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2 Legal Notices and Disclaimers INFORMATION IN THIS DOCUMENT IS PROVIDED IN CONNECTION WITH INTEL PRODUCTS. NO LICENSE, EXPRESS OR IMPLIED, BY ESTOPPEL OR OTHERWISE, TO ANY INTELLECTUAL PROPERTY RIGHTS IS GRANTED BY THIS DOCUMENT. EXCEPT AS PROVIDED IN INTEL S TERMS AND CONDITIONS OF SALE FOR SUCH PRODUCTS, INTEL ASSUMES NO LIABILITY WHATSOEVER, AND INTEL DISCLAIMS ANY EXPRESS OR IMPLIED WARRANTY, RELATING TO SALE AND/OR USE OF INTEL PRODUCTS INCLUDING LIABILITY OR WARRANTIES RELATING TO FITNESS FOR A PARTICULAR PURPOSE, MERCHANTABILITY, OR INFRINGEMENT OF ANY PATENT, COPYRIGHT OR OTHER INTELLECTUAL PROPERTY RIGHT. INTEL PRODUCTS ARE NOT INTENDED FOR USE IN MEDICAL, LIFE SAVING, OR LIFE SUSTAINING APPLICATIONS. Intel may make changes to specifications and product descriptions at any time, without notice. All products, dates, and figures specified are preliminary based on current expectations, and are subject to change without notice. Intel, processors, chipsets, and desktop boards may contain design defects or errors known as errata, which may cause the product to deviate from published specifications. Current characterized errata are available on request. Any code names featured are used internally within Intel to identify products that are in development and not yet publicly announced for release. Customers, licensees and other third parties are not authorized by Intel to use code names in advertising, promotion or marketing of any product or services and any such use of Intel's internal code names is at the sole risk of the user. Software and workloads used in performance tests may have been optimized for performance only on Intel microprocessors. Performance tests, such as SYSmark* and MobileMark*, are measured using specific computer systems, components, software, operations and functions. Any change to any of those factors may cause the results to vary. You should consult other information and performance tests to assist you in fully evaluating your contemplated purchases, including the performance of that product when combined with other products. For more information go to Security features enabled by Intel AMT require an enabled chipset, network hardware and software and a corporate network connection. Intel AMT may not be available or certain capabilities may be limited over a host OS-based VPN or when connecting wirelessly, on battery power, sleeping, hibernating or powered off. Setup requires configuration and may require scripting with the management console or further integration into existing security frameworks, and modifications or implementation of new business processes. For more information, see No computer system can provide absolute security under all conditions. Built-in security features available on select Intel Core processors may require additional software, hardware, services and/or an Internet connection. Results may vary depending upon configuration. Consult your PC manufacturer for more details. Requires an Execute Disable Bit enabled system. Check with your PC manufacturer to determine whether your system delivers this functionality. For more information, visit Intel vpro Technology is sophisticated and requires setup and activation. Availability of features and results will depend upon the setup and configuration of your hardware, software and IT environment. To learn more visit: The original equipment manufacturer must provide TPM functionality, which requires a TPM-supported BIOS. TPM functionality must be initialized and may not be available in all countries. Intel AES-NI requires a computer system with an AES-NI enabled processor, as well as non-intel software to execute the instructions in the correct sequence. AES-NI is available on select Intel processors. For availability, consult your reseller or system manufacturer. For more information, see Intel, Intel Inside, the Intel logo, Centrino, Centrino Inside, Intel Core, Intel AppUp, Intel Atom and Pentium are trademarks of Intel Corporation in the United States and other countries. Ultrabook is a trademark of Intel Corporation in the U.S. and/or other countries Material in this presentation is intended as product positioning and not approved end-user messaging. This document contains information on products in the design phase of development.. Copyright 2013 Intel Corporation.

