Vision Zero for Youth A public policy to promote safe sustainable mobility in Mexico City

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1 Vision Zero for Youth A public policy to promote safe sustainable mobility in Mexico City Velo-city 2018 Rio de Janeiro Wednesday, June 13th, 2018 Credits: CAMINA

2 Vision Zero for Youth 1. Institute for Transportation and Development Policy (ITDP) 2. Road safety: why does it matter? The figures of road safety Visión Cero CDMX 3. Vision Zero for Youth Monitoring and evaluation Safe school zones 4. What s next?

public transportation Mexico Over 10 years of presence Part of Ecobici s planning and

3 Institute for Transportation and Development Policy ITDP Global Global non-profit organization 7 countries, over 30 years of experience Leaders in TOD, active mobility and public transportation Mexico Over 10 years of presence Part of Ecobici s planning and implementation, BRT, financing of sustainable mobility projects, among others

4 Road safety Why does it matter?

5 Globally World epidemic that predominantly affects developing countries. International framework for action.

Mexico Ranked 16th country globally and 2nd in Latin America and the Caribbean with the greatest number of road traffic deaths (WHO, 2015) 16,039 people died because of road traffic crashes, which

6 Mexico Ranked 16th country globally and 2nd in Latin America and the Caribbean with the greatest number of road traffic deaths (WHO, 2015) 16,039 people died because of road traffic crashes, which are the first cause of death among children aged 5-9, and the second among young people aged (STCONAPRA, 2016). Cities concentrate 94% of road traffic crashes and 70% of deaths. Road safety policies coordinated by the federal ministry of health. A national road safety law in process.

7 Mexico City In 2015, 768 people died in road traffic crashes, the equivalent of two 19S earthquakes. Among them, 64 children and young people, 60% of which were walking when the crash occurred.

8 From Vision Zero... What is Vision Zero? Public policy framework Traffic deaths are preventable Safe systems approach Recognized human failing principle Multidisciplinary and result-oriented Where is it used? Originated in Sweden Increasingly in cities: Los Angeles, New York, Washington D.C. 1. Management of road safety 2. Road design 3. Culture of mobility 4. Law enforcement Goal 0 Road traffic deaths and serious injuries

9 ...to Visión Cero CDMX What next?

10 Vision Zero for Youth

11 Consolidating Vision Zero in Mexico City What we want: - Safety of children first - Better government capacities for the implementation and evaluation of VZ - VZ goes beyond 2018 What we do: 1. Reinforce capacities for the monitoring and evaluation of VZ 2. Build safer school zones and raise awareness on road safety Monitoring and evaluation Safe school zones 1. Management Gestión de laof seguridad vial road safety 2. Road design 3. Culture of mobility 4. Law enforcement 3. Culture of mobility 2. Road design

12 1. Monitoring and evaluation Our premises: - An informed citizenry demands better and greater results in the future. - What is measured can be improved.

13 1. Monitoring and evaluation Open data on road safety - Work hand in hand with the city government - Involving the main stakeholders of the registry and analysis of road safety information

14 1. Monitoring and evaluation The System of information and monitoring of road safety: towards greater accountability

15 1. Monitoring and evaluation Vision Zero Report Card. Are we improving? - Actions completed, in progress, and not started - Balance of road safety numbers Eje 1. Gestión de la seguridad vial Meta Acción Dependencia Estatus 1. Promover un liderazgo en materia de seguridad vial 1.1 Crear la Agencia de Seguridad Vial Jefatura de Gobierno No iniciado 3. Dotar de transparencia y rendición de cuentas el financiamiento 1.4 Constituir el Fondo Público de Movilidad y Seguridad Vial SEMOVI En proceso 4. Mejorar la percepción de los usuarios 1.6 Elaborar y poner en marcha un Programa de Comunicación en Seguridad Vial permanente para la CDMX Coordinación General de Comunicación Social No iniciado SEMOVI 1.7 Constituir el Consejo Asesor de Movilidad y Seguridad Vial SEMOVI En proceso 1.8 Incluir la participación ciudadana en el 80% de las acciones diseñadas durante la implementación del PISVI-CDMX AGU En proceso 5. Generar una base de datos 1.9 Desarrollar un Sistema de Información y Seguimiento de única Seguridad Vial SEMOVI En proceso 8. Acercar al ciudadano la figura del policía de tránsito SSP No iniciado 1.14 Realizar campañas de mejora de la imagen de los policías de tránsito

16 2. Safe school zones Our premise: - Children s safety can turn into everyone s priority.

17 2. Safe school zones

18 2. Safe school zones

19 2. Safe school zones Pilot project in middle-school 1) Behaviour change: for a sustainable project SusTrans behaviour change model 1 Awareness 2 Empowerment 3 Action 4 Sustainability Behaviour change among school community 2) Street co-design: for a safe and low-speed environment for children SusTrans street co-design model 1 Co-discover 2 Co-develop 3 Co-design 4 Co-implement Safe school zone co-designed with community

20 2. Safe school zones

21 2. Safe school zones

22 2. Safe school zones

23 2. Safe school zones

24 2. Safe school zones

25 2. Safe school zones

26 2. Safe school zones Next phase: - Replication in 5 schools across CDMX - Application of a conflict-analysis method - International Day of Walking to School

27 What s next? Monitoring and evaluation - Creating the System of information and monitoring of road safety with all stakeholders participation Generating capacities for data-based decision-making

28 What s next? Safe school zones - Integrating road safety as part of school curricula Safe school zones across Mexico City

29 Thank you Clara Foto: CAMINA

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