Cómo Crear Valor al Consumidor, Responder a la Demanda y Retornar Eficiencia

Transcripción

1 Prosperar en su Nueva Situación Fomentar la Innovación y Reducir Costes Cómo Crear Valor al Consumidor, Responder a la Demanda y Retornar Eficiencia Andreas Berthold-van der Molen Utility Market Development Manager EMEA Responsable Soluciones Microsoft Utilities EMEA abvandm@microsoft.com Iñigo Arrieta Guinea Gerente Soluciones Microsoft para la Industria Responsable Soluciones Microsoft Utilities iarrieta@microsoft.com

2 COST SAVINGS ENHANCE PRODUCTIVITY & COLLABORATION DRIVE INNOVATION

3 TCO reduction through Online Services Virtualization, reducing hardware and energy costs significant cost reduction server ownership through improved management datacenter operations lower infrastructure and platform costs through optimization models reduce travel and communications costs (and carbon foot print) with Unified Communications

4 Cambio Climático Regulación y Economía Incierta Adecuación de Recursos y Eficiencia Operacional Reto Fuerza de Trabajo Globalización & Presión de Precios Consumerización Tecnología de la Energía

5 Un Ecosistema de la Energía dirigido por la innovación Tiempo para Mañana: Soleado, ventoso, y templado. Acceso a Tarifas Flexibles Viento Hidroeléctrica Perfil Mercado Precios: Solar Precio del Día en Mercado son bajos para todos los periodos de mañana. Biomasa Nuclear & Planta de Desalinización Previsión de Aerogeneradores será de 220 MW de energía ofrecida a 40 /MWH al mercado Planta Bajas Emisiones t Aerogeneradores Mar Boyas de Mareas Mañana es fiesta y como habrá energía solar barata, recargaremos la flota de vehículos híbridos PHEVs. Microgrid Centro Control Oficinas Comerciales y Tiendas El Gas Natural está a 11,40 per 28 m 3 y los precios de Energía están bajos y no hay beneficio en poner en marcha la Microgrid central CCGT Subestación Parking Estación Recarga Coche Hibrido Células Fotovoltaicas MicroRed Estación de Hidrógeno Planta de Fabricación (Alto Consumo) Electricity Micro Storage Fuel Cells Está templado lo suficiente para no necesitar aire acondicionado, y con la luz solar, no hay necesidad de comprar energía en el mercado Almacenamiento Termal Almacén Hidrogeno Líquido Congestión en Planta de Generación fuerza la reconfiguración de la red de distribución para proteger los activos de transformación Almacén CO 2 SMES

6 Valor de Negocio para Compañías de Energía & Utility WW Power & Utilities Visión y Propuesta Valor Trabajr con nuestros equipos de producto para cumplir las necesidades de la industria Gerentes Industria y Directores, Equipos de Cuenta, Especialistas y Gerentes de Partners Soporte a los Estándares de la Industria

7 Mejorar la Productividad de Procesos Base para Procesos Estructurados Individual Productivity Tools Application Integration Infraestructura Aplicaciones Herramientas de Productividad ya familiares P L M S C M M E S E R P CRM Integración de Aplicaciones Ecosistema Partners Storage Networking Security

8 Enterprise Performance Decisiones más Rápidas Anytime, Anywhere Communications Collaborate Everywhere Mejora de la Gestión de la Productividad Empresarial Search Familiar Productivity Tools S C M P L M M E S Business Insight Business Processes CRM E R P Integración Procesos Estructurados/No-Estructurados Integración y Análisis de Datos Integración de Aplicaciones Storage Networking Security Comunicaciones Unificadas

9 Integración de Sistemas a través del Ecosistema de Energía & Utilities Acceso Instantáneo a la información para una mejor Toma de Decisiones

