INTELIGENCIA COMPETITIVA

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Francisca Hidalgo Chávez
hace 8 años
Vistas:

1 ÍNDICE INTELIGENCIA COMPETITIVA Leganés,, 30 noviembre 2007 Manuel González San Segundo Leganés, 30 Noviembre 2007

2 Contenido Visión de ITP Personas que han integrado el equipo Proceso de Formulación Estratégica CASO ITP (UN-MRO) Análisis del Entorno Análisis Interno DAFO Conclusiones

3 Visión de ITP Ser LÍDERES en: TURBINAS DE GAS AERONÁUTICAS E INDUSTRIALES, DISEÑO y PRODUCCIÓN de módulos y piezas de motor, MANTENIMIENTO de turbinas de gas. Desarrollar una fuerte ASOCIACIÓN CON NUESTROS CLIENTES. AUMENTAR EL VALOR DE LA COMPAÑÍA.

motor, MANTENIMIENTO de turbinas de gas.

4 Proceso de Formulación Estratégica Accionista Anterior Plan Estratégico Información Equipos de Trabajo por ámbito Búsqueda, análisis y tratamiento de datos Borrador de la Formulación Estratégica Feedback Presentación al Personal Clave de la compañía Presentación al Consejo de Administración Decisión PLAN ESTRATÉGICO Seguimiento Comité Estrategia

Formulación Estratégica Feedback Presentación al Personal Clave de la compañía

5 Plan estratégico Caso ITP (UN-MRO) - Análisis del Entorno Military & Commercial MRO Market $100 B (55%:45%) Commercial MRO Market (35%) Military MRO Market (13%)

6 XIII Convención Mantenimiento Caso ITP (UN-MRO) - Análisis del Entorno Military & Commercial Engine MRO Market $22 B (30%:70%) Small Propulsion Engines (SPE) -Turboprop,Turboshaft & Turbofan < lbs of thrust -Air/Cargo Transport, Rotary Wing, General/Corporate Aviation, Goverment/Military (civil engines installed on military aircraft) Large Commercial Engines (LCE) -Turbofan > lbs of thrust -Commercial jet aircraft with more than 35 seats i Military $7 B CAGR <2% i SPE $4 B CAGR 3% LCE $13 B CAGR 7% $0,5 B $1 B Plan estratégico

000 lbs of thrust -Air/Cargo Transport, Rotary Wing, General/Corporate Aviation, Goverment/Military (civil engines installed on military

7 Plan estratégico XIII Convención Mantenimiento Caso ITP (UN-MRO) - Análisis del Entorno Engine MRO Suppliers Military Politics of outsourcing (PPP) Operator Other/Unknown 2% 11% Small Propulsion Engine Supplier Consolidation - Groups OEM 46% Independent 41% Airline OEM Joint Ventures Large Commercial Engine

(PPP) Operator Other/Unknown 2% 11% Small Propulsion Engine Supplier

8 XIII Convención Mantenimiento Caso ITP (UN-MRO) - Análisis del Entorno Geographical Military & SPE MRO Demand Military MRO Demand Middle East 3% Africa 4% Latin America 9% Asia Pacific 10% North America 49% SPE MRO Demand Europe 25% Plan estratégico

Demand Middle East 3% Africa 4% Latin America 9% Asia Pacific

9 Definition Caso ITP (UN-MRO) - Análisis Interno ITP - Maintenance is an Independent MRO Supplier for Small Propulsion Engines (Turboshaft, Turboprop and Turbofan Engines up lbs. of thrust range) with access to military, government, regional transport, corporate and rotary wing operators (aircraft & helicopters), with engines of exclusive military applications and engines developed primarily for commercial applications with dual application (military & commercial).

of thrust range) with access to military, government, regional transport, corporate and rotary wing operators

10 General Data Total Engine MRO turnover: $100 M (2005) Military Engine MRO Account for 80% Approvals: EASA part145 (ES ), FAA Repair Station (ISUY164X), PECAL/AQAP 2110 (7016/02/98/00),EN9100:2003 (OP-0002/02), pren9110 (OP-0007/2005),ISO14001 (CGM-01/043),OSHAS18000 Total MRO staff: 350 Annual MRO Capacity (manhours): Annual MRO Output: 300 engines / 175 modules Caso ITP (UN-MRO) - Análisis Interno Total engine MRO shop space (m 2 ): Ajalvir Arganda Other facilities: 2 Turbofan Cells ( lbs), 2 Turboshaft Cells (5.000 shp), 2 Turboshaft Cells (Development TP400 + MTR390)

003), FAA Repair Station (ISUY164X), PECAL/AQAP 2110 (7016/02/98/00),EN9100:2003 (OP-0002/02), pren9110 (OP-0007/2005),ISO14001 (CGM-01/043),OSHAS18000

