Estrategias, Herramientas, y Recursos para la Selección y la Diversificación de Cultivos

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1 Estrategias, Herramientas, y Recursos para la Selección y la Diversificación de Cultivos Mark Gaskell Consejero Agrícola Universidad de California Santa Maria

2 Un proceso de revisión de opciones Decisiones generales PowerPoint Poster Template. This text box is for paragraphs. You can select this text and type over it tiempo disponible or copy and paste text. Second paragraph. The quick red fox jumped over the lazy brown dog producción on his way y to mercadeo the fair. Recursos? The following are numbers from this Tahoma font: and the following is lower case letters:abcdefghijklmnopqrstuvw xyz. financimiento agua? tierra? - mano de obra - infrastructura

3 Como va a vender el producto? Hay que saber antes que sembrar PowerPoint Poster Template. This text box is for paragraphs. You can select this text and type over it or copy and paste text. Second paragraph. The quick red fox jumped over the lazy brown dog on his way to the fair. Sembrar para un mercado The following are numbers from this Tahoma font: and the following is lower case letters:abcdefghijklmnopqrstuvw xyz. y no sembrar por sembrar y después preguntarse como vendo esto?

4 Como va a vender el producto? PowerPoint Poster Template. This text box is for paragraphs. You can Ventas directas select this text and type over it or copy and paste text. marketas Second paragraph. The quick red fox jumped over the lazy brown dog restaurants / hoteles on his way to the fair. The following are numbers from this internet Tahoma font: and the following is lower case letters:abcdefghijklmnopqrstuvw jobber xyz. Mercado mayorista? Tiempo VS valor VS volumen

5 Hay que invertir tiempo en el mercadeo Sembrar es fácil PowerPoint Poster Template. This text box is for paragraphs. You can Muchas veces son select this los text and cultivos type over it especiales or copy and paste text. - más bajo volumen y más alto valor Second paragraph. The quick red fox jumped over the lazy brown dog on his way to the fair. The following are numbers from this Tahoma font: and Especies nuevas o the following nuevas is lower case al área? letters:abcdefghijklmnopqrstuvw xyz. Nuevo producto? compradores dictan los terminos Nueva ventana de cosecha?

6 Elementos claves para la diversificación PowerPoint Poster Template. This text box is for paragraphs. You can Señales del mercado select this text and type over it or copy and paste text. - guían la selección de los cultivos Logística? Second paragraph. The quick red fox jumped over the lazy brown dog on his way to the fair. The following are numbers from this Tahoma font: and the following is lower case letters:abcdefghijklmnopqrstuvw xyz. - mano de obra, transporte, enfriamiento, ventas Combinar agronomía con mercado - cantidad de agua, calidad, costo? Precios historiales vs. Costos proyectados

7 Pensar en ventajas competitivas? Clima? PowerPoint Poster Template. This text box is for paragraphs. You can select this text and type over it or copy and paste text. Costos? producción? Second paragraph. The quick red fox jumped over the lazy brown dog on his way to the fair. The following are numbers from this Tahoma font: and the following is lower case letters:abcdefghijklmnopqrstuvw xyz. Costos de mercadeo, transporte Producto importado? Vida útil y costos escondidos?

8 Trabajar con el vendedor El vendedor conoce el producto? PowerPoint Poster Template. This text De donde viene su producto ahora? box is for paragraphs. You can select this text and type over it or copy and paste text. Quienes son sus fuentes de producto ahora? Second paragraph. The quick red fox jumped over the lazy brown dog on his way to the fair. Tratamiento especiale para enfriar o enviar? The following are numbers from this Tahoma font: and the following is lower case letters:abcdefghijklmnopqrstuvw xyz. Precios? pagos? arreglos especiales? volumen / ritmo de cosecha? Variedad / madurez / calidad comunicación es importante Tipo de empaque / manejo / transportación

9 Tipos de empaque de arándano 12 / 6 oz 12 / 5.6 oz 12 / 4.4 oz 12 / 3.5 oz 12 / 100 gm 12 / 125 gm 12 / 160 gm 12 / 175 gm 12 / 1 pt 12 / 12 oz?? 4 / 1 qt?? 2 / 2 ¼ lb

10 Puntos Claves PowerPoint Poster Template. This text box is for paragraphs. You can select this text and type over it or copy and paste text. Precios? Second paragraph. The quick red fox jumped over the lazy brown dog que precio puede on his esperar way to the fair. como promedio? Costos? Costo unitarios? The following are numbers from this Tahoma font: and the following is lower case letters:abcdefghijklmnopqrstuvw xyz. AREA X PRODUCCIÓN

