CAPTIVE AUDIENCE MARKETING

Transcripción

1 CAPTIVE AUDIENCE MARKETING NETWORK HIGHLIGHTS

2 BREAK THROUGH TRADITIONAL AD CLUTTER GET YOUR MESSAGE IN FRONT OF A TRULY CAPTIVE AUDIENCE! Deliver high value messages to an active and engaged audience.! State of the art digital audio & video monitors installed at convenience stores throughout the state, region & country!! The average c-store customer visits 5 times per month & spends 4-6 minutes fueling their vehicle.*! 4-6 minute loop ensures your message is viewed by over 30,000 people per store per month!*! Your message runs at each location on all screens simultaneously EVERY 6 MINUTES for 180 IMPRESSIONS PER STORE PER DAY! & 5,400 IMPRESSIONS PER STORE PER MONTH!! Call to action advertisements encourage additional purchases from customers.! Electronic compliance reporting system.! Documented sales increase of in-store products & higher ad recall than traditional static media.! Strategically target your customers by specific DMAs, zip codes, locations and day parts! *National Association of Convenience Stores

3 BATON ROUGE, LA NETWORK IMAGES SUNLIGHT READABLE SCREENS SYNCHRONIZED IMAGES ON ALL SCREENS VIBRANT & DYNAMIC CONTENT

4 Baton Rouge, LA Locations 9390 Old Hammond Hwy. Baton Rouge, LA Highway 30 Gonzales, LA Highway 73 Prairieville, LA Highland Rd. Baton Rouge, LA Airline Drive Baton Rouge, LA W. Highway 30 Gonzales, LA Sherwood Forest Blvd. Baton Rouge, LA Perkins Rd. Baton Rouge, LA College Dr. Baton Rouge, LA Highland Rd. Baton Rouge, LA Siegen Ln. Baton Rouge, LA Coursey Baton Rouge, LA Airline Hwy. Baton Rouge, LA O Neal Ln. Baton Rouge, LA Greenwell Springs Baton Rouge, LA Main St. Baker, LA Joor Rd. Baton Rouge, LA Veterans Blvd. Baton Rouge, LA Rushing Rd. Denham Springs, LA 70726

5 New Orleans, LA Locations NORTHSHORE METRO Swifty s Chevron W. Pine St. Ponchatoula, LA B&B Chevron Hwy. 190 E. Hammond, LA B&B Chevron Hwy 22 Mandeville, LA Jack s Chevron W. 21st Ave. Covington, LA Rivers Chevron N. Hwy 190 Covington, LA Swifty 59 Chevron Hwy 59 Mandeville, LA B&B 21 Chevron Hwy 21 Covington, LA B&B Chevron Northshore Blvd. Slidell, LA B&B 59 Chevron Highway 59 Mandeville, LA B&B Chevron E. Gause Blvd. Slidell, LA Roberts Chevron WB Expwy. Marrero, LA Belle Meade Chevron Lapalco Blvd. Gretna, LA Roberts Chevron Gen DeGaulle Dr. New Orleans, LA Diaz Shell 800 Manhattan Blvd Harvey, LA METRO (cont.) LB Shell 2721 Williams Blvd. Kenner, LA LB Shell 3501 Williams Blvd. Kenner, LA Diaz Airport 1205 Airline Dr. Kenner, LA Riv Ridge Shell 9320 Jefferson Hwy. River Ridge LA LB Shell 600 S. Carrollton New Orleans, LA LB Shell 1141 S. Clearview Pky. Jefferson, LA WMet Shell 900 Clearview Pky. Metairie, LA Diaz Shell 3313 Cleary Blvd. Metairie, LA LB Shell 3450 W. Esplanade Metairie, LA Diaz Shell 1409 Metairie Rd. Metairie, LA LB Vets Shell 1101 Veterans Blvd. Metairie, LA 70005

6 Columbus, OH Locations Sawmill Marathon 7200 Sawmill Rd. Columbus, OH Polaris GetGo 9151 Columbus Pike Lewis Center, OH Westerville GetGo 672 N. State St. Westerville, OH E. Broad GetGo 6825 E. Broad St. Columbus, OH West 5 th GetGo 1825 West 5 th Ave. Columbus, OH Bethel GetGo 2888 Bethel Rd. Columbus, OH Olentangy Marathon 7810 Olentangy River Rd. Columbus, OH West 5 th Marathon 744 W. 5 th Ave. Columbus, OH OSU Shell 15 E. Lane Ave. Columbus, OH Roberts Rd. Marathon 4400 Roberts Rd. Columbus, OH 43228

