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Agenda 1. Por qué Tablets Intel? 2. Cómo recomendar Tablets Intel? 3.Oportunidad de ventas Oportunidades en mercados verticales Oportunidades Tamaño/Precio
Ambiente de Tablets Qué ha cambiado? Estable y Crecimiento moderado Más pequeño es mejor 23 % 60 % Crecimiento Anual 2014-2018 1 7-8 tamaño en 2014 2 1. Source: Strategy Analytics. Quarterly Tablet Operating System Forecast Report Q1, 2014. 2. Source: Strategy Analytics. Connectivity Type Forecast 2010-2018 3. Intel Market Watch Q3 13
Sistemas Operativos Ambiente de Tablets Qué ha cambiado? Una mejor experiencia 60 30 81% 10 Los usuarios que re compran tablets para 2018 1 buscan una mejor experiencia 2 1. Source: Strategy Analytics. Quarterly Tablet Operating System Forecast Report Q1, 2014. 2. Source: Strategy Analytics. Connectivity Type Forecast 2010-2018 3. Intel Market Watch Q3 13
Cómo recomendar Intel en una Tablet Generando interés 9 th Marca más poderosa a nivel global 1 Creando interés con la marca, luego entregando gran experiencia para el usuario Source: www.interbrand.com Comparing tablets with an Intel Atom TM processor and Andriod OS with ARM TM processor and Andriod OS Intel, Insights and Market Research. Taken from Non-PC branding Study (2011). 4500 respondents in US, Germany and PRC
Cómo recomendar Intel en una Tablet Basándose en la satisfacción ya creada en los usuarios2 75 % Creen que el procesador Intel hace mejor a las tablets 3 Creando interés con la marca, luego entregando gran experiencia para el usuario Source: www.interbrand.com Comparing tablets with an Intel Atom TM processor and Andriod OS with ARM TM processor and Andriod OS Intel, Insights and Market Research. Taken from Non-PC branding Study (2011). 4500 respondents in US, Germany and PRC
Recomienda tabletas Intel para una mejor experiencia de usuario Comparando Dell Venue 7 con Intel Atom Z2560 processor vs. Samsung Galaxy Tab 3 con ARM Cortex -A9 processor Sorprendente vida de batería 11+ horas 1 11+ horas 1 Source: Principled Technologies* test results comparing Dell* Venue 7* and Samsung* Galaxy Tab 3. Read the full report http://www.principledtechnologies.com/intel/benchmark_tablet_comparison_0514.pdf See appendix for test explanations and system configurations. Performance tests are measured using specific computer systems, components, software, operations and functions. Any change to any of those factors may cause the results to vary. 1. BatteryXPRT test result 2. MobileXPRT experience test result 3. 3DMark Overall test result 4. WebXPRT test result
Recomienda tabletas Intel para una mejor experiencia de usuario Comparando Dell Venue 7 con Intel Atom Z2560 processor vs. Samsung Galaxy Tab 3 con ARM Cortex -A9 processor Juegos demandantes en 3D >2.8X rápido 3 Source: Principled Technologies* test results comparing Dell* Venue 7* and Samsung* Galaxy Tab 3. Read the full report http://www.principledtechnologies.com/intel/benchmark_tablet_comparison_0514.pdf See appendix for test explanations and system configurations. Performance tests are measured using specific computer systems, components, software, operations and functions. Any change to any of those factors may cause the results to vary. 1. BatteryXPRT test result 2. MobileXPRT experience test result 3. 3DMark Overall test result 4. WebXPRT test result
