PRESS MEDIA BOOK THE LEADING OFFER

Transcripción

1 PRESS MEDIA BOOK THE LEADING OFFER DAILY BY DAILY

2 Leading communication group in Spain for print & digital media VOCENTO: The leading Multimedia Group in Spain DAILIES National SUPPLEMENTS & MAGAZINES INTERNET Dailies Regional Vertical Sites Others Vocento Mobile Vocento Performance

3 Press National Newspaper Regional Newspapers Prestigious national newspaper. Aims at an audience of around readers who belong to well-off classes Absolute Leadership in Regional Press with almost 3.8 million Readers. Source: EGM 2 ND Accum 2015

4 Magazines and Supplements XL Semanal + Magazine La Vanguardia The leading formula for Men&Women with almost 2,9 million readers (Sundays) Código Único the monthly supplement with a male upscale environment distributed only in Madrid and Barcelona Mujer Hoy The best female content for 1,3 million readers (Fridays) Mujer Hoy Moda 4 issues per year with 80 pages focused on lifestyle, fashion and beauty Corazón Celebrity magazine with an exclusive and loyal audience (Saturdays) Europa The in flight monthly magazine of Air Europa Inversión&Finanzas The leading financial weekly magazine (Fridays) Source: EGM 2 ND Accum 2015

5 The power of Supplements vs Magazines in Spain Readership (Data.000) 15 SUPPLEMENTS Investment 2015 (Jan-Mar) Data ( ) 23 SUPPLEMENTS 9,4 118 MAGAZINES MAGAZINES 45,2 11% of TITLES (15 supplements) do concentrate 27% of READERSHIP 9% of TITLES (23 supplements) do concentrate 17% of INVESTMENT LARGER CIRCULATION and READERSHIP more INTELLECTUAL profile higher ADVERTISING INVESTMENT per TITLE Source: EGM 2nd Accum 2015; Advertising Expenditure i2p Jan-Mar 2015

6 Vocento Dailies Newspapers Why? It is the most respected newspaper by the Spanish conservative population and opinion leaders. It is the national newspaper with the highest affinity to upper social class. It is the number 2. in Madrid considering only the premium distribution: individual subscriptions and sales in the newsstands.

7 OJD Circulation: issues Average Audience: readers Sunday Audience: readers Areas Covered: Álava & Vizcaya (Alava & Vizcaya) 7% 3% 15% 75% El Correo Deia 54% Men 28% y.o. 35% Upper-Middle Upper 53% Urban (Alava & Vizcaya) 5% 3% 14% 78% El Correo Deia

8 OJD Circulation: issues Average Audience: readers Sunday Audience: readers Areas Covered: Guipúzcoa (Guipúzcoa) 6% 3% 9% 82% El Diario Vasco Noticias de Gipuzkoa 49% Men 26% y.o. 30% Upper-Middle Upper 38% Urban (Guipúzcoa) 4% 8% 2% 86% El Diario Vasco Noticias de Gipuzkoa

9 OJD Circulation: issues Average Audience: readers Sunday Audience: readers Areas Covered: Asturias (Asturias) 8% 3% El Comercio 61% 28% La Nueva España 58% Men 29% y.o. 36% Upper-Middle Upper 75% Urban (Asturias) 6% 4% 65% 25% El Comercio La Nueva España

10 OJD Circulation: issues Average Audience: readers Sunday Audience: readers Areas Covered: La Rioja 9% (La Rioja) 7% 84% Diario la Rioja 52% Men 38% y.o. 35% Upper-Middle Upper 55% Urban (La Rioja) 11% 6% Diario La Rioja 83%

11 OJD Circulation: issues Average Audience: readers Sunday Audience: readers Areas Covered: Cantabria (Cantabria) 8% 6% 86% El Diario Montañés 55% Men 31% y.o. 26% Upper-Middle Upper 42% Urban (Cantabria) 8% 8% El Diario Montañés 84%

12 OJD Circulation: issues Average Audience: readers Sunday Audience: readers Areas Covered: Castilla y León 22% (Castilla y León) 19% El Norte de Castilla 25% 34% Diario de León 67% Men 31% y.o. 31% Upper-Middle Upper 53% Urban 19% (Castilla y León) 17% 31% 33% El Norte de Castilla Gaceta Reg. Salamanca

13 OJD Circulation: issues Average Audience: readers Sunday Audience: readers Areas Covered: Valladolid 12% (Valladolid) 8% 80% El Norte de Castilla 67% Men 31% y.o. 31% Upper-Middle Upper 53% Urban 16% (Valladolid) 13% 71% El Norte de Castilla

14 OJD Circulation: issues Average Audience: readers Sunday Audience: readers Areas Covered: Extremadura (Extremadura) 13% 9% Hoy 16% 62% El Periódico de Extremadura 68% Men 41% y.o. 38% Upper-Middle Upper 43% Urban (Extremadura) 12% 7% 20% 61% Hoy El Periódico Extremadura