3 Legal Notices and Disclaimers FTC OPTIMIZATION NOTICE Intel s compilers may or may not optimize to the same degree for non-intel microprocessors for optimizations that are not unique to Intel microprocessors. These optimizations include SSE2, SSE3 instruction sets and other optimizations. Intel does not guarantee the availability, functionality, or effectiveness of any optimization on microprocessors not manufactured by Intel. Microprocessordependent optimizations in the product are intended for use with Intel microprocessors. Certain optimizations not specific to Intel microarchitecture are reserved for Intel microprocessors. Please refer to the applicable product User and Reference Guides for more information regarding the specific instruction sets covered by this notice. GENERAL PERFORMANCE DISCLAIMER / YOUR MILEAGE MAY VARY / BENCHMARK Software and workloads used in performance tests may have been optimized for performance only on Intel microprocessors. Performance tests, such as SYSmark and Mobile Mark, are measured using specific computer systems, components, software, operations and functions. Any change to any of those factors may cause the results to vary. You should consult other information and performance tests to assist you in fully evaluating your contemplated purchases, including the performance of that product when combined with other products. ESTIMTED RESULTS BENCHMARK DISCLAIMER Results have been estimated based on Internal Intel analysis and are provided for informational purposes only. Any differences in system hardware or software design or configuration may affect actual performance. PROCESSOR NUMBERING NOTICE Intel processor numbers are not a measure of performance. Processor numbers differentiate features within each processor family, not across different processor families: Go to: INTEL DATA PROTECTION TECNOLOGY (includes the following features: Security Key and Advanced Encryption Standard New Instructions (Intel AES-NI) No computer system can provide absolute security. Requires an enabled Intel processor and software optimized for use of the technology. Consult you system manufacturer and/or software vendor for more information. INTEL TURBO BOOST TECHNOLOGY Requires a system with Intel Turbo Boost Technology. Intel Turbo Boost Technology and Intel Turbo Boost Technology 2.0 are only available on select Intel processors. Consult your PC manufacturer. Performance varies depending on hardware, software, and system configuration. For more information, visit INTEL HYPER-THREADING TECHNOLOGY (INTEL HT TECHNOLOGY) Available on select Intel Core processors. Requires an Intel HT Technology-enabled system. Consult your PC manufacturer. Performance will vary depending on the specific hardware and software used. For more information including details on which processors support HT Technology, visit ENHANCED INTEL SPEEDSTEP TECHNOLOGY See the Processor Spec Finder at or contact your Intel representative for more information. Intel may make changes to specifications and product descriptions at any time, without notice. Celeron, Centrino, Intel, Intel logo, Intel Atom, Intel Core, Intel NetBurst, Intel SingleDriver, Intel SpeedStep, Pentium, Ultrabook are trademarks of Intel Corporation in the U.S. and/or other countries. Copyright 2014 Intel Corporation. All rights reserved..

4 Agenda 1. Por qué Tablets Intel? 2. Cómo recomendar Tablets Intel? 3.Oportunidad de ventas Oportunidades en mercados verticales Oportunidades Tamaño/Precio

5 Ambiente de Tablets Qué ha cambiado? Estable y Crecimiento moderado Más pequeño es mejor 23 % 60 % Crecimiento Anual tamaño en Source: Strategy Analytics. Quarterly Tablet Operating System Forecast Report Q1, Source: Strategy Analytics. Connectivity Type Forecast Intel Market Watch Q3 13

6 Sistemas Operativos Ambiente de Tablets Qué ha cambiado? Una mejor experiencia % 10 Los usuarios que re compran tablets para buscan una mejor experiencia 2 1. Source: Strategy Analytics. Quarterly Tablet Operating System Forecast Report Q1, Source: Strategy Analytics. Connectivity Type Forecast Intel Market Watch Q3 13

7 Cómo recomendar Intel en una Tablet Generando interés 9 th Marca más poderosa a nivel global 1 Creando interés con la marca, luego entregando gran experiencia para el usuario Source: Comparing tablets with an Intel Atom TM processor and Andriod OS with ARM TM processor and Andriod OS Intel, Insights and Market Research. Taken from Non-PC branding Study (2011) respondents in US, Germany and PRC

8 Cómo recomendar Intel en una Tablet Basándose en la satisfacción ya creada en los usuarios2 75 % Creen que el procesador Intel hace mejor a las tablets 3 Creando interés con la marca, luego entregando gran experiencia para el usuario Source: Comparing tablets with an Intel Atom TM processor and Andriod OS with ARM TM processor and Andriod OS Intel, Insights and Market Research. Taken from Non-PC branding Study (2011) respondents in US, Germany and PRC

9 Recomienda tabletas Intel para una mejor experiencia de usuario Comparando Dell Venue 7 con Intel Atom Z2560 processor vs. Samsung Galaxy Tab 3 con ARM Cortex -A9 processor Sorprendente vida de batería 11+ horas horas 1 Source: Principled Technologies* test results comparing Dell* Venue 7* and Samsung* Galaxy Tab 3. Read the full report See appendix for test explanations and system configurations. Performance tests are measured using specific computer systems, components, software, operations and functions. Any change to any of those factors may cause the results to vary. 1. BatteryXPRT test result 2. MobileXPRT experience test result 3. 3DMark Overall test result 4. WebXPRT test result

