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1 ZÜCO COLLECTION

2 6 27 OFFICE SEMINAR CONFERENCE WAITING

3 Züco goes Zurich «Zurich, the city by the water, is urban and accessible, a centre for business, a city of culture and a place of knowledge. Zurich provides a habitat and place to live for people from over 170 countries around the world, for Swiss citizens from all of the country s cantons, and for men and women who have been in Zurich all their lives. They all help to shape Zurich s character as a diverse, cosmopolitan and international city where there is a real zest for life.» What also shapes the city are its values Swiss values to be precise. They can be found everywhere here, on every corner, in all guises. It was therefore a very obvious choice for us to opt for this location to present our own qualities in the best light. For what could be more apt than a set of values to which one not only conforms but immerses ones self in every single day? Indeed. «Zurigo, la città sull acqua, è civile e vivibile, centro economico, culturale e scientifico. Zurigo è il luogo in cui vivono e risiedono uomini e donne di oltre 170 paesi al mondo, cittadini e cittadine svizzeri di ogni cantone e zurighesi di lunga data. Ognuno contribuisce a plasmare il carattere di Zurigo come città variegata, aperta, vivace e internazionale.» Quello che caratterizza la città sono i suoi valori, per meglio dire i valori svizzeri. Si ritrovano in ogni luogo, a ogni angolo, in tutte le varianti. Non potevamo dunque scegliere una località migliore che sottolineasse le qualità della nostra azienda. Perché cosa potrebbe essere più adatto di questo stile di vita che non solo ci accomuna ma che mettiamo ogni giorno in pratica? Proprio così. «Zúrich, la ciudad en el agua, es urbana y abarcable, centro económico, ciudad cultural y emplazamiento científico. Zúrich es el espacio vital y la residencia de personas de más de 170 países de todo el mundo, suizos de todos los cantones y zuriqueses arraigados. Todos ellos acuñan el carácter de Zúrich convirtiéndola en una ciudad versátil, abierta, vital e internacional.» La ciudad también se caracteriza por sus valores, para ser más precisos, por los valores suizos. Los encontramos impregnados todos los rincones y en todas sus variaciones. Por lo tanto es lógico que hayamos elegido esta ubicación para sacar a relucir nuestra propia calidad. Qué podría ser más acertado que una representación de los valores con los que uno no solo se siente cómodo sino que impregnan su día a día? Pues eso!

