CPTM. Travel Agent Database Build

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Marina Guzmán Córdoba
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1 CPTM Travel Agent Database Build

2 Table of Contents Purpose Methodology Agent Survey Results USA Regional Office Recap

3 Methodology Gather agency addresses through the IATA/IATAN Global Source Put travel intermediary contacts from all CPTM offices, from recent events, etc. into a uniform electronic database format. This information was in a wide variety of formats, electronic and nonelectronic, not easily accessible or transferable. Now will be available to central staff. Send invitations to the agencies collected in above 2 steps to review/ complete their agency information and partake in the survey. The surveys and data were in 5 languages.

This information was in a wide variety of formats, electronic and nonelectronic, not easily accessible or transferable.

4 Methodology Incentives of Apple ipods and free accommodations at pre-selected Mexican resorts were used to encourage participation. Respondents answering the invitation were redirected to a webpage hosted by Consumerscan. Each respondent could review his agency data, and take the survey. Up to six waves of invitations were sent out in each region. Consumerscan collected data received from the respondents and tabulated this report for CPTM

Respondents answering the e-mail invitation were redirected to a webpage hosted by Consumerscan.

5 Agent Survey Results USA Regional Offices Responses are from agencies with offices located in the United States. Responses are segmented into the CPTM regional offices: Houston, Chicago, Los Angeles, New York and Miami. 6 waves of invitations were sent to 13,000 valid addresses. Approximately 3,440 agencies participated 26%.

Responses are segmented into the CPTM regional offices: Houston, Chicago, Los

6 s CPTM Office Number of Agencies s Sent s Received Number of Responses Response Percent Houston % Chicago % Los Angeles % New York % Miami % Listed are offices collected through the IATA/IATAN and CPTM databases that had s addresses. Response percentage reflects those that have received the invitation and have responded to the survey.

0% New York 7050 4510 4195 900 21.5% Miami 3111 2157 1985 429 21.

7 USA Mexico vs. Other Similar Distance Vacation Destinations Destinations Houston Chicago Los Angeles New York Miami México 32% 23% 19% 16% 16% Florida 8% 13% 4% 14% 10% California 4% 3% 7% 3% 3% Hawaii 8% 7% 19% 4% 5% República Dominicana 1% 4% 0% 7% 3% Jamaica 5% 6% 3% 6% 8% Otros destinos del Caribe 8% 9% 5% 13% 14% Otros destinos 30% 26% 34% 24% 34%

New York Miami México 32% 23% 19% 16% 16% Florida 8% 13% 4% 14% 10% California 4% 3% 7%

8 Houston Distribution Similar Distance Vacation Destinations from Houston Houston 35% 9% 9% 9% 38% México Florida Hawaii Otros destinos del Caribe Otros destinos

9 Chicago Distribution Similar Distance Vacation Destinations from Chicago Chicago 33% 29% México Florida Hawaii Otros destinos del Caribe Otros destinos 12% 17% 9%

10 Los Angeles Distribution Similar Distance Vacation Destinations from Los Angeles Los Angeles 40% 23% 8% México California Hawaii Otros destinos del Caribe Otros destinos 6% 23%

11 New York Distribution Similar Distance Vacation Destinations from New York New York 22% 32% México Florida República Dominicana Otros destinos del Caribe 19% Otros destinos 18% 9%

12 Miami Distribution Similar Distance Vacation Destinations from Miami Miami 41% 20% 10% 12% México Florida Jamaica Otros destinos del Caribe Otros destinos 17%

13 USA Regional Offices Percentage of Mexican visits that are for leisure travel Leisure Travel to Mexico 80% 78% 76% 74% 72% 70% 68% 66% 64% 62% 60% Houston Chicago Los Angeles New York Miami

14 USA Regional Offices Percentage of leisure travel clients that purchased packaged vacations Packaged Vacations to Mexico 75% 70% 65% 60% 55% 50% Houston Chicago Los Angeles New York Miami

