Team creativity Creativity management

Tamaño: px

Comenzar la demostración a partir de la página:

Download "Team creativity Creativity management"

Vicenta Rico Miguélez
hace 6 años
Vistas:

1 Team creativity Creativity management Septembre 2012 JMª Monguet (UPC) M Ferruzca (UAM) 1 / 17

2 Effective creative process Project Project phases Creative Techniques Indicators Learn Watch Ask Try Concept Team Opportunity Market Research State of Art Proposal Organization Design Proposal Business Plan Market Test Development Market Selling Operations Legal Memory 2 / 17

3 Learn Watch Ask Try Análisis de la actividad Diagramas de afinidad Análisis antropométrico Perfiles de carácter Análisis de tareas cognitivas Encuesta de productos competitivos Comparaciones interculturales Análisis del error Análisis de flujo Análisis histórico Long-Range Forecast Investigación secundaria Analizar Aprender Effective creative process Creativity techniques Arqueología del comportamiento Vuelo en la pared Recorridos guiados Inventario personal Etnografía rápida Shadowing Mapa de red social Encuesta basada en fotos Video Recolección de datos Reportaje Muestreo de Sorteo de cartas comportamientos Mapas cognitivos Sea su cliente Collage Bodystorming Paisaje conceptual Herramientas de Cultural Probes empatía Dibujar la experiencia Prototipo de Entrevistas extremas experiencia de usuario Informance 5 por qué's Prototipo de papel Corresponsales Predecir los titulares extranjeros del año nuevo Narración Prototipos rápidos y Encuestas y sucios cuestionarios Role-playing Grupos de Modelos a escala desenfoque Escenarios Asociación conceptopalabras escenarios Evaluación de Trátelo usted mismo 3 / 17

4 Effective creative process Divergence and convergence 4 / 17

5 Effective creative process Lateral thinking Video Course (has 6 parts) 5 / 17

6 Effective creative process Itinerary of creativity Phases Technique Indicators Learn Watch Ask Try Concept Team Opportunity Market Research State of Art Proposal Organization Design Proposal Business Plan Market Test Development Market Selling Operations Legal Memory 6 / 17

7 Indicators of creativity Design management indicators Factors Level 1: Awareness (of Benefits) No DM Not aware of benefits. DM process No idea where design fits. Planning Plans do not mention the use of design. DM expertise No skills to handle design activity. Design Not committed resources resources to design activity Level 2: DM as project Some functional specialists are aware Not repeatable across projects Objectives at the project level Some skills Limited resources are allocated for individual projects Level 3: DM as function Most consider it important to remain competitive. Formal DM process. Plans integrate design in activities Standard DM tools Resources are allocated on the basis of potential return Level 4: DM as culture All are aware. Important to gain leadership position Ongoing activity Design is part of strategic plans. Appropriate expertise. Financial procedures in place to assist in appraising investments, assessing risk and tracking 7 / 17

8 Indicators of creativity Design management indicators 8 / 17

9 Indicators of creativity Design management indicators 9 / 17

10 Creativity as business driver Design management indicators 10 / 17

11 Transdisciplinarity (Metaphore from Dr. Celestino Berastegui) 11 / 17

12 Transdisciplinarity 12 / 17

13 Transdisciplinarity PIXAR Tecnology Creativity Culture 13 / 17

14 Transdisciplinarity PIXAR Arte Technology 14 / 17

15 Transdisciplinarity PIXAR Arte Magic Technology 15 / 17

16 Creativity as business driver Region of Lombardy 16 / 17

17 Creativity as business driver Region of Lombardy 17 / 17

Creativity as a business driver The design mission crafted for 3M Foreseeing the evolution of socio-cultural models, leveraging and influencing 3M s technologies, brands, and business

18 Creativity as a business driver The design mission crafted for 3M Foreseeing the evolution of socio-cultural models, leveraging and influencing 3M s technologies, brands, and business strategies, in order to propose innovative, meaningful solutions that can create a unique, fulfilling user experience that can help our customers succeed and support the growth of 3M. 3M 18 / 17

Documentos relacionados

UNIVERSIDAD NACIONAL MAYOR DE SAN MARCOS UNIDAD DE POSTGRADO DE INGENIERÍA DE SISTEMAS E INFORMATICA

UNIVERSIDAD NACIONAL MAYOR DE SAN MARCOS UNIDAD DE POSTGRADO DE INGENIERÍA DE SISTEMAS E INFORMATICA DISEÑO E IMPLEMENTACIÓN DE UNA OFICINA DE GESTION DE PROYECTOS PARA LA POSITIVA SEGUROS Informe Profesional