7 Southern California Locations 4807 Los Virgenes Rd. Calabasas, CA S. Indian Hill Blvd. Claremont, CA Newport Blvd. Costa Mesa, CA Bristol St. Costa Mesa, CA Tijera Culver City, CA Centinela Culver City, CA North Coast Hwy. Encinitas, CA Warner Ave. Fountain Valley, CA Beach Blvd. Huntington Bch, CA Beach Blvd. Huntington Bch, CA Goldenwest Huntington Bch, CA Beach Blvd. Huntington Bch, CA Culver Dr. Irvine, CA Macarthur Irvine, CA Rockfield Lake Forest, CA Trabuco Rd. Lake Forest, CA Rancho Pkwy. Lake Forest, CA W. Olympic Blvd. Los Angeles, CA Santa Margarita Pkwy. Mission Viejo, CA East Coast Hwy. Newport Beach, CA W. Chapman Orange, CA E. Chapman Orange, CA Parkford Dr. Redlands, CA E. Dyer Rd. Santa Ana, CA Sepulveda Blvd. Torrance, CA Artesia Blvd. Torrance, CA th St. Tustin, CA 92780

8 Las Vegas, NV Locations 6176 Las Vegas Blvd. S. Las Vegas, NV Arville St. Las Vegas, NV W. Russell Rd. Las Vegas, NV W. Tropicana Ave. Las Vegas, NV Las Vegas Blvd. S. Las Vegas, NV W. Tropicana Ave. Las Vegas, NV Blue Diamond Rd. Las Vegas, NV S. Eastern Ave. Las Vegas, NV S. Eastern Ave. Las Vegas, NV E. Silverado Ranch Las Vegas, NV W. Russell Rd. Las Vegas, NV W. Tropicana Ave. Las Vegas, NV S. Durango Dr. Las Vegas, NV W. Tropicana Ave. Las Vegas, NV Las Vegas Blvd. S. Las Vegas, NV W. Sahara Ave. Las Vegas, NV Blue Diamond Rd. Las Vegas, NV Las Vegas Blvd. S. Las Vegas, NV S. Rainbow Blvd. Las Vegas, NV W. Charleston Blvd. Las Vegas, NV S. Rainbow Blvd. Las Vegas, NV W. Sahara Ave. Las Vegas, NV W. Sahara Ave. Las Vegas, NV S. Buffalo Dr. Las Vegas, NV S.CLAIBORNE AVE S. Durango Dr. Las Vegas, NV N. Rancho Dr. Las Vegas, NV W. Charleston Blvd. Las Vegas, NV W. Charleston Blvd. Las Vegas, NV S. Town Center Dr. Las Vegas, NV W. Sahara Ave. Las Vegas, NV S. Decatur Blvd. Las Vegas, NV W. Charleston Blvd. Las Vegas, NV W. Charleston Blvd. Las Vegas, NV W. Sunset Rd. Las Vegas, NV E. Sunset Rd. Las Vegas, NV W. Lake Mead Blvd. N. Las Vegas, NV W. Sunset Rd. Henderson, NV E. Warm Springs Rd. Las Vegas, NV Wigwam Pkwy. Henderson, NV N. Pecos Rd. Henderson, NV E. Sunset Rd. Henderson, NV W. Sunset Rd. Henderson, NV Marks St. Henderson, NV S. Maryland Pkwy. Las Vegas, NV E. Lake Mead Pkwy. Henderson, NV E. Lake Mead Pkwy. Henderson, NV S. Maryland Pkwy. Las Vegas, NV E. Sahara Ave. Las Vegas, NV NEW ORLEANS, LA S. Nellis Blvd. Las Vegas, NV E. Flamingo Rd. Las Vegas, NV N. Nellis Blvd. Las Vegas, NV E. Lake Mead Blvd. Las Vegas, NV E. Lake Mead Blvd. Las Vegas, NV W. Cheyenne Ave. Las Vegas, NV W. Craig Rd. Las Vegas, NV S. Nellis Blvd. Las Vegas, NV E. Lake Mead Blvd. Las Vegas, NV N. Eastern Ave. Las Vegas, NV W. Lake Mead Blvd. Las Vegas, NV W. Cheyenne Ave. Las Vegas, NV W. Lake Mead Blvd. Las Vegas, NV W. Craig Rd. N. Las Vegas, NV W. Ann Rd. Las Vegas, NV W. Cheyenne Ave. Las Vegas, NV W. Ann Rd. N. Las Vegas, NV N. Buffalo Dr. Las Vegas, NV W. Centennial Pkwy. Las Vegas, NV Centennial Center Las Vegas, NV N. Rancho Dr. Las Vegas, NV N. Rainbow Blvd. Las Vegas, NV W. Craig Rd North Las Vegas, NV PETRO.TV

