September

Transcripción

1 Editions MAdrid & Barcelona 2013 Barcelona 2013 September

2 In numbers Profile of our readers Men Age 35 to 44 years Higher education 2 nd Management level Business trip Destination Madrid (from Spain) Destination Barcelona (from EU) Average stay 2 days Salamanca District / Passeig de Gràcia Buys fashion 65% 36% 52% 42% 56% 54% 51% 39,5% 36% 44% Total visitors Community of Madrid BARCELONA 11,000,000 10,000,000 9,000,000 8,000,000 7,000,000 6,000,000 Total overnights Community of Madrid BARCELONA 20,000,000 18,000,000 16,000,000 14,000,000 12,000,000 10,000,000 Source: 8,870,666 9,169, ,558, ,077,815 16,601,797 16,577, ,198, ,659,075 12,485,198 8,868,331 6,476, ,817,170 Dirección General de Turismo de la Comunidad de Madrid / Turisme de Barcelona 9,812,454 7,133, ,560,724 14,047, ,400,994 7,450,000 19,935,523 15,800,000 The tourism industry in figures According to estimates in the COYUNTUR report, published by the Ministry of Industry, Energy and Tourism s Institute for Tourism Studies, 15.7 million tourists are expected to be visiting Spain in the second quarter of 2012, a figure that is 0.3% higher than in the same period last year. Likewise, the tourist expenditure is forecast to reach 14.4 billion euros, representing a year-on-year growth of 1.6%. By regions, Catalonia, with 8.1%, and Madrid, with 4.95%, are following an upward trend with respect to the number of visitors. In the case of tourist expenditure, Catalonia is registering a 5.6% increase in its figures while the Madrid Region shows a 4.9% rise (data for February 2012). WITH BOOK STYLE, EVERY DAY YOUR AD IS ASSURED OF 338 hotels 50,081 rooms 83,756 impacts per day

