Target : Total Individuos Total Hogares Data incluye el canal TELEMICRO HD (Tricom)

Transcripción

1 Target : Total Individuos Total Hogares Data incluye el canal HD (Tricom)

2 DATOS COMPARATIVOS Target Total Individuos

3 Encendidos Total Individuos Encendido (TVR%) - TOTAL INDIVIDUOS 40.00% 35.00% 30.00% 36.47% 36.47% 36.89% 30.85% 28.54% 29.82% 29.81% 29.81% 27.50% 27.22% 27.13% 31.17% 31.19% 32.74% 30.49% 28.84% 25.00% 20.00% 15.00% 10.00% 5.00% 0.00% DIGITAL 15 CORAL-39 CORAL 39

4 Encendidos - Total Hogares Encendido (TVR%) - TOTAL HOGARES 90.00% 80.00% 70.00% 60.00% 77.68% 77.68% 73.82% 71.37% 58.84% 69.85% 69.84% 69.84% 64.61% 55.26% 55.08% 69.61% 69.65% 73.97% 71.05% 60.05% 50.00% 40.00% 30.00% 20.00% 10.00% 0.00% DIGITAL 15 CORAL-39 CORAL 39

5 Alcances - Total Individuos Alcances (REACH%) - TOTAL INDIVIDUOS 80.00% 70.00% 60.00% 50.00% 40.00% 30.00% 46.06% 48.50% 62.94% 57.74% 67.36% 42.61% 57.96% 45.82% 25.95% 49.24% 30.49% 35.63% 36.80% 20.00% 10.00% 0.00% DIGITAL % 4.50% 0.55% CORAL-39 CORAL 39

6 Alcances - Total Hogares Alcances (REACH%) - TOTAL HOGARES 80.00% 70.00% 60.00% 50.00% 40.00% 30.00% 20.00% 38.82% 43.50% 57.97% 55.49% 63.73% 37.82% 55.49% 36.73% 44.98% 23.80% 44.38% 64.64% 12.85% 74.01% 61.93% 10.00% 2.70% 0.00% DIGITAL 15 CORAL-39 CORAL 39

7 Rating % - Total Individuos DIGITAL 15 CORAL % 7.73% 18.22% 16.31% 13.49% 6.16% 12.92% 15.18% 1.35% 13.93% 17.21% 1.49% 0.07% 19.53% 18.00%

8 Transito de Personas DIGITAL 15 CORAL , ,498 1,002, , , , , , , ,050 1,080, ,662 19,431 1,336,706 1,380,624

9 Reach.000 Acumulado Y DIGITAL Y Y CORAL ,164,560 1,177, ,143 1,006,490 1,051, , ,284 1,119,379 1,143,835 1,090,306

10 Share % - Total Individuos Share % - TOTAL INDIVIDUOS 70.00% 60.00% 50.00% 40.00% 36.36% 49.38% 52.88% 47.28% 43.33% 55.21% 51.34% 54.64% 64.06% 62.07% 30.00% 20.00% 21.20% 20.66% 10.00% 0.00% DIGITAL % 4.96% 4.77% 0.20% CORAL-39 CORAL 39

11 Share % - Total Hogares Share % - TOTAL HOGARES 80.00% 70.00% 60.00% 50.00% 40.00% 30.00% 20.00% 10.00% 0.00% 36.93% 22.93% 48.35% 48.90% 48.91% 20.66% 44.10% 0.42% 56.40% DIGITAL % 48.89% 56.29% 6.06% 0.57% 66.69% CORAL % CORAL 39

12 ATS % DIGITAL 15 CORAL % 53.71% 43.13% 58.02% 58.74% 48.85% 48.60% 53.77% 53.57% 29.47% 50.01% 56.17% 33.08% 54.81% 48.64%

13 Peak AMR % DIGITAL 15 CORAL % 7.63% 1.84% 0.24% 17.08% 22.68% 20.68% 17.89% 15.26% 19.18% 17.77% 21.30% 2.83% 22.04% 22.35%

14 Rating por cada 5 minutos Inicio de los Premios Target Total Individuos 25.00% 20.00% 15.00% 10.00% 5.00% 0.00%

15 Rating por cada 5 minutos Inicio de los Premios Target Total Hogares 60.00% 50.00% 40.00% 30.00% 20.00% 10.00% 0.00%

16 ANALISIS Alfombra Roja

17 Trafico de Personas Alfombra Roja Y DIGITAL Y TELEA NTILLAS Y CORAL , , , , , , , , , ,227

18 Reach.000 Alfombra Roja DIGITAL 15 CORAL , , , , , , , , , , ,302 11,672 1,105, ,469

19 AMR % Alfombra Roja DIGITAL 15 CORAL % 3.78% 7.01% 9.20% 5.12% 5.76% 3.84% 6.56% 8.50% 8.82% 12.01% 0.01% 11.33% 11.69%

20 Share % Alfombra Roja DIGITAL 15 CORAL % 15.04% 25.38% 34.79% 25.50% 27.41% 17.78% 30.36% 42.61% 38.82% 45.61% 0.04% 48.14% 44.67%

21 PROMOCIONES Target Total Individuos

22 PROMOCIONES TELEVISIÓN Premios Casandra y Soberano Target Total Individuals Year\ Variables Insertions % INS GRP SOV Reach Reach% OTS , % ,197, % , ,124.86% ,445, % , % ,451, % , ,507.95% ,017, % , % ,723, % , ,033.74% ,472, % , ,121.69% ,155, % , ,644.23% ,171, % , ,952.81% ,912, % , ,988.87% ,667, % 42 TOTALES 23, ,833.24%

23 PROMOCIONES TELEVISIÓN Premios Casandra y Soberano 4,500 4,000 # PROMOCIONES PREMIOS CASANDRA Y SOBERANO TELEVISION / ,074 3,500 3,391 3,263 3,000 2,667 2,500 2,119 2,225 2,000 1,707 1,500 1,226 1,139 1,368 1,

24 PROMOCIONES TELEVISIÓN Premios Casandra y Soberano 3,500,000 REACH DE PROMOCIONES PREMIOS CASANDRA Y SOBERANO ,000,000 2,500,000 2,000,000 1,500,000 1,000, ,000 1,197,679 1,445,583 1,451,183 2,017,659 1,723,482 1,472,010 1,155,012 2,171,017 2,912,512 2,667,214 0

25 PROMOCIONES TELEVISIÓN Premios Casandra y Soberano % INS Vs SOV DE PROMOCIONES PREMIOS CASANDRA Y SOBERANO

26 PROMOCIONES TELEVISIÓN Premios Casandra y Soberano REACH % Y FRECUENCIA DE PROMOCIONES PREMIOS CASANDRA Y SOBERANO Reach% OTS % 72.39% 90.00% 80.00% % 42.78% 35.31% % % % 34.05% % % 60.00% 50.00% 40.00% 30.00% 20.00% 10.00% %

27 PROMOCIONES MIX DE MEDIOS Premios Casandra y Soberano 6,000 MIX DE MEDIOS PROMOCIONES PREMIOS CASANDRA Y SOBERANO ,000 4,000 INSERCIONES 3,000 2,000 1,000 0 RADIO ,280 1,578 1, ,099 PRENSA TELEVISION 1,707 2,119 2,225 3,391 1,226 1,139 1,368 4,074 3,263 2,667

28 MARCAS CON COMERCIALES NUEVOS Premios Soberano 2013 ARS Humano Barceló Ron Centro León CND La Sirena Nido Banco León Claro Stella Artois Pepsi Cerveza Presidente