4 The values that sit well. If we had to describe Züco in one word, we would ask for a second. Then the answer would be as follows: Inspiration and identity. For on the one hand style and design have a very significant influence on our models and on the other hand Züco identifies with a quality that also embraces many others: Switzerland. At the same time, every single day we transcend boundaries because our world revolves around the entire globe. Ultimately, we focus on having an international approach, both in the way we present our company and in the way we configure our products. Nevertheless, any global focus, however extensive, needs strong roots. A pedigree, if you will. And in the case of Züco this is in Switzerland the place that we call home. Many will think this makes perfect sense because after all Züco was founded here in But the term root or pedigree comprises much more than just the environment surrounding a workplace. It is also always about the heart that beats for certain values. This is a fact that is represented here by the small major unofficial capital of our homeland: This is because Swiss qualities are alive and well in Zurich all the talk is about traits such as reliability, comfort or timelessness, to name just a few. Furthermore, Zurich brings together many contrasts: countryside and the city, a hub and free space, tradition and modernity,... blends that are very important. For this is the only way to stay flexible and open to embracing new opportunities. This means that Züco as a company and Zurich as a cosmopolitan city have a great deal in common. A parallel which ultimately shaped the concept of this new «Collection». Our «Collection» implicates the results of lots of strength of mind, creativity and a dogged fervour for precision. Revised collections and refined stylistic and technical elements present the products in both a skilful It is also always about the heart that beats for certain values. and new light. In this respect, the seats are in fact the true protagonists of Züco's world, as we have to concede without any hint of envy. We are delighted that the aesthetic impact of this brochure lives up in every way to the meaningful concept behind it because the city reflects in an impressive way what every single one of our models embodies: The blending together of many different values. On the following pages you will find delightful impressions and charming details of Zurich headed by the main characters of this «Collection»: the 21 stars of Züco.Your Züco team I valori di una buona seduta. Se dovessimo descrivere Züco con una sola parola, ne chiederemmo almeno due. E la mia risposta sarebbe la seguente: ispirazione e identità. Perché da un lato i nostri modelli sono fortemente caratterizzati da stile e design, e dall'altro Züco si identifica con una qualità che comprende molto altro: la Svizzera. Al contempo, attraversiamo ogni giorno nuovi confini, perché il nostro mondo è davvero globalizzato. E noi puntiamo sull internazionalità, sia per quanto riguarda l immagine della nostra azienda che la progettazione dei prodotti. Eppure un orientamento così totalmente globale deve avere Si tratta pur sempre del nostro cuore, che batte per determinati valori. radici forti. Un albero genealogico, se così vogliamo chiamarlo. E per Züco le radici sono in Svizzera, la nostra casa. Logico, penseranno in molti, Züco è stata fondata lì nel Ma i concetti di radici e albero genealogico racchiudono molto di più dell'ambiente in cui si colloca un posto di lavoro. Si tratta pur sempre del nostro cuore, che batte per determinati valori. Un dato di fatto rappresentato in questa sede dalla piccola grande capitale ufficiosa della nostra patria: perché a Zurigo vivono e prosperano le buone qualità svizzere. Parliamo di caratteristiche come durevolezza, comfort e eternità, solo per citarne alcune. Inoltre, Zurigo racchiude in sé molti contrasti: natura e città, conglomerati urbani e ampi spazi, tradizione e modernità. Fusioni che sono molto importanti. Perché solo così si resta mobili e aperti a nuove prospettive. Da questo punto di vista, l azienda Züco e la metropoli cosmopolita Zurigo hanno tanto in comune. Un parallelo che, in ultima analisi, ha costituito il concetto di base di questa nuova «Collection». La nostra «Collection» nasce dalla fusione di spirito creativo, creatività e tenace passione per la precisione. I prodotti presentano collezioni rielaborate e raffinati elementi di stile e tecnologici in modo sapiente e soprattutto nuovo. In quest ottica, le sedute e le poltrone sono i veri protagonisti del mondo Züco: questo dobbiamo ammetterlo senza alcuna invidia. Siamo lieti che l effetto estetico di questo opuscolo non sia da meno delle soluzioni 4 Züco Editorial

5 intelligenti che rappresenta. Perché la città riflette in modo sorprendente quello che si nasconde dietro ciascuno dei nostri modelli: l unione di tanti valori. Nelle pagine seguenti vi attendono splendidi panorami e incantevoli dettagli di Zurigo, introdotti dai protagonisti principali di questa «Collection»: i 21 modelli di Züco. Il Vostro Team Züco Los valores que «sientan» bien. Si tuviésemos que describir Züco con una palabra, pediríamos que se nos concediese una segunda. Entonces la respuesta sería la siguiente: inspiración e identidad. Y es que, por un lado, nuestros modelos se caracterizan principalmente por el estilo y el diseño, mientras que por el otro, Züco se identifica con una calidad que implica muchas otras cosas: la calidad suiza. Cada día traspasamos fronteras al mismo tiempo, ya que nuestro mundo gira alrededor del globo. Al fin y al cabo apostamos por la internacionalidad tanto en lo que respecta a la presencia de la empresa como al diseño del producto. No obstante, no hay que olvidar que una orientación global tan amplia necesita una raíz muy arraigada, algo así como un «árbol genealógico». El árbol de Züco se Se trata también de nuestro corazón, que late por determinados valores. empresa Züco y la metrópoli Zúrich tienen mucho en común. Un paralelismo que en definitiva dio lugar al concepto de esta nueva «Collection». Nuestra «Collection» es el resultado de una gran inversión de poder mental, creatividad y perseverante pasión por la precisión. Colecciones perfeccionadas y refinados elementos de estilo y tecnología ponen en escena los productos tanto mejorados como nuevos. En este sentido, los asientos se convierten en los verdaderos protagonistas del mundo Züco, y lo admitimos sin la mínima envidia. encuentra en Suiza, en nuestro hogar. Muchos pensarán que es lógico, ya que Züco se fundó en dicho país en Pero los términos «raíz» y «árbol genealógico» abarcan mucho más que tan solo el entorno relacionado con un puesto de trabajo. Se trata también de nuestro corazón, que late por determinados valores. Una realidad representada por la pequeña gran capital extraoficial de nuestro país: en Zúrich vive y florece la calidad suiza, donde abundan cualidades como la resistencia, el confort o la intemporalidad entre muchas otras. Asimismo, Zúrich combina muchos contrastes: naturaleza y ciudad, aglomeraciones y espacios libres, tradición y modernidad, etc. Fusiones que revisten gran importancia, ya que solo así podemos permanecer flexibles y abiertos a nuevas perspectivas. Es decir : la Nos complace comprobar que el concepto práctico no tiene nada que envidiarle al efecto estético de este folleto, ya que la ciudad sabe reflejar a la perfección lo que esconden nuestros modelos en cada uno de sus ejemplares: la combinación de numerosos valores. En las siguientes páginas le esperan impresiones que le dejarán boquiabierto y elegantes detalles de Zúrich a cargo de los protagonistas de esta «Collection»: las 21 estrellas de Züco. El equipo de Züco Editorial Züco 5

