Training workshop on public information and awareness programmes focusing on safety aspects

Transcripción

1 Training workshop on public information and awareness programmes focusing on safety aspects Messages and tools identification for a stakeholder strategy Tehran, Iran 8 September October, 0 /0/0 Slide

2 What is a stakeholder? Persons, groups, neighborhoods, organizations, institutions, societies, and even the natural environment are generally thought to qualify as actual or potential stakeholders. Alkhafaji:"groups to whom the corporation is responsible" (989: 6). Thompson, Wartick, and Smith define stakeholders as groups "in relationship with an organization" (99: 09) Freeman and Reed (98) - "Who or What Really Counts." /0/0 Slide

3 Their broad definition of a stakeholder as an individual or group who "can affect the achievement of an organization's objectives or who is affected by the achievement of an organization's objectives those groups "on which the organization is dependent for its continued survival" /0/0 Slide

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6 Narrow views of stakeholders are based on the practical reality of limited resources, limited time and attention, and limited patience of managers for dealing with external constraints. Define relevant groups in terms of their direct relevance to the firm's core interests. Several scholars define stakeholders in terms of their necessity for the firm's survival /0/0 Slide 6

7 Defining Stakeholder Attributes Power Stakeholder Urgency Legitimacy /0/0 Slide 7

8 Defining Stakeholder Attributes Power "a relationship among social actors in which one social actor, A, can get another social actor, B, to do something that B would not otherwise have done. Dahl's (97) "power may be tricky to define, but it is not that difficult to recognize: '[it is] the ability of those who possess power to bring about the outcomes they desire' " (Salancik & Pfeffer) /0/0 Slide 8

9 Defining Stakeholder Attributes Legitimacy "The Principle of Who or What Really Counts" generally are legitimacy based. He defines legitimacy as "a generalized perception or assumption that the actions of an entity are desirable, proper, or appropriate within some socially constructed system of norms, values, beliefs, and definitions" /0/0 Slide 9

10 Defining Stakeholder Attributes Urgency Viewing power and legitimacy as independent variables in stakeholder-manager relationships takes us some distance toward a theory of stakeholder identification and salience, but it does not capture the dynamics of stakeholder-manager interactions. the degree to which stakeholder claims call for immediate attention. sensitivity criticality /0/0 Slide 0

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12 Criterios ** Weighting Chart External Stakeholders Factores de Ponderación* Comunidad Local Gobierno Nacional Sector Eléctrico Sector Nuclear Organismo de Control Medios de comunicación Grupos Antinucleares Líderes de Opinión Sociedad Universidades Calif. Pond Calif. Pond Calif. Pond Calif. Pond Calif. Pond Calif. Pond Calif. Pond Calif. Pond Calif. Pond Calif. Pond Dependencia 0, Situación Geográfica 0, Impacto sobre la responsabilidad social Impacto sobre el producto y servicio Impacto sobre la opinión publica Impacto sobre la cultura y el entorno de trabajo 0, 0, 0, Impacto político Impacto financiero 0, Impacto sobre la reputación Total de interés ponderado por grupo Criterios de priorización*** 0, 0,7 0, 0, 0,7 0, 0,7 0, 0, 0, 0,8 0, 0, 0,7 0, 0, 0, 0, 0, 0,7 0, 0, 0, 0, 0,7 0, 0, 0, 0,8 0,7 0, 0,8,,7,0,,9,9,88,0,,7 0, 0, 0, 0, 0,7 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0, 0,7 0, 0,8 0,7 0, 0, 0, 0, 0, 0,8 0, 0, 0, 0, 0, Legitimidad Poder Urgencia Factor de Priorización del grupo de interés, , ,, Valor de Priorización.,69, 8,08 8,8 8,77 7,7 6,7, , , /0/0 Slide

13 Weighting Chart Internal Stakeholders Criterios Factores de Ponderación* Empleados Organizaciones Sindicales Proveedores Calif. Pond Calif. Pond Calif. Pond Dependencia 0, 0,7 0,7 Situación Geográfica 0, 0,8 0,8 0,8 Impacto sobre la responsabilidad social 0, 0, 0, 0, Impacto sobre el producto y servicio 0, 0, 0, 0, Impacto sobre la opinión publica 0, 0,8 0, Impacto sobre la cultura y el entorno de trabajo 0, 0,8 Impacto político 0,8 0,7 Impacto financiero 0, 0, 0, 0, Impacto sobre la reputación 0, Total de interés ponderado por grupo,9,0,9 Criterios de priorización*** Legitimidad Poder Urgencia Factor de Priorización del grupo de interés, /0/0 Valor de Priorización.,7 9,6,77 Slide

14 Hierarchy of Stakeholders /0/0 Slide

15 Messages /0/0 Slide

16 با تشکر از شما! با تشکر از شما! /0/0 Slide 6