INTRODUCTION WHO SHOULD ATTEND

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1 PROGRAMAS INTERNACIONALES Apr 28, 2014 May 02, 2014 Oct 27, 2014 Oct 31, 2014 Philadelphia THE CFO: BECOMING A STRATEGIC PARTNER The WHARTON School of University of Pennsylvania Aresty Institute of Executive Education FICHA TÉCNICA TOPIC: SENIOR MANAGEMENT TUITION: $ 10,250 USD Tuition includes lodging and meals INTRODUCTION In today's world, financial rigor and strategic insight need to be tightly linked. Senior financial executives play a key role in strategy development and implementation, working closely with the CEO to creatively design growth opportunities for the future. As CFO, you are called upon to identify and assess profitable business ventures, lead mergers and acquisitions, establish alliances, and shape internal growth strategies. You need to gain a deeper understanding of strategy, build leadership skills, and better communicate your financial knowledge to other leaders. In fact, 88 percent of 164 CFOs surveyed reported that CEOs expect them to be active members of the top seniormanagement team, according to a McKinsey survey of the first 100 days on the job. More than half said CEOs counted on them to challenge company strategy. Wharton's leadership development program, The CFO: Becoming a Strategic Partner, offers frameworks and processes to help you contribute more to strategy development and value creation in your organization. You will learn and apply a scenario-based strategic planning process that examines possible futures to develop strategies for profiting from uncertainty. You'll learn approaches for managing risk, creating flexible strategies through options thinking, and developing alternative growth strategies. WHO SHOULD ATTEND An advanced level program, this leadership development program is designed for senior financial executives who are responsible for developing and implementing strategy as part of senior leadership. CFOs, vice presidents, controllers, and other senior financial executives with strategic and financial responsibilities have participated in the program Page 1 of 6

2 KEY BENEFITS Heighten your company s competitiveness by combining financial discipline with strategic insight. Through exercises in integrating finance, marketing, and IT and sessions on portfolio analysis and alternative growth strategies, you will come away with stronger leadership skills and ways to apply real-options thinking to strategy formulation. You will: Develop more effective strategies for building value and managing risk in an uncertain environment. Learn and apply the best practices for profitable growth. Network with financial leaders in other industries. SESSION TOPICS An interdisciplinary team of Wharton faculty in finance, strategy, marketing, and leadership use lectures and case studies (including Airbus, Teletech) to demonstrate frameworks and hone strategic thinking. Small teams work with faculty on scenario planning for specific industries that is then used to explore the key capabilities that will be needed to succeed across multiple futures. Industry representatives examine key issues affecting CFOs and CEOs. Session Topics for The CFO: Becoming a Strategic Partner Program Using Financial Data To Drive Value-Creating Growth Strategic Planning Under Uncertainty Integrating Finance and Strategy Portfolio Analysis Managing Risk Alternative Growth Strategies Applying Real-Options Thinking to Strategy Formulation Influence and Leadership Relationship Management PROGRAM FACULTY JOHN R. PERCIVAL, PhD Adjunct Professor of Finance, John Percival is active in the development and teaching of various Executive Education programs. At Wharton since 1971, he is the lead faculty on several open-enrollment Page 2 of 6

3 programs: Integrating Finance and Strategy for Value Creation and The CFO: Becoming a Strategic Partner. He has also developed customized programs for companies such as GE Capital, Pitney Bowes, IBM, Fiat, Chubb, Hartford, American Skandia, Sun Life, Siam Cement, Scientific Atlanta, Ford, and Bankers Trust. He consults to organizations in both the public and private sectors, has authored or co-authored articles in numerous publications, and was recently the recipient of the WEMBA Program Core Teaching Award for Financial Analysis. MARIO MOUSSA, PhD President, Moussa Consulting Senior Fellow, Wharton Executive Education University of Pennsylvania Co-author of The Art of Woo: Using Strategic Persuasion to Sell Your Ideas, Mario Moussa directs and teaches programs for hospital leaders and physicians, corporate security managers, and energy and banking executives. He teaches negotiation, influence, strategy, change, and corporate culture and is co-director of Wharton's Strategic Persuasion Workshop: The Art and Science of Selling Ideas. Previously, he was a principal at CFAR, Inc., a management consulting firm that began as a Wharton research center. A specialist in large-scale organizational change initiatives, he has consulted to many of the world's leading corporations, universities, and foundations, including United Health Group, PNC Bank, the Georgetown University Medical Center, and State Farm Insurance. He has published widely in the field of organizational dynamics, power, and influence. ROCH PARAYRE, PhD Fellow, Aresty Institute of Executive Education Managing Director, Decision Strategies International, Inc. Roch Parayre is a senior partner and scenario-planning expert with Decision Strategies International, a consulting firm specializing in strategy. He teaches executives at the Wharton School, at CEDEP/INSEAD in France, and for the Institute of Management Studies. He has consulted with many of the Global 1,000 companies (including 3Com, Abbott Laboratories, Alcatel, American Airlines, American Re-Insurance, BASF, Baxter Healthcare, Bethlehem Steel, Brunswick Corporation, Cargill, Chubb, Citgo, Coca Cola, The Conservation Fund, Disney, EDS, Entergy, Givaudan, GlaxoSmithKline, Investors Group, J&J, Knight Ridder, Litton Industries, Lucent Technologies, Marathon Oil, MCI, Medtronic, Merrill Lynch, Microsoft, New York Life, PNC Bank, Progress Software, and Texas Instruments) and has led executive education seminars on the topics of decision making, scenario planning, creativity, and strategy. He was previously on the faculty at Page 3 of 6