6 COST-EFFECTIVENESS Redditività Rentabilidad PRIME TOWER, ZURICH

7 Success requires not secrets but ingredients. Not everything in life is as straightforward as success. Although many people might think this is an arrogant claim, a brief wink would make the statement seem less presumptuous. Without such a response, however, you may wonder why so many people think it is difficult to be successful when everyone is hoping for the opposite. OFFICE It could be said that this hope is a true reflection of reality. It may actually be easy to achieve success provided that you know how to use your skills and are in the right place. Does this mean that a person s traits plus where they are at a specific point are what leads to success? If other factors such as time, Success can be made visible using forms and materials. the economic situation and luck are taken into account, this may well be the case. So far so good. Success is therefore predictable. What is more, success can be made visible using forms and materials. With the Prime Tower in Zurich for example, the flair on the inside reflecting the flourishing economic situation can be seen from the outside. And from a distance too. After all, the high - rise office building has 36 floors and, at 126 metres, is the highest building in Switzerland. Nevertheless, it cannot be the building s height alone. So what are these visual success factors in reality? Is it just a feeling, an attractive illusion which creeps up on us for no obvious reason? Or do these parallel forces which companies too ought to understand really exist? If you believe this second assumption, you will find that there are indeed obvious correlations. For example, a building s workmanship and materials can undoubtedly reflect its quality and precision. Similarly, the transparency of its surfaces reflects simplicity and trust. And it is the skilful combination of all these features that indicates that a company itself is competently managed. Clearly, the parallels between superficial and inner values really do exist. Just as they do in the Prime Tower. It is not just its height that gives the former Maag - Zahnräder & -Maschinen AG site an assiduous, bustling atmosphere. It is the building itself, with its perfect architecture, distinctive lines and stylish touches. It is hardly surprising that it is a pulsating business hub a place where enterprising businesspeople come and go. Incidentally, Switzerland s largest law firm can also be found in the Prime Tower. A former industrial area which developed into a trendy district on the basis of success? Probably. Il successo non ha bisogno di segreti, ma di ingredienti. Non tutte le cose nella vita sono semplici come il successo. Un affermazione che potrebbe suonare presuntuosa per molti, se non fosse accompagnata da un breve ammiccamento degli occhi a togliere arroganza alle parole. Ma il viso resta immobile e sorge spontanea una domanda: perché così tanti credono che sia difficile raggiungere il successo se tutti sperano il contrario? Forse proprio questa speranza corrisponde alla realtà: avere successo può essere effettivamente facile, almeno per coloro che sanno sfruttare al meglio le loro potenzialità e si trovano nel posto giusto al momento giusto. Il successo è dunque la somma di qualità e localizzazione? Considerando anche altri aspetti come il tempo, la situazione economica e un pizzico di fortuna, i conti probabilmente tornano. Perfetto. Il successo dunque può essere calcolato. Non solo, il successo può anche essere reso visibile, con le forme e i materiali. Nella Prime Tower di Zurigo, ad esempio, l euforia dovuta al successo commerciale che regna all interno traspare anche all esterno. E si vede da lontano. Non per niente questo grattacielo di uffici con i suoi 126 metri e 36 piani è l edificio più alto della Svizzera. Eppure non può essere solo una questione di altezza. Allora quale aspetto esteriore hanno i fattori di successo? È una semplice sensazione, un dolce inganno che ci cattura senza motivo apparente? Oppure esistono davvero paralleli con le forze che dovrebbero dominare anche un azienda? Se si crede in questa seconda supposizione, a uno sguardo più attento si troverebbero certamente alcune affinità. Parliamo da un lato di qualità e precisione, che un oggetto nella sua lavorazione e nei suoi materiali deve sicuramente riprodurre. Dall altro lato della trasparenza delle superfici, della leggerezza e della fiducia. Ed è proprio la sapiente fusione di tutti gli elementi a fare intendere che l azienda è gestita in modo altrettanto sapiente. E così via. Esistono dunque sicuramente dei paralleli tra valori esterni e valori interni. Come accade per la Prime Tower. Non è solo la sua altezza che conferisce all ex area industriale il successo può anche essere reso visibile, con le forme e i materiali. Office Cubo 7

