TOTAL PANELISTS PANEL BOOK COVERAGE PANELISTS HEADQUARTER ARGENTINA. STAFF more than 90 employees* MÉXICO REST OF LATAM VENEZUELA COLOMBIA

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Víctor Manuel Muñoz Espinoza
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2 MÉXICO REST OF LATAM TOTAL ISTS COVERAGE ISTS HEADQUARTER ARGENTINA STAFF more than 90 employees* COLOMBIA PERÚ CHILE VENEZUELA BRASIL ARGENTINA * Supported by Harrenmedia 2

3 ARGENTINA TOTAL IST Argentina: the highest internet penetration in the region. * Source: comscore Media Metrix. Intensive internet use: Argentina has a average internet use of 26.7 hours (2.3 hours more than the global average). * Source: comscore Media Metrix. 3

4 ARGENTINA STATES Buenos Aires 39% 40 % BA City 7% 2 Córdoba Mendoza Santa Fe Buenos Aires City & Suburbs Rest of BA Córdoba Santa Fe Mendoza Entre Ríos Salta Other States 8% 8% 2 % 2 % - 9 % 6 % 2 % 2 % 13 % * Source:

5 ARGENTINA NSE/SEL AB C1 C2 C3 D1 D2 E AGE &+ 5% 39% 32% 20% 14% 11% 10% 14% 1% 22% 33% 22% 14% 7% 1% 36% 27% 18% 13% 6% GENDER INTERNET PENETRATION EVOLUTION (%) Men Woman NUMBER OF INTERNET USERS (2012) 48.7% 51.3% 48% 52% 2 8 M 66,4% Penetration * Source:

BRAZIL TOTAL IST 1 5 3 7 5 8 Brazilian government installed free Wi-Fi connections in

6 BRAZIL TOTAL IST Brazilian government installed free Wi-Fi connections in the main favelas (Brazil shanty towns) of the country. * Source: 6

7 BRAZIL STATES Ceará Pernambunco São Pablo 22 % 42 % Rio de Janeiro 8 % 13 % Minas Gerais 10 % 8 % Rio Grande do Sul 6 % Bahia Bahia Paraná 7 % São Pablo Minas Gerais Pernambuco Santa Catarina 3 % 3 % Paraná Rio de Janeiro Other States 4 16 % Rio Grande de Sul * Source: 67

8 BRAZIL NSE/SEL AGE A B C D-E &+ 5% 27% 49% 22% 16% 13% 10% 11% 8% 53% 34% 5% 37% 28% 18% 13% 4% GENDER INTERNET PENETRATION EVOLUTION (%) Men Woman NUMBER OF INTERNET USERS (2012) 49% 37% 63% 51% 8 8, 5 45,6% Penetration * Source: 8

CHILE TOTAL IST 0 9 7 7 2 2 According to a research study conducted by VISA Chile is one of

9 CHILE TOTAL IST According to a research study conducted by VISA Chile is one of the most positive condition to develop E-Commerce in the region. * Source: 9

10 CHILE Antofagasta STATES Valparaíso Metropolitana Metropolitana 39 % 53 % Maule Valparaíso Bío Bío 10 % 12 % 10 % 9 % Araucanía Bío Bío Los Lagos Los Lagos Maule 6 % Araucanía 6 % 3 % Antofagasta 3 % 3 % Other states 19 % 13 % 10 6 * Source:

11 CHILE NSE/SEL ABC1 C2/C3 D AGE &+ 6% 36% 34% 19% 16% 13% 9% 10% 23% 65% 12% 18% 38% 33% 9% 2% GENDER INTERNET PENETRATION EVOLUTION (%) Men Woman NUMBER OF INTERNET USERS (2012) 49% 35% 65% 51% 1 0 M 58,6% Penetration * Source: 11

COLOMBIA TOTAL IST 0 5 6 4 9 0 Mobile internet connections in Colombia

12 COLOMBIA TOTAL IST Mobile internet connections in Colombia have grown 12% during * Source: 12

13 COLOMBIA Atlántico Antioquia Bolívar STATES Bogotá 16 % 37 % Antioquia 1 16 % Valle del Cauca 10 % 12 % Risaralda Valle del Cauca Santander Bogotá Cundinamarca Cundinamarca Atlántico Santander Bolívar Risaralda Other states 2 % 39 % 6 % 3 % 2 % 2 % 17 % 13 6 * Source:

14 COLOMBIA NSE/SEL 5/6 3/4 1/2 AGE &+ 3% 33% 64% 20% 14% 12% 8% 9% 10% 69% 21% 20% 36% 28% 12% 4% GENDER INTERNET PENETRATION EVOLUTION (%) Men Woman NUMBER OF INTERNET USERS (2012) 49% 51% 43% 57% 2 6, 9 59,5% Penetration * Source: 14

