Soft & Mobility for innovation

Soft & Mobility for innovation Horge Pérez Director I+ED Lab Istituto Europeo di Design. El network internacional de formación en Design, Moda, Artes Visuales y Comunicación Milano Roma Torino Venezia Madrid Barcelona São Paulo

Istituto Europeo di Design. El network internacional de formación en Design, Moda, Artes Visuales y Comunicación Milano Roma Torino Venezia Madrid Barcelona São Paulo Rio de Janeiro > Who are we >IED Network 1965 Istituto Europeo di Design is born Milán 1966 Milano opens its headquarters Turín 1973 IED Roma starts its activity 1989 Opens IED Torino Venezia 1994 IED is active in Madrid,Spain Madrid 2002 Barcelona is now an IED city 2005 IED arrives to South America São Paulo 2011 IED Barcelona become Official High Institute 2011 IED Barcelona inaugurates its new São Paulo Barcelona Roma venue 2014 Rio Janeiro IED opens new courses São Rio paulo de Janeiro

Istituto Europeo di di Design. El network El internacional de de formación en en Design, Moda, Artes Artes Visuales y Comunicación y Milano Roma Roma Torino Torino Venezia Madrid Barcelona São São Paulo Paulo Rio de Janeiro > Who are the Persons Students: 26% BARCELONA 10% SPAIN 64% REST OF THE WORLD Teacher-Professionals: 62% SPAIN 38% REST OF THE WORLD

Istituto Europeo di Design. El network internacional de formación en Design, Moda, Artes Visuales y Comunicación Milano Roma Torino Venezia Madrid Barcelona São Paulo Rio de Janeiro > What is I+ED? I+ED is an area of IED dedicated to research and innovation, using educational resources in the willingness to use school vocational training + students + teachers as a tool for research and innovation, for companies and for IED network itself. I+ED = INNOVATION + EDUCATION The vocation of I+ED is to analyze, understand, test and develop new tools to anticipate changes and new user requirements, in order to settle future strategies from a social responsibility perspective. The Whole purpose is connecting: thecompany+ designschool l+ publicsector.

Istituto Europeo di Design. El network internacional de formación en Design, Moda, Artes Visuales y Comunicación Milano Roma Torino Venezia Madrid Barcelona São Paulo Rio de Janeiro > I+ED Model ANTHROPOLOGICAL & SOCIAL APPROACH I+ED is not based on technology, but in anthropological research and social investigation. Observing people as users, citizens, analyzing their habits, aims, needs and evolution, is the key of the investigation. For Illy Café

Istituto Europeo di Design. El network internacional de formación en Design, Moda, Artes Visuales y Comunicación Milano Roma Torino Venezia Madrid Barcelona São Paulo Rio de Janeiro > I+ED Model Students + Teachers

Istituto Europeo di Design. The International network formation in Design, Fashion, Visual Arts and Communication Milano Roma Torino Venezia Madrid Barcelona São Paulo Rio de Janeiro > I+ED Fields Product and Spaces Zicla, Unopiú, Roca, Frecan, JTI, Mercedes Benz & WallPaper Food Design Illy café, Design, Museo del Chocolate Social and Rural Vallcarca, Green Gracia, Grammen Creative Lab, Bonic Balcó, Casadecor, CTM Green Curtain Communication Barcelona City Hall, Revlon Mobility PSI Solar Bus Stop, BMW. Volta. Mercedes Benz, Derbi, Alston

Some examples...about mobility

Istituto Europeo di Design. The International network formation in Design, Fashion, Visual Arts and Communication Milano Roma Torino Venezia Madrid Barcelona São Paulo Rio de Janeiro Mobility / PSI Solar Bus Stop PSI The bus stop with solar powered information is a new model of bus stop that provides real time information about buses in circulation. The goal of PSI is to optimize design, space, energy and resources. It only uses solar energy, saving cable installation expenses and reducing energy consumption to zero. Exhibited at the Copenhagen Climate Summit

The question is not what technology choose: Fuel, Hybrid or Electric... but 1.000 Kg of material to transport 100Kg!!!

VMOTO / Motocarga 60% urban Vans Transport less than 1m3 Istituto Europeo di Design. El network internacional de formación en Design, Moda, Visual Communication y Management

VMOTO / Motocarga Istituto Europeo di Design. El network internacional de formación en Design, Moda, Visual Communication y Management

BMW / wearable transport R.Aparicio Chile 2º Interior Eng Collaboration between BMW and IED Initiative for Innovation" since 2006. The project has involved disciplines with the automotive sector such as interior design, product design, fashion and visual communication. Searching for the development of more sustainable, light and adapted to urban lifestyle transports. Mobility of future Conference La prenda que te lleva Design Bienal Saint Etienne, France Thesis Fashion + Transport

BMW / Bmotion Walk Fast Accesories not cars Istituto Europeo di Design. El network internacional de formación en Design, Moda, Visual Communication y Management

BMW / Bmotion SOFT SIGNALS New traffic signal for individual movility Istituto Europeo di Design. El network internacional de formación en Design, Moda, Visual Communication y Management

BMW / Svala 220 cm Long 180 cm Wide 80 cm High 3 ELEMENTS Based = Lower Rigid Chasis Jacket = Upper Flexible Chasis Wheels = Absorption structure Istituto Europeo di Design. El network internacional de formación en Design, Moda, Visual Communication y Management

BMW / Svala Interactive fabric By Philips research Chassis + Fabric (light + Interface) Istituto Europeo di Design. El network internacional de formación en Design, Moda, Visual Communication y Management

BMW / Svala EXTERIOR TEXTILE By Sensing tex Chassis + Fabric (light + Interface) Istituto Europeo di Design. El network internacional de formación en Design, Moda, Visual Communication y Management

BMW / Svala CLOTHES = CAR BODY Inspired by Bmw Gina Jacket in tension will protect the user Istituto Europeo di Design. El network internacional de formación en Design, Moda, Visual Communication y Management

BERTONE / Påsprång Istituto Europeo di Design. El network internacional de formación en Design, Moda, Visual Communication y Management

BERTONE / Påsprång Istituto Europeo di Design. El network internacional de formación en Design, Moda, Visual Communication y Management

BERTONE / Påsprång Istituto Europeo di Design. El network internacional de formación en Design, Moda, Visual Communication y Management

ORBEA / Nora I move fast and quick. Can i be more VISIBLE for the city? i m worry about SECURITY Istituto Europeo di Design. El network internacional de formación en Design, Moda, Visual Communication y Management

Thank you Gracies Gracias I+ED Lab - Horge Pérez - h.perez@bcn.ied.es Funlab.es (Personal studio) - horge@funlab.es