3 Madrid. Distribution 2013 Distribution guaranteed by an exclusivity contract maintained with the Madrid Hotel Management Association since Asociación Empresarial Hotelera de Madrid Edificio Hexágono Princesa 25, 3ª planta, of Madrid Tel _ _ aehm@aehm.es _ 5***** Rooms AC Palacio del Retiro 50 AC Santo Mauro (G.L.) 51 El Encín Golf 39 Eurostars Madrid Tower 476 Gran Meliá Fénix 214 Hesperia Madrid 171 Hilton Madrid Airport 284 Hospes Madrid 41 InterContinental Madrid 307 Meliá Madrid Princesa 265 NH Palacio de Tepa 84 Occidental Miguel Ángel & Urban Spa 263 Relais & Châteaux Hotel Orfila 32 Ritz Madrid (GL) 158 Sheraton Madrid Mirasierra 183 Silken Puerta América 315 The Westin Palace 465 Único Madrid 45 Urban 97 Villa Magna 150 Villa Real 115 Wellington 255 Total: 4,060 4 **** Rooms Abba Castilla Plaza 183 Abba Madrid 207 AC Aitana 112 AC Alcalá 90 AC Aravaca 110 AC Arganda 84 AC Atocha 161 AC Carlton Madrid 112 AC Coslada Aeropuerto 113 AC Cuzco 319 AC La Finca 90 AC Madrid Feria 154 AC Monte Real 72 AC Recoletos 63 AC San Sebastián de los Reyes 100 Ada Palace 85 Agumar 245 Aida 68 Amura Alcobendas 153 Apartamentos Amador de los Ríos 29 Apartamentos Suite Foxá Apartamentos Suite Prado 18 Aparthotel Arturo Soria Suites 83 Arturo Norte 153 Atlántico 108 Auditórium Madrid 869 Ayre Gran Hotel Colón 359 Barceló Aranjuez 168 Barceló Castellana Norte 144 Barceló Torre Arias 108 Barrio de Salamanca Suites 63 Best Western Hotel Arosa 139 Best Western Hotel Mayorazgo 200 Catalonia Gran Vía 185 Catalonia Puerta del Sol 63 Celuisma Florida Norte 399 Ciudad de Móstoles 91 Claridge 114 Clement Barajas 72 Confortel Alcalá Norte 212 Confortel Atrium 195 Confortel Pío XII 214 Confortel Suites Madrid 152 Convención 790 De las Letras 109 Dehesa Real 23 Diana Plus 104 Don Pío 40 Eco Alcalá Suites 32 El Antiguo Convento de Boadilla 17 El Coloso 133 Emperador 232 Eurostars Gran Madrid 100 Eurostars I-Hotel 112 Foxá M Gema Fuenlabrada 110 Gran Atlanta 180 Gran Hotel Almenar 103 Gran Hotel Conde Duque 143 Gran Hotel Las Rozas 90 Gran Hotel Velázquez 144 Gran Versalles 145 H10 Villa de la Reina 74 Hesperia Emperatriz 158 Hesperia Getafe 112 High Tech Arturo Soria 44 High Tech Petit Palace Posada del Peine 69 Holiday Inn Madrid 313 Husa Chamartín 378 Husa Paseo del Arte 260 Husa Princesa 423 Husa Serrano Royal 34 Intur Palacio San Martín 93 Isla de la Garena 79 La Casa Grande 8 La Moraleja 37 Liabeny 222 Lope de Vega 60 Lusso Hotel Infantas 40 Majadahonda 41 María Elena Palace 64 Maydrit 112 Me Madrid Reina Victoria 192 Meliá Avenida América 322 Meliá Barajas 230 Meliá Castilla 915 Meliá Galgos 357 Meninas 37 Mercure Madrid Santo Domingo 120 NH Abascal Collection 183 NH Alcalá 146 NH Alcorcón 102 NH Eurobuilding 434 NH La Habana 155 NH Las Tablas 149 NH Nacional 214 NH Parque Avenidas 199 NH Paseo del Prado Collection 114 NH Príncipe de la Paz 86 NH Príncipe de Vergara 173 NH Ribera del Manzanares 224 NH Sanvy 149 NH Suites Prisma 103 NH Victoria Palace 78 Nuevo Boston 164 Nuevo Madrid 226 Ópera 79 Osuna 169 Parador de Alcalá de Henares 128 Parador de Chinchón 38 Parquesur 84 Posada del León de Oro 17 Posadas de España Asset 132 Pozuelo 48 Praga 420 Preciados 73 Quinta de los Cedros 32 Radisson Blu Hotel Madrid Prado 54 Rafaelhoteles Atocha 245 Rafaelhoteles Madrid Norte 145 Rafaelhoteles Orense 140 Rafaelhoteles Ventas 111 Sheraton Santa María de El Paular 58 Silken Puerta Castilla 263 Silken Puerta Madrid 194 Suites Husa Mirador de Chamartín 74 Tryp Alameda Aeropuerto 145 Tryp Alcalá Tryp Ambassador 182 Tryp Atocha 141 Tryp Diana 270 Tryp Madrid Cibeles 132 Tryp Madrid-Getafe Los Ángeles 121 Tryp Menfis 116 Velada Madrid 261 Villamadrid 121 Vincci Centrum 87 VP Jardín de Recoletos 43 Zenit Abeba 89 Zenit Conde de Orgaz 90 Total: 21,591 MADRID STYLE in 25,651 rooms of 162 hotels

