Annex II : EU EOM media monitoring

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Pascual Alcaraz de la Cruz
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1 Annex II : EU EOM media monitoring Between 27 October and 20 November, the end of the election campaign, the EU EOM carried out a quantitative and qualitative analysis of selected television channels, radio stations and daily newspapers, assessing the coverage they gave to the different political actors (candidates, political parties and alliances.) The monitoring sample included: 4 television channels: private: Canal 5; HCH; UNE TV public: Televisión Nacional de Honduras (TNH) 2 private radio stations: HNR Radio Globo 4 private nationwide daily newspapers: El Heraldo La Prensa La Tribuna El País The relevant programmes were anlysed (paid propaganda, news, debates, interview fora, live coverage) in the time slots between 6pm and 12am on the television channels, and between 6am and 12pm for the radio stations, as well as newspaper contents (news, advertisments). The media monitoring measured how much coverage was given to candidates and political parties by recording the length of broadcast time (in seconds) on radio and television, as well as the amount of space (square centimetres) in newspapers. The tone of coverage was also recorded - positive, neutral or negative excluding paid propaganda from this calculation. As a public medium, Televisión Nacional de Honduras (TNH), does not broadcast paid propaganda.

2 Share of paid propaganda for presidential candidates in the media (27/10 20/11) Presidential Newspapers Television Radio Average candidates 1 84% 45% 64% 64% 2 9% 18% 23% 17% 3 6% 37% 3% 15% 1% 1 4% Total Share of editorial coverage 4 of the presidential candidates in the media (27/10 20/11) Presidential Newspapers Television Radio Average candidates 54% 45% 34% 44% 15% 5% % 33% 18% 21% 19% 17% 38% 25% Total Share of editorial coverage of Juan Orlando Hernández in the media : 33% on his role as President, 67% on his role as candidate. Media type Coverage of as President Coverage of as candidate Newspapers 33% 67% Television 35% 65% Radio 32% 68% Average 33% 67% 1 Juan Orlando Hernández (), presidential candidate for Partido Nacional de Honduras (PNH). 2, presidential candidate for the Partido Liberal de Honduras (PLH). 3, presidential candidate for the Alianza de Oposición (Libre, Pinu). 4 News programmes, debate, interview formats, live coverage.

3 PRESIDENTIAL CANDIDATES AND POLITICAL PARTIES PAID ELECTORAL PROPAGANDA 6% Presidential candidates' paid propaganda in newspapers 9% Others 1% 84% Base: (square centimetres) Distribution of presidential candidates' paid propaganda in newspapers El Heraldo La Prensa La Tribuna El País Base: (square centimetres) El País La Tribuna La Prensa El Heraldo 10 78% 8 82% 19% 4% 18% 16% 3%

4 Political parties' paid propaganda in newspapers Alianza de Oposición/Libre/ Pinu 6% 1% PNH 42% PNH PLH PLH 51% Alianza de Oposición/Libre/Pinu Base: (square centimetres) Distribution of political parties' paid propaganda in newspapers El Heraldo La Prensa La Tribuna El País Base: (square centimetres) El País La Tribuna La Prensa El Heraldo PNH 35% 28% 44% 39% PLH 66% 4 61% Al. de Oposicion/Libre/Pinu 65% 2% 15% 4% 1%

5 37% Presidential candidates' paid propaganda on television 45% 18% Base: (seconds) Distribution of presidential candidates' paid propaganda on television Canal 5 HCH UNE TV Base: (seconds) UNE TV HCH Canal 5 67% 67% 33% 23% 10 1

6 Political parties' paid propaganda on television 1% Alianza de Oposición/Libre/ Pinu 56% PNH 28% PLH 15% PNH PLH Alianza de Oposición/Libre/Pinu Base: (seconds) Distribution of political parties' paid propaganda on television Base: (seconds) Canal 5 HCH UNE TV UNE TV HCH Canal 5 PNH 58% 66% PLH 6% 28% 27% Al. de Oposicion/Libre/Pinu 94% 8% 7% 6%

7 Presidential candidates' paid propaganda on the radio 3% 1 23% 64% Base: (seconds) Distribution of presidential candidates' paid propaganda on the radio. HRN Radio Globo Radio Globo HRN 7 33% 22% 3 37% 8% Base: (seconds)

8 Political parties' paid propaganda on the radio 14% PNH 16% Alianza de Oposición/Libre/ Pinu 54% PLH 16% Base: (seconds) Distribution of political parties' paid propaganda on the radio HRN Radio Globo Radio Globo HRN PNH 1% 54% PLH 9% 33% Al. de Oposición/Libre/Pinu 76% 14% 13% Base: (seconds)