10 Generation & Supply Delivery (Smart Grid) Customer Service & Sales Regulatory Compliance & Controls Corporate Systems Plant & Fleet Optimization Plant Information Systems Work & Asset Mgmt. Trading & Risk Mgmt. Operations Visualization AMI & MDN EMS & DMS GIS & Operations Visualization Work & Asset Management Engineering Analysis & Design Field Service / Mobility CRM Customer Portals Outage visualization Call Centers Billing Systems Consumer Energy Management Smart Home NERC CIPS SOX Security /Access Control Environmental Health & Safety Trading/Financial Risk Assessment Smart Energy Reference Architecture ERP & Supply Chain Office Business Applications for Enterprise Capabilities Document & Records Mgmt. Business Intelligence

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12 Status of Smart Grid Adoptions Completely Adopted 37% 8% 31% 24% Not Yet Started Plans in Place, But Not Started Adoption in Progress Source: Microsoft Survey of 200 Worldwide Utility Executives, 1Q 2010

13 Are Today's IT Systems Sufficient to Tomorrow's Challenges? No Yes Source: Microsoft Survey of 200 Worldwide Utility Executives, 1Q 2010

14 How Much Restructuring is Needed to Achieve Fully Integrated Smart Grid? Complete Restructuring Needed Need More Information about financial/regulatory changes ahead No, we'll operate tomorrow like we do today Other Other No, we'll operate tomorrow like we do today Need More Information about financial/regulatory changes ahead Complete Restructuring Needed Series Source: Microsoft Survey of 200 Worldwide Utility Executives, 1Q 2010

15 Larry Cochrane WW Utilities Industry Technology Strategist Andreas Berthold-van der Molen EMEA Utility Industry Manager

16 An Energy Ecosystem Driven by Innovation Tomorrow s Weather: Sunny, windy, and warm. Solar Wind Nuclear & Desalinization Plant Offshore Wind Hydro Power Low Emission Power Plant Tidal Buoys Biomass Control Center Commercial Offices & Storefronts Microgrid Microgrid Power Substation Parking Facility with PHEV Recharge Outlets Photovoltaic's Microgrid H2 Filling Station Manufacturing Plant (High Consumption) Electricity Micro Storage Fuel Cells Thermal Storage Compressed H2 Storage CO 2 Storage SMES

17 Plants across the fleet... connect via network to a central monitoring group supported by integrated information platforms 17

18 18 Presencia Usuario permitida Ultimos Anuncios

19 Entergy Con Edison of NY BC Hydro Pinche en cada imagen Progress Energy

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21 Integración de Sistemas a través del Ecosistema de Energía & Utilities Acceso Instantáneo a la información para una mejor Toma de Decisiones

22 Pinche para acceder

23 Proporciona un roadmap para Utilities para resolver problemas de integración Muestra cómo aplicar estándares a problemas de integración dentro de la Utility puede permitir y acelerar el Ecosistema de Smart Energy Describe cómo crear agilidad para liberar la información en sistemas dispares a través del Ecosistema de Smart Energy Potencia a los usuarios para dirigir mejora en tiempo real Establece un modelo de migración y una arquitectura para la fundacion y acercamiento a las tecnologías en desarrollo y los nuevos modelos de negocio.

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25 Web Integration Process-Centric Application Integration Event Cloud App App App CEP Resource Integration Transmission substation voltage increases to 345,000 Volts Generating Station 13,800 Volts Transmission System Distribution Substation Internet Collaboration Portal SOA Infrastructure ICCP/ TASE.2 Residential Customer IEC Voltage decreases to 69,000 Volts Voltage decreases to 120/240 Volts Distribution Transformer Distribution System Service Cloud Services Services Services Services System Data base System Data base System Data base Near Real-time Updates Data Warehouse GIS and Network Models Measurement Historian Workflow and Orchestration IEC DNP3 OPC UA (IEC 62541) ANSI C.12 BACnet Extract, Transform, Load ZigBee OpenADR Risk Risk and Performance Performance and Performance Dashboard Dashboard Dashboards Analysis, Analytics, Business Intelligence, Reporting Database-Centric Application Integration

