Jornada AEDETI LA NUEVA TELEVISION La vision de los fabricantes La nueva oferta de televisores y descodificadores, clave para el desarrollo de la interactividad 12 de Mayo de 2010, Auditorio SETSI, Madrid
La clave es el consumo de contenidos y servicios Contenidos Aplicaciones Dispositivos +Conectividad Usuarios
EVERYONE & EVERYWHERE
Diversidad de dispositivos Para diferentes contenidos: Musica, Video, Foto, juegos Cada vez ciclos de vida de modelos mas cortos
ALWAYS ON CONNECTED: :COMUNICATION CHANNEL The phone is highly hl important t to stay in touch with family but also with close Outer friends. Obtaining news, information, other knowledge 90% However, the online channel to connect with friends is relevant too Browse the internet Inner Gen Y Family Mobile Telephone 74% Text messaging/ Home SMS Telephone 74% 72% Level of immediate interaction declining Mobile Telephone 72% Close friends Home Telephone 48% Email 63% Email 63% 61% Socialise/go out with friends Text messaging/ SMS 47% Online social networks 46% Less close friends 46% Use online social networks How do you keep in touch with your family and various groups of friends? Nunwood Generation Y
Conectividad Dispositivos Personas
In home: DLNA CD Web Living Wireless 802.11g/h Wireless 802.11g/h Contents browse on server One touch transfer Personal Library
Situation de las Soluciones Interactivas para IPTV Open approaches DVB-IPTV, OIPF, HBBTV Telco s & Providers solutions T-home, Orange, Maxdome,... 4 grupos Broadcaster solutions BBC, ARD, Canal+, ZDF,... CE-Manufacturer s solutions Philips, Samsung, Panasonic,...
Europe is not so easy 1. UK MHEG / Connected TV 2. Italy MHP 3. France and Germany - HbbTV
UK MHEG+IP MHEG + IP already delivers: FreeSat supporting BBC iplayer ITVPlayer coming soon BBC Archive over IP DTG now preparing FreeView HD support for MHEG+IP Australia and New Zealand now follow
MHEG iplayer looks identical to Bigscreen
UK Connected TV / BBC Canvas DTG Connected TV Project Basic Connected Device Profile (MHEG+IP+Metadata) comply with the basic Freeview specification include support for IP connectivity it and streaming video services. Satisfy the needs of the BBC and other PSB's in providing access to non-linear content. Enhanced Connected Device profile (HbbTV?) Enhanced Connected Device profile (HbbTV?) comply with the Freeview+ HD specification provide support for progressive download, DRM and associated services.
Italy MHP Mediaset much more positive about MHP Recognise current limitations, but want to drive the value towards MHP 1.1.3 DGTVi believe it is their HBBTV solution Including PVR control for Push VoD Important for network capacity management Pushing towards Gold Label as market driver enabling HBB in Italy in 2011
HBBTV approach = Web Based Hybrid Broadcast / Broadband Terminal Profile for DVB Markets - Founders: Ant, Astra, IRT, Philips, TF1, Canal+, France Televisions, and OpenTV (French HD Forum) - Interested: ORF (Austria), RAI (Italy), some broadcasters from Spain, and EBU Manufactures which plan to support HbbTV: Philips, LG, TechnoTrend, Humax, VideoWeb, Sony (according to IRT), Loewe Schedule 04/09: HbbTV workshop at IRT 04/09: Specification v0.5 released for public consultation 08/09: Specification v0.8 released 10/09: Specification v1.0 Q4/09: Submission of specification v1.0 to ETSI
Resumen: Soluciones Interactivas de Sony Soporte en Europa de Bravia Internet Video desde Abril 2010, 6 radiodifusores, 3enEspaña Soporte de MHEG+IP en UK e Irlanda Soporte demhp103 1.0.3 1.1.31 en Italia Soporte HbbTV para Alemania Francia Soporte HbbTV para Alemania, Francia,...expectativas de soporte en España, paises Nordicos,
Resumen ( y 2 ) Historias de éxito: conseguido ASO y TV de pago Siguientes éxitos, sin duda: HDTV, 3D-TV Temas abiertos: Interactividad. Ninguno de los standards tiene cerrado el DRM. -Funcionalidad limitada a TV a la carta Clara fragmentación en Europa MHEG, MHP y HbbTV, pueden ser necesarios todos
Muchas gracias andres.roman@eu.sony.com
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