11 Información útil sobre los mercados Estudios de costos PowerPoint Poster Template. This text box is for paragraphs. You can select this text and type over it or copy and paste text. Second paragraph. The quick red fox jumped over the lazy brown dog on his way to the fair. Estadísticas Anuales volumen / valor The following are numbers from this Tahoma font: and the following is lower case letters:abcdefghijklmnopqrstuvw xyz. USDA Economic Research Service Precios diarios o historiales USDA AMS Perfiles del cultivo

12 Fuentes de información PRECIOS PowerPoint Poster Template. This text box is for paragraphs. You can select this text and type over it or copy and paste text. Second paragraph. The quick red fox jumped over the lazy brown dog on his way to the fair. The following are numbers from this Tahoma font: and the following is lower case letters:abcdefghijklmnopqrstuvw xyz.

17 $ Por Bandeja Precios al mayor para arándanos frescos Mercado terminal Los Ángeles Imported Fruit CD = 12 / 1 pt Chile NZ ARG MX CD

18 Price ($/lb) Promedio de precios al mayor por arándanos frescos Mercado Terminal de Los Ángeles Hay que añadir costos de flete, de enfriamiento, y posiblemente otra comisión a estos >> portal de la finca Month / Week

19 Fuentes de información COSTOS PowerPoint Poster Template. This text box is for paragraphs. You can select this text and type over it or copy and paste text. Second paragraph. The quick red fox jumped over the lazy brown dog on his way to the fair. The following are numbers from this Tahoma font: and the following is lower case letters:abcdefghijklmnopqrstuvw xyz.

24 Resumenes anuales de la USDA- AMS PowerPoint Poster Template. This text box is for paragraphs. You can select this text and type over it or copy and paste text. Totales de volumen mensual Second paragraph. The quick red fox jumped over the lazy brown dog on his way to the fair. Totales de volumen punto de embarque The following are numbers from this Tahoma font: and the following is lower case letters:abcdefghijklmnopqrstuvw xyz. Volumen por punto de embarque Por internet o papel

25 . Prepared February 2000 Crop Profile for Blueberries in Oregon General Production Information Oregon is the United States third major producer of blueberries. Blueberries from Oregon account for 12.4% of the total U.S. crop. In Oregon, 2,200 2,500 acres produced 21,000,000 23,000,000 pounds of fruit. Total costs for blueberry production in the Willamette Valley are $9, per acre. Oregon markets blueberries fresh (6,500,000 8,000,000 pounds) and processed (14,500,000 15,000,000 pounds). Production Regions Most of Oregon s blueberries grow west of the Cascades in the Willamette Valley. In 1997, Linn County had the largest acreage (610 acres) followed by Washington (450 acres), Clackamas (270 acres), and Yamhill (210 acres) Counties. (2) Cultural Practices The highbush blueberry is the commercial species that Oregon berry growers rely on. It is a long-lived woody plant that requires adequate moisture and well-drained acid soils. Two-year old plants are generally established at 30 inches to 4 feet in rows feet apart. Plants produce a light crop (1.5 tons/acre) the third year after planting. Growers achieve full production 8 10 years (10 or more tons/acre), and plants remain productive for m..

26 Información útil para las los productos frescos Estándares de calidad PowerPoint Poster Template. This text Apariencia y condición box is for paragraphs. You can select this text and type over it or copy and paste text. Industria y USDA - inspección? Second paragraph. The quick red fox jumped over the lazy brown dog on his way to the fair. The following are numbers from this Normas de empaque Tahoma tamaño, font: forma, and peso the following is lower case letters:abcdefghijklmnopqrstuvw Ventas por peso, numero, xyz. volumen? Caja muestras Asistencia con diseño de la marca Requerimientos en el manejo poscosecha? normas? Transporte mezclados VS enteros? Pre enfriamiento, almacenaje?

27 Herramientas en el proceso de revisión de opciones Decisiones generales? Recursos? PowerPoint Poster Template. This text box is for paragraphs. You can select this text and type over it or copy and paste text. Second paragraph. The quick red fox jumped over the lazy brown dog on his way to the fair. The following are numbers from this Tahoma font: and the following is lower case letters:abcdefghijklmnopqrstuvw xyz. Fuentes de información para tomar decisiones

28 Estrategias, Herramientas, y Recursos para la Selección y la Diversificación de Cultivos Mark Gaskell Consejero Agrícola Universidad de California Santa Maria

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