26 Client Software IE8 Office WPF/SL Win 7 OC Windows Mobile 7.NET CF Windows Embedded XBOX 360 Application Services IIS 7 SL Streaming WCF.NET Framework Moss 2007.NET Framework 3 rd Party Ad Center BizTalk 2006 R2 BizTalk Adapters MOSS 2007 BDC Infrastructure Services IIS 7 SQL Server BizTalk/WCF Service Bus Mesh AD/ADFS ILM Windows WF Moss 2007/CEP Windows WF BizTalk Server Infrastructure Windows Server 2008 WS 2008 HPC WS 2008 Hyper-V

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28 Scalability distributed processing Important scenarios: Data Validation Filtering Aggregation and summaries

29 DB Group DB Group Group DB Applications Applications Applications Mobile Gateway Devices Substations HAN LAN Field Networks ANSI C12, IEC62056, proprietary DNP3, IEC61850, IEC60870, IEEEC DNP3, IEC61850, IEC , OPC DNP3, IEC61850, IEC60870, OPC, OpenADR, WS, proprietary DB DB Metering Systems EMS DMS Gateways IEC61968, MultiSpeak, WS IEC 61970, OPC, WS IEC61968, IEC61970, OPC, WS IEC 61970, OPC, WS WS, IEC61970, IEC61968, MultiSpeak, OPC Control Center Bus IEC61970, OPC Measurment Historian Message Bus IEC61968, Multispeak WS, IEC61968 Meter Data Management Updates, ETL ETL Aggregation via ETL WS, MultiSpeak, proprietary Queries Data Warehouse WS, IEC61970, IEC61968, proprietary Gateway Services Master Data Management (network models, GIS, assets, customers) Portal (includes access for customers, partners, public) B2B Gateway (includes market integration) Internet Mobile users Web users Partners Partners

30 Service Bus seguro, simple, alto rendimiento StreamInsight Complex Event Processor.NET CF & Windows Embedded en el filo Flujo de Datos de Bajo Nivel e Integración de Mensajes Procesos de Negocio con Biztalk Integración de Datos SQL - OLAP/data copy; no gigantescas granjas de SQL Rendimiento SQL 2008 y lanzamiento de SQL 2008 R2 BI/Madison MDS (Stratature) & modelado M Seguridad basada en AD & Claims capas/políticas System Center Control de Riesgos y Conformidad a nivel de Empresa

31 Utilities pueden usar SERA como una prueba decisiva para evaluar la alineación de IT para averiguar cómo encajan las soluciones de Sistemas & Operaciones con los requerimientos de un Ecosistema de Smart Energy Las Utilities deberían alinear los planes de desarrollo, compras, despliegue, e integración con SERA para asegurar la efectividad de costes y la viabilidad de Smart Energy Los Clientes usarían el Modelo de Optimización Dinámica del Modelo de IT para priorizar la migración a una Microsoft Smart Energy Reference Architecture

32 Providing the "How Do You Get There From Here?" Unified & Virtualized Basic Standardized Rationalized Dynamic Process-Led, Model-Driven Uncoordinated, manual infrastructure Service- Enabled User- Focused Managed IT Infrastructure with limited automation Managed and consolidated IT Infrastructure with maximum automation Fully automated management, dynamic resource usage, business linked SLAs

33 Maximizar el Ecosistema Smart Energy Ecosystem/estímulo a la Inversión en Valor Menor TCO (asegurando las regulaciones clave) Agilidad para adaptarse a los circundantes y cambiantes requerimientos de negocio Foco en Integración & Estándares Alinear el Ecosistema de Partners, comunidad técnica y consultores Microsoft Rich technology y solution set Single supplier vision Alineamiento con nuestro Modelo IO para una guía paso a paso

34 Principales Contactos Energía& Utilities Alex Lima Canada Sergey Malgin Russia Frank Liu China WW Utilities Jon Arnold Larry Cochrane Larry Kuhl Alex Lima LATAM Andreas Berthold-van der Molen EMEA Ken Suzuki Han Tiong Law Asia/Pac U.S. Utilities Craig Hodges David Barret Ray King Jeannine Sielinski Greg Butler Sam Dixon Australia Murray Beer New Zealand Presencia en todas las compañías de Energía & Utility WW Comunidad Microsoft WW Energía & Utilities de

