THE CHILEAN FRESH FRUIT INDUSTRY

Transcripción

1 THE CHILEAN FRESH FRUIT INDUSTRY PRESENTATION TO VIETNAMESE TRADE DELEGATION CHRISTIAN CARVAJAL MARKETING MANAGER EUROPE ASIA CHILEAN EXPORTERS ASSOCIATION (ASOEX) OCTOBER AGENDA 1. CHILEAN EXPORTERS ASSOCIATION (ASOEX) 2. CHILE A UNIQUE FRESH FRUIT SUPPLY SOURCE 3. FACTS AND FIGURES IN REGARDS TO CHILES EXPORTS 4. CHILES FRESH FRUIT INDUSTRY IN A GLOBAL CONTEXT 5. FINAL COMMENTS

2 CHILEAN EXPORTERS ASSOCIATION (ASOEX) CHILEAN EXPORTERS ASSOCIATION (ASOEX) NON FOR PROFIT PRIVATE ENTITY REPRESENTING GROWERS AND EXPORTERS ESTABLISHED IN 1935 MEMBERS: FRESH FRUIT GROWERS-EXPORTERS AND EXPORT COMPANIES ASSOCIATE MEMBERS: 204 COMPANIES REPRESENT 92% OF THE TOTAL VOLUME EXPORTED REPRESENTS 50% TOTAL PRODUCTION BOARD REPRESENTED BY EXPORTERS, EXPORTERS / PRODUCERS AND TRADERS

3 CHILEAN EXPORTERS ASSOCIATION (ASOEX) FACILITATE THE EXPORT PROCESS OPEN NEW MARKETS PROMOTIONAL ACTIVITIES SUPPORT COUNTRY IMAGE CAMPAIGN MAINTAIN PHITOSANITARY AGREEMENTS (INSPECTION SITES) RESEARCH & DEVELOPMENT ENTITY DEFEND THE SECTOR S INTERESTS INDUSTRY TRAINING CONTRIBUTE TO THE TRANSPARENCY OF INFORMATION WITHIN THE SECTOR GENERATE REPORTS AND TECHNICAL INFORMATION CREATE DOMESTIC AND INTERNATIONAL SYNERGIES. ORGANIZATION OF TECHNICAL AND COMMERCIAL SEMINARS CHILE A UNIQUE FRESH FRUIT SUPPLY SOURCE

4 CHILE: LOCATION: SOUTH AMERICA CAPITAL CITY: SANTIAGO POPULATION: (2008) VS VIETNAM (2007) AREA: 756,950 KM2 VS VIETNAM 331,690 KM2 CURRENCY: CHILEAN PESO LANGUAGES: SPANISH GDP PER CAPITA: USD$ VS VIETNAM USD$3.255 POPULATION DENSITY: 22,18 HAB/KM2 VS. VIETNAM 246 HAB/KM2

5 ATACAMA VIÑA DEL MAR

6 TORRES DEL PAINE ANTARCTICA

7 FACTS AND FIGURES IN REGARDS TO CHILES EXPORTS CHILE S LARGEST FOOD INDUSTRY THE CHILEAN AGRICULTURAL SECTOR REPRESENTS 3,5% OF NATIONAL GDP MEATS 8% OTHER 12% PROCESSED FOODS 14% CHILE S FRESH FRUITS INDUSTRY IS THE COUNTRY S LEADING FOOD SECTOR, REPRESENTING 24% OF TOTAL FOOD EXPORTS (USD$8.4 BILLION) OTHER SEA FOOD PRODUCTS 12% SALMON 18% WINES 12% FRESH FRUIT 24% Source: ODEPA / CHILE ALIMENTOS / Asoex Data prepared by the Chilean Export Association (Asoex) from the inspection records developed by the export companies for submission to the SAG

