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1 5 Media Pack

2 From the airline who brought the world the first transcontinental jet flight, the first VIP lounge and the first loyalty program, comes a stunning suite of magazines worthy of the world s largest airline. Familiar brands, yet refreshed and redesigned to reflect American s leadership position Content where it counts 01

3 By every single measure... American is now the Largest airline in the world Content where it counts 02

4 193m Annual Passengers 6,700 Flights Daily 900 Networked Destinations 336 Airports 56 Countries Content where it counts 03

5 The biggest domestic coverage 27m Alaska Airlines 139m Southwest/AirTran 10m Frontier Airlines 9m Hawaiian Airlines 163m American Airlines 139m United Airlines 162m Delta Air Lines 30m JetBlue Airways 12m Spirit Airlines Source: U.S. Department of Transportation T100/Nonstop Passenger Arrivals Year 2013 Content where it counts 04

6 Nine major US hubs 82.9 million passengers to the top ten DMAs LOS ANGELES PHOENIX DALLAS-FORT WORTH CHICAGO PHILADELPHIA CHARLOTTE MIAMI New York WASHINGTON DC Plus the Northeast Power Corridor shuttle, serving New York, Boston and Washington DC Source: U.S. Department of Transportation T100/Nonstop Passenger Arrivals Year 2013 Content where it counts 05

7 Powerful #1 Carrier to the Caribbean and Latin America Also, internationally, 30 million passengers 35% Share of market 24% 27% 36% The largest US carrier to Spain and the UK Caribbean Central America Mexico South America Content where it counts 06

8 A coveted audience of affluent global spenders In the last year, American Airlines passengers spent... Net worth $382,293 MEDIAN HOUSEHOLD INCOME $97,500 MEDIAN INDIVIDUAL INCOME $69,100 PLUS $3.95 trillion in investments $76.9 billion on Vacations $23.2 billion on fashion $20.1 billion on online shopping $16.6 billion on fine jewelry watches $12.4 billion on home furnishings $10.8 billion on new automobiles $3.9 billion on fine dining $1.9 billion on perfumes colognes Source: 2014 GfK MRI Spring Content where it counts 07

9 $1 trillion Consultation Services Conventions Meeting Sites Travel Arrangements Web Development Software Services IT Purchases of Personal Computer Equipment Software IT Purchases of Networking Equipment Software That s how much American Airlines passengers spent on business purchases in the last year Source: 2014 GfK MRI Spring Content where it counts 08

10 How do we compare? Issue Audience 5,414,000 6,706,000 3,442,000 3,316,000 6,651,000 Median Age Median Household Income $114,200 $87,800 $92,600 $111,800 $99,800 Median Individual Income $76,200 $54,700 $62,900 $58,800 $55,100 Median Household Net Worth $427,123 $320,522 $408,186 $442,791 $391,107 M/F Ratio 51% / 49% 65% / 35% 66% / 34% 48% / 52% 42% / 58% Married/Single 59% / 41% 53% / 47% 57% / 43% 65% / 35% 62% / 38% Index Index Index Index Index Professional/Managerial Top 9 Job Titles Top Management C-Suite Executive Owner-Partner HHI $100, HHI $150, HHI $200, HHI $250, Household Net Worth: $1,000, Source: 2014 GfK MRI Fall American Way (adj): Shown is a net audience of 2-issues of American Way and 1-issue of US Airways magazine Content where it counts 09

11 Three World Class Titles AMERICAN WAY JANUARY FEBRUARY 2015 DAVE JULIANNE GROHL MOORE AA.COM/AMERICANWAY WIN 100,000 AAdvantage miles - Pg February 2015 STILL GENIUS Julianne Moore s quiet, powerful presence has made her a legend Caribbean Secrets Go beyond the beach to find the essence of five tropical islands The Return of Small Bookstores Grab a good read, a cup of Joe and get comfortable LETRAS Y OCIO EN MADRID COMIDA NOVO EM NOVA IORQUE LA RUTA DE LOLLAPALOOZA nueva MIAMI DESCUBRA LA CIUDAD CON GLORIA Y EMILIO ESTEFAN NOVA MIAMI DESCUBRA A CIDADE COM GLORIA E EMILIO ESTEFAN 2015 FEBRERO / MARZO THE LUXURY MAGAZINE FOR AMERICAN AIRLINES AMERICAN EAGLE PREMIUM CLASS PASSENGERS SPRING 2015 FINDING THE FOUNTAIN OF YOUTH A JOURNEY TO ANDROS ISLAND IN THE BAHAMAS LAS VEGAS INSIDER CELEBRITY CHEF BRIAN MALARKEY AND HIS NEW RESTAURANT SPRING GLAMPING CAMPING WITH A FIVE-STAR TWIST ON VANCOUVER ISLAND 001_Feb_COVERMoore.indd 1 09/01/ :29 001_Cover_Final_Fern.indd 1 06/02/ :19 Content where it counts 10

