Creatividad e Innovación para el Desarrollo Empresarial (Spanish Edition)

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1 Creatividad e Innovación para el Desarrollo Empresarial (Spanish Edition) Héctor Horacio Murcia Cabra Click here if your download doesn"t start automatically

2 Creatividad e Innovación para el Desarrollo Empresarial (Spanish Edition) Héctor Horacio Murcia Cabra Creatividad e Innovación para el Desarrollo Empresarial (Spanish Edition) Héctor Horacio Murcia Cabra Se parte de la aplicación de conceptos, técnicas y metodologías de creatividad e innovación en el proceso de creación y fortalecimiento de empresas en diversos sectores de la economía. En este sentido se ha demostrado que es pertinente vincular las técnicas de creatividad con ejemplos reales que se proyectan en varios ángulos de acción dentro del marco de referencia de formulación de ideas creativas y aplicar conceptos como el enfoque holístico, la competitividad sistémica y la planeación estratégica. Presenta diferentes metodologías disponibles, la clasificación y las medidas de las innovaciones, haciendo referencia a los manuales que sirven como marcos orientadores en la actualidad (Frascati, Oslo y Canberra de la OCDE). Menciona estrategias de innovación y de medición y observación de sus resultados, para lo cual se recuerdan las establecidas en la teoría de la innovación industrial y algunas de las recientemente formuladas como Océano Azul, PRO INNO Europe y CARIBE Download Creatividad e Innovación para el Desarrollo Empre...pdf Read Online Creatividad e Innovación para el Desarrollo Emp...pdf

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