8 CHILES FRESH FRUIT EXPORTS (TONES) YEAR MILLIONS US$ FOB TONES (000) S/I S/I , ,162 1, ,346 1, ,292 1, ,363 1, ,359 1, ,391 1, ,398 1, ,550 1, ,650 1, ,750 2, ,800 2, ,000 2, ,350 2, ,200 2,346 THE INDUSTRY HAS MORE THAN GROWERS OF FRESH FRUIT (OVER 5 HECTARES.) 518 EXPORTING COMPANIES OVER FRUIT IMPORTERS 65% OF CHILES FRESH FRUIT PRODUCTION IS EXPORTED MORE THAN 100 COUNTRIES IN THE WORLD RECIEVE 75 DIFFERENT SPECIES OF CHILEAN FRUIT DIRECTLY Source: Agriculture and Livestock Governmental Service (SAG) / Asoex Data prepared by the Chilean Export Association (Asoex) from the inspection records developed by the export companies for submission to the SAG CHILEAN FRESH FRUIT PRODUCTION AREA SPECIES HECTARES % TABLE GRAPES % APPLES % AVOCADOES % PEACHES % PLUMS % BLUEBERRIES % KIWIS % NUTS % CHERRIES % ORANGES % LEMONS % PEARS % NECTARINES % OTHERS % TOTAL % TOTAL AREA PLANTED OF FRESH FRUIT HECTARES TABLE GRAPES, AVOCADOS AND APPLES ARE THE MAIN SPECIES PLANTED AND REPRESENT 31% OF TOTAL AREA PLANTED MAJOR GROWTH AREAS INCLUDE, BLUEBERRIES, CHERRIES AND AVOCADOES Fuente: Source:VII Census of Agricultural and Forestry * Source: Bluberries Committee

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10 EVOLUTION OF FRESH FRUIT EXPORTS TONES ,6% SEASON Fuente: Servicio Gubernamental de Agricultura y Ganadería (SAG) / Asoex Datos preparados por la Asociación Chilena de Exportación (Asoex) basados en informes de inspección desarrollados por las empresas exportadoras para su presentación al SAG

11 MAIN MARKETS / 2008 (TONES) MIDDLE EAST ASIA 5% 9% EUROPE 35% LATIN AMERICA 16% USA 35% Fuente: Servicio Gubernamental de Agricultura y Ganadería (SAG) / Asoex Datos preparados por la Asociación Chilena de Exportación (Asoex) basados en informes de inspección desarrollados por las empresas exportadoras para su presentación al SAG EXPORTED PRODUCTS SEASON % SPECIES VAR TABLE GRAPES ,9% RED APPLES ,7% KIWIS ,6% GREEN APPLES ,5% PEARS ,1% AVOCADOES ,7% PLUMS ,0% NECTARINES ,4% PEACHES ,9% CHERRIES ,7% LEMONS ,6% BLUEBERRIES ,9% OTHERS ,0% TOTAL ,6% Fuente: Servicio Gubernamental de Agricultura y Ganadería (SAG) / Asoex Datos preparados por la Asociación Chilena de Exportación (Asoex) basados en informes de inspección desarrollados por las empresas exportadoras para su presentación al SAG

12 EVOLUTION OF FRESH FRUIT EXPORTS TO ASIA (TONES) ,5% TEMPORADAS SOURCE: Servicio Gubernamental de Agricultura y Ganadería (SAG) / Asoex Datos preparados por la Asociación Chilena de Exportación (Asoex) basados en informes de inspección desarrollados por las empresas exportadoras para su presentación al SAG EXPORTS OF FRESH FRUIT TO ASIAN MARKETS (TONES) MARKET SEASON % % PART VAR. TAIWAN % 25% HONG KONG % 20% S.KOREA % 16% JAPAN % 13% INDIA % 9% CHINA % 7% MALAYSIA % 2% INDONESIA % 2% PHILLIPINES % 2% NEW ZELAND % 1% THAILAND % 1% SINGAPORE % 1% VIETNAM ,3% 0,5% SRI LANKA % 0% OTHERS % 0% TOTAL ,5% 100% SOURCE: Servicio Gubernamental de Agricultura y Ganadería (SAG) / Asoex Datos preparados por la Asociación Chilena de Exportación (Asoex) basados en informes de inspección desarrollados por las empresas exportadoras para su presentación al SAG