12 American Way Reaches over 16 million passengers every month Distributed cabin-wide across the entire American Airlines fleet and in Admirals Club premium lounges An incredibly loyal readership, American Way readers send hundreds of s per day 36,500 per year to our editors, the majority via inflight wi-fi Content where it counts 11

13 The American Way Mission American Way has been the world s most beloved airline magazine for over four decades. Now beautifully re-imagined to match the aspirations of the 193 million discerning passengers flying American Airlines, the world s largest airline, the new American Way is a stunning exercise in the art of modern magazine making. Touting a fresh design and an inspirational editorial mix of international celebrity, world class destinations and extraordinary stories, the new American Way directly mirror the interests and passions of its affluent and loyal readership. Content where it counts 12

14 In every issue TAKING A VIEW ON THE WORLD LOCAL HERO THE LAST WORD January 2015 Zita Cobb is leaving her mark on the northern coast of Fogo Island. The opening-night performance for Cirque du Soleil s new JOYÀ on Mexico s Riviera Maya captivates the audience. MEXICO S GREATEST SHOW Welcome to Cirque du Soleil s latest permanent home Cirque du Soleil, the Montreal-based circus colossus that subs giant mechanical hands for the standard clowns, just opened its first permanent show outside the U.S. It s well known that Cirque is the largest theatrical production on Earth, and the new JOYÀ on Mexico s Riviera Maya is no exception when it comes to grandeur and entertainment. When imagining JOYÀ, we wanted to create an engaging, immersive, multisensory world with subtle allusions to the history and culture of Mexico, says Grupo Vidanta founder Daniel Chavez Moran, who partnered with Cirque to create JOYÀ. This first-of-its-kind intimate culinary and theatrical experience is inspired by the fabulous migratory journey of the monarch butterfly, in which life is passed from one generation to the next as JOYÀ follows the adventures of a rebellious teenage girl whisked away to a mysterious jungle in her grandfather s fantastical world. Audiences can expect Cirque s signature acrobatics, circus acts, trapeze art and brilliant sets, punctuated by facets of Mexican culture. Prepare for the spectacular. JOYÀ celebrates ELAINE GLUSAC Mexican culture. LUTHER CAVERLY HOW TO SAVE AN ISLAND Business savvy helped Zita Cobb save her home for future generations. By Jill K. Robinson Eighth-generation Fogo Islander Zita Cobb considers her fortune in having grown up on the small island off the north coast of Newfoundland as being born with a gift of place. After leaving home for university and working in the fiberoptics industry, ultimately becoming chief financial officer of JDS Fitel and senior vice president of strategy of JDS Uniphase, she turned her attention back to Fogo Island at a time of cultural and economic crisis and has had a major hand in turning the islanders fortunes around. What was happening on Fogo Island that had longtime islanders moving away? Fogo Islanders have been cod-fishing people for centuries. We were in-shore fishing people going out on the North Atlantic in small wooden boats that we built ourselves, catching enough fish to feed our families. When massive factory draggers from far-flung nations appeared along our shores, they caused Although aviation enthusiasts proclaim the Douglas DC-3 to be one of the finest planes in history, it was a modest aircraft compared to the sleek jumbo jets of today. But when American Airlines launched its inaugural flagship flight on June 25, 1936, it was a JUNE 25, 1936 At First Flight milestone because it led to mass production of the DC-3. That revolutionized air travel, making it more affordable. The public was excited. By February 1937, American carried its 1 millionth passenger. By the end of that decade, American was the nation s leading domestic air carrier in revenue passenger miles. JAN HUBBARD COURTESY C.R. SMITH MUSEUM AMERICAN WAY JANUARY AMERICAN WAY JANUARY JANUARY 2015 AMERICAN WAY 025_Jan_POV_Cirque.2_DECEMBER 4.indd 25 05/12/ :53 059_Jan_REG_LocalHero v2 DECEMBER 4.indd 59 05/12/ :16 146_Jan_REG_LastWord DECEMBER 4.indd /12/ :25 Columns Sports, business and Sci-tech are all covered, with trends, ideas and real life success stories that readers can take home with them. LOCAL HERO We celebrate inspirational people who ve made their communities better places to live, work, and play. THE LAST WORD An archival look at American Airlines and its passengers throughout the years. Content where it counts 13

