutoría Nutrición en la escuela Acrecentamiento del liderazgo La cultura y las bellas artes En los últimos cuatro años, Smithfield ha contribuido más de $1.35 millones al programa De Aprendices a Líderes a través de su fundación Smithfield-Luter. Para más información sobre De Aprendices a Líderes o para aprender como te puedes involucrar con el programa, contacta a: 11

12 Murphy-Brown LLC P.O. Box 856 Warsaw, North Carolina PRSRT STD US POSTAGE PAID Wilmington, NC Permit #42 A veces, lo que usted no sabe puede dañarle Nunca es demasiado temprano para educar a los consumidores sobre las prácticas modernas de la producción de cerdos Hoy en día, la población norteamericana depende en gran parte en los supermercados y restaurantes para cubrir sus necesidades nutricionales. Avances en tecnología y el transporte han reducido dramáticamente la porción de la población mundial requerida para producir nuestra comida. Actualmente, menos del 2% de los norteamericanos son agricultores. Para el 2020, es probable que entre 50 y 80 millones de gentes se a la población norteamericana, todos añadiéndose al sistema de alimentos. Niveles de educación más avanzados y sueldos más altos también han reforzado cambios en la composición de las dietas variadas de los norteamericanos. Se experiencia una demanda por calidad que se aumenta cada vez mas. Una creciente toma de consciencia sobre la importancia de la calidad de comida ha reforzado la necesidad Murphy-Brown LLC Our families feed your families! O U R M I S S I O N : To lead the industry by producing a predictable amount of low-cost, high-quality meat; to operate as a responsible business creating sustainable success for our customers, employees, contract growers and shareholders. de que la industria de cerdos eduque a los consumidores sobre el su compromiso para proveer una cantidad de proteína segura y abundante mientras que protegen y ayudan al medioambiente y garantizan la seguridad de los animales. Animales bien cuidados son saludables y productivos. Por lo tanto, buena agricultura de animales es esencial para los productores. La industria de la agricultura ha gastado años y millones de dólares colectivamente en investigación y desarrollo para asegurar que las prácticas usadas en agricultura moderna son científica y éticamente sanas y que garantizan la seguridad de los animales. Desafortunadamente, críticas e insinuaciones de activistas por los animales y grupos de derechos para animales son un desafío constante para la industria ganadera. El fin objetivo de estos grupos, quienes creen CONTACT US This newsletter is published quarterly by Murphy-Brown LLC. Its purpose is to provide information to producers, employees, and swine industry affiliates. Send comments & suggestions to: Rhonda Campbell, Editor Murphy-Brown LLC P.O. Box 856 Warsaw, North Carolina Phone: Fax: Translation: Luis Torres que los animales deberían ser considerados personas no-humanas y ser ofrecidos los mismos derechos y consideraciones que reciben los humanos, es la erradicación de la cría de animales. Estos grupos frecuentemente usan tácticas engañosas para avanzar hacia sus metas. Habitualmente proveen verdades a medias, hechos no investigados y criticas que ellos aplican hacia toda la industria cuando ocurre una violación aislada. Adultos jóvenes e impresionables son una audiencia creciente para estos grupos. Don Butler, director del departamento de relaciones gubernamentales y asuntos públicos de Murphy-Brown, recientemente fue invitado a platicar con un grupo de estudiantes de preparatoria que estaban preocupados por los contenidos de un documental reciente que discutía la producción de comida. Aunque él no podía representar otras organizaciones de producción de cerdos, Don alivio algunas de las preocupaciones de los estudiantes sobre las prácticas de producción modernas, asegurándoles que Smithfield Foods y Murphy-Brown establecen el estándar industrial con su práctica del bienestar de los animales. Con sus preguntas contestadas, estos estudiantes salieron de la presentación de Don con una visión positiva y precisa de las prácticas de producción modernas. Los consumidores necesitan hechos precisos y basados en la ciencia para entender la agricultura de animales hoy en día y su importancia para su calidad de vida. Necesitan que se les asegure que la industria provee los alimentos más seguros, accesibles y abundantes del mundo mientras que mantiene el estándar más alto del bienestar de los animales y el medioambiente.

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