FIRST TRIMESTER Subject Degree Year ECTS Description Competences Times Rooms Advised previous requirements Culture & Business in Europe

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1 FIRST TRIMESTER Subject Degree Year ECTS Description Competences Times Rooms Advised previous requirements Culture & Business in Europe GNMI Elective 4.0 Understanding European society, geopolitics and culture. Specific elements of economic and business organization. Capacity for adapting to and to empathize with a business environment operating in Europe. Tuesday :00-08:55 People GNMI Elective 4.0 The functions of the personnel department in companies. Staff selection, training, remuneration and promotion. Staff dismissal and turnover. Evaluating performance. Express ideas and emotions orally and in writing, set out positions and plan activities strategically. Deep moral and ethical sense and commitment. Group 2 Tuesday :45-11:40 Tuesday :55 Finance GNMI Elective 4.0 The monetary markets. Stock exchanges and commodity markets. Cash and deposit operations. Options and contracting of financial futures. Inter-banking products. Business risk. Understanding and application of the systems and models that enable the financial operations to be carried out. Group 2 Tuesday Monday Finance.

2 Product Industrial and services marketing GNMI Elective 4.0 Defining generic product strategies. Image and positioning. Overall management of the product lifecycle. Managing product ranges and lines. GNMI Elective 4.0 Industrial and service companies. Fundamental characteristics. Industrial markets. Designing service operations. Client and service providers' relations. Managing quality in services and industry. Pricing Policies GNMI Elective 4.0 The role of price in marketing strategies. Defining a pricing policy that maximizes profit. Knowledge of the concepts used for determining prices. Developing a pricing strategy that is right for the company. Public Relations and Consumer Relations control and systems GNMI Elective 4.0 Communication and public relations with consumers. Managing consumer recruitment, retention and reactivation GNMI Elective 4.0 Evaluation of staff and groups' behavior within the organization. Centers of responsibility. Profit centers and transfer prices. New techniques in accounting and management control. Establish the strategies and positioning for products at an intal. level. Ability to manage marketing strategies in a B2B (business-tobusiness) environment and in the context of services. Ability to evaluate and control the effects of established strategies. Analyze a distribution channel in terms of the impact of changes in profit margin within a channel. Ability to evaluate and to apply methods of management and business relationship with individual and segmented consumers (CRM). Ability to integrate and to interrelate CRM activities with other sales department activities Understanding the link between what people do and the economic and financial results obtained. One group (2 at ESCI) Monday Tuesday Tuesday : :00-14:55 Monday Group 2 Monday Wednesday Monday : Market Research. Strategy.. Microeconomics.. Accounting. Finance. IBP Core 6.0 Understanding of the international environment challenge. Analysis of country differences in political economy and political risks as well as cultural and social To analyze and to understand the challenges and chances that companies face when expanding their activities internationally. To distinguish about the different Tuesday:

3 Finance Economics heterogeneities. Analysis of global organizational forms and international strategies. Importation and exportation strategies and financing. Global marketing and human resource management. IBP Elective 6.0 The monetary markets. Stock exchanges and commodity markets. Cash and deposit operations. Options and contracting of financial futures. Inter-banking products. Business risk. IBP Elective 6.0 Contemporary European economy and the global economy. trade: economic theory and trade policy instruments tools and analytic competences available to the different specialized managerial roles when competing internationally Understanding and application of the systems and models that enable the financial operations to be carried out. Understand the economic interactions between countries and economic regions. Identify the economic consequences of globalization. Tuesday: Tuesday Thursday Finance. Introductory Microeconomics and Macroeconomics Doing Business in Europe IBP Elective 6.0 Historical background of the EU. Institutional structure. Internal and external policies. The European business environment: managerial and consumer behavior differences. Corporate Finance IBP Elective 6.0 Introduction of the basic concepts of Financial Accounting and elements of Cost Accounting. Analysis and interpretation of the financial statements. Evaluation of corporate investment opportunities using both static and dynamic methods. New Trends in IBP Elective 6.0 Neuro-marketing. Social Responsibility in. Last trends in giving services through innovation. Understand and identify the economic, political, social and cultural dimensions of the EU that may represent opportunities and threads for the development of business in the area. Mastering of the vocabulary of financial statements and accounting reports. Capacity to use it to communicate with internal an external interlocutors. Provide the tools to read and understand an Annual report of any company. Ability to measure corporate investments and to consider the different finance resources. To be able to develop the marketing-mix strategy, define the brand extension as well as the communication strategies and distribution alternatives, striving to look towards the future and provide insights for a successful relationship with customers and clients. Monday Wednesday Tuesday Thursday Monday Wednesday Business organization Accounting Introduction to marketing

