Responsible travel agency

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Guillermo Araya Salas
hace 8 años
Vistas:

1 Responsible travel agency

2 Origions Travel is a way of union and understanding between people AFIP Association for the Promotion of the cultural exchange between People Intercultural project through travel

3 Social Equity Respect for the culture Responsible Tourism Respect for the environment Economic Viability Responsible Tourism is defined as A Trip that takes in consideration the natural, socio-culture, economic and political contexts of a destination to increase the benefits and to minimize the negative impacts. Allan Rhodes

takes in consideration the natural, socio-culture, economic and political

4 Responsible Tourism in Spain In Spain Responsible tourism estimates only a sad 1 % Where, in Germany it represents 30 % of motivation for travel. Every year we duplicate our sales

5 Ecotourism Visits to national parks improved by 173% during The public administration start to see the potential and need of a sustainable tourism. National destinations

6 The responsible tourism customers Our primary customers are women between 30 and 55 years old with high cultural standards and travelling alone. The primary motivation is emotional satisfaction.

7 How do the customers come to us? 80 % of our sales are by internet at 75 % come to us from search engines, (Google 94,48) 12,5 % direct traffic.

8 w w w.ismalar.org People w ho have visited the w ebsite Visits Months

9 Position in Google

10 KeyWord %of users asking for "Merzouga" % 4,0 3,5 3,0 2,5 2,0 1,5 1,0 0,5 0, months

11 KeyWord Responsible Tourism is not a popular word in Spain. But our management of RT is influencing: Satisfaction Loyalty

12 Costumers Opinion Before Travel Before Travel. Information Before Travel Atenttion Need 2,70 2,60 2,50 2,40 Need 2,52 Satisfaction 2,66 Satisfaction 2,82 2,80 2,78 2,76 2,74 2,72 1 2,70 1 2,84 Needs 2,75 Satisfaction 2,82 Needs Satisfaction

2,40 Need 2,52 Satisfaction 2,66 Satisfaction 2,82 2,80

13 Costumers Opinion During Travel DURING THE TRAVEL. GUIDE QUALIFICATION 3,00 2,50 2,00 DURING THE TRAVEL. INTEGRATION OF THE GUIDE 1,50 Needs Sat isf act ion D U R IN G THE T R A V EL. FR IEN D LY LOD GEM EN T 1,00 2,85 2,80 2,75 0,50 0,00 1 3,00 2,90 2,80 2,70 2,65 2,60 Needs Satisf action Needs 2,64 Sat isf act ion 2,64 2,70 2,60 Needs Sati sf acti on 2,55 2,50 2,50 2,40 2,45 1 Needs 2,57 Satisf action 2,80 2,30 1 Needs 2,55 Satisf action 2,89

FR IEN D LY LOD GEM EN T 1,00 2,85 2,80 2,75 0,50 0,00 1 3,00 2,90 2,80 2,70 2,65 2,60 Needs Satisf action

14 Costumers Opinion After Travel After Travel. Em otional satisfaction After Travel. Sensibilisation 2,90 2,72 2,85 2,70 2,80 2,75 Needs Satisf action 2,68 2,66 2,64 Needs Satisf action 2,70 2,62 2,65 1 2,60 1 Needs 2,73 Satisf action 2,86 Needs 2, 70 Satisf action 2, 64

15 Price Atlas Sahara After Travel. Em otional satisfaction After Travel. Sensibilisation 2,90 2,72 2,85 2,70 2,80 2,75 Needs Satisf action 2,68 2,66 2,64 Needs Satisf action 2,70 2,62 2,65 1 2,60 1 Needs 2,73 Satisf action 2,86 Needs 2, 70 Satisf action 2, 64

16 Price Atlas Sahara Atlas-Sahara. Where we spend our money? Atlas Sahara. In what we spend costumer money Bennefits (15%) Transports (37%) Sells (2%) CO2 (1%) Workers (19%) España 38% Marruecos 62% Marruecos España Asurances (1%) Restaurants (9%) Lodgement (16%) Transports Asurances Workers Sells Lodgement Restaurants CO2 Bennefits

17 I+D+i en Turismo Desarrollo parámetros para medición de Turismo Responsable. Creación de redes entre proveedores de servicios, clientes e instituciones. Apertura de una consultora basada en evaluación de sístemas turísticos responsables. Creación de central de reservas donde se divide la oferta en función de la sostenibilidad y la demanda puntúa la responsabilidad turística. Cooperación con asociaciones, administraciones, empresas y entidades investigadoras para la consecución del proyecto. Sístema de medición de Responsabilidad Social Corporativa de Tour operadores y de servicios turísticos (kate stuttgart).

Creación de central de reservas donde se divide la oferta en función de la sostenibilidad y la demanda puntúa la responsabilidad turística.

18 Where you can find us Plaza Poeta Alfonso Canales, Málaga Spain info@ismalar.org

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