Rachel. Design portfolio

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Mario Castellanos Herrero
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1 Rachel Design portfolio McCracken

2 Overview Upon graduating from Baylor University with a degree in Fine Arts, I chose to begin my career in the advertising industry. Throughout my career I have gained valuable experience and have been fortunate to work with clients such as Vail Resorts, Western Union, The Globus Family of Brands, Breckenridge Ski Resort, Constellation Brands, and Hewescraft Marine Company. I excel at creating, building, and maintaining visionary brand identity. I currently reside in Denver, Colorado, where I work for a fast paced and quickly growing creative studio. My current role within the agency involves handling a majority of creative tasks for local, national, and international clients.

3 Postcard design Lindsey Vonn Autograph Postcard Client: Vail Resorts Lindsey Vonn LindseyVonn Back u u 3 -T I M E OV E R A LL WO R LD C U P C H A M P I O N O LY M P I C G O LD M E DA LI S T Front

4 Spread design 8-Page Spread Featured in Punta Del Este Magazine Client: Vail Resorts la montaña perfecta. EL pueblo de montaña perfecto. celebre el 50º aniversario de Breckenridge! El complejo turístico celebrará durante toda la temporada de invierno 2011 /2012 con eventos especiales, importantes ofertas y atracciones que son perfectas para toda la familia. No se pierda este año la celebración de esquí más grande de los Estados Unidos en Breckenridge... la montaña perfecta, ubicada en el pueblo de montaña perfecto. servicio incomparable. Bienvenido a lo extraordinario! cuando atraviesa las puertas de Beaver creek, su rutina diaria queda atrás. Las personas vienen de todo el mundo en busca de esa sensación, y muchos la convierten en una tradición. desde Beaver creek Village, una escalera mecánica de exteriores lo traslada junto a su equipo a un paraíso invernal perfecto. Este es el lugar en donde puede esperar aventura y mimos; donde el personal está capacitado no solo para proporcionar lo que desean los huéspedes, sino también para preverlo. EN KEystoNE, EL ArtE de EstAr LA ExpEriENciA VAcAcioNAL de VAiL Es seis complejos turísticos. verdaderamente destacable. activamente juntos se hace fácil. E incluye la escuela de esquí y snowboard de Vail de renombre mundial, actividades de primera clase, conciertos y festivales, comercios y spas, cenas y vida nocturna cosmopolitas. Las ofertas de hoteles y alojamiento en Vail también son de clase mundial y se encuentran entre las mejores de América del Norte con servicios que abarcan cualquier necesidad de alojamiento. con uno de los días de esquí más prolongados de colorado, puede aprovechar al máximo la montaña con su familia y sus amigos. piérdase en nuestros 3,148 acres /1,273 ha de nieve pisada, claros y cavidades que abarcan tres montañas. o bien, mejore sus habilidades en la escuela de esquí y paseos de Keystone, donde puede tomar una lección diaria, obtener instrucción privada para usted, los niños o un grupo. una cosa en común. todos son de lujo relajado. calidad mundial. con una montaña de opciones, tiene la seguridad de encontrar justo lo que busca en Northstar resort: increíble esquí entre árboles en la montaña Lookout, nueve pistas para avanzados de 1 milla /2 km de longitud en the Backside, magic moguls, la popular progresión de terrenos de Northstar resort y mucho más. Las opciones de alojamiento varían desde condominios para la familia hasta alojamiento lujoso en la aldea, al ingreso y egreso de esquí de ritz-carlton, Lake tahoe, ubicado en la mitad de la montaña. la combinación perfecta de día y NocHE. con vistas a las aguas azul zafiro del Lago tahoe, Heavenly es uno de los destinos más singulares para los deportes de la nieve. Un descanso en Heavenly consiste todo el tiempo en realizar elecciones. serán muchas las decisiones que deberá tomar en este centro de vacaciones de invierno con más opciones recreativas y de entretenimiento que ningún otro. se extiende entre dos estados, con 4800 acres y 3500 pies verticales, y suficiente acción en la montaña para satisfacer a los esquiadores y surfistas sobre nieve más recalcitrantes. Heavenly ofrece una combinación única de nieve y cielo azul, una red expansiva de terreno y una variedad de actividades para después de esquiar y para la noche. Heavenly, donde estás listo para todo Vail Resorts Management Company. Trademarks are the property of their respective owners.

No se pierda este año la celebración de esquí más grande de los Estados Unidos en Breckenridge... la montaña perfecta, ubicada en el pueblo de montaña perfecto. servicio incomparable.

