111ARQ - POP UP STORE - INSTANT SOUP

Transcripción

1 POP UP STORE - INSTANT SOUP

2 POP UP STORE - INSTANT SOUP Project Specifications: Store POP UP Soups snapshots. a pop up was generated as a business proposition for a brand of instant soups. to increase brand impact. A POP UP SHOP Shop is a temporary, dynamic and ephemeral space, that unlike the traditional store is she who goes to consumers. Objectives: attractive being closed and open Space designed optimal for fast service and product representative. Fast and easy to be mounted move. To capture the values and ideology of the brand and reflect on its new image. Improve the idea that consumers have about the product. Project Scope: Conduct a pop up that allows to have a presence in the market by using it in hot spots or making any call consumer attention. Seeking to generate greater impact both current and new customers, thanks to a redesign of the container and the product. Concepto: When you select the brand you would take out the project decided more than knowing the brand reach the origins of it as; place of origin and culture. We start from the Japanese art which is distinguished by its simplicity and austerity. Taking in a humble way representative features of its architecture as they are: Elements: gardens, wood, docks, translucent elements, austerity, shades of lights. Materials: wood and translucent paper. Operation: air access, primordial light communicated with nature. It is a modular proposal generated from a split in half, then transform it into a more striking and functional; referring to a soup dish because the project theme. cube blocks slide similar to the Japanese doors to open or close shop. These blocks are joined by a dock flying over a blue carpet representing a Japanese lake. Unlike the traditional pop up in which are adapted shipping containers, we opted for a proposal which reflecting the mark in terms of form, function and meaning. Japanese culture was taken as inspiration

3 A dynamic module which measures 3 by 3 meters being closed and 3 by 5 meters being open. which it is divided in half, access was generated through a retractable dock, which connects the product area with the consumer area. Structure wooden skeleton on a slidable platform. using wood and translucent materials. User: Currently the pace of life of people between years is a hectic making it sometimes difficult to take food during the day, improving the brand image and practicality of the packaging and incorporate a covered product, we will attract students and workers who occasionally consume our product in your workplace or on their way. Technological processes: Unlike pop up traditional in which are adapted shipping containers 6 x 2.4 meters, we opted for a proposal reflecting the mark in terms of form, function and meaning of both the origins of the product and the brand. For this purpose a module 3 by 3 meters being closed,3 by 5 meters being open, being bonded via a retractable spring connecting area product area generated of consumption. Contribution or relevance: Taking the pop up beyond. The project also aims of the architectural proposal to invite reflection on sustainable theme. Now the containers become tools to consume the product and then dumpsters desktop. With minor modifications to the packaging which was simply for ease of transport but after it became waste.

4 Investigation Select a brand to study trajectory image and position in the consumer market option to generate a proposal to detonate his image. Key concepts: -Market: Theoretical place where supply and demand for products and services is. Fast -Food: Served in certain establishments and is characterized by rapidly prepared. commercial -Picture: The set of qualities that consumers attribute to a particular company. Idea de los consumidores sobre la marca y el producto: Survey review 25 people about instant soup 1 do you consume eat instant soup? 2 Do you think you are healthy? 3 Would you increase your consumption with better presentation? Japanese culture Zen branch of Buddhism initiated by Bodhidharma (or Daruma in Japan), permeated Japanese culture and its various artistic expressions such as painting, architecture, poetry, art of the gardens or the famous tea ceremony. This is the mystical profile of Buddhism, where emptiness is the primary source of meaning, fullness, beauty and vital expansion. Key features of Japanese art: Simplicity of its forms and austere art. The ornamental or decorative element disappears. austerity, the Japanese wabi. Japanese architecture Traditional Japanese architecture comes with virtually direct influences of Chinese culture, and Buddhism. Japanese architecture is more naturist, while China and India architecture are more isolated and devoid of a natural environment. In the Japanese garden architecture, vegetation, cherry trees, lakes, stones is a must. All these features make it more captivating, and are not as important measures and proportions, since what is denoted here is what causes these gardens in sight, and spirit. Another important element is the roof, often with curvilinear profile. Free access of air and light is essential in this architectural style, which seeks to always be connected with nature.

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