HERE YOU WILL FIND A BUNCH OF WORK FOR PROVOKE EVOKE & TOUCH YOUR SOUL. graphic design & art direction

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1 HERE YOU WILL FIND A BUNCH OF WORK FOR PROVOKE EVOKE & TOUCH YOUR SOUL graphic design & art direction

2 previous Notes this portfolio it s divided into cases to show YOU a global view OF THE solutions i REACHED for each client. Enjoy! Some of the work you r going to see here has been done in collaboration with copywirters, illustrators. Look for the for that info.

3 Brands CASE 01 Description: If one thing defines me as a designer, is that I like projects where I have complete control over all phases. Next pages I show a compilation of brand design projects that I delivered for different companies. Developments in some cases ranging from the naming, strategic positioning, creative concept development, art direction based on simplicity & consistent graphic solutions to production and implementation. Every proposal with a common value: the soul.

4 Brands logos movistar design, illustration, BRANDING & NAMING. DETAils: 01: Mobile packaging for kids. 02: Musical producer label. 03: Cocktail Lounge..04 TEATRO DE LOS CAC HARRI TOS FYM INNOVACIÓN 04: Theater company. 05: Personal project. 06: I+D aggregate company division. 07: Communication Agency. 08: Cocktail Lounge. 09: Telefónica flagship store by Telefónica

5 Brands logos SEKODEKO MUSEO design, illustration, BRANDING & NAMING. DETAils: 10: Construction company. 11: Telefónica flagship store. 12: Thematic TV channel..13 DI NA MO : Aid Project of the Ministry for young entrepreneurs. 14: Communication Agency. 15: Construction company. 16: Telefónica flagship store. 17: Musical producer label. 18: Typographic project the by Telefónica

6 Brands Telefónica logos design, illustration, BRANDING & NAMING MADR1D 2016 DETAils: 19: Video rental and video games company. 20: 2016 Olympics Logo Contest. 21: Telefónica flagship store : Musical producer label. 23: Hosting and services Company. 24: Hydrocarbon aviation safety consulting. 25: Aviation oil prices consulting. 26: Catering company naming. 27: Communication agency

7 Brands logos design, illustration, BRANDING & NAMING EASY LUNCH DETAils: 28: 29th birthday anniversary. 29: Marketing consulting. 30: Healthy food chain : Particle acceleration sterilization company. 32: Telefónica flagship store. 33: Cartoon creative company. 34: TV channel naming. 35: Typographic project. 36: Telefónica seasonal campaign amuse ENTERTAINMENT

8 Brands.37 my logos th design, illustration, BRANDING & NAMING DETAils: 37: 28th birthday anniversary. 38: Hydrocarbon aviation safety consulting : Aid program for young entrepreneurs naming. 40: Musical producer label. 41: Personal project. 42: Musician. 43: Cocktail Lounge. 44: Aid program for young entrepreneurs naming. 45: Healthy food chain

9 Brands.46 SEKO DEKO.47 ESTAS.48 logos design, illustration, BRANDING & NAMING DETAils: 46: Construction company. 47: Ministry of labor grant program..49 PI ONE ROS INNOVACIÓN EN EQUIPO 48: Personal brand. 49: Ministry of labor grant program. 50: Abroad uruguayan citizens pro-right to vote action. 51: I+D aggregate company division. 52: Mobile packaging for kids. 53: Event naming. 54: Construction company

10 Brands brand image design, illustration, BRANDING & NAMING DETAils: Communications agency strategic repositioning and image redesign. A crisp, neutral image near a subtle role that stands out for its quality, united under the same equation: Loyalty + efficiency = goals. Our success is not because we are the fastest, transparent or efficient. They choose us because we work in their own team.

11 Brands brand image design, & illustration DETAils: Initial design of the brand Sekodeko, (a subsidiary of Knauf Spain). A manufacture of machinery for molding plaster structures company. Sustainable raw materials, light, economical, easy and quick to assembly, and particularly versatile. A clean image was chosen to convey quality and simplicity from all angles.

