PRESS MEDIA BOOK THE LEADING OFFER DAILY BY DAILY
Leading communication group in Spain for print & digital media VOCENTO: The leading Multimedia Group in Spain DAILIES National SUPPLEMENTS & MAGAZINES INTERNET Dailies Regional Vertical Sites Others Vocento Mobile Vocento Performance
Press National Newspaper Regional Newspapers Prestigious national newspaper. Aims at an audience of around 494.000 readers who belong to well-off classes Absolute Leadership in Regional Press with almost 3.8 million Readers. Source: EGM 2 ND Accum 2015
Magazines and Supplements XL Semanal + Magazine La Vanguardia The leading formula for Men&Women with almost 2,9 million readers (Sundays) Código Único the monthly supplement with a male upscale environment distributed only in Madrid and Barcelona Mujer Hoy The best female content for 1,3 million readers (Fridays) Mujer Hoy Moda 4 issues per year with 80 pages focused on lifestyle, fashion and beauty Corazón Celebrity magazine with an exclusive and loyal audience (Saturdays) Europa The in flight monthly magazine of Air Europa Inversión&Finanzas The leading financial weekly magazine (Fridays) Source: EGM 2 ND Accum 2015
The power of Supplements vs Magazines in Spain Readership (Data.000) 15 SUPPLEMENTS 4.738 Investment 2015 (Jan-Mar) Data (.000.000) 23 SUPPLEMENTS 9,4 118 MAGAZINES 15.444 225 MAGAZINES 45,2 11% of TITLES (15 supplements) do concentrate 27% of READERSHIP 9% of TITLES (23 supplements) do concentrate 17% of INVESTMENT LARGER CIRCULATION and READERSHIP more INTELLECTUAL profile higher ADVERTISING INVESTMENT per TITLE Source: EGM 2nd Accum 2015; Advertising Expenditure i2p Jan-Mar 2015
Vocento Dailies Newspapers Why? It is the most respected newspaper by the Spanish conservative population and opinion leaders. It is the national newspaper with the highest affinity to upper social class. It is the number 2. in Madrid considering only the premium distribution: individual subscriptions and sales in the newsstands.
OJD Circulation: 77.237 issues Average Audience: 413.000 readers Sunday Audience: 431.000 readers Areas Covered: Álava & Vizcaya (Alava & Vizcaya) 7% 3% 15% 75% El Correo Deia 54% Men 28% 25-44 y.o. 35% Upper-Middle Upper 53% Urban (Alava & Vizcaya) 5% 3% 14% 78% El Correo Deia
OJD Circulation: 55.923 issues Average Audience: 249.000 readers Sunday Audience: 220.000 readers Areas Covered: Guipúzcoa (Guipúzcoa) 6% 3% 9% 82% El Diario Vasco Noticias de Gipuzkoa 49% Men 26% 25-44 y.o. 30% Upper-Middle Upper 38% Urban (Guipúzcoa) 4% 8% 2% 86% El Diario Vasco Noticias de Gipuzkoa
OJD Circulation: 18.089 issues Average Audience: 148.000 readers Sunday Audience: 139.000 readers Areas Covered: Asturias (Asturias) 8% 3% El Comercio 61% 28% La Nueva España 58% Men 29% 25-44 y.o. 36% Upper-Middle Upper 75% Urban (Asturias) 6% 4% 65% 25% El Comercio La Nueva España
OJD Circulation: 10.763 issues Average Audience: 81.000 readers Sunday Audience: 85.000 readers Areas Covered: La Rioja 9% (La Rioja) 7% 84% Diario la Rioja 52% Men 38% 25-44 y.o. 35% Upper-Middle Upper 55% Urban (La Rioja) 11% 6% Diario La Rioja 83%
OJD Circulation: 26.381 issues Average Audience: 163.000 readers Sunday Audience: 162.000 readers Areas Covered: Cantabria (Cantabria) 8% 6% 86% El Diario Montañés 55% Men 31% 25-44 y.o. 26% Upper-Middle Upper 42% Urban (Cantabria) 8% 8% El Diario Montañés 84%
OJD Circulation: 21.681 issues Average Audience: 186.000 readers Sunday Audience: 207.000 readers Areas Covered: Castilla y León 22% (Castilla y León) 19% El Norte de Castilla 25% 34% Diario de León 67% Men 31% 25-44 y.o. 31% Upper-Middle Upper 53% Urban 19% (Castilla y León) 17% 31% 33% El Norte de Castilla Gaceta Reg. Salamanca
OJD Circulation: 21.681 issues Average Audience: 186.000 readers Sunday Audience: 207.000 readers Areas Covered: Valladolid 12% (Valladolid) 8% 80% El Norte de Castilla 67% Men 31% 25-44 y.o. 31% Upper-Middle Upper 53% Urban 16% (Valladolid) 13% 71% El Norte de Castilla
OJD Circulation: 12.094 issues Average Audience: 127.000 readers Sunday Audience: 118.000 readers Areas Covered: Extremadura (Extremadura) 13% 9% Hoy 16% 62% El Periódico de Extremadura 68% Men 41% 25-44 y.o. 38% Upper-Middle Upper 43% Urban (Extremadura) 12% 7% 20% 61% Hoy El Periódico Extremadura
