Leading Spanish communication group in print & digital media

Transcripción

1 Leading Spanish communication group in print & digital media

2 DAILIES National SUPPLEMENTS & MAGAZINES Dailies INTERNET Vertical Sites Regional Others Vocento Mobile Vocento Performance

3 Why Vocento online? Spain: 47 million people, Madrid and Cataluña: 29,7% Vocento leader of information in 70,3% of population against elmundo.es and elpaís.com Source: INE.

4 Dailies Vertical Sites Others Vocento Mobile Vocento Performance Top 3 ranked in the last 10 years High reach due to our media pool: national and regional dailies, vertical portals, mobile... The scope of Vocento Online is hard to reach by other online media, since it has presence in the whole Spanish territory. ABC.es, national daily: u.u. Vocento news: u.u. Mujerhoy.com: u.u. Source: comscore Multi-Platform June 2015

5 Vocento: unique users in multiplatform and 524 million of viewed pages. PC Mobile Unique users Viewed pages Unique users Viewed pages shared Exclusive mobile unique users access only through their mobile device Source: comscore Multi-Platform June 2015

6 (ABC/15 REGIIONAL DAILIES VOCENTO/6 ASSOCIATE REGIONAL DAILIES) Being present in the entire Spanish territory

7 Vocento News: unique users in multiplatform and 510 million of viewed pages. PC Mobile Unique users Viewed pages Unique users Viewed pages shared Exclusive mobile unique users access only through their mobile device Source: comscore Multi-Platform June 2015

8 PC % MALE % (25-44 y.o.) 21% (44-54 y.o.) 65% ABC1 Source: comscore MMX June 2015, comscore Multi-Platform

9 Leading national formula in 15 regions Penetration over total digital audience in each region versus El País and El Mundo >45% 35%-45% 25%-35% 15%-25% 0%-15% vocento news Source: comscore MMX June 2015

10 Leading national formula in 15 regions Penetration over total digital audience in each region versus El País and El Mundo >45% 35%-45% 25%-35% 15%-25% 0%-15% Target (000) La Vanguardia EL Pais Sites Elmundo.es Sites Vocento News Total usuarios Total España % 28% 27% 35% Andalucía % 25% 26% 38% Aragón 719 9% 23% 23% 35% Asturias % 32% 30% 49% Cantabria % 35% 28% 50% Castilla La Mancha 979 9% 28% 25% 30% Castilla León % 27% 28% 39% Cataluña % 28% 23% 24% Com. de Madrid % 34% 34% 32% Com. Valenciana % 26% 28% 34% Extremadura % 27% 22% 42% Galicia % 32% 28% 46% Islas Baleares 645 7% 18% 24% 33% Islas Canarias % 23% 22% 30% La Rioja % 16% 20% 43% Murcia % 23% 28% 35% Navarra 400 8% 19% 21% 42% País Vasco % 30% 30% 53% Source: comscore MMX June 2015

11 Abc.es: unique users in multiplatform and 151 million of viewed pages. PC Mobile Unique users Viewed pages Unique users Viewed pages shared Exclusive mobile unique users access only through their mobile device Source: comscore Multi-Platform June 2015

12 Source: comscore Multi-Platform June 2015 RRSS a 21/7/2015

13 UNIQUE USERS (000) Viewed pages (NM) ABC Sevilla Diario de Sevilla CANARIAS7.ES Diariodelaspalmas.com (laprovincia) DiarioDeNavarra Diario Montanes Alerta digital Sur.es Sites Málaga Hoy 50 0 La Opinión de Málaga- Prensa Ibérica Diario Vasco Noticias de Gipuzkoa 91 1 El bierzo noticias 0 0 Elbierzodigital.com 28 0 El Comercio La Nueva España - Prensa Ibérica (LNE) El Correo Deia.com HERALDO.ES DIARIODELALTOARAGON.ES 19 1 Elperiodicodearagon.com UNIQUE USERS (000) VIEWED PAGES (NM) Hoy ElPeriodicoExtremadura.com - Zeta News Ideal Granada Hoy 38 0 La Rioja Rioja2.com 0 0 La Verdad La Opinión de Murcia La Voz De Galicia el faro de vigo Elcorreogallego.com 94 1 La Voz Digital Diario de Cádiz Las Provincias Levante-emv - Prensa Ibérica LEONOTICIAS.COM 91 2 Diariodeleon.es MENORCA.INFO 58 1 esdiari.com Norte De Castilla El Adelantado de Segovia 36 0 ULTIMAHORA.ES diario de mallorca Source: comscore MMX June 2015

14 56% MALE % (25-44) 22% (44-54) 63% ABC Source: comscore MMX June 2015 RRSS a 21/7/2015

15 Finanzas.com: unique users in multiplatform and 5 million of viewed pages. PC Mobile Unique users Viewed pages Unique users Viewed pages shared Exclusive mobile unique users access only through their mobile device Source: comscore Multi-Platform June 2015

16 64% MALE 47% (25-44) 26% (44-54) % ABC Source: comscore MMX June 2015, Multi-Platform June RRSS 21/7/15

17 Vocento: unique users in multiplatform and 12 million of viewed pages. PC Mobile Unique users Viewed pages Unique users Viewed pages shared Exclusive mobile unique users access only through their mobile device Source: ComScore Multi-Platform June 2015

18 % FEMALE 51% (25-44) 19% (44-54) % ABC Source: comscore June 2015, comscore Multi-Platform. June 2015 RRSS 21/7/15

19 The user s exposure time in LOFF.it, keeps over any other daily, site with an average time of 9 minutes, this shows that the content is very interesting for the user viewed pages User s profile 30% women vs 70% men. Source: DAX June 2015

20 Special Actions Exclusive editorial content indefinitely Personalization of the header Premium advertising formats (dropdown MPU 300x600 with video)

21

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23 Billboard + Video

24 Faker

25 Drop Wall

26 Special actions: Take Over Leader Presence over24 h Lateral Skys (120 x 800) + Leader board (980 x 90)

27 Banner Interstitial Adhesion Banner Video Banner HTML 5 Gallery of images

28 impacts

29 Using our unsold inventory (30%). Possibilities to optimize and to segment only by IP Spain Formats: 300x x90 728x90 234x90 300x90 120x800 & Test Ads Titel: 25 characters Description: 70 characters URL showed: 35 characters URL landed (CC): 500 characters URL mobile (optional): 500 characters Icon: 50x50 pixels

30 Carmen Castillo International Advertising Manager Rodrigo Gorostiza Digital International Manager Rocío Pérez International Advertising Back-Office rpfelix@cmvocento.com