8 Communication levels do not need much. Just words. And chairs. Uno spazio di comunicazione non necessita di tante cose. Solo di parole. E di sedie. Los niveles de comunicación no necesitan mucho. Sólo palabras. Y sillas. della Maag - Zahnräder &-Maschinen AG. Una vivace atmosfera, ma è l edificio stesso con la sua architettura perfetta, le linee distintive e tocchi di stile. Non Bisogna meravigliarsi dunque che qui pulsi la vita commerciale, che uomini e donne entrino ed escano indaffarati: anche il più grande studio commerciale svizzero ha sede nella Prime Tower. Un tempo era un area industriale, che si è trasformata in un quartiere di tendenza sfruttando una serie di fattori di successo niente più. El éxito no se consigue a base de secretos, sino de ingredientes. En la vida no todo es tan fácil como el éxito. Una afirmación que puede parecer arrogante, especialmente si no va seguida de un guiño que le reste importancia. Pero ningún gesto la acompaña y se plantea una pregunta: por qué se tiende a pensar que es muy complicado conseguir el éxito cuando al fin y al cabo se espera lo contrario? Es posible que esta expectativa corresponda exactamente a la realidad: tal vez tener éxito sea realmente fácil, al menos siempre y cuando uno sepa utilizar bien sus facultades y esté en el lugar adecuado. Es decir, poseer El éxito se puede hacer visible mediante formas y materiales. ciertas facultades y estar en el lugar correcto facilita el éxito? Con factores adicionales como el tiempo, la situación económica y una pizca de suerte, probablemente salgan las cuentas. Hasta aquí todo bien. Es decir, el éxito se puede calcular. Y no solo eso: el éxito se puede hacer visible mediante formas y materiales. Por ejemplo en el edificio Prime Tower, en Zúrich, el ambiente de prosperidad económica que domina el interior se puede ya vislumbrar desde el exterior. Y desde lejos. Al fin y al cabo, este rascacielos de oficinas, de 126 metros de altura y 36 plantas, es el edificio más alto de Suiza. No obstante, la altura no lo es todo. Qué aspecto presentan entonces los factores de éxito? Es tan solo una sensación, un atractivo espejismo que se apodera de nosotros sin motivo aparente? O existen realmente fuerzas paralelas que también debería dominar una empresa? Si se cree más en la segunda opción, observándola más detenidamente se descubren algunos puntos en común: por un lado, la calidad y la precisión que un objeto puede reflejar en su acabado y sus materiales. La transparencia de las superficies refleja a su vez ligereza y confianza. Y la magistral combinación de todos estos elementos indica que también la empresa está bien dirigida. Y así sucesivamente. Es decir, quedan patentes los paralelismos ente los valores exteriores e interiores. Así ocurre también en Prime Tower: no solo su altura confiere a la antigua superficie de la empresa Maag - Zahnräder & - Maschinen AG una atmósfera ambiciosa y diligente, sino que es el edificio en sí. La arquitectura de formas perfectas, las líneas claras, los acentos llenos de estilo. No es de extrañar pues que aquí lata la vida comercial, que entren y salgan empresarios de gran espíritu emprendedor, también el bufete de abogados más importante de Suiza tiene su sede en Prime Tower. Fue en su día un polígono industrial que se convirtió en el barrio de moda porque se basaba en factores de éxito Qué gran verdad! 8 Cubo Office