13 MAIN SPECIES EXPORTED TO VIETNAM (TONES) MAIN OPPORTUNITIES IN VIETNAM (SOURCE PROCHILE OFFICE IN VIETNAM) APPLE IMPORTS USD$22 MILLION IMPORTED IN 2007, MAIN SUPPLIERS: CHINA 69% USA 31,5% NZ 4,1 % CHILE 2,2 % SEASON % % SPECIES VAR PAR TABLE GRAPES ,4% 75,5% RED APPLES ,4% 22,1% KIWIS ,0% 2,4% PLUMS 20 0 NA 0,0% GREEN APPLES 20 0 NA 0,0% NUTS NA 0,0% TOTAL ,3% 100,0% TABLE GRAPES IMPORTS OF TABLE GRAPES REACHED USD $19 MILLON IN 2007 USA 38 % CHINA 28 %, AUSTRALIA 22% SOUTH AFRICA 6,5 %, CHILE 3,1% PERU 1,9% SOURCE: Servicio Gubernamental de Agricultura y Ganadería (SAG) / Asoex Datos preparados por la Asociación Chilena de Exportación (Asoex) basados en informes de inspección desarrollados por las empresas exportadoras para su presentación al SAG CHILES FRESH FRUIT INDUSTRY IN A GLOBAL CONTEXT

14 CHILE LEADING SOUTHERN HEMISPHERE SUPPLIER CURRENTLY, CHILE REPRESENTS 49% OF THE SOUTHERN HEMISPHERE FRESH FRUIT EXPORTS CONSIDERING: GRAPES, APPLES, KIWIS, AVOCADOS, PLUMS, PEACHES, AND PEARS. THEREFORE, POSITIONING IT AS THE LEADER IN SOUTHERN HEMISPHERE EXPORTS CHILE TOTAL S.HEM % CHILE 5,9% 6,4% 25,1% 44,9% 46,7% 49,0% 49,9% Source: FAO Stats Book 2003 RANKING OF SPECIES (EXPORTS) SPECIES S. HEMISPHERE WORLD TABLE GRAPES N 1 N 1 APPLES N 1 N 5 PEACHES / NECTARINES N 1 N 4 RASPBERRIES N 1 N 3 AVOCADOS Nº 1 Nº 2 BLUE BERRIES N 1 Nº 5 PLUMS Nº 1 Nº 1 KIWIS N 2 N 3 PEARS N 3 N 9 Source: FAO Stats Book 2005

15 FINAL COMMENTS FINAL COMMENTS CHILE IS RECOGNIZED AS LEADER IN THE EXPORTS OF FRESH FRUIT FROM THE SOUTHERN HEMISPHERE BUT WE STILL HAVE A LONG WAY TO GO VIETNAM REPRESENTS AN INTERESTING OPPORTUNITIY FOR THE FRESH FRUIT EXPORTING SECTOR IN REGARDS TO SPECIFIC PRODUCTS SUCH AS APPLES AND TABLE GRAPES. THE CHILEAN FRESH FRUIT INDUSTRY HAS LOW BARRIERS TO ENTRY AND EXIT WHICH GENERATE OPEN AND FREE COMPETITION. THE UNIQUE NATURAL GEOGRAPHICAL FEATURES OF CHILE ALLOW FOR A LONGER SUPPLY SEASON, AS WELL AS A STABLE AND RELIABLE EXPORT PROGRAM OF FRUITS BETWEEN A MAJOR PART OF THE YEAR (DECEMBER THROUGH TO SEPTEMBER),WHICH WE BELIEVE COULD PROVE IDEAL FOR VIETNAMESE IMPORTERS AND DISTRIBUTORS ALIKE.

16 THANK YOU hjh