15 OJD Circulation: issues Average Audience: readers Sunday Audience: readers Areas Covered: Valencia 17% (Valencia) 8% 52% 23% Las Provincias Levante 60% Men 33% y.o. 39% Upper-Middle Upper 51% Urban 18% (Valencia) 11% 39% 32% Las Provincias Levante

16 OJD Circulation: issues Average Audience: readers Sunday Audience: readers Areas Covered: Murcia 17% (Murcia) 12% 5% 66% La Verdad La Opinión de Murcia 64% Men 39% y.o. 38% Upper-Middle Upper 67% Urban 22% (Murcia) 10% 6% La Verdad 62% La Opinión de Murcia

17 OJD Circulation: issues Average Audience: readers Sunday Audience: readers Areas Covered: Málaga 10% 9% 13% (Málaga) 68% Sur Málaga Hoy 66% Men 36% y.o. 41% Upper-Middle Upper 77% Urban 15% 22% (Málaga) 10% 53% Sur Málaga hoy

18 OJD Circulation: issues Average Audience: readers Sunday Audience: readers Areas Covered: Granada (Granada) 7% 4% Ideal 10% 79% Granada Hoy 65% Men 39% y.o. 43% Upper-Middle Upper 40% Urban 11% 13% (Granada) 5% 71% Ideal Granada Hoy

19 Data in Sevilla OJD Circulation: issues Average Audience: readers Sunday Audience: readers Areas Covered: Sevilla 15% (Sevilla) 12% ABC 14% 21% 38% Dº de Sevilla El Cº de Andalucía 59% Men 37% y.o. 46% Upper-Middle Upper 61% Urban 13% (Sevilla) 9% 9% ABC 26% 43% Dº de Sevilla El Cº de Andalucía ; except El Cº de Andalucía Julio 2013-Junio 2014

20 OJD Circulation: issues Average Audience: readers Sunday Audience: readers Areas Covered: Galicia (Galicia) 10% 5% La Voz de Galicia 26% 59% Faro de Vigo 58% Men 36% y.o. 38% Upper-Middle Upper 39% Urban (Galicia) 9% 8% 24% 59% La Voz de Galicia Faro de Vigo

21 OJD Circulation: issues Average Audience: readers Sunday Audience: readers Areas Covered: Navarra 31% (Navarra) 4% 2% 63% Diario de Navarra Diario de Noticias 53% Men 32% y.o. 41% Upper-Middle Upper 32% Urban (Navarra) 4% 2% 25% 69% Diario de Navarra Diario de Noticias

22 OJD Circulation: issues Average Audience: readers Sunday Audience: readers Areas Covered: Aragón (Aragón) 10% 5% Heraldo de Aragón 13% 72% El Periódico 59% Men 29% y.o. 39% Upper-Middle Upper 64% Urban (Aragón) 10% 5% Heraldo de Aragón 12% 73% El Periódico

23 OJD Circulation: issues Average Audience: readers Sunday Audience: readers Areas Covered: Soria 13% 38% (Soria) 49% Heraldo de Soria 58% Men 36% y.o. 31% Upper-Middle Upper 56% Urban 33% (Soria) 13% 54% Heraldo de Soria

24 OJD Circulation: issues Average Audience: readers Sunday Audience: readers Areas Covered: Huesca 10% 7% 15% (Huesca) 68% Diario del Altoaragón El Periódico 54% Men 29% y.o. 38% Upper-Middle Upper 43% Urban (Huesca) 7% 5% Diario del Altoaragón 19% 69% El Periódico

25 OJD Circulation: issues Average Audience: readers Sunday Audience: readers Areas Covered: Baleares (Baleares) 7% 6% Última Hora 30% 57% Diario de Mallorca 62% Men 44% y.o. 32% Upper-Middle Upper 52% Urban 32% (Baleares) 7% 3% 58% Última Hora Diario de Mallorca

26 OJD Circulation: issues Average Audience: readers Sunday Audience: readers Areas Covered: Baleares 26% (Baleares) 32% 42% Menorca 56% Men 43% y.o. 27% Upper-Middle Upper (Baleares) 15% 35% 50% Menorca

27 OJD Circulation: issues Average Audience: readers Sunday Audience: readers Areas Covered: Canarias 14% 6% (Canarias) 46% 34% Canarias 7 El Día 58% Men 39% y.o. 28% Upper-Middle Upper 59% Urban 13% 9% (Canarias) 42% 36% Canarias7 El Día

28 Audience Readers (.000) UNICA 3.0, the national leading formula that doubles by far the circulation of the second national daily () This means more than issues of difference between UNICA 3.0 and El País. It also means more than issues of difference between UNICA 3.0 and El Mundo

29 INTERNATIONAL DEPARTMENT Carmen Castillo International Advertising Manager C/ Juan Ignacio Luca de Tena, 7. 1ª Planta Madrid Spain