5 Print design Featured in Condé Nast Traveler and Architectural Digest Client: Museum Residences COME HOME TO PONTI, LIBESKIND AND GRAVES. ONLY SEVEN SPECTACULAR RESIDENCES REMAIN NEXT TO THE DENVER ART MUSEUM. Welcome to the essence of modern and contemporary living in the artistic soul of downtown Denver. Next to the Daniel-Libeskind designed wing of the Denver Art Museum, Museum Residences, also designed by Daniel, is a celebration of the creative life. Discover gallery-inspired living from $825,000. museum residences denver museumresidences.com Museum Residences

Welcome to the essence of modern and contemporary living in the artistic soul of downtown Denver.

6 International Print design Client: Vail Resorts Inverno Mágico Férias inesquecíveis para toda a família na estação de esqui mais completa dos Estados Unidos. COLORADO LAKE TAHOE 2013 Vail Resorts Management Company. Trademarks are the property of their respective owners.

7 Print design Client: Epsilon Targeting MicHelangelo didn t sculpt with Marble from the bargain bin. erin schneiderman, Data analyst since 1996 t hat s why Erin de m a n d s the largest, fre she st, most robust database to work he r magic with. The people who make data work How do we get an extra 1 % response rate out of our lists? bryan can explain it, but you may want to clear your afternoon bryan mansfield, relationship manager, since 1998 The people who make data work

to work he r magic with. The people who make data work How do we get an extra 1 % response rate out of our lists?

8 Poster design Client: Linger Necro Noche Cucci/Tamburello present Dying to Support Our Community food, cocktails, & entertainment Monday, October 29, :00 7:00 VIP Cocktail Hour 7:00 11:00 General Admission Party General Admission: $100 VIP: $150 featuring the best in fare from local restaurants, complimentary cocktails, and killer entertainment. VIP includes early access to cocktail hour and rooftop private party, as well as a $25 gift certificate to Linger. Tickets available at Blacktie Denver: 100% of net proceeds benefit The GrowHaus The GrowHaus is a non-profit indoor farm, marketplace and educational center in Denver's Elyria-Swansea neighborhood. TheGrowHaus.com 2030 w. 30 th ave. denver, co lingerdenver.com Costumes Required

VIP includes early access to cocktail hour and rooftop private party, as well as a $25 gift certificate to Linger. Tickets available at Blacktie Denver: www.url.

9 Adventure Balance C onﬁdence Brochure design Client: Phia Lab Natural energy surrounds us in the form of vibrations. Phia Lab applies math and physics to deliver unaltered natural creations in forms that people can experience every day. This is real energy from earth for real people on earth.

Phia Lab applies math and physics to deliver unaltered natural creations

10 Label design Client: Phia Lab Adventure Energy in a bottle Mango and coconut from the islands fused with a playful scent of French Magnolia lead this mind-opening energy bouquet with subtle vibrations covering a broad range of the energy spectrum. 8.5 FL OZ (250) ML PHIA LABS DENVER, CO PHIALABS.COM

lead this mind-opening energy bouquet with subtle vibrations covering a

11 Ski design Client: Folsom Custom Skis

12 Ski Goggle design Client: Dragon Rogue

13 Wine Label design Client: GenerationEX

14 Static Web Banners Series of Brazilian Banner Ads Client: Vail Resorts

15 Website re-skin Client: Breckenridge Ski Resort

16 Logo design Ski Girls Rock Logo Client: Vail Resorts

17 Rachel MccRacken Senior creative Senior creative spin creative studio :: September 2011 current My current position includes both concepting and designing both national and international campaigns for clients such as Vail Resorts, Breckenridge Ski Resort and Constellation Brands. EXPERIENCE Art director & Interactive designer Juice Communications :: June 2008 September 2011 As the only employee within the agency who was a member of both the Creative Team and Interactive Department, my job included many different roles. Some of which included, but were not limited to, campaign conception and direction, design and development of new and existing brands, and programming and animation of interactive collateral. Web designer & Developer Haifleighbrandworks :: may 2007 june 2008 My main roles as an employee of this fast-paced, brand communications firm included the design and direction of print materials, developing and maintaining brands, and programming websites, flash banners and HTML campaigns. Designer/intern creative man studio :: July 2006 December 2006 Assisted in all the creative aspects of design and production in a professional work environment based around numerous clients and quick deadlines. AWARDS 2nd Place Houston Advertising federation conference :: 2008 Eight person team was the recipient of a second place award for creating a one-year marketing plan for Heavy Construction Software Specialists, Inc. SKILLS Proficient user of both Mac and PC platforms. Complete knowledge of Adobe Creative Suite, Flash, Dreamweaver, HTML, CSS and Microsoft Office. Basic and growing knowledge of Wordpress, PHP and Javascript. EDUCATION Baylor UNIVERSITY class of 2006 Bachelor of Fine Arts with an emphasis in Graphic Design. r.c.mccracken@gmail.com

EXPERIENCE Art director & Interactive designer Juice Communications :: June 2008 September 2011 As the only employee within the agency who was a member of both the Creative Team and Interactive

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