4 Barcelona. Distribution 2013 Distribution guaranteed by an exclusivity contract maintained with the Barcelona Hotel Association since Gremi d Hotels de Barcelona Via Laietana Barcelona _ Tel _ Fax gremihotels@barcelonahotels.es _ Grand Luxe 5 ***** Rooms Àbac Restaurant & Hotel 15 Arts Barcelona 483 Barcelona Sunborn 184 Casa Fuster 105 Claris 120 Eurostars Grand Marina 291 Gran Hotel La Florida 70 Majestic Hotel & Spa Barcelona 303 Mandarin Oriental Barcelona 98 Mercer Hotel Barcelona 28 Miramar Barcelona 75 Palace 125 Rey Juan Carlos I 433 W Barcelona 473 Total: 2,803 5 ***** Rooms Bagués 31 DO: Plaça Reial 18 Eurostars Bcn Design 75 Gran Hotel Princesa Sofía 500 Hesperia Fira Suites 51 Hesperia Tower 280 Hilton Barcelona 289 Le Méridien Barcelona 233 Le Méridien Ra Beach Hotel & Spa 143 Meliá Barcelona 333 Ohla Hotel 74 Omm 91 Pullman Barcelona Skipper 241 Renaissance Barcelona Airport 50 Suites Avenue Luxe Apartments 40 Total: 2,449 4 **** Rooms Abba Balmoral 103 Abba Garden 138 Abba Sants 140 AC Barcelona Forum 368 AC Sants 78 AC Victoria Suites 50 Acevi Villarroel 84 Acta Atrium Palace 67 Acta Millenni 46 Advance 36 Alexandra Barcelona 116 Alimara 156 América Barcelona 70 Ámister Barcelona 59 Aparthotel Atenea 105 Aparthotel Mariano Cubí 67 Apsis Porta Marina 99 Attica21 Barcelona Mar 75 Augusta Vallès 102 Avenida Palace 151 Axel Barcelona 105 Ayre Hotel Caspe 141 Ayre Hotel Gran Vía 189 Barceló Atenea Mar 191 Barceló Raval 186 Barceló Sants 378 Barcelona Catedral 80 Barcelona Center 132 Barcelona Colonial 82 Barcelona Living Apartments 21 Barcelona Princess 364 Barcelona Universal 167 Bel Air 44 Best Western Hotel Alfa Aeropuerto 99 Best Western Hotel Mediterráneo 47 Best Western Premier Hotel Dante 80 Catalonia Atenas 201 Catalonia Barcelona Catalonia Barcelona Plaza 347 Catalonia Berna 124 Catalonia Born 90 Catalonia Catedral 71 Catalonia Diagonal Centro 84 Catalonia Fira (4**** superior) 357 Catalonia La Pedrera 79 Catalonia Park Putxet 141 Catalonia Plaza Cataluña 148 Catalonia Port 41 Catalonia Ramblas 221 Catalonia Rigoletto 65 Colón 141 Condes de Barcelona 235 Confortel Almirante 86 Confortel Barcelona 224 Confortel Bel Art 94 Cram 67 Derby 115 Diagonal Zero Barcelona Hotel 262 Duquesa de Cardona 40 España 82 Eurostars Anglí 48 Eurostars Cristal Palace 167 Eurostars Laietana Palace 62 Eurostars Monumental 45 Eurostars Rambla 55 Evenia Rosselló 94 Expo Hotel Barcelona 423 Fira Congress 160 Fira Palace 276 Gallery Hotel 115 GBB Hotel 4 Barcelona 142 GBB Hotel Front Marítim 177 Gótico 81 Gran Derby 41 Gran Hotel Balneario Blancafort 154 Gran Hotel Barcino 68 Gran Hotel Rey Don Jaime 220 Gran Hotel Torre de Catalunya 272 Granados Grums Barcelona 78 Grupotel Gran Via Guitart Grand Passage 40 H10 Casanova 124 H10 Itaca 95 H10 Marina Barcelona 238 H10 Universitat 94 HCC Regente 79 HCC St. Moritz 93 Hesperia del Mar 84 Hesperia Presidente 151 Hesperia Sant Just 150 Hilton Diagonal Mar Barcelona 433 Hotel & Spa Villa Olímpic@ Suites 150 Husa Arenas 60 Husa Barcelona 75 Husa L Illa 103 Husa Masia Bach 150 Husa Vía Barcelona 90 Icària Barcelona 180 La Mola Hotel and Conference Center 189 Madanis 30 Me Barcelona (4**** superior) 258 Medinaceli 44 Medium City 80 Montecarlo 50 Murmuri Barcelona 53 Neri Hotel & Restaurant 22 NH Calderón 255 NH Constanza 308 NH Podium 145 Novotel Barcelona City 264 Novotel Barcelona Cornellà 153 Novotel Barcelona Sant Cugat 150 Novotel Barcelona Sant Joan Despí 161 Olivia Plaza 113 Onix Liceo 45 Petit Palace BCN 50 Petit Palace Museum 61 Petit Palace Opera Garden 61 Porta Fira 281 Pulitzer 91 Rafaelhoteles Badalona 142 Rafaelhoteles Diagonal Port 115 Regina 99 Renaissance Barcelona 211 Renaissance Barcelona Airport 209 República 24 Rívoli Ramblas 125 Roger de Llúria 48 Royal Ramblas 119 Salles Hotel Pere IV 195 Silken Diagonal Barcelona 240 Silken Gran Hotel Havana 145 Silken Ramblas Barcelona 105 SixtyTwo Hotel 45 Splendom Suites 11 The Mirror Barcelona 63 Tryp Apolo 314 Tryp Barcelona Aeropuerto 205 Tryp Condal Mar 178 Turó de Vilana 20 U Villa Emilia 53 Vincci Marítimo 144 Zenit Barcelona 71 Zenit Borrell 74 Total: 19,178 Barcelona Style in 24,430 rooms of 176 hotels