12 Brands brand image design, illustration, BRANDING & NAMING DETAils: Initial design pepolopez personal brand in order to position it as a brand of spontaneous and positive feelings within a clean and full of small details context. For it I choosed tangible resources and a simplyfied, cool and neutral image.

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14 Brands brand image design, illustration & rebranding DETAils: According to the customer s, the image should reflect his professional universe that is nothing less than a prices for aviation fuel consulting service. After failing to get over the hump of the naming change, I proposed a graphical solution that breathe professionality and movement. Inherent properties of the service provided reconverted into brand values.

15 01 Brands brand image design, & illustration DETAils: 01: Marketing & sales consulting. 02: Hydrocarbon aviation safety consulting : Hosting and services Company. 03

16 invitation Love design & copy DETAils: Invitation for a nuptial celebration party. The Train of Life. Inspired by the spanish high speed trains (AVE) constant trips they had in the beginning of their relationship. Simulation of the tickets of AVE. Brands were created ad hoc. There are trains that only pass once in life: All aboard!.

17 CASE 02 Description: Turgalicia and the Galician Government tendered out an ambient campaign to promote Galicia through its gastronomy. A sampling of Galician products would take place on Madrid San Miguel market for a week. Turgalicia

18 ambient campaign DETAiLS: Turgalicia design & illustration copy: Federico Gago & Vanesa Gonzalez AQUÍ ES DELICIOSO Galicia is magical scenery full of traditional and avant garde experiences. Its special geographical features influence in obtaining the best raw materials to produce high quality foods and authentic flavor, recognized and revered throughout Spain. You can test here a lot of Galician products, but if you taste where born, accompanied by cliffs, beaches, parks, meadows, forests, and the charisma of its people, will be adding a series of sensations to your palate feel. Come and you will know why, here in Galicia, you get full of flavor and life. An aesthetic and deconstructed composition able to transmit a contemporary image that stands up to the classic concept we have of Galicia. ALLÍ ES EXTRAORDINARIO 12/21/NOV MERCADO DE SAN MIGUEL VANGUARDIA, CIUDADES, TENDENCIA, PARQUES NATURALES, FIESTAS, MODA Y GASTRONOMÍA PARA VOLVER A SABOREAR. galicia_te_llena galicia_te_llena Dirección Xeral de Desenvolvemento Rural Dirección Xeral de Desenvolvemento Rural

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20 ambient campaign Turgalicia design & illustration copy: Federico Gago & Vanesa Gonzalez

21 CASE 04 DescripTiOn: Knauf is one of the fastest growing manufacturers of insulation materials; their mission is to become the world leader in energy efficient systems for buildings. By the creative account supervision of Knauf, I focused my effort in obtain an homogenic overall communication, redesigning the on/off-line strategy and brand style following their vision. The last advertising campaign 2012, or the online and socialmedia design strategy, books and cataloghes are some of the projects i managed. Knauf

22 Knauf wellcome pack & guides design & Illustration copy: míriam alonso DETAiLS: Design a pack with two guides, a style one where answer questions on the brand application, and another with distributors available marketing actions. The idea is to show the pack as a motivating object, inciting to touch it, open it and use it. And at the same time be helpful and inspiring for those who need information. Screenprinted illustration on vinyl for containing the two volumes printed on recycled paper.

23 BOOK design & Illustration copy: míriam alonso DETAiLS: Always a great idea comes from a big need. From the more sustainable construction world comes a really sustainable book design, clear content, build lighter, recycled, hand made. A complete guide to show you that a better world can be built togheter, by you, by Knauf. Free of global warnings, free of worries. Whatch the video on the link: Knauf

24 BOOK design & Illustration copy: míriam alonso

25 BOOK design & Illustration copy: míriam alonso

26 Fym CASE 05 Description: FYM is the Spanish subsidiary of Italcementi Group, the fifth largest cement manufacturer in the world. The company is a leader in Innovation in the world cement industry, and it works in the field of manufacturing cement, concrete, aggregates, mortars, conglomerates and prefabricated binders. tecnical comercial Technical product catalogues. Product launch press campaigns. Commercial product catalogues.