15 USA Regional Offices Percentage of packaged vacations that are all-inclusive All Inclusive Packaged Vacations 70% 60% 50% 40% 30% 20% 10% 0% Houston Chicago Los Angeles New York Miami

16 USA Regional Offices Average cost of packaged vacations for Mexico Packaged Vacation Cost $1,600 $1,400 $1,200 $1,000 $800 $600 $400 $200 $0 Houston Chicago Los Angeles New York Miami

17 USA Regional Offices Average number of people with packaged vacations traveling together to Mexico Average Number of People Traveling Houston Chicago Los Angeles New York Miami

Mexico Average Number of People Traveling 5 4

18 USA Regional Offices Number of nights spent on Mexican packaged vacations Length of Stay - Packaged Vacations 80% 70% 60% 50% 40% 30% 20% 10% 0% Houston Chicago Los Angeles New York Miami 1 a 3 Noches 4 a 7 Noches 8 a 15 Noches Más de Noches

70% 60% 50% 40% 30% 20% 10% 0% Houston Chicago Los Angeles

19 USA Regional Offices Purchases of Mexico leisure travel vacations are: 80% 70% 60% 50% 40% 30% 20% Incrementándose Decreciendo Manteniéndose igual No está seguro(a) 10% 0% Houston Chicago Los Angeles New York Miami

Incrementándose Decreciendo Manteniéndose igual No

20 USA Regional Offices Aware of advertising and promotions of Mexican vacations for: The General Public The Travel Industry 64% 46% 62% 60% 58% 56% 54% 52% 44% 42% 40% 38% 36% 50% Houston Chicago Los Angeles New York Miami 34% Houston Chicago Los Angeles New York Miami

46% 62% 60% 58% 56% 54% 52% 44% 42% 40% 38% 36% 50% Houston

21 USA Regional Offices Mexican leisure travel clients per agency in the last 12 months Average Mexican Travelers in the Past 12 Months Houston Chicago Los Angeles New York Miami

22 Houston Mexican cities and areas of travel from Houston 100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% Houston Cancún Riviera Maya (Sur de Cancún) Puerto Vallarta Cabo San Lucas/Región de Baja Acapulco Mazatlán Ciudad de México Guadalajara Otros Huatalco

23 Chicago Mexican cities and areas of travel from Chicago 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% Chicago Cancún Riviera Maya (Sur de Cancún) Puerto Vallarta Cabo San Lucas/Región de Baja Acapulco Mazatlán Ciudad de México Guadalajara Otros Huatalco Manzanillo Monterrey

24 Los Angeles Mexican cities and areas of travel from Los Angeles 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% Los Angeles Cancún Riviera Maya (Sur de Cancún) Puerto Vallarta Cabo San Lucas/Región de Baja Acapulco Mazatlán Ciudad de México Guadalajara Otros Huatalco Manzanillo Monterrey

25 New York Mexican cities and areas of travel from New York 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% New York Cancún Riviera Maya (Sur de Cancún) Puerto Vallarta Cabo San Lucas/Región de Baja Acapulco Mazatlán Ciudad de México Guadalajara Otros Huatalco Manzanillo Monterrey

26 Miami Mexican cities and areas of travel from Miami 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% Miami Cancún Riviera Maya (Sur de Cancún) Puerto Vallarta Cabo San Lucas/Región de Baja Acapulco Mazatlán Ciudad de México Guadalajara Otros Huatalco Manzanillo Monterrey

27 USA Regional Offices Experience of the respondent in the travel industry Travel Industry Experience 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% Under 2 years 2-5 years 6-10 years 10+ years Houston Chicago Los Angeles New York Miami

28 USA Regional Offices Agency Type 80% 70% 60% 50% 40% 30% 20% 10% 0% Independent Member of a consortium A chain agency Houston Chicago Los Angeles New York Miami How Many Offices Does Your Agency Own Houston Chicago Los Angeles New York Miami

29 USA Regional Offices Percentage of total revenue generated from leisure travel Total Revenue Generated 76% 75% 74% 73% 72% 71% 70% 69% 68% 67% 66% Houston Chicago Los Angeles New York Miami

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