Syllabus Plan de negocio

Transcripción

1 Syllabus Plan de negocio General Course Details: Kurs No.: IBU 2122 Title: Plan de negocio Language: Spanish Credits: ECTS 5 (4 weekly contact hours) Level: Advanced (Bachelor 4 th semester) Sessions: Friday, , Participants: Students of the IB and ISP track Requirements: Students should have completed all the foundation courses in management taught in Spanish. A high proficiency in Spanish is required. This is not a language course. Lectures Details: Lecturer: Prof. Dr. Kerstin Bremser / Jorge Enrique Peña Mosquera Office: W Contact: Tel: / or kerstin.bremser@hs pforzheim.de / joenpemos@hotmail.com Colloquium: Wednesday, Description of Course: This course provides an introduction to entrepreneurial behavior in the Spanish speaking world. In addition, students apply skills acquired during the first study phase, mainly in cost accounting, marketing and HR management. Main learning goals are: What different models exist to explain entrepreneurial behavior? How do you write a business plan? What are different aspects of the business plan? How are successful companies started? How does the investment climate in Spain look like? Learning Objectives: LO Learning Objective / Outcome Contributions to learning objectives Assessment Expert knowledge 1.1 Students show that they have sound basic knowledge in Business Administration. Analysis of the importance of business plans in the business world, writing of a business plan Business plans written in teams

2 in Economics. in Business Law. in Quantitative Methods. Use of information technology Students demonstrate proficiency in using computer programs to solve business problems. Students are able to use information systems effectively in real world business settings. 3. Critical thinking and analytical competence Students are able to apply analytical and critical thinking skills to complex problems. 4. Ethical awareness Discussion of causes / consequences / risks associated with the creation of your own company in a foreign environment. Evaluation based on written report and oral contributions Students are able to develop business ethics strategies and apply them to typical business decision-making problems. Communication skills 5.1 Students are able to express complex problems effectively in writing Write a Business Plan in Spanish Language Hand in a written assignment of approx. 30 pages in Spanish 5.2 Students demonstrate their oral communication skills in presentations and papers. Present the plan in front of a group of supervisor Graded oral presentation 6. Capacity for teamwork Students show that they are able to work successfully in a team by performing practical tasks. Specific objectives of the class Elaborate the plan in a team of two to three persons Tutorials with the professor to steer the teamwork to an effective goal The students demonstrate broad knowledge of business and management tools, methods and know-how, which are used in an international environment. The students are able to communicate/negotiate in English and French/Spanish, and are able to use the relevant cultural skills necessary to work successfully in an international environment. Application of management tools in the set up of the business and evalution on appropriateness Presentation and elaboration of the business plan in Spanish language. Marketing has to be addressed to customers in the foreign market and attract interest from people of a different culture : Oral presentation and written paper on the business idea. 7.3 The students understand the business environments, institutions and systems in the Anglo-Saxon and French/Spanish regions and are aware of their implications for International Business. Proof of successful operation of the newly founded business in a foreign environment. 7.4 The students are able to analyze problem situations in international business and

3 subsequently develop relevant solutions. Contents of the Course: During a semester sessions are available to consider the following main topics: Session Topic Teacher 1 / 2 02/10/15 Business Plan: Introduction to the topic of entrepreneurship / Outline / Marketing Plan 3 09/10/15 Introduction to the financial of the business plan J. Peña Mosquera 4 09/10/15 Operational Plan / HR Plan 5 16/10/15 Business Plan: Financial Planning J. Peña Mosquera 6 16/10/15 Case Study Business Plan 7 23/10/15 Case study Financial Planning J. Peña Mosquera 8 23/10/15 Approval of the individual ideas Elevator Pitch (3 min) per group 9 / 10 30/10/15 How to obtain seed financing and government support when founding a new business to be confirmed, may shift to Nov 13 Guest Speaker: Dr. Noemi Fernandez Sanchez 11 06/11/15 Economic situation in Spain Guest Speaker: Prof. Dr. Mar Alonso Almeida 12 / 13 06/11/15 Tutorials* J. Peña Mosquera 14 / 15 20/11/15 Tutorials (everything without finance) /12/15 Tutorials J. Peña Mosquera 21 / 22 18/12/15 Tutorials (everything without finance) /01/15 Student presentation of Business Plan J. Peña Mosquera Student presentation of Business Plan J. Peña Mosquera * for the tutorials students only need to be present during their assigned slot Didactical Approach and Workload: The course consists of 2 sessions of 1 ½ hours per week and awards 5 credits. It is therefore expected that students use at least 60 hours to prepare themselves for the session, to subsequently review the session and write up their business plan.

4 The didactical approach for the course is a mix of formal lecture and case studies that are solved in groups. During the formal lecture it is expected that students are actively involved. In addition, we try to have one guest speaker per term. Attendance to his speech is mandatory. In addition, students have to attend several tutorials where the professors check the progress of the groups. Method of Assessment: The final grade is a weighted combination of different assessments. 50 % of the final grade is comprised of the writing of a business plan that students have to present in class and hand in. Papers are due on January 8th. Absolutely no late papers are accepted, no made up assignment is offered. 30 % is comprised of the presentation of the plan. The remaining 20% are grades for homework, active collaboration during tutorials and successful team structuring. Students are expected to be present at all classes. Absences have to be excused in advance and agreed upon by the lecturer. Unexcused absence during more than two classes leads to failure of the entire course. The grading is as follows: 1.0 Very good, a performance significantly above the average 2.0 Good, an above average performance 3.0 Satisfactory, an average performance 4.0 Adequate, a below average performance with noticeable shortcomings 5.0 Fail, an unacceptable performance (usually 10 15%) Literature: The necessary materials are: A copy of the slides found on the e learning platform A copy of the distributed articles and case studies found on the e learning platform Weinberger, K. (2009): Plan de negocios. Nathan Associates Inc. USAID / Perú / Mype competitiva. Alcaraz, R. (2001); El emprendedor de éxito, Guía de planes de negocio. McGraw Hill Interamericana editores. In addition to these documents, the following are useful reference books:

5 Almoguera, J. A.: El plan de negocio, Amat Salas, O.: Comprender la contabilidad y las finanzas, Ediciones Gestión 2000, Capellades (Barcelona), 1998 Amat Salas, O.:Análisis Económico Financiero, Ediciones Gestión 2000, Barcelona, 2005, Barcelona, Amat Salas, O.; Soldevila, P.: Contabilidad y Gestión de Costes, Editorial Profit, Bueno Campos et al.: Dirección estratégica: Desarrollo de estratégica y análisis de casos, Pirámide, 2006 Cibrán Ferraz P., Villanueva Villar, M., Fernández Rodríguez, M.T.: Planificación financiera, teoría y casos prácticos, Tórculo Edicións, Santiago de Compostela, Dolan et al.: La gestión de los recursos humanos, 3ª ed., McGraw Hill, 2007 Durbán Oliva, S. irimia Diéguez, A.: Planificación financiera en la práctica empresarial, Ediciones Pirámide, Madrid, Hollensen, S.: Global Marketing a decision oriented approach, 5th edition, Pearson, 2011 Ollé et al.: El plan de empresa: Cómo planificar la creación de una empresa, Marcombo, 2008 Rodríguez Sandiás, A.: Planificación financiera aplicada, Tórculo Edicións, Santiago de Compostela, Web documents: Guía de un plan de negocio Centro de Información y Red de Creación de Empresas Barcelona activa Emprendedores Invest in Spain Pequeña y Mediana Empresa Plan de Empresa Como crear una Sociedad...