4 PRIMER TRIMESTRE Asignatura Título Año ECTS Descripción Competencias Horarios Aulas Requerimientos previos aconsejables Cultura y Negocios en Asia Publicidad y Comunicación Negociación Internacional Investigación de Mercados II GNMI Op. 4.0 Aproximación social, geopolítica y cultural a Asia. Elementos específicos de la organización económica y empresarial. GNMI Op. 4.0 Nociones generales de comunicación. Desarrollo de una campaña de publicidad, la marca, planificación de medios, campañas de publicidad internacional, estructura de la publicidad, legislación publicitaria. Análisis de la eficacia promocional. GNMI Op. 4.0 Negociación y comunicación comercial. Factores culturales y su influencia en la negociación. Criterios de referencia para estructurar negociaciones multiculturales. Estilos de negociación. Estructura y etapas del proceso de negociación. La preparación de la negociación internacional. Desarrollo de las diferentes fases de la negociación. GNMI Op. 4.0 Aplicación de técnicas estadísticas al mercado. Métodos multivariantes de dependencia: ANOVA. Capacidad de adaptación y empatía a un entorno de negocios con actividad en Asia. Preparar y desarrollar una campaña publicitaria. Capacidad para aplicar criterios cuantitativos y aspectos cualitativos en la toma de decisiones. Introducir los instrumentos básicos de la comercialización y capacidad para planificar estrategias comerciales. Capacidad para aplicar adecuadamente las técnicas multivariantes de dependencia, analizar los resultados y presentar Martes Lunes Lunes Lunes Lunes Lunes- Business organization. Organización de empresas.. Investigación de mercados

5 Creatividad y Comercio Digital Economía y Globalización Regresión Múltiple, Análisis Conjunto, Modelos de Elección Discreta GNMI Op. 4.0 Principios fundamentales: color, forma, composición / tipografía/ Armonía y contraste. Estructuras: Identificar y crear. Storytelling: presentaciones, datos visuales, diagramas. Herramientas básicas del diseño. Diseño web y e-commerce. marketing y Social Media. GNMI Op. 4.0 Desarrollo y crecimiento económico. Comercio internacional. Competencia y cooperación entre países. Geografía económica. Competitividad. Retail Internacional GNMI Op. 4.0 Objetivos de la distribución. Distribución comercial y Retail. Canales de distribución y cadena logística. Canales de marketing y canales de distribución. Diseño y gestión del canal. Servicio al cliente: elemento clave. Empresa Mayorista, Empresa minorista. El retail: gestión y dirección Técnicas de previsión GNMI Op. 4.0 Modelos de predicción determinísticos. Modelos estocásticos. Metodología Box- Jenkins. Aplicaciones. adecuadamente los informes generados. Capacidad de visión creativa. Capacidad para buscar y explotar nuevos recursos de información. Capacidad para analizar un mercado extranjero y establecer estrategias de implantación de un producto. Capacidad para analizar y interpretar estadísticas y informes económicos. Evaluar los diversos canales de comercialización que tiene la empresa y establecer estrategias adaptadas a cada canal. Comprensión del comportamiento temporal de variables económicas Lunes Lunes Miércoles Lunes Grupo1 Martes Martes Viernes Viernes: Macroeconomía. Economía internacional. Innovación y Emprendeduría GNMI Op. 4.0 Habilidades creativas. Definición, potenciación y gestión de la innovación. Diferentes tipologías de innovación. Estructura organizativa: roles individuales y cultura corporativa. El proceso emprendedor asociado tanto al despliegue de un proyecto en Concienciación de la importancia y influencia de la estructura organizativa en el proceso de innovación. Capacidad para buscar, reconocer y explotar oportunidades de negocio. Grupo1 Martes Organización de empresas.

6 una empresa como a la implementación de una nueva iniciativa.