Recomienda tabletas Intel para una mejor experiencia de usuario Comparando Dell Venue 7 con Intel Atom Z2560 processor vs. Samsung Galaxy Tab 3 con ARM Cortex -A9 processor Navega en la red sin problemas 14% rápido2 Source: Principled Technologies* test results comparing Dell* Venue 7* and Samsung* Galaxy Tab 3. Read the full report http://www.principledtechnologies.com/intel/benchmark_tablet_comparison_0514.pdf See appendix for test explanations and system configurations. Performance tests are measured using specific computer systems, components, software, operations and functions. Any change to any of those factors may cause the results to vary. 1. BatteryXPRT test result 2. MobileXPRT experience test result 3. 3DMark Overall test result 4. WebXPRT test result
Recomienda tabletas Intel para una mejor experiencia de usuario Comparando Dell Venue 7 con Intel Atom Z2560 processor vs. Samsung Galaxy Tab 3 con ARM Cortex -A9 processor Corre aplicaciones basadas en WEB 63% rápido4 Source: Principled Technologies* test results comparing Dell* Venue 7* and Samsung* Galaxy Tab 3. Read the full report http://www.principledtechnologies.com/intel/benchmark_tablet_comparison_0514.pdf See appendix for test explanations and system configurations. Performance tests are measured using specific computer systems, components, software, operations and functions. Any change to any of those factors may cause the results to vary. 1. BatteryXPRT test result 2. MobileXPRT experience test result 3. 3DMark Overall test result 4. WebXPRT test result
Oportunidades de Tablets en segmentos verticales
Línea de negocios de oportunidades de venta Tablets se expande en verticales -16% Q1 decrecimiento 1 Expansión en segmento debajo de $200 en usos verticales; una oportunidad no cubierta por ipad 1 1. The Daily Ticker: Aaron Pressman, May 6, 2014. The tablet market's problem is Apple, not the other way around https://finance.yahoo.com/blogs/daily-ticker/
Tablet Baseline Diferenciadores Línea de negocios de oportunidades de venta Soluciones verticales son específicas Professional Svc Compatibilidad con Windows* Seguridad Productividad/apps Dock/Puerto HDMI Educación Compatibilidad con Windows* Seguridad Elección (Tamaño/Precio) Características (Stylus) Salud Legacy software Seguridad Expansión de Batería Vida de Batería Desempeño de Gráficos Web Browsing Respuesta a creación de contenido 1. The Daily Ticker: Aaron Pressman, May 6, 2014. The tablet market's problem is Apple, not the other way around https://finance.yahoo.com/blogs/daily-ticker/
Recomendando tabletas Intel Ofrece lo que el profesional de servicios al usuario necesita Comparando Dell Venue 7 con Intel Atom Z2560 processor vs. Samsung Galaxy Tab 3 con ARM Cortex -A9 processor Sorprendente vida de batería ayuda a atender más juntas Haz cambios a tus propuestas Corre las apps de tu empresa y minimiza el tiempo 11+ hrs 1 Navega en la red sin problemas 14% rápido 2 89% rápido 3 63% rápido 4 Source: Principled Technologies* test results comparing Dell* Venue 7* and Samsung* Galaxy Tab 3. Read the full report http://www.principledtechnologies.com/intel/benchmark_tablet_comparison_0514.pdf See appendix for test explanations and system configurations. Performance tests are measured using specific computer systems, components, software, operations and functions. Any change to any of those factors may cause the results to vary. 1. BatteryXPRT test result 2. MobileXPRT experience test result 3. MobileXPRT performance test result 4. WebXPRT test result 5. 3DMark Overall test result
Recomendando Tabletas Intel Ofrece lo que tu usuarios de educación necesitan Comparando Dell Venue 7 con Intel Atom Z2560 processor vs. Samsung Galaxy Tab 3 con ARM Cortex -A9 processor Sorprendente vida de batería te permite tomar más clases Aplica ediciones a trabajos y materias Aplicaciones de educación sin límites Corre modelaje en 3D 11+ hrs 1 Navega en sitios de educación 14% rápido 2 89% rápido 3 63% rápido 4 >2.8X rápido 5 Source: Principled Technologies* test results comparing Dell* Venue 7* and Samsung* Galaxy Tab 3. Read the full report http://www.principledtechnologies.com/intel/benchmark_tablet_comparison_0514.pdf See appendix for test explanations and system configurations. Performance tests are measured using specific computer systems, components, software, operations and functions. Any change to any of those factors may cause the results to vary. 1. BatteryXPRT test result 2. MobileXPRT experience test result 3. MobileXPRT performance test result 4. WebXPRT test result 5. 3DMark Overall test result