10 Recomienda tabletas Intel para una mejor experiencia de usuario Comparando Dell Venue 7 con Intel Atom Z2560 processor vs. Samsung Galaxy Tab 3 con ARM Cortex -A9 processor Juegos demandantes en 3D >2.8X rápido 3 Source: Principled Technologies* test results comparing Dell* Venue 7* and Samsung* Galaxy Tab 3. Read the full report See appendix for test explanations and system configurations. Performance tests are measured using specific computer systems, components, software, operations and functions. Any change to any of those factors may cause the results to vary. 1. BatteryXPRT test result 2. MobileXPRT experience test result 3. 3DMark Overall test result 4. WebXPRT test result

11 Recomienda tabletas Intel para una mejor experiencia de usuario Comparando Dell Venue 7 con Intel Atom Z2560 processor vs. Samsung Galaxy Tab 3 con ARM Cortex -A9 processor Navega en la red sin problemas 14% rápido2 Source: Principled Technologies* test results comparing Dell* Venue 7* and Samsung* Galaxy Tab 3. Read the full report See appendix for test explanations and system configurations. Performance tests are measured using specific computer systems, components, software, operations and functions. Any change to any of those factors may cause the results to vary. 1. BatteryXPRT test result 2. MobileXPRT experience test result 3. 3DMark Overall test result 4. WebXPRT test result

12 Recomienda tabletas Intel para una mejor experiencia de usuario Comparando Dell Venue 7 con Intel Atom Z2560 processor vs. Samsung Galaxy Tab 3 con ARM Cortex -A9 processor Corre aplicaciones basadas en WEB 63% rápido4 Source: Principled Technologies* test results comparing Dell* Venue 7* and Samsung* Galaxy Tab 3. Read the full report See appendix for test explanations and system configurations. Performance tests are measured using specific computer systems, components, software, operations and functions. Any change to any of those factors may cause the results to vary. 1. BatteryXPRT test result 2. MobileXPRT experience test result 3. 3DMark Overall test result 4. WebXPRT test result

13 Oportunidades de Tablets en segmentos verticales

14 Línea de negocios de oportunidades de venta Tablets se expande en verticales -16% Q1 decrecimiento 1 Expansión en segmento debajo de $200 en usos verticales; una oportunidad no cubierta por ipad 1 1. The Daily Ticker: Aaron Pressman, May 6, The tablet market's problem is Apple, not the other way around

15 Tablet Baseline Diferenciadores Línea de negocios de oportunidades de venta Soluciones verticales son específicas Professional Svc Compatibilidad con Windows* Seguridad Productividad/apps Dock/Puerto HDMI Educación Compatibilidad con Windows* Seguridad Elección (Tamaño/Precio) Características (Stylus) Salud Legacy software Seguridad Expansión de Batería Vida de Batería Desempeño de Gráficos Web Browsing Respuesta a creación de contenido 1. The Daily Ticker: Aaron Pressman, May 6, The tablet market's problem is Apple, not the other way around

16 Recomendando tabletas Intel Ofrece lo que el profesional de servicios al usuario necesita Comparando Dell Venue 7 con Intel Atom Z2560 processor vs. Samsung Galaxy Tab 3 con ARM Cortex -A9 processor Sorprendente vida de batería ayuda a atender más juntas Haz cambios a tus propuestas Corre las apps de tu empresa y minimiza el tiempo 11+ hrs 1 Navega en la red sin problemas 14% rápido 2 89% rápido 3 63% rápido 4 Source: Principled Technologies* test results comparing Dell* Venue 7* and Samsung* Galaxy Tab 3. Read the full report See appendix for test explanations and system configurations. Performance tests are measured using specific computer systems, components, software, operations and functions. Any change to any of those factors may cause the results to vary. 1. BatteryXPRT test result 2. MobileXPRT experience test result 3. MobileXPRT performance test result 4. WebXPRT test result 5. 3DMark Overall test result

