1.- OBJETIVOS, MERCADOS Y PRODUCTOS OBJETO DE LA ESTRATEGIA

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23 ANEXO II CALENDARIO DE PROPUESTAS PARA FINES DE SEMANA, PUENTES Y VACACIONES ENERO FEBRERO MARZO ABRIL MAYO JUNIO JULIO AGOSTO SEPTIEMBRE OCTUBRE NOVIEMBRE DICIEMBRE I II III IV I II III IV I II III IV I II III IV I II III IV I II III IV I II III IV I II III IV I II III IV I II III IV I II III IV I II III IV Gastronomia, Cultura Touring, Gastronomia, Naturaleza. Costa Vasca Naturaleza, Gastronomia Naturaleza, Cultura, Gastronomia Fines de semana Puentes City break, gastronomia, cultura: (5 propuestas) BILBAO-SAN SEBASTIAN-RIOJA ALAVESA- CITY BREAK CULTURAL-VERDE Y NATURAL T.ACTIVO City Break, gastronomia, cultura. (2 propuestas) COSTA VASCA.GAZTELUGATXE Y PERLA DEL CANTABRICO City break, gastronomia, cultura City Break, gastronomia, cultura: (3 propuestas) TRADICIÓN-SURF-ORNITOLOGÍA Gastronomia, Cultura, Turismo Activo. Costa vasca Gastronomia, Cultura, Turismo Activo. Surf City Break (familias), planes niños City Break (familias), planes niños 5 City Break, Cultura, Gastronomia City Break, Cultura, Gastronomia Cultura, Naturaleza, Senderismo City Break, Touring, Gastronomia y Vinos Euskadi en familia (Touring) Vacaciones Naturaleza, Turismo Activo, Costa 6 Touring, Naturaleza (pueblos con encanto), cultura (tradición) Gastronomia y Vino (ciudad, costa, Rioja Alavesa, Tolosa, Goierri) 1 City break, gastronomia, cultura 2 City B, gastronomia, cultura JAZZ 3 City Break, gastronomia, fiestas 4 Cb, gastronomia, cultura ZINEMALDI Cultura, Naturaleza - Senderismo 6 Gastronomia y Vinos (ciudades, costa, RA, Tolosa y Goierri)

24 ANEXO III CREATIVIDAD. GRÁFICAS 2010

25 ANEXO IV Agencia de Turismo Vasco Plan de Marketing Turístico de Euskadi Desarrollo de tácticas de producto 2010 Desarrollo de Experiencias, Playgrounds y Circuitos. Desarrollo de conceptos Euskadi breaking, puentes y vacaciones

26 2. Tres ejemplos de las experiencias seleccionadas 2. Una mirada diferente: Toca el cielo en Vitoria-Gasteiz Si no te asustan las alturas y quieres descubrir Vitoria-Gasteiz de una manera diferente, esta experiencia está hecha para ti. Nos subiremos a un globo desde donde contemplaremos el trazado medieval de su Casco Histórico, el anillo verde que rodea la ciudad y las impresionantes vistas de la Llanada Alavesa. Tras este espectáculo visual, descansando ya en tierra firme, degustaremos un pequeño almuerzo con nuestros compañeros mientras compartimos la experiencia. Dónde puedes vivirla? Vitoria Gasteiz Año Implementación Q La sidra sabe mejor cuando tú la escoges: El ritual del Txotx Tus pasos te han conducido a la hospitalidad de una auténtica sidrería guipuzcoana. Al grito de txotx!, te unes al ritual de servirte un trago de sidra artesanal de la kupela o barrica. Charlas con el sidrero mientras degustas diferentes tipos de sidra, acompañada de un suculento menú de sidrería. La conversación se anima, y pronto te encuentras compartiendo mucho más que palabras: la experiencia de formar parte de una verdadera tradición vasca. Dónde puedes vivirla? (experiencias individuales) 13. Temporada del Txotx. Pueblos sidreros de Guipúzcoa. 14. Cultura de la sidra. Pueblos sidreros de Guipúzcoa. Año de implementación Q Q1-2011

27 34. Acaba el día, empiezas tú: Puesta de sol en San Juan de Gaztelugatxe Roca, agua y viento. En San Juan de Gaztelugatxe la naturaleza ha desplegado toda su magia para hechizarte. El islote coronado por una rústica ermita emana un encanto sobrenatural, envuelto en leyendas. Ven a extasiarte con su belleza, a visitar su templo al que la tradición atribuye efectos milagrosos, o simplemente a contemplar la puesta de sol más mística de Euskadi. Dónde puedes vivirla? Bermeo Año Implementación Q1-2011

28 2.3. Resumen de la selección final de playgrounds Es importante tenerlos en cuenta a nivel de localizaciones de interés para desarrollar el material gráfico. Nº Nombre del playground Dónde sucede? Kilométros de éxtasis: Gran Bilbao Donde se funden tierra y mar: Reserva de la Biosfera de Urdaibai Encuentra el paraíso perdido: Gorbeia Central Park Un Oasis del Vino: Rioja Alavesa Naturaleza mística y salvaje: Basque Highlands Corazón de Euskadi: Tolosa y Goierri Un viaje en el tiempo: Geoparque de la Costa Vasca La Perla del Cantábrico: San Sebastián y su entorno Bilbao, Portugalete, Getxo y Santurce Gernika-Bermeo, Reserva de la Biosfera de Urdaibai, alrededores Gorbeia Rioja Alavesa Parque Natural de Aizkorri-Aratz y alrededores: Alto Deba y Goierri Goierri, Tolosa, Parque Natural de Aralar Zumaia, Deba, Mutriku, Zestoa San Sebastián, Hernani, Astigarraga, Orio, Zarautz y Getaria A continuación, se puede observar el área geográfica que abarca, aproximadamente, cada uno de los playgrounds finalmente seleccionados:

29 Mapa geográfico de los playgrounds

30 Duración del programa BILBAO SAN SEBASTIÁN VITORIA-GASTEIZ 1 día Núcleo urbano de Bilbao Núcleo urbano de San Sebastián Núcleo urbano de Vitoria-Gasteiz 2 días Portugalete Santurce Getxo Hernani (Museo Chillida-Leku) Astigarraga (Sidrerías) Miramón (Kutxa Espacio) Núcleo urbano de Vitoria-Gasteiz Parque de Salburua 3 días Gernika Kortezubi (Bosque de Oma) Hondarribia Pasaia Zarautz Getaria Azpeitia Zestoa Rioja Alavesa (Elciego, Laguardia, Labastida, Labraza) 4 días Opción costa (3/4 días) Plentzia Gorliz Gatika Bakio Bermeo Reserva de la Biosfera de Urdaibai Mundaka Gernika Opción interior (3/4 días) La arboleda (Valle de Trápaga) Valle de Carranza Balmaseda Orduña Artziniega Tolosa Opción naturaleza: Arantzazu PN de Aizkorri-Aratz Oñati Opción cultura: Beasain Zumarraga Legazpi Oñati Valle de Ayala y Alto Nervión Opción naturaleza: Sierra Salvada Parque Natural de Valderejo Opción cultura: Artzeniega Salinas de Añana Villanañe Tuesta * Localizaciones de interés para el programa específico de las ciudades

31 1. Los conceptos de Euskadi breaking, puentes y vacaciones Vienen detallados en el anexo 2 a nivel de cuadro.