Recomendando Tabletas Intel Ofrece lo que tu usuario en salud necesita Comparando Dell Venue 7 con Intel Atom Z2560 processor vs. Samsung Galaxy Tab 3 con ARM Cortex -A9 processor Sorprendente vida de batería permite revisar más expedientes Edita expedientes médicos Corre aplicaciones críticas en Web Revisa modelos en 3D con los pacientes 11+ hrs 1 Navega sin problema entre archivos médicos 14% rápido 2 89% rápido 3 63% rápido 4 >2.8X rápido 5 Source: Principled Technologies* test results comparing Dell* Venue 7* and Samsung* Galaxy Tab 3. Read the full report http://www.principledtechnologies.com/intel/benchmark_tablet_comparison_0514.pdf See appendix for test explanations and system configurations. Performance tests are measured using specific computer systems, components, software, operations and functions. Any change to any of those factors may cause the results to vary. 1. BatteryXPRT test result 2. MobileXPRT experience test result 3. MobileXPRT performance test result 4. WebXPRT test result 5. 3DMark Overall test result
Demostración 1 1 Tablet escritorio Remoto Las pantallas con la misma imagen
Oportunidades de Tablets por tamaño
ENFATIZAR CALIDAD 81% de la recompra de los clientes 2 _ la última vez compraron baja calidad 7-8 Oportunidad de Tablet Participación de Mercado por banda de precios POR QUÉ COMPRARLA PEQUEÑA #1 Portable (fácil de llevar) #2 Precio ALTO VOLUMEN 160M unidades en 2014 1 _ 60%+ Android Sensible banda de precios $149 OPORTUNIDAD COMPETENCIA = No Apple*, Samsung* 1. Strategy Analytics. Quarterly Tablet Operating System Forecast Report Q1, 2014. 2. Intel Market Watch Q3 13
7-8 Oportunidad de Tablet Participación de Mercado por banda de precios Focus price points Tablets Recomendadas ECS A70CA2 Dell Venue 7 Acer Iconia A1-830 Dell Venue 7 Acer Iconia W4 7, 16 GB+$146 (o menos) Atom Z2520 7, 16 GB+ $149 Atom Z2560 Miracast 8, 16GB Atom Z2560 $179 MicroSD slot 8, 32 GB+ Atom Z3740 $249+ Miracast, microsd 8, 32GB Atom Z3740, $299 MicroSD slot 1. Strategy Analytics. Quarterly Tablet Operating System Forecast Report Q1, 2014. 2. Intel Market Watch Q3 13
Compare tecnología Intel ATOM vs. ARM OBJETIVO: Gana recomendando la mejor tablet de $149 Haz este demo por ti mismo Demuestra cómo los procesadores de Intel dan una mejor experiencia de usuario SYSTEMS: Dell* Venue 7 (Atom ) Samsung* Galaxy Tab 7 (ARM) DEMO: Corre 3d mark al mismo tiempo en ambas tablets. (baja 3d mark de Google* play store) RESULTADO: El desempeño de ATOM es notablemente mejor. Dell* Venue 7 Atom 1.6 GHz Dual-core Z2560 (Clovertrail) Android* 4.2.2 (Jelly Bean) 1280 x 800 resolución 5809 score 11.2 hrs Constante Desempeño de gráficos (3D Mark**) 1 Batería (Mobilemark** 2007) 1 Experiencia Visual Samsung* Galaxy Tab 7 ARM 1.2 GHz Dual-core Android* 4.1.2 (Jelly Bean) 1024 x 600 resolución 2044 score 12.8 hrs Con problemas Para una mejor experiencia 1. Higher numbers are better. Tests are from the median run of three runs. Read the full report at
Demostración 2 2 tablets conectadas a 2 Netgear Pantalla 1 Tablet 1 Pantalla 2 Circuito Cerrado Pantalla 3 Tablet 2
Demostración 3 PRODUCTIVIDAD TABLET 1 A PANTALLA 1 Y 2, CIRCUITO CERRADO PANTALLA 3
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