27 wellcome Pack & catalogues design, editorial, illustration & packaging Fym DETAiLS: Client wanted to build VIP customer loyalty with a sample of their more innovative product, TX-Active, a concrete additive with decontaminating and self-cleaning properties. What if the content and container have the same properties? What if we add the same additive to the pack? The solution was a strong frame moldings based on recycled cardboard using the additive TX- Active on its fibers with a concrete sample inside, and a commercial catalogs and other technical plus various office supplies.

28 CASE 09 Telefónica movistar Description: Undisputed leader in the telecommunications industry, it defines itself as a dynamic, cutting edge, positive and vital. Their offer consists mostly from the service. To communicate them, products enablers of these services become the protagonists. The following chart shows the relationship between the service that communicates and related products: SERVICE Mobile calls... Internet... Television... Business response Cellular... Laptop / USB... Contents / LCD... Blackberry / PDA/ PC PRODUCT

29 Telefónica movistar poster campaign design & illustration copy: federico gago DETAiLS: New Gol TV Imagenio channel campaign, to communicate its contents and emphasize on the included in the family package at no extra cost value-added. Football: Passion as only you understand it. Headlines targeting football fanatics. Series of typographic posters and aesthetic football code. Subsequently generated animations for dynamic POS. Wellcome, football fanatics!.

30 poster campaign Telefónica movistar design & illustration copy: federico gago

31 DETAiLS: ocio para los pequeños: tu música: Muévete a tu ritmo y que todo tu mundo se mueva también contigo. A publication for the latest deals and launches of the different wireline and wireless services, both for companies and individuals. Telefónica movistar El móvil para él y para ti, la tranquilidad y la diversión se fusionan para vostros Consigue su playpack desde Sony Ericsson W200i Sony Ericsson W880i Bluetooth, Mp3, Alcatel E801 Mp3 Cámbiate a movistar y llévate un móvil con MP3 desde 0 Restricción de llamadas Servicio localízame Cobro revertido Cámara de fotos y bluetooth La TV para todos: Ahora, si quieres todo es más fácil con Telefónica movistar Consigue tu trío kit imagenio ADSL y llamadas gratis por sólo de saldo Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum. 32 [ADSL + TV + Llamadas] LA CALIDAD EN BANDA ANCHA 6 meses A través de estas páginas encontrarás la solución a tus necesidades o quién sabe tal vez incluso te encuentres con algún capricho Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum. Technology at your service. profesional: A veces nos creemos capaces de hacerlo todo, como si tuviéramos superpoderes, queremos ser el mejor director, una buena profesional, un empleado ejemplar y además, disfrutar de nuestro tiempo de libre realmente podemos hacerlo todo? respuesta empresarios: móvil En los negocios la comunicación es fundamental. Telefónica Un móvil para cada edad y te ofrece todo lo que precisas para tu empresa: líneas, equipos y mantenimiento las mejores oportunidades para cada persona Con Telefónica movistar sí podemos y por eso te ofreceos las mejores soluciones profesionales. contrata mi negocio: ocio Algunos se expresan por teléfono, otros por mensajes, otros a través de Internet e incluso los hay que lo hacen con una videollamada. Por eso Telefónica movistar te presenta las últimas soluciones para cada persona. trío /24h durante For each person, a solution, underlining the wide range of supplies Telefónica offers. Cleanliness and futuristic aesthetic in line with the advanced technology Telefónica movistar te ofrece todas las soluciones que necesitas products of the magazine. La diversión no tiene edades, con Imagenio disfrutará toda la familia Ellos son lo más importante para ti y tú para ellos y hasta Sony Ericsson W880i Bluetooth, Mp3, Nokia 6461 Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum. Ven a movistar y disfruta de un móvil fácil de usar desde Sony Ericsson W200i design & illustration de saldo y disfruta de: Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum. el más fácil: MAGAZINE y hasta Con Mi Negocio tendrás las mejores oportunidades CONÉCTATE 3 Consi 3Mb/ duran línea fija Puesto de Voz: Consigue un móvil desde 0 Elige la modalidad que más se ajuste a tu negocio. Línea telefónica Teléfono Mantenimiento y un descuento en tu factura del % durante meses 30 6 Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum. BLACKBERRY: Puesto Informático: Además GPS integrado Bluetooth Memoria 64 Mb memoria flash Mensajería Multimedia y BlackBerry Messenger Puesto Integral: Las mejores ofertas en llamadas nacionales e internacionales Lorem ipsum dolor sit amet, con ea commodo consequat. Duis a anim id est laborum. /mes Telefónica se ocupa de todo 79 adsl todo en uno desde ADSL Ordenador Mantenimiento Convierte tu móvil en tu mejor herramienta de trabajo Servicio BlackBerry de movistar con Correo e Internet 17,66 todo en uno desde /mes La conexión más rápida y segura Para cuando necesitas todo, hablar, acceso ADSL y ordenadores. 98 todo en uno desde ADSL Línea telefónica Ordenador Teléfono Mantenimiento e instalación /mes Reproductor Multimedia: video y audio imagenio La TV a medida Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum. Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.

