Leading Spanish communication group in print & digital media

Leading Spanish communication group in print & digital media

DAILIES National SUPPLEMENTS & MAGAZINES Dailies INTERNET Vertical Sites Regional Others Vocento Mobile Vocento Performance

Why Vocento online? Spain: 47 million people, Madrid and Cataluña: 29,7% Vocento leader of information in 70,3% of population against elmundo.es and elpaís.com Source: INE.

Dailies Vertical Sites Others Vocento Mobile Vocento Performance Top 3 ranked in the last 10 years High reach due to our media pool: national and regional dailies, vertical portals, mobile... The scope of Vocento Online is hard to reach by other online media, since it has presence in the whole Spanish territory. ABC.es, national daily: 10.769 u.u. Vocento news: 17.386 u.u. Mujerhoy.com: 1.215 u.u. Source: comscore Multi-Platform June 2015

Vocento: 17.164.000 unique users in multiplatform and 524 million of viewed pages. PC Mobile 9.559.000 Unique users 316.000.000 Viewed pages 12.671.000 Unique users 208.000.000 Viewed pages shared Exclusive mobile 7.606.000 unique users access only through their mobile device Source: comscore Multi-Platform June 2015

(ABC/15 REGIIONAL DAILIES VOCENTO/6 ASSOCIATE REGIONAL DAILIES) Being present in the entire Spanish territory

Vocento News: 17.386.000 unique users in multiplatform and 510 million of viewed pages. PC Mobile 9.212.000 Unique users 320.000.000 Viewed pages 13.092.000 Unique users 191.000.000 Viewed pages shared Exclusive mobile 8.174.000 unique users access only through their mobile device Source: comscore Multi-Platform June 2015

PC 9.212 9.162 9.097 8.072 7.439 7.289 55% MALE 5.187 5.101 45% (25-44 y.o.) 21% (44-54 y.o.) 65% ABC1 Source: comscore MMX June 2015, comscore Multi-Platform

Leading national formula in 15 regions Penetration over total digital audience in each region versus El País and El Mundo >45% 35%-45% 25%-35% 15%-25% 0%-15% vocento news Source: comscore MMX June 2015

Leading national formula in 15 regions Penetration over total digital audience in each region versus El País and El Mundo >45% 35%-45% 25%-35% 15%-25% 0%-15% Target (000) La Vanguardia EL Pais Sites Elmundo.es Sites Vocento News Total usuarios 3.345 6.641 6.443 8.314 Total España 23.774 14% 28% 27% 35% Andalucía 3.769 12% 25% 26% 38% Aragón 719 9% 23% 23% 35% Asturias 592 14% 32% 30% 49% Cantabria 301 20% 35% 28% 50% Castilla La Mancha 979 9% 28% 25% 30% Castilla León 1.270 13% 27% 28% 39% Cataluña 4.261 24% 28% 23% 24% Com. de Madrid 3.871 11% 34% 34% 32% Com. Valenciana 2.437 12% 26% 28% 34% Extremadura 313 14% 27% 22% 42% Galicia 1.122 15% 32% 28% 46% Islas Baleares 645 7% 18% 24% 33% Islas Canarias 1.011 9% 23% 22% 30% La Rioja 164 13% 16% 20% 43% Murcia 647 13% 23% 28% 35% Navarra 400 8% 19% 21% 42% País Vasco 1.271 13% 30% 30% 53% Source: comscore MMX June 2015

Abc.es: 10.769.000 unique users in multiplatform and 151 million of viewed pages. PC Mobile 5.187.000 Unique users 97.000.000 Viewed pages 7.590.000 Unique users 55.000.000 Viewed pages shared Exclusive mobile 5.581.000 unique users access only through their mobile device Source: comscore Multi-Platform June 2015

13.796 12.496 10.769 10.687 508.892 963.973 7.184 4.647 3.546 3.306 2.526 2.439 Source: comscore Multi-Platform June 2015 RRSS a 21/7/2015