9 EDITORIAL COVERAGE OF THE PRESIDENTIAL CANDIDATES AND POLITICAL PARTIES Editorial coverage of the presidential candidates in the newspapers 19% 12% 15% 54% Base: (centimetres squared) Presidential candidates' share of editorial coverage in newspapers 29% 31% 15% 9% 7% 17% 39% 1 25% 53% 58% 7% 3% 11% 1 76% El Heraldo La Prensa La Tribuna El País Base: (centimetres squared)

10 Tone of editorial coverage of the presidential candidates in El Heraldo 64% 34% 2% 39% 43% 18% 7 3 Base: (centimetres squared) Positivo Neutral Negativo Tone of editorial coverage of the presidential candidates in La Prensa 69% 3 1% 43% 32% 25% 73% 27% Positivo Neutral Negativo Base: (centimetres squared)

11 Tone of editorial coverage of the presidential candidates in La Tribuna 54% 4 6% 17% 17% 66% 65% 33% 2% Base: (centimetres squared) Positivo Neutral Negativo Tone of editorial coverage of the presidential candidates in El País 68% 29% 3% 28% 27% 45% 65% 28% 7% Base: (centimetres squared) Positivo Neutral Negativo

12 Editorial coverage of presidential candidates on television 17% 33% 45% Base: (seconds) 5% Distribution of editorial coverage of presidential candidates on television % 2% 3% 6% 16% 12% 5% 53% 52% 9 6% 1 77% 2% 31% 34% TNH Canal 5 HCH UNE TV Base: (seconds)

13 Tone of editorial coverage of the presidential candidates on TNH 82% 18% 27% 73% 89% 11% Base: (seconds) Positivo Neutral Negativo Tone of editorial coverage of the presidential candidates on Canal % 8% 66% 27% 7% Base: (seconds) Positivo Neutral Negativo

14 Tone of editorial coverage of the presidential candidates on HCH 8 18% 2% 49% 38% 13% 21% 79% Base: (seconds) Tono HCH Positivo Tono HCH Neutral Tono HCH Negativo Tone of editorial coverage of the presidential candidates on UNE TV 1% 99% 97% 3% 28% 21% 51% Base: (seconds) Positivo Neutral Negativo

15 Distribution of editorial coverage of presidential candidates on television 17% 33% 45% Base: (seconds) 5% Distribution of editorial coverage of presidential candidates on television % 37% 13% 26% 5% % 11% 8% 73% 22% 26% 53% 36% 5% 26% 17% TNH Canal 5 HCH UNE TV Base: (seconds) PNH PLH Al. de Oposición/Libre/Pinu

16 Editorial coverage of presidential candidates on the radio 38% Salvador Nasralla 18% 34% 1 Base: (seconds) Distribution of editorial coverage of presidential candidates on the radio 1% 3% 6% 53% HRN 6% 1 31% Radio Globo Base: (seconds)

17 Tone of editorial coverage of presidential candidates on HRN 48% 3 22% 3% 45% 52% 38% 42% 2 Base: (seconds) Positivo Neutral Negativo Tone of editorial coverage of presidential candidates on Radio Globo 2% 16% 7% 35% 36% 29% 7 23% 7% Base: (seconds) Positivo Neutral Negativo

18 PRESIDENTIAL CANDIDATES DIRECT SPEECH IN THE MEDIA Distribution of presidential candidates' direct speech in newspapers 10 8% 6% 9 5% 12% 8 46% 7% 7 57% 28% 6 5 8% 4 2 2% 3% 75% 3 59% 2 38% 1 26% El Heraldo La Prensa La Tribuna El País Base: (centimetres squared)

19 Distribution of presidential candidates' direct speech on television % 1% 2% 14% 22% 8 42% 3% 7 6 5% 5 94% 13% 4 82% 73% % 3% TNH Canal 5 HCH UNE TV Base: (seconds)

20 Distribution of presidential candidates' direct speech on the radio 10 8% % 7 65% % 4 3 7% 6% 2 32% 1 22% HRN Radio Globo Base: (seconds)

21 COVERAGE OF POLITICAL ACTORS BY GENDER IN THE MEDIA Representation of candidates and party members by gender in newspapers Mujeres 1 Mujeres y hombres 11% Hombres 79% Base: (centimetres squared) Representation of candidates and party members by gender on the television Mujeres y hombres 9% Mujeres 14% Hombres 77% Base: (seconds)

22 Representation of candidates and party members by gender on the radio Mujeres y hombres 8% Mujeres 15% Hombres 77% Base: (seconds) USE OF LANGUAGES IN VOTER EDUCATION PROGRAMMES Languages of TSE voter education programmes in newspapers idiomas (garifuna, lenca) Español 10 Base: (centimetres squared)

23 Languages of TSE voter education programmes on television idiomas (garifuna, lenca) 37% Español 63% Base: (seconds) Languages of TSE voter education programmes on the radio idiomas (garifuna, lenca) 3% Español 97% Base: (seconds)

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