MEXICO TOTAL IST 1 2 6 3 5 8 Because of the importance that is taking in Mexico the triple pay system (TV,

15 MEXICO TOTAL IST Because of the importance that is taking in Mexico the triple pay system (TV, Phone and Internet) the internet penetration has grown 30% in SEL D and E. * Source: 15

16 MEXICO Baja California STATES Distrito Federal 1 21 % Nuevo León México 8 % 1 Jalisco 7 % 8 % Distrito Federal Nuevo León 6 % Jalisco Veracruz-Llave 7 % Puebla Baja California Guanajuato México Veracruz Guanajuato 3 % Puebla Other states 4 36 % 166 * Source:

17 MEXICO NSE/SEL ABC+ C D+ AGE &+ 11% 9% 24% 20% 15% 12% 8% 9% 42% 39% 19% 35% 31% 20% 10% 3% GENDER INTERNET PENETRATION EVOLUTION (%) Men Woman NUMBER OF INTERNET USERS (2012) 49% 51% 51% 49% 4 2 M 36,5% Penetration * Source:

PERÚ TOTAL IST 0 3 6 3 0 1 The 81% of the Internet users in Peru are using online

18 PERÚ TOTAL IST The 81% of the Internet users in Peru are using online s. This level is higher than the global average. * Source: 18

19 PERÚ Piura STATES Lima Provincias 31 % 50 % Lambayeque La Libertad Callao 3 % 12 % Lima La Libertad 6 % Piura 6 % Lambayeque Cuzco 3 % Callao Cuzco Other states 46 % 21 % 19 6 * Source:

20 PERÚ NSE/SEL A1/A2 B1/B2 C1/C2 D AGE &+ 22% 14% 11% 8% 9% 11% 47% 36% 6% 17% 36% 30% 14% 3% GENDER INTERNET PENETRATION EVOLUTION (%) Men Woman NUMBER OF INTERNET USERS (2012) 50% 40% 60% 50% 1 0, 7 36,5% Penetration * Source:

VENEZUELA TOTAL IST 0 3 4 2 5 0 According to the study Sociedad Conectada from Sony Ericsson, the company

21 VENEZUELA TOTAL IST According to the study Sociedad Conectada from Sony Ericsson, the company in Venezuela projects a total of 300 millions of mobile divices in * Source: 21

22 VENEZUELA Zulia Carabobo Lara Aragua Lambayeque Miranda STATES Distrito Capital 1 29 % Miranda 10 % 13 % Zulia 7 % 8 % Carabobo 8 % 7 % Táchira Aragua 6 % 6 % Bolívar Bolívar 6 % Lara 7 % Táchira Other states 3 % 38 % * Source:

23 VENEZUELA NSE/SEL ABC+ C/C- D+/D AGE &+ 21% 51% 28% 19% 16% 14% 11% 22% 11% 31% 36% 17% 5% GENDER INTERNET PENETRATION EVOLUTION (%) Men Woman NUMBER OF INTERNET USERS (2012) 49% 35% 65% 51% 1 2, 1 41% Penetration * Source:

24 REST OF LATAM TOTAL IST 24

25 REST OF LATAM Honduras Nicaragua COUNTRIES Panamá 4830 Guatemala El salvador Costa Rica Panamá Costa Rica Guatemala Ecuador Salvador 3102 Nicaragua Ecuador Bolivia Paraguay Uruguay Paraguay Bolivia Honduras Uruguay 25 6

26 REST OF LATAM GENDER Men Woman AGE &+ Panamá 51% 49% 10% 27% 40% 18% 5% Costa Rica 47% 53% 12% 30% 41% 14% 3% Guatemala 49% 51% 10% 31% 42% 12% 5% Salvador 49% 51% 9% 34% 37% 16% 4% Nicaragua 46% 54% 13% 30% 40% 15% 2% Ecuador 48% 52% 10% 28% 44% 16% 2% Uruguay 51% 49% 12% 32% 39% 15% 2% Paraguay 44% 56% 12% 33% 37% 16% 2% Bolivia 48% 52% 10% 36% 37% 16% 1% Honduras 48% 52% 9% 37% 37% 15% 2% 26

27 ARGENTINA Zufriategui Piso 3 Vte. Lopez, Bs. As., Argentina MÉXICO // Ometusco #7 - Oficina 1 Col. Hipódromo, México D.F., México. BRASIL Av. Dr. C. de Melo Oficina 51 Ed. Olympia V., São Paulo, Brasil

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