4 the Cox School of Business at SMU, where he won numerous MBA teaching awards. He holds a PhD in business strategy from the University of British Columbia, a master's degree in engineering-economic systems from Stanford University, and an undergraduate degree in operations research and mathematics magna cum laude from the University of Ottawa. JOSEPH RYAN, PhD Founder and President, True North Advisory Group Adjunct Professor of Management Professor Ryan has been affiliated with Wharton since 1991 and teaches in the MBA, Executive MBA, and executive education programs, including programs jointly offered with Wharton's alliance partner, INSEAD. He works with executives as an advisor on strategy and change management assignments. He is also a frequent speaker at industry conferences. His teaching, consulting, and research interests include strategy implementation, strategic alliances, leading and building high-performance organizations, strength-based leadership, service management, and best practices in change management and executive education. Dr. Ryan has held management positions in strategic planning, business development, and organization development with GE, GTE, and ARAMARK. He has also worked as a consultant in the Kepner Tregoe Strategy Group and at the Wharton Center for Applied Research. He holds an MBA and a PhD from the University of Pennsylvania and attended the GE Crotonville executive education program. KENT SMETTERS, PhD Boettner Associate Professor; Professor of Insurance and Risk Management Kent Smetters is the Joseph E. and Ruth E. Boettner Associate Professor and Associate Professor of Insurance and Risk Management at the Wharton School at the University of Pennsylvania. He was appointed assistant professor in 1998 and was promoted to associate professor (with tenure) in Kent received his PhD in economics in 1995 from Harvard University and worked for the U.S. Congress from 1995 to He was a visiting professor at the Stanford Economics Page 4 of 6

5 Department during the academic year and served as Deputy Assistant Secretary for Economic Policy of the U.S. Treasury from July 3, 2001 until August 30, Kent remains active in Washington, DC, and recently served as a member of the Blue Ribbon Panel on Dynamic Scoring for the Joint Committee on Taxation of the U.S. Congress. DAVID WESSELS, PhD Adjunct Assistant Professor of Finance Professor David Wessels is a director of Executive Education at the Wharton School of the University of Pennsylvania. Named by BusinessWeek as one of the nation's top business school instructors, David teaches courses on corporate valuation, investment banking, and venture capital to undergraduates, MBAs, and executives in Philadelphia and San Francisco. He has been recognized by his students with the school's top MBA teaching award and recognized nationally for his research on organizational structure and financial performance. His book, Valuation: Measuring and Managing the Value of Companies, co-authored with McKinsey & Company partners Tim Koller and Marc Goedhart, is a standard text for corporate valuation. In addition to his teaching on campus, Professor Wessels serves on the executive development and training faculties at Coca-Cola, Home Depot, Lockheed Martin, McKinsey & Company, Merrill Lynch, Microsoft, PricewaterhouseCoopers, Siemens, and UPS. Before joining Wharton, David served on finance faculty of the Goizueta Business School at Emory University. Prior to Emory, he was a management consultant with McKinsey & Company and a technology analyst for Boston-based Harbourvest Venture Partners. David holds a PhD in finance from the Anderson School at UCLA, a BS in economics and a BAS in computer science from the University of Pennsylvania. PROGRAM LOGISTICS DATES / LOCATION / TUITION Apr 28, 2014 May 02, 2014 Philadelphia $10,250 USD Oct 27, 2014 Oct 31, 2014 Philadelphia $ 10,250 USD Page 5 of 6

6 Tuition for Philadelphia programs includes lodging and meals. Prices are subject to change. FOR DETAILED INFORMATION ON Admissions, Fees, Payments, and Cancellations, please contact SEMINARIUM: Tels (01 55) / (01 800) Page 6 of 6