32 annual report Telefónica movistar design & illustration INDICE 01 Campañas Especiales e Hitos. Verano Otoño (F1) Navidad Se Sale (Enero) San Valentín (Febrero) Etiquetas (Marzo) 02 DETAiLS: Campaña Migración Más (Abril) Primavera (Mayo) Formula 1 (Mayo-Junio) Captación (Junio) Campañas distribución Annual Report for the Department of Trade Marketing. (Ordenados por orden cronológico) DDTT Exclusivos (Offi, Telestant, Te abla, Phone & Fun, Coverline, Unitec ) GGSS LBM ECI 03 Otros Animaciones, ferias y eventos A symbolic wind turbine which feeds back the energy provided by the successful results in the telecommunications market. Pack OV Folleto 3G Playpack Imaginarium... Empresas Diseño de regalos promocionales Folletos PLV Guías Fajas Fabricante campaña de navidad PRODUCTO: Migración CANAL: Canal Eci COBERTURA: Madrid, Barcelona, Valencia, Málaga, Vitoria y Marbella. DURACIÓN: Abril PIEZAS: Lona PROMOCIÓN: Habla con quien elijas por 11 cent./min. Darse de alta es gratis MEDIOS: Exterior Who sows, gathers.

33 Telefónica movistar stand design & illustration DETAiLS: Decorate the hall offices Telefónica emotional panels of products & services, communicating the benefits of an attractive and inviting. Agility: property that allows you to be always connected. Logo of the title, an atypical product framework and value added communication. Welcome to Telefónica. May I help you?.

34 PACKaging Telefónica movistar design & illustration DETAiLS: Packaging for PlayPack, the new mobile phone for kids from 8 to 12. The phone as something fun. Something which serves to teach children to interact with new technologies responsibly. Video games aesthetics for visual seduction and illustrations of cute characters showing the attributes of the product. Timo, Stroke, Lupo, Pulp, Starky and Hatch are calling. Do you pick it?.

35 PACKaging Telefónica movistar art direction & graphic design illustration: charuca DETAiLS: Packaging for PlayPack, the new mobile phone for kids from 8 to 12. The telephone as a medium to talk with your friends and be up to date. Trendy look characters in a Japanese influenced world. Playing to be older.

36 I HOPE YOU ENJOYED MY WORK AS MUCH AS ME MAKING IT SO FEEL FREE TO CONTACT ME graphic design & art direction pepolopez.com