UNIQUE USERS (000) Viewed pages (NM) ABC Sevilla 834 13 Diario de Sevilla 141 1 CANARIAS7.ES 175 4 Diariodelaspalmas.com (laprovincia) 299 5 DiarioDeNavarra 409 12 Diario Montanes 341 18 Alerta digital 101 0 Sur.es Sites 653 9 Málaga Hoy 50 0 La Opinión de Málaga- Prensa Ibérica 256 2 Diario Vasco 669 20 Noticias de Gipuzkoa 91 1 El bierzo noticias 0 0 Elbierzodigital.com 28 0 El Comercio 622 14 La Nueva España - Prensa Ibérica (LNE) 727 13 El Correo 1.063 34 Deia.com 221 3 HERALDO.ES 486 9 DIARIODELALTOARAGON.ES 19 1 Elperiodicodearagon.com 270 3 UNIQUE USERS (000) VIEWED PAGES (NM) Hoy 438 11 ElPeriodicoExtremadura.com - Zeta News 167 2 Ideal 827 12 Granada Hoy 38 0 La Rioja 205 8 Rioja2.com 0 0 La Verdad 726 9 La Opinión de Murcia 215 3 La Voz De Galicia 1.285 24 el faro de vigo 417 7 Elcorreogallego.com 94 1 La Voz Digital 231 2 Diario de Cádiz 207 3 Las Provincias 1.011 12 Levante-emv - Prensa Ibérica 805 12 LEONOTICIAS.COM 91 2 Diariodeleon.es 189 3 MENORCA.INFO 58 1 esdiari.com Norte De Castilla 389 13 El Adelantado de Segovia 36 0 ULTIMAHORA.ES 226 5 diario de mallorca 288 8 Source: comscore MMX June 2015

56% MALE 1.376.838 46% (25-44) 22% (44-54) 63% ABC1 1.348.966 Source: comscore MMX June 2015 RRSS a 21/7/2015

Finanzas.com: 651.000 unique users in multiplatform and 5 million of viewed pages. PC Mobile 431.000 Unique users 4.000.000 Viewed pages 276.000 Unique users 1.000.000 Viewed pages shared Exclusive mobile 220.000 unique users access only through their mobile device Source: comscore Multi-Platform June 2015

64% MALE 47% (25-44) 26% (44-54) 5.398 69% ABC1 4.351 3.264 3.238 2.484 27.787 999 795 721 713 651 Source: comscore MMX June 2015, Multi-Platform June 2015. RRSS 21/7/15

Vocento: 1.215.000 unique users in multiplatform and 12 million of viewed pages. PC Mobile 553.000 Unique users 6.000.000 Viewed pages 772.000 Unique users 6.000.000 Viewed pages shared Exclusive mobile 662.000 unique users access only through their mobile device Source: ComScore Multi-Platform June 2015

1.221.345 89.046 64% FEMALE 51% (25-44) 19% (44-54) 4.427 60% ABC1 2.986 1.889 1.791 1.609 1.478 1.424 1.215 1.034 868 Source: comscore June 2015, comscore Multi-Platform. June 2015 RRSS 21/7/15

The user s exposure time in LOFF.it, keeps over any other daily, site with an average time of 9 minutes, this shows that the content is very interesting for the user. 2.197.544 viewed pages User s profile 30% women vs 70% men. Source: DAX June 2015

Special Actions Exclusive editorial content indefinitely Personalization of the header Premium advertising formats (dropdown MPU 300x600 with video)

Billboard + Video

Faker

Drop Wall 1 2 3 4

Special actions: Take Over Leader Presence over24 h Lateral Skys (120 x 800) + Leader board (980 x 90)

Banner Interstitial Adhesion Banner Video Banner HTML 5 Gallery of images

3.400.000 impacts

Using our unsold inventory (30%). Possibilities to optimize and to segment only by IP Spain Formats: 300x250 980x90 728x90 234x90 300x90 120x800 & Test Ads Titel: 25 characters Description: 70 characters URL showed: 35 characters URL landed (CC): 500 characters URL mobile (optional): 500 characters Icon: 50x50 pixels

Carmen Castillo International Advertising Manager +34 669 43 30 45 ccastillo@cmvocento.com Rodrigo Gorostiza Digital International Manager +34 639 488 656 rpgorostiza@cmvocento.com Rocío Pérez International Advertising Back-Office + 34 686 50 61 46 rpfelix@cmvocento.com