LAN Airlines West Coast Launch

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Beatriz Cruz Montoya
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1 LAN Airlines West Coast Launch August 3-8, 2008 Program Description In cooperation with LAN Airlines/LAN Tours, CTTC and Nevada Tourism participated in a sales launch in Argentina, Chile and Perú. The program included the participation of various delegates within California, including Anaheim CVB, San Diego CVB, San Francisco CVB, Sea World, Shop America Tours and Hornblower Dinning Cruises. LAN was responsible for inviting and delivering attendees to each show. The format included one-on-one prescheduled appointments with wholesalers in each country that work with LAN Tours, followed by a luncheon for travel agents, media and wholesalers. Additionally, a briefing was arranged in Santiago, Chile, by the U.S. Commercial Service that outlined the Chilean travel market. Delegates also received a market summary on Argentina and Perú prepared by the respective U.S. Commercial Sections. To start the week, a series of four seminars was presented in the capital city of Chile, they were addressed to: 1) LAN Airlines Sales Reps; 2) LAN Airlines Ticket Offices Sales people; 3) MasterHouse (LAN Airlines Official Tour Operator) Operations/Product Department; and 4) MasterHouse Sales/Marketing Department. This format was continuous throughout the sales launch with similar functions also held in Buenos Aires, Argentina and Lima, Peru. Market Background Argentina, Chile and Peru are among the important outbound markets in Spanish-speaking South America. o Brazil and Argentina are the largest, followed by Colombia and Venezuela. Visa waiver program is pre-approved for Argentina and ready to go into effect by the end of Although percentage of Internet use for making travel arrangements is growing steadily, the main source of booking for the Latin American market is still the travel agent. The number of arrivals from South America into the U.S. continues growing significantly: o 2007 South American arrivals up 18% o Argentina-only arrivals up 25.9% o 2008 May YTD South American Arrivals up 17.2% o Argentina-only arrivals up 25%

LAN was responsible for inviting and delivering attendees to each show.

2 California is among three top preferred destinations in the U.S. o Average length of stay: 9-10 Days o Expenditure $ per person/per day. Target Audience Wholesalers/tour operators, retail agents, travel media and niche markets. Attendance Chile: 14 operators for the one-on-one meeting at the workshop; 120 industry in attendance plus media for the lunch presentation Argentina: 10 tour operators for the one-on-one meeting; 100 industry in attendance plus media for the lunch presentation Peru: 7 operators for the one-on-one meeting; 75 industry in attendance plus media for the lunch presentation Objectives & Reach Introduction to wholesalers in this emerging market. Training to operators/retailers on selling CA as a premier destination. Presentation of LAN advertising and media campaign. Response was very positive from every market visited. Results & Accomplishments California is highly recognized as a premier destination and has a very positive image in all markets visited. New CA product to be included in LAN brochures for Chile, Argentina and Peru. Media coverage from main publications was important in each of the three countries visited. Program Contacts(s) Jennifer Jasper International Marketing Director Latin America/Australia/Canada jjasper@visitcalifornia.com

Attendance Chile: 14 operators for the one-on-one meeting at the workshop; 120 industry in attendance plus media for the lunch presentation Argentina: 10 tour operators for the one-on-one meeting;

3 Universal Studios, Hollywood California, Estados Unidos Panorama de San Diego, California, Estados Unidos Parque Nacional Yosemite, California, Estados Unidos Venice Beach, Los Angeles, California, Estados Unidos San Francisco, California, Estados Unidos FLY & DRIVE CALIFORNIA Y NEVADA CALIFORNIA EN FAMILIA TRIÁNGULO DEL OESTE Salidas: Agosto , Septiembre , Octubre , noviembre Acumula desde Kms LANPASS Legales : Operadores: 10 Las Vegas, Nevada, Estados Unidos Orcas en Sea World, San Diego, California, Estados Unidos Heavenly, Lake Tahoe, California, Estados Unidos Westwood, Los Angeles, California,, Estados Unidos Reno, Nevada, Estados Unidos Napa Valley, California, Estados Unidos LAS VEGAS DELUXE SAN FRANCISCO - RENO DELUXE Acumula desde Kms LANPASS SAN FRANCISCO ECONÓMICO Acumula desde Kms LANPASS Legales: Operadores: 11

195 TRIÁNGULO DEL OESTE Salidas: Agosto 15-22-29, Septiembre 1-5-19-22- 26, Octubre 3-6-10-20, noviembre 3-10-17-24 2.348 Acumula desde 19.