OJD Circulation: 19.726 issues Average Audience: 124.000 readers Sunday Audience: 107.000 readers Areas Covered: Valencia 17% (Valencia) 8% 52% 23% Las Provincias Levante 60% Men 33% 25-44 y.o. 39% Upper-Middle Upper 51% Urban 18% (Valencia) 11% 39% 32% Las Provincias Levante
OJD Circulation: 18.902 issues Average Audience: 194.000 readers Sunday Audience: 163.000 readers Areas Covered: Murcia 17% (Murcia) 12% 5% 66% La Verdad La Opinión de Murcia 64% Men 39% 25-44 y.o. 38% Upper-Middle Upper 67% Urban 22% (Murcia) 10% 6% La Verdad 62% La Opinión de Murcia
OJD Circulation: 18.694 issues Average Audience: 150.000 readers Sunday Audience: 153.000 readers Areas Covered: Málaga 10% 9% 13% (Málaga) 68% Sur Málaga Hoy 66% Men 36% 25-44 y.o. 41% Upper-Middle Upper 77% Urban 15% 22% (Málaga) 10% 53% Sur Málaga hoy
OJD Circulation: 21.011 issues Average Audience: 189.000 readers Sunday Audience: 162.000 readers Areas Covered: Granada (Granada) 7% 4% Ideal 10% 79% Granada Hoy 65% Men 39% 25-44 y.o. 43% Upper-Middle Upper 40% Urban 11% 13% (Granada) 5% 71% Ideal Granada Hoy
Data in Sevilla OJD Circulation: 22.240 issues Average Audience: 119.000 readers Sunday Audience: 134.000 readers Areas Covered: Sevilla 15% (Sevilla) 12% ABC 14% 21% 38% Dº de Sevilla El Cº de Andalucía 59% Men 37% 25-44 y.o. 46% Upper-Middle Upper 61% Urban 13% (Sevilla) 9% 9% ABC 26% 43% Dº de Sevilla El Cº de Andalucía ; except El Cº de Andalucía Julio 2013-Junio 2014
OJD Circulation: 75.104 issues Average Audience: 586.000 readers Sunday Audience: 541.000 readers Areas Covered: Galicia (Galicia) 10% 5% La Voz de Galicia 26% 59% Faro de Vigo 58% Men 36% 25-44 y.o. 38% Upper-Middle Upper 39% Urban (Galicia) 9% 8% 24% 59% La Voz de Galicia Faro de Vigo
OJD Circulation: 36.199 issues Average Audience: 178.000 readers Sunday Audience: 223.000 readers Areas Covered: Navarra 31% (Navarra) 4% 2% 63% Diario de Navarra Diario de Noticias 53% Men 32% 25-44 y.o. 41% Upper-Middle Upper 32% Urban (Navarra) 4% 2% 25% 69% Diario de Navarra Diario de Noticias
OJD Circulation: 36.537 issues Average Audience: 248.000 readers Sunday Audience: 286.000 readers Areas Covered: Aragón (Aragón) 10% 5% Heraldo de Aragón 13% 72% El Periódico 59% Men 29% 25-44 y.o. 39% Upper-Middle Upper 64% Urban (Aragón) 10% 5% Heraldo de Aragón 12% 73% El Periódico
OJD Circulation: 2.430 issues Average Audience: 18.000 readers Sunday Audience: 14.000 readers Areas Covered: Soria 13% 38% (Soria) 49% Heraldo de Soria 58% Men 36% 25-44 y.o. 31% Upper-Middle Upper 56% Urban 33% (Soria) 13% 54% Heraldo de Soria
OJD Circulation: 5.233 issues Average Audience: 28.000 readers Sunday Audience: 33.000 readers Areas Covered: Huesca 10% 7% 15% (Huesca) 68% Diario del Altoaragón El Periódico 54% Men 29% 25-44 y.o. 38% Upper-Middle Upper 43% Urban (Huesca) 7% 5% Diario del Altoaragón 19% 69% El Periódico
OJD Circulation: 24.186 issues Average Audience: 194.000 readers Sunday Audience: 218.000 readers Areas Covered: Baleares (Baleares) 7% 6% Última Hora 30% 57% Diario de Mallorca 62% Men 44% 25-44 y.o. 32% Upper-Middle Upper 52% Urban 32% (Baleares) 7% 3% 58% Última Hora Diario de Mallorca
OJD Circulation: 8.816 issues Average Audience: 32.000 readers Sunday Audience: 17.000 readers Areas Covered: Baleares 26% (Baleares) 32% 42% Menorca 56% Men 43% 25-44 y.o. 27% Upper-Middle Upper (Baleares) 15% 35% 50% Menorca
OJD Circulation: 12.490 issues Average Audience: 115.000 readers Sunday Audience: 99.000 readers Areas Covered: Canarias 14% 6% (Canarias) 46% 34% Canarias 7 El Día 58% Men 39% 25-44 y.o. 28% Upper-Middle Upper 59% Urban 13% 9% (Canarias) 42% 36% Canarias7 El Día
Audience Readers (.000) UNICA 3.0, the national leading formula that doubles by far the circulation of the second national daily () This means more than 360.000 issues of difference between UNICA 3.0 and El País. It also means more than 470.000 issues of difference between UNICA 3.0 and El Mundo
INTERNATIONAL DEPARTMENT Carmen Castillo International Advertising Manager +34 669 43 30 45 ccastillo@cmvocento.com C/ Juan Ignacio Luca de Tena, 7. 1ª Planta 28027 Madrid Spain