9 Washington DC Area Locations 3023 Hammonds Ferry Rd. Baltimore, MD Maple Lawn Blvd. Fulton, MD East Ridgeville Blvd. Mt. Airy, MD Baltimore Blvd. Beltsville, MD Fields Rd. Gaithersburg, MD Seven Locks Rd. Potomac, MD Ball Park Rd. Bowie, MD Snouffer School Rd. Gaithersburg, MD East Gude Dr. Rockville, MD Highbridge Rd. Bowie, MD Frederick Rd. Germantown, MD Westone Plaza Dr. Chantilly, VA Freetown Rd. Columbia, MD Middlebrook Rd. Germantown, MD Leesburg Pike Falls Church, VA Montgomery Rd. Ellicott City, MD Mateny Rd. Germantown, MD Grand Targhee Dr. Woodbridge, VA West Patrick St. Frederick, MD Connecticut Ave. Kensington, MD S.CLAIBORNE AVE. NEW ORLEANS, LA PETRO.TV

10 Nielsen reports 70 percent ad recall for gas pump digital screens 28 Jan 2008 DETROIT Gas Station TV has announced the result of a Nielsen Media Research study that said 70 percent of participants recalled advertising shown on its network. The study also showed that 78 percent of participants agree that GSTV is a good source of product information, and 84 percent will watch or listen to GSTV at their next visit. The study was conducted at GSTV-equipped gas stations in some of the nation's top media markets including New York, Los Angeles, Chicago and Atlanta. "The research in this year's study of expanded markets shows consistency in the data that people are engaged in their viewing of GSTV while they pump their gas," said Paul Lindstrom, vice president, Nielsen Strategic Media Research. Results from the study also showed that advertising national brand recall on the GSTV network averaged an extremely high 50 percent among respondents recalling one or more brands. Additionally, 84 percent of the key year-old demographic recalled more than one ad. "We all know the TV commercial is not dead," said David Leider, CEO of GSTV. "Yet, with DVR penetration reaching its tipping point and millions of people each week getting their TV fix 'off the couch' where they work and play, advertisers are forced to develop new and creative ways to engage their audiences. At-the-pump digital video from GSTV, printable maps and driving directions have transformed the gas station into a true media destination. GSTV has more than 30 million viewers a month in more than 365 cities. The company is in partnership with some of the world's most recognized advertisers, gas station retailers and pump technology providers. Most recently, GSTV entered into partnership with CBS Corp. to provide viewers with the dynamic mix of news and customized entertainment content. Petro TV Client Responses People walk in every day telling us that they saw our commercial at the gas station. We ve even had to hire new staff recently. We plan to continue using the Petro TV network to help get our message out to the public. - Tri-Care Automotive As a matter of fact I have someone in here right now filling out an application because of the ad. It really works!!! I have had tons of phone calls and applicants stopping by to fill out applications for the past two weeks. You don t realize how many people pay attention to Petro TV, but it s a lot. - Brand Scaffolding 629 S. CLAIBORNE AVE. NEW ORLEANS, LA 800.PETRO.TV

11 STANDARD RATE CARD Network Info! Spots air every day from 6am midnight! Regular frequency averages 10 spots / screen / hour! Average location has 8 screens Markets: Baton Rouge, LA Los Angeles, CA New Orleans, LA Las Vegas, NV Columbus, OH Washington, DC Phoenix, AZ No. of Available Locations: Monthly Viewers: Impressions: 175 / 1,400+ screens 5 million+ Once every 6 minutes for 180 impressions / store / day 5,400 impressions / store / month 15 Second Advertisement: $450 / location / month 30 Second Advertisement: $600 / location / month **Minimum purchase restrictions apply. Ask your account executive about any available discounts and/or promotions. 629 S. CLAIBORNE AVE. NEW ORLEANS, LA 800.PETRO.TV