17 Recomendando Tabletas Intel Ofrece lo que tu usuarios de educación necesitan Comparando Dell Venue 7 con Intel Atom Z2560 processor vs. Samsung Galaxy Tab 3 con ARM Cortex -A9 processor Sorprendente vida de batería te permite tomar más clases Aplica ediciones a trabajos y materias Aplicaciones de educación sin límites Corre modelaje en 3D 11+ hrs 1 Navega en sitios de educación 14% rápido 2 89% rápido 3 63% rápido 4 >2.8X rápido 5 Source: Principled Technologies* test results comparing Dell* Venue 7* and Samsung* Galaxy Tab 3. Read the full report See appendix for test explanations and system configurations. Performance tests are measured using specific computer systems, components, software, operations and functions. Any change to any of those factors may cause the results to vary. 1. BatteryXPRT test result 2. MobileXPRT experience test result 3. MobileXPRT performance test result 4. WebXPRT test result 5. 3DMark Overall test result

18 Recomendando Tabletas Intel Ofrece lo que tu usuario en salud necesita Comparando Dell Venue 7 con Intel Atom Z2560 processor vs. Samsung Galaxy Tab 3 con ARM Cortex -A9 processor Sorprendente vida de batería permite revisar más expedientes Edita expedientes médicos Corre aplicaciones críticas en Web Revisa modelos en 3D con los pacientes 11+ hrs 1 Navega sin problema entre archivos médicos 14% rápido 2 89% rápido 3 63% rápido 4 >2.8X rápido 5 Source: Principled Technologies* test results comparing Dell* Venue 7* and Samsung* Galaxy Tab 3. Read the full report See appendix for test explanations and system configurations. Performance tests are measured using specific computer systems, components, software, operations and functions. Any change to any of those factors may cause the results to vary. 1. BatteryXPRT test result 2. MobileXPRT experience test result 3. MobileXPRT performance test result 4. WebXPRT test result 5. 3DMark Overall test result

19 Demostración 1 1 Tablet escritorio Remoto Las pantallas con la misma imagen

20 Oportunidades de Tablets por tamaño

21 ENFATIZAR CALIDAD 81% de la recompra de los clientes 2 _ la última vez compraron baja calidad 7-8 Oportunidad de Tablet Participación de Mercado por banda de precios POR QUÉ COMPRARLA PEQUEÑA #1 Portable (fácil de llevar) #2 Precio ALTO VOLUMEN 160M unidades en _ 60%+ Android Sensible banda de precios $149 OPORTUNIDAD COMPETENCIA = No Apple*, Samsung* 1. Strategy Analytics. Quarterly Tablet Operating System Forecast Report Q1, Intel Market Watch Q3 13

22 7-8 Oportunidad de Tablet Participación de Mercado por banda de precios Focus price points Tablets Recomendadas ECS A70CA2 Dell Venue 7 Acer Iconia A1-830 Dell Venue 7 Acer Iconia W4 7, 16 GB+$146 (o menos) Atom Z2520 7, 16 GB+ $149 Atom Z2560 Miracast 8, 16GB Atom Z2560 $179 MicroSD slot 8, 32 GB+ Atom Z3740 $249+ Miracast, microsd 8, 32GB Atom Z3740, $299 MicroSD slot 1. Strategy Analytics. Quarterly Tablet Operating System Forecast Report Q1, Intel Market Watch Q3 13

23 Compare tecnología Intel ATOM vs. ARM OBJETIVO: Gana recomendando la mejor tablet de $149 Haz este demo por ti mismo Demuestra cómo los procesadores de Intel dan una mejor experiencia de usuario SYSTEMS: Dell* Venue 7 (Atom ) Samsung* Galaxy Tab 7 (ARM) DEMO: Corre 3d mark al mismo tiempo en ambas tablets. (baja 3d mark de Google* play store) RESULTADO: El desempeño de ATOM es notablemente mejor. Dell* Venue 7 Atom 1.6 GHz Dual-core Z2560 (Clovertrail) Android* (Jelly Bean) 1280 x 800 resolución 5809 score 11.2 hrs Constante Desempeño de gráficos (3D Mark**) 1 Batería (Mobilemark** 2007) 1 Experiencia Visual Samsung* Galaxy Tab 7 ARM 1.2 GHz Dual-core Android* (Jelly Bean) 1024 x 600 resolución 2044 score 12.8 hrs Con problemas Para una mejor experiencia 1. Higher numbers are better. Tests are from the median run of three runs. Read the full report at

24 Demostración 2 2 tablets conectadas a 2 Netgear Pantalla 1 Tablet 1 Pantalla 2 Circuito Cerrado Pantalla 3 Tablet 2

25 Demostración 3 PRODUCTIVIDAD TABLET 1 A PANTALLA 1 Y 2, CIRCUITO CERRADO PANTALLA 3

26 Intel Confidential Do Not Forward