35 Andreas Berthold-van der Molen EMEA Utility Industry Manager

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37 Can we drive lasting change in consumers and our behavior? Do consumers care about smart meters? How can suppliers change their business modell to remain competitive? Maximize profitable ARPU (average revenue per user) Win and retain the end customer It s about consumers not about technology

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39 Creating Innovative Smart Meter technology projects with

40 Only avialable in USA right now Microsoft Confidential /

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43 EMEA Smart Home initiative driven by Partners

44 Demonstration Click on the Picture

45 EMEA Smart Home Initiative driven by Partners (Modular design) Manage home devices heating/electrical devices Inhouse displays, Gateways based on IP v.6 Customizable about local requirements and ideas Autorisation, Saving-Recomendation, Webparts etc. (Msft Silverlight) Seamlessly integrated in Utilities backend-processes Azure (Msft cloud) Services for dynamic scaling Biztalk-Server for fast back-end integration Brandable for Utilities Use what is suitable for your project

46 IP v6 based

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48 What is our potential role in the smart metering market place?

49 Energy & Metering Scenario for Utilities and their Customers Households and Utility can access Ferraris meter data through RF Interface and transfer them via IP to utility and customer. Metering infrastructure allows different meter interfaces at home (up to 12) and simultaneous metering of gas and electricity Integration with SyM² Standard and Profi Bus (KNX) Upgrading of 868 MHZ RF to full Native IP V.6, IP Solution down to the actors under development with MS Support. Volume purchase price for new heating valve about 15,-- *, price for IP based power switch about 13,-- *. All actors IP based In general: Utilities are the investors Return on Invesment (ROI) in 2 years * estimate ELV Project-price

50 Other Utilities? No! Solution provider with technical gadgets to deliver positive AHA-effects to reduce consumption in near real-time Telco-Provider Supermarket Woweffect

51 Delivering the Best Energy Experience to Consumers

52 Multi-Channel is becoming the norm... Smart energy heralds era of cool new gadgets Smart Picture Frames will become our Energy Portals

53 Room Touch Controller Windows CE 6.0 R3 Dashboard Interface for User Experience IP Interface / Relays and motion detector on Board FS 20 / FHT (Home Automation, including heating with working valves, lightning, > 100 actuares) KS300 HMS 100 (Weather and Home sensors; smoke, water CO2, CO fire detection, etc.) EM 1010 and successor (Ferrares Meters, 2. metering level) KNX EIB Support (additional HW)

54 First reference Utility - labeled-

55 First reference Utility - labeled-

56 Summary If consumer adopt this kind of technology Benefits for Utilities Build a deeper, longer relationship to consumers Handle consumer CO² certificates Reduce daily consumption-peaks Offer flexible tariffs and control consumer home-device if consumer willing to share it

57 Green to the Extreme Click on image to start video

58 Recommendation Call to Action Win and retain the end customer (contract!) Maximize profitable ARPU average revenue per usernot just kwh sold- Supersede energy displays with solutions customers want to pay for (!) Build bridges between backend-/ and front-end app. This is about the consumer and not technology

59 Engage Account & Utilities Team Web Site: Power & Utilities Blog Customer Newsletter Solution Brochures

60 Andreas Berthold-van der Molen Utility Market Development Manager EMEA Responsable Soluciones Microsoft Utilities EMEA Iñigo Arrieta Guinea Gerente Soluciones Microsoft para la Industria Responsable Soluciones Microsoft Utilities España

61 Solar Wind Nuclear & Desalinization Plant Offshore Wind Hydro Power Low Emission Power Plant Tidal Buoys Biomass Control Center Commercial Offices & Storefronts Microgrid Microgrid Power Substation Parking Facility with PHEV Recharge Outlets Photovoltaic's Microgrid H2 Filling Station Manufacturing Plant (High Consumption) Electricity Micro Storage Fuel Cells Thermal Storage Compressed H2 Storage CO 2 Storage SMES