9 «A GOOD DESIGN AS WE SEE IT IS A NATURAL PRODUCT FORM THAT IS DEVELOPED ON THE BASIS OF FUNC- TIONAL AND TECHNICAL REQUIRE- MENTS, FULFILS ITS PURPOSE AND IS BEAUTIFUL AT THE SAME TIME.» MAX BILL Swiss architect, artist and designer «Per buon design intendiamo una forma naturale, sviluppata in base a dei presupposti tecnici e funzionali, di un prodotto che assolve perfettamente uno scopo e allo stesso tempo è bello da vedere.» Max Bill, architetto, artista e designer svizzero // «Por buena forma entendemos la forma de un producto desarrollada de manera natural en función de sus requisitos funcionales y técnicos, que cumple perfectamente con su finalidad y que al mismo tiempo resulta bella.» Max Bill, arquitecto, artista y diseñador suizo

10 Züco Cubo // Design Roland Zünd Successful businesspeople know what they can rely on. Züco Cubo for example. With its linear structure and versatile seat mechanism, this best - seller embodies two key factors for success: reliability and independence. This is what makes it a model of economics. Züco Cubo influences its environment without being influenced itself. A strong character with efficient features. Gli imprenditori di successo sanno su cosa poter fare affidamento. Su Züco Cubo ad esempio. Con la sua struttura dalle linee diritte e la tecnica di seduta flessibile, questo campione di vendite ha due ingredienti di successo avveniristici: affidabilità e indipendenza. Prestandosi così a diventare un modello commerciale. Züco Cubo influenza il suo ambiente senza lasciarsi influenzare: un carattere forte con caratteristiche di efficienza. Los empresarios de éxito saben en qué pueden confiar. Por ejemplo, en Züco Cubo. Con su estructura de líneas rectas y técnica de asiento flexible, este best seller refleja de manera sincronizada dos ingredientes de éxito pioneros: fiabilidad e independencia. De este modo, se convierte en un ejemplo de rentabilidad. Züco Cubo influye en su entorno sin dejarse influir: una personalidad fuerte con características eficientes. 10 Cubo Office

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12 Züco Cuboflex // Design Roland Zünd Daily challenges require quick reactions. Züco Cuboflex is perfect for such scenarios. Its clearly structured design and versatile backrest fit in any situation and help you to achieve the optimum seated posture. With its top - quality upholstery and workmanship, this swivel chair is a dependable partner in today s fast - moving world. Le sfide quotidiane richiedono reazioni rapide. Un ambiente che è fatto per Züco Cuboflex. La sua forma chiaramente strutturata e lo schienale flessibile si adattano a qualsiasi situazione e favoriscono una postura seduta ottimale. Con imbottiture e una lavorazione precisa, questa seduta girevole è destinata a diventare la compagna ideale di lungo tempo in questo mondo frenetico. Los retos del día a día requieren capacidad de reacción. Un entorno destinado para Züco Cuboflex. Su estructura clara y respaldo flexible se adaptan a cualquier situación, fomentando a la vez la postura óptima. Con su acolchado y acabado de precisión, esta silla giratoria se convierte en la compañera ideal para el tipo de vida que llevamos. 12 Cuboflex Office

13 Dinamismo / Dinamismo Dynamism STREET / VIA / CALLE PRIME TOWER, ZURICH Office Cuboflex 13

14 Züco CONTE two // Design Roland Zünd Its diversity demands decisions and thus encourages personality. For Züco CONTE two relies on systematic design: A well - considered building -block system offering numerous possibilities which is shaped by individual wishes. And captivates with an ingenious sure sense of style and technical acumen. Supreme quality can therefore not only be enjoyed, but combined. La concentrazione sull essenziale accresce il suo fascino, in particolare dal punto di vista estetico. Perché in termini di funzionalità Züco CONTE two non punta semplicemente sul comfort, ma anche sulle sue raffinatezze tecniche: questa seduta imbottita mantiene l intero corpo in movimento, mentre il tessuto a maglia elastico si adatta al corpo dell utilizzatore. Su sencillez ciñéndose a lo esencial aumenta su atractivo, que queda patente en su diseño. Y es que en el ámbito de la funcionalidad, Züco CONTE two no solo apuesta por el bienestar, sino también por los detalles técnicos: esta silla tapizada mantiene de manera refinada todo el cuerpo en movimiento a la vez que el tejido de punto elástico se adapta de manera individual. 14 CONTE two Office