5 Rates Prices not including VAT Deluxe guidebooks to Madrid and Barcelona, on hand in the rooms of all the guests of these cities best hotels. The Book Style Madrid & Barcelona Editions have been unique showcases of style and design for the last 25 years. Distinctive bilingual publications in English and Spanish, they feature full information on the respective cities and exclusive selections of shops, restaurants and night spots. These glamorous comprehensive books are conceived to be enjoyed by guests in the comfort of their rooms. Technical Format: Periodicity: Print run: characteris- 232 mm x 250 mm Anual copies/edition copies/year BOOK STYLE in 50,081 rooms in 338 hotels General formats Back cover Opening double page (inside front cover) Closing double page (inside back cover) Preferential double page (up to page 31) Double page Preferential page (up to page 31) Full page 1/2 page vertical / horizontal (1 ad per page) 1/2 page horizontal (page shared with another advertiser) formats for modules (shopping, eating & clubbing with style guides) Distribution: Madrid Edition in 25,651 rooms of 162 hotels Barcelona Edition in 24,430 rooms of 176 hotels Key dates Contracting: deadline 2 November 2012 Submission of artwork: deadline 9 November 2012 Ralease: 17 December modules = page 2 modules = 1/2 page horizontal / vertical 1 module = 1/4 page In the Establishment guide sections, advertising modules appear in alphabetical order. In the Restaurant Guide, in particular, they appear in alphabetical order by Average price, wine not included brackets. Advertising acceptance policy Spaces in special supplements Book Style reserves the right to reject any advertisement which: does not comply with the aesthetic criteria of Book Style. does not comply with the linguistic rules of english and/or spanish. may be considered illicit, deceitful or unfair advertising. Advertisements will not be admitted for contacts, prostitution, pornography, purchase and sale of weapons, or with contents which may incite to violence. The advertising of tobacco articles, pharmaceutical products, medical treatments and alcoholic beverages shall comply with the prohibitions and limitations set by the laws in force. No advertising will be admitted for hotel establishments located in the place to which the respective publication is devoted. Double page: Cultural unmissables 1 page: 1/2 page, vertical: Style District Barcelona: Born / Madrid: Malasaña 1/4 page: 1/8 page

6 Application for smartphones and tablets AS FROM OCTOBER 2012, ON SALE AT ios AND ANDROID APP STORES AND DISTRIBUTES FREE OF CHARGE BY COLLABORATING HOTELS AND ADVERTISERS Starting cover Welcome and code Welcome to the city. Selection of languages and other services Selection of city Geolocation Main menu Augmented reality Selection of specialities Selection list Establishment file Directions Sharing on social networks Establishment file in augmented reality

7 Measures Advertising Modules in Style Guide (Shopping, Eating & Clubbing) Modules in Style District Page: 232 mm wide x 250 mm high. Quad module photo: 192 mm wide x 192 mm high. text: 480 characters including spaces. Double module photo: 94 mm wide x 66 mm high. text: 140 characters including spaces. Half page horizontal: 232 mm wide x 127 mm high. Horizontal double module photo: 192 mm wide x 82 mm high. text: 480 characters including spaces. Single module photo: 45 mm wide x 49 mm high. text: 140 characters including spaces. Half page vertical: 114 mm wide x 250 mm high. Vertical double module photo: 94 mm wide x 192 mm high. text: 240 characters including spaces. Double page: 464 mm wide x 250 mm high. Single module photo: 94 mm wide x 82 mm high. text: 240 characters including spaces. All documents should be submitted in one of the following formats: tif, jpg, eps, freehand (with fonts converted to paths), Illustrator, Indesign or Quark Xpress. A digital proof should also be included. Otherwise, Book Style cannot hold itself responsible for possible irregularities in printing. Images at 300 d.p.i. and 6 mm bleed on all four sides. Images at 300 dpi. No photomontages or photographs with logos or superimposed text, please. Please adhere to the specified characters.