11 Caso ITP (UN-MRO) - Análisis Interno Nº MANUFACTURER MODEL ITP Qty APPLICATION 1 Honeywell (Lycoming) T UH-1H, Bell205 2 General Electric CF Falcon 20 3 Honeywell (Garret) TPE C-212, Metro, Jetstream, Tucano 4 Honeywell (Garret) TFE C-101, Falcon 50, Falcon SNECMA ATAR9K Mirage F1 6 Rolls-Royce (Allison) M Bö-105, Bell206, Kiowa, Hugues-500M 7 Pratt & Whitney Canada PT6T Agusta Bell Honeywell (Lycoming) T Chinook CH-47 9 General Electric F (1) 0+84 F/A TURBOMECA Makila Puma, SuperPuma, Cougar 11 General Electric LM Frigates - Marine Propulsion 12 General Electric CT CN-235, Saab Pratt & Whitney Canada PW100 (*) Dash8-Q300, ATR72-500, C-295, CL Eurojet EJ200 (*) Eurofighter 5 años 10 años >10 años (1) Modules Subcontracted Engines General Electric T58 General Electric T700 Honeywell LTS101 Allison 501 Future Engines TP400 MTR390 T700 RTM322 PW 206

Honeywell (Garret) TFE731 1977 478 18 C-101, Falcon 50, Falcon 900 5 SNECMA ATAR9K50 1978 444 17 Mirage F1 6 Rolls-Royce (Allison) M250 1981 862 124+76 Bö-105, Bell206, Kiowa, Hugues-500M 7 Pratt &

12 C X Mantenimiento SWOT Analysis - Internal Analysis Strengths -Qualified personnel. Kow-how -Status in the national military market. Administration Support. -Technological Capability, equipment s and facilities to repair components, to repair engine accessories and to test whole engines. -Investment Plan carried out recently with available capacity no saturated. -Some OEM Engine License without geographical commercial limitation. -Our Product Portfolio includes engines with high penetration in the MRO-market ( Small Propulsion Engine Sector ). -As OEM we have capability in house to provide a complete in service customer support or total care ( ILS-EJ200 R&O, TP400,...). Weakness -Diversity of engines (architecture, size, manufacturer) with low volume of each. -Diversity of customers with different requirements and selection criteria.- -Weak image in the commercial market, we are known by R&O military company. -Small size in MRO business in terms of turnover. -Lack of commercial network and plan to market our R&O services. -Cultural inertia due to the military customer and lack of flexibility to satisfy new customer needs. -High cost and TAT. -Our supply chain is mainly limited to the OEM, without initiatives external to them. -The company legacy systems (ERP & PDM) do not support adequately the MRO process. -Conventional R&O business model without technological external survey and benchmark. -Independent MRO Supplier inside of an OEM Company. P

-Investment Plan carried out recently with available capacity no saturated. -Some OEM Engine License without geographical commercial limitation.

13 C X Mantenimiento SWOT Analysis - External Analysis Opportunities -Outsourcing of the industrial maintenance activities by the Spanish MoD (Depots). -Growth of the Regional Transport and Corporate Aviation. -Customer approval to use overhauled parts, DER Repairs and PMA s. -Administration support in the face of OEM s in the acquisition of new systems. -Capability readiness in engine with high volume in the American MRO market. -Privatisation of the American Government Depots. -The MRO evolves to the Total Care Concept. -Opportunities to grow, to rationalise and to get American presence through collaboration agreements, joint ventures, company acquisitions, open new sites and public-private partnerships (SECA-EADS, Aeromaritime, McTurbine, ITP-Arganda, Government Depots,...). Threats -Expanding and Greater OEM control of overhaul market (Joint Venture & TCA s). -Requirements for OEM authorisation appear to be increasing -Presence of new competitors in the captive national government market. New European Directive that force to tender for maintenance contracts of the MoD s in an open international scenario. -Budget constraints to spend on the maintenance for the military aircraft fleet. -Consolidation of independent Overhaul Suppliers in major Groups (BBA, Standard Aero, Vector, Lufthansa Technik,...) -Procurement contracts are increasingly evolving from huge numbers of discrete contracts to programs that assign a contractor integral maintenance responsibility for an aircraft system. The Prime Contractor uses to be the MRO Airframe provider. -Surplus capacity available in the national military market (Government Depot and Industry) P

-Administration support in the face of OEM s in the acquisition of new systems. -Capability readiness in engine with high volume in the American MRO market.

14 C X Mantenimiento -Growing 3,5 times ( ) our current turnover size with a 60% military 40% commercial split in SPE sector ($M) nº veces 2015 ($M) CAGR Militar 80 x2, ,1% Civil 20 x7, ,5% Total 100 x3, ,3% TO BECOME A MAJOR INDEPENDENT OVERHAUL SUPPLIER IN THE SMALL PROPULSION ENGINE SECTOR WIHT A SIZABLE PRESENCE -Alliances in the government depot privatisation process & in the next service support for the new military systems being OEM s. -Access to the USA market through industrial presence in the country. -Grouping and engine rationalisation via the acquisition or association with other companies. -Reviewing our strong functional organization to horizontal orientation.

PROPULSION ENGINE SECTOR WIHT A SIZABLE PRESENCE -Alliances in the government depot privatisation process & in the next service support for the new military systems being OEM s.

15 Plan estratégico XIII Convención Mantenimiento GRACIAS

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