15 Intelligenza / Inteligencia Intelligence GREENWALL ABB, ZURICH Office CONTE two 15

16 Chiunque si siede qui, crea il suo spazio. Anyone who takes a seat here takes a space. Quien toma asiento aquí domina el espacio. 16 CONTE two Office

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18 Züco EFFE two // Design Roland Zünd When you sit on this office swivel chair, every workday feels like a weekend. To provide maximum support, Züco EFFE two is designed around the anatomy of users and thus makes everyday life easier. The fact that it still manages to convey a sense of visual simplicity is down to its perfect design, selected textiles and a wide range of colours. Questa seduta girevole per ufficio trasforma un normale giorno lavorativo in un fine settimana. Züco EFFE two sostiene l utente conformandosi alla sua anatomia e conferisce maggior leggerezza alla quotidianità. Il design all insegna della perfezione, i tessuti ricercati e la grande varietà di colori contribuiscono alla leggerezza estetica di questa seduta. En esta silla giratoria de oficina podrá disfrutar de su jornada laboral como si se tratase del fin de semana. Züco EFFE two se adapta a la anatomía de su ocupante facilitando así el día a día. Esta silla trasmite asimismo una ligereza óptima gracias a su perfecto diseño, a sus selectos tejidos y a la amplia diversidad de colores. 18 EFFE two Office

19 Mobilità / Movilidad Mobility PULS 5, ZURICH Office EFFE two 19

20 Züco LACINTA // Design Martin Ballendat No compromises. After all, the way you sit is also the way you work. Choose Züco LACINTA an elegant and comfortable family of chairs with a host of sophisticated features and the beautiful colours of the OMEGA fabric range. It is the perfect chair in any office where decisions are made. A valuable, efficient member of the team that never tires. Senza compromessi. Perché la nostra postura seduta riflette il nostro modo di lavorare. Meglio dunque scegliere Züco LACINTA, le cui linee confortevoli ed eleganti sono completate da soluzioni tecniche intelligenti e dagli eccezionali colori del materiale di rivestimento OMEGA. Questa seduta per ufficio può dunque essere posizionata in qualunque piano vengano prese le decisioni. Un collaboratore prezioso, che svolge un ottimo lavoro, senza dare segni di stanchezza. Perfecta adaptación. Se trabaja en función de cómo se está sentado. A ser posible en Züco LACINTA, la elegante línea de confort con inteligencia técnica y extraordinarios colores del material de tapizado OMEGA. De este modo, esta silla de oficina resulta ideal para cualquier planta donde se tomen decisiones. Un valioso miembro del equipo que rinde con eficacia sin presentar síntomas de cansancio. 20 LaCinta Office

21 Ambizione / Ambición Ambition ETH / SWISS FEDERAL INSTITUTE OF TECHNOLOGY ZURICH Office LaCinta 21

22 Perfect functions. Funzioni perfette. // Funciones de formas perfectas. 22 LaCinta Office

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24 Züco DucaRe // Design Rüdiger Schaack & Roland Zünd If comfort and supportive mechanisms have cultural status, each member of this family is destined to become a cult object. Available in a swivel or cantilever version and with a choice of configurations, the Züco DucaRe range strikes a chord in any office environment. At the same time, it captivates with its distinctive and clear design language. Quando un esperienza di seduta piacevole e i meccanismi di supporto raggiungono uno stato di culto, ogni membro della stessa famiglia si trasforma in oggetto di culto. I vari modelli della serie Züco DucaRe dominano la conversazione negli uffici come poltrone girevoli o sedute a slitta. E si contraddistinguono nello stesso tempo per un linguaggio formale unico. Cuando el placer que proporciona un asiento y sus mecanismos gozan de una gran popularidad, todos los miembros de la familia se convierten en objeto de culto. La serie Züco DucaRe se consolida como sillón giratorio o modelo de patín en diversas versiones destacando en las áreas de oficina. Y se caracteriza al mismo tiempo por su claro lenguaje de formas. 24 DucaRe Office