4 12 Hotel Viva Wyndham Maya, Riviera Maya, México Ca r Hotel Viva Wyndham Fortuna Beach, Bahamas CARIBE Y MÉXICO RIVIERA MAYA FREEPORT BAHAMAS Premium Acumula desde Kms LANPASS Acumula desde Kms LANPASS Operadores: Acumula desde Kms LANPASS Operadores: 14 Venecia Londres Punta Cana, República Dominicana Playa de Juanillo, Provincia de Altagracia, Punta Cana REPÚBLICA DOMINICANAAu A VIVA BAYAHIBE REPÚBLICA DOMINICANA Spa & Relax REPÚBLICA DOMINICANA Premium Acumula desde Kms LANPASS Junior Suite Acumula desde Kms LANPASS Acumula desde Kms LANPASS Operadores:

824 Kms LANPASS Operadores: 14 Venecia Londres Punta Cana, República Dominicana Playa de Juanillo, Provincia de Altagracia, Punta Cana REPÚBLICA DOMINICANAAu A VIVA BAYAHIBE

5 Las Vegas San Francisco Sea World, San Diego California - Nevada Diversidad y entretención Plan familiar base 2 adultos y 2 menores Desde US$ Plan doble Desde US$ Cuotas Precio Contado desde $ Programa y pasaje desde $ Valor programa habitación doble, desde US$ Opcional San Francisco: 5 días + Auto + 4 noches de alojamiento en Renoir Hotel San Francisco + City tour y Crucero por la bahía, desde US$ 489 p.p. Consulte valor adicional Hotel Radisson Fisherman Wharf s Cuotas Precio Contado desde $ Programa y pasaje desde $ días en California en familia Pasaje aéreo Santiago / Los Ángeles / Santiago 1 semana de arriendo de auto intermedio con seguro CDW y kilometraje libre, Alamo Rent a Car Upgrade de categoría de auto (según disponibilidad) Abono de 800 kms LANPASS por arriendo de auto 2 noches de alojamiento en Los Ángeles, Hotel Best Western Dragon Gate Inn Admisión a Universal Studios Hollywood 2 noches de alojamiento en Anaheim, Hotel Holiday Inn Anaheim Resort, o Best Western Stovall s Inn 2 días de admisión a Disneyland y Disney s California Adventure 2 noches de alojamiento en San Diego, Best Western Hacienda Hotel Old Town Admisión a Sea World Validez: Ago - Oct Valor adicional Ago, US$ 40 por adulto Valor adicional pasaje aéreo Sep, US$ 90 p.p. 5 días en Las Vegas de Lujo Pasaje aéreo Santiago / Las Vegas / Santiago (vía Los Ángeles) 5 días de arriendo de auto intermedio con seguro CDW y kilometraje libre, Alamo Rent a Car Upgrade de categoría de auto (sujeto a disponibilidad) Abono de 800 kms LANPASS por arriendo de auto 4 noches de alojamiento en Hotel Venetian Resort & Casino Paseo en helicóptero por la ciudad Noches de Neón, con champagne de bienvenida. Validez: Ago / Sep Consulte valor adicional para otras fechas de viaje LAN y LANTOURS son marcas registradas visitcalifornia.com O P E R A D O R E S : A D S M U N D O - E U R O A N D I N O - E X P A N T O U R S - K O A L A - K U A L I T Y - L E A D T R A V E L - M A S T E R H O U S E - P A N A M E R I C A N A T U R I S M O - R E P S E - T U R I S C L U B - T O U R M U N D I A L - U N I M U N D O - V I A C L U B CON SU TARJETA SANTANDER LANPASS PAGUE HASTA EN 12 CUOTAS SIN INTERÉS NI COMISIÓN Compre en , oficinas LAN y agencias de viaje. Cargo por servicio en oficinas LAN y Call Center: US$ 45 (*). Condiciones generales en: y oficinas de venta

129 Opcional San Francisco: 5 días + Auto + 4 noches de alojamiento en Renoir Hotel San Francisco + City tour y Crucero por la bahía, desde US$ 489 p.p. Consulte valor adicional Hotel Radisson Fisherman Wharf s 1.

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