25 Durevolezza / Resistencia Continuity STORCHENGASSE, ZURICH Office DucaRe 25

26 Even the most beautiful surfaces require inner values. // Anche le superfici più belle hanno bisogno di valori interiori. Incluso las superficies más bellas necesitan valores interiores. 26 DucaRe Office

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28 Benessere / Bienestar WELL-BEING LANDIWIESE STEG, ZURICH

29 CONFERENCE Quality of life embodied in seating. When people are looking for their own favourite spots, they consciously take in their surroundings. The effects of the environment are automatically intensified to ensure that any faults are noticed immediately. Everything is weighed up carefully and systematically. This procedure is important. After all, not every place in the world, even if it is someone s favourite spot, deserves the title «valuable». It is the search for something special that counts. This search is particularly enjoyable and exciting when it reveals a place reflecting pure quality of life in a variety of forms. Excitement evolves into relaxation, comfort and aesthetics become one and all of the senses are stimulated almost simultaneously. You look around, consciously take in the surroundings and simply feel good in every respect. And feeling good is an art in itself you could say a masterpiece as it depends on a combination of factors which are in harmony with each other. Clearly, designing and creating favourite spots is a major task. At least for people nature is of course a natural talent. Nevertheless, it is good that both play their part here. In some environments, favourite spots are thin on the ground. In others, they can be found everywhere. The fact that tastes vary is also important. Variety is therefore the most effective way of catering for different people s preferences. Those who like cities look for urban flair, busy streets and direct communication. Those looking for relaxation prefer idyllic oases, greenery and a feeling of distance. Sometimes, all of these things can be found close to one another. Like in Zurich. Alongside the mundane, there is a very different side to the city. Lake Zurich is Feeling good is an art in itself you could say a masterpiece. like another world. The Landiwiese exhibition and cultural centre for example features a large, open - air area with a valuable stock of established trees. Clearly, favourite spots can sometimes be found straight away. Dove la qualità di vita è di casa. Quando le persone sono alla ricerca dei loro luoghi più amati, i dintorni vengono scrutati con estrema attenzione. Gli effetti dell ambiente circostante si intensificano automaticamente, per individuare subito eventuali elementi di disturbo. Si effettua una valutazione attenta e ponderata, e non può essere altrimenti. In fin dei conti non tutti i luoghi al mondo meritano l appellativo «prezioso» in riferimento ad un luogo amato. È la ricerca di qualcosa di particolare. Una simile ricerca è bella ed eccitante, quando in un luogo si respira l essenza della vita in tutte le sue sfaccettature. La tensione Il benessere è un arte a sé, un capolavoro si potrebbe dire. si trasforma in relax, il comfort e l estetica si uniscono a formare un tutt uno, tutti i sensi vengono sollecitati. Ci si guarda attorno, ci si appresta ad ascoltare, sentire, vedere e ci si sente finalmente completi. Il benessere è un arte a sé, un capolavoro si potrebbe dire, ma ha bisogno di vari fattori ben dosati, che devono essere in armonia tra loro. Da questo punto di vista è un compito immane creare e lasciar nascere un luogo amato. Almeno per le persone; la natura si sà è un talento naturale. Eppure è bello che entrambi diano il loro contributo. In alcuni ambienti i luoghi amati sono rari, in altri invece ve ne sono tantissimi. Dipende anche dal fatto che i gusti sono diversi. La varietà è la soluzione migliore per poter accontentare tutti. Chi ama le città cerca un atmosfera metropolitana, vie animate e piani di comunicazione aperti. Chi cerca il relax preferisce oasi idilliache, tanto verde e grandi distanze. E talvolta questi paesaggi sorgono vicinissimi. Come a Zurigo. Perché qui la città mostra un lato del tutto diverso, proprio accanto alla scena mondana. Il lago di Zurigo con le sue infrastrutture sembra un mondo a parte. L area per mostre e manifestazioni culturali del Landiwiese, ad esempio, comprende una grande superficie all aperto con alberi antichi e pregiati. Talvolta i luoghi amati sono facilissimi da trovare. Conference Riola 29

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