15 In every issue MAPS AND LEGENDS MEAT WORTH SEEKING Austin is known for its barbecue, but plenty of small towns nearby are worth the trip, too, says Daniel Vaughn. M ost food writers are generalists. The difference between pork belly and pancita is as important as knowing a tart from a pie. Two years ago, Texas Monthly created an unprecedented position with a bit more focus. They gave me the official title of barbecue editor, and I eat brisket like it s my job. I spend my days on a perpetual scouting mission 62 JANUARY 2015 AMERICAN WAY The Lone Star State offers barbecue options that make mouths water. across the Lone Star State. Every few years, Texas Monthly creates a new list of the Top 50 barbecue joints in Texas. The most recent was released in June Since then I ve traveled tens of thousands of miles checking up on the pitmasters represented in the current list and searching for the new joints and the hidden gems that are the hopefuls for the next one. The travel can be exhausting, but I never want for exploration, and I certainly don t go hungry. The barbecue options in the capital city abound, but Texans love to get out of the city too. The rural- barbecue road trip is a rite of passage and a popular weekend sport. A few hundred miles on Saturday is commonplace, but there s plenty of incredible smoked meat within an easy drive of the Austin airport, from which American offers a slew of regional flights. Any way you get there, multiple stops are encouraged. Daniel Vaughn tweets and is Barbecue Editor of Texas Monthly. 1 BLACK S BARBECUE 215 N. Main St. Lockhart, Texas (30 minutes from Austin) Open Sun-Thur 10-8, F-Sat 10-8:30 This family operation employs the fourth generation. They claim to be open eight days a week, which means you can get one of their giant beef short ribs at nearly any time of day. The sausage is a must as well. The recipe dates back to when they first opened in And don t discount the smoked turkey. Even white meat comes out well. 2 KREUZ MARKET 619 N. Colorado St. Lockhart, Texas (30 minutes from Austin) Open M-Sat 10:30-8 Here you ll find huge slabs of smoked meat served on nothing but butcher paper, but what you won t find are forks (they re at the end of your arms) or barbecue sauce (no need). The massive building on the north side of town is relatively new, but the business just celebrated its 115th year. 3 HAYS CO. BAR-B-QUE CATERING 1612 S. Interstate Highway 35 San Marcos, Texas (40 minutes from Austin) Open M-Thur 11-9, F-Sat Look for a bold sign right along the interstate. At Hays, you ll find a vast menu of pepper-crusted smoked meats including juicy spare ribs and house-made sausage. If it s a weekend, chances are you ll find live music on the patio. ILLUSTRATION: AARON MESHON; PHOTO: WYATT MCSPADDEN AMERICAN AN WAY MONTH MAPS LEGENDS From the best barbecue in Texas to the fashionistas of Antwerp, we chart and plot the places to stop in sites that have a theme worth exploring. 062_Jan_REGS_MapsLegends DECEMBER 4.indd 63 05/12/ :17 062_Jan_REGS_MapsLegends DECEMBER 4.indd 62 08/12/ :34 Content where it counts 14

16 In every issue DAVE I was exploring all of these different cities and learning the history and the stories of all these different people, but at the same time, I was a part of the experiment. GROHL It Started With a Spark TWENTY YEARS AFTER DAVE GROHL ASSEMBLED THE FOO FIGHTERS, THEY VE HIT THE ROAD TO FIND HOME. 66 JANUARY 2015 AMERICAN WAY Story by Adam Pitluk Photography by Andrew Macpherson THE COVER STORY From the Foo Fighters to Kevin Spacey to Morgan Freeman, each month we bring you the most intimate look at our biggest stars of film, stage, and television. 066_Jan_FEAT_FooFighters DECEMBER 4.indd 66 05/12/ :23 066_Jan_FEAT_FooFighters DECEMBER 4.indd 67 05/12/ :23 Content where it counts 15

17 In every issue GO BEYOND THE BEACH THIS PAGE: One of the hauntingly beautiful caves at Virgin Gorda OPPOSITE PAGE: Some of the most spectacular cliff diving in the world happens in Negril, Jamaica. 64 FEBRUARY 2015 AMERICAN WAY PHOTO CREDITS: NAMES GO HERE XXXX The sun and sand of the Caribbean are their draws, but there are other wonders to explore on these isles. BY DREW LIMSKY THE TRAVEL FEATURE Each issue, we offer gorgeous photography and stunning prose about the world s most interesting locales. 064_FEATURE_CARIBBEAN_FEB.indd 64 09/01/ :28 064_FEATURE_CARIBBEAN_FEB.indd 65 09/01/ :29 Content where it counts 16

18 Celebrated Living Reaches 19.5 million annual Premium Class passengers as well as global Admirals Club members Published quarterly: Spring, Summer, Autumn, Winter Super-premium paper stock with an aesthetic worthy of the affluent audience Celebrated Living serves By-Invitation-Only ad base Content where it counts 17

19 Celebrated Living Editorial Overview Mission Statement Celebrated Living is the quarterly magazine published for the affluent, worldly customers who fly in American Airlines premium cabins and relax in the Admirals Club lounges. Impeccably crafted and beautifully designed, Celebrated Living is all about the finer things in life, whether that s travel, food, culture, fashion, accessories, property, or emotionally and spiritually enriching experiences. Celebrated Living is an exceptional gift and trusted companion to its loyal audience of 4.9 million passengers. Content where it counts 18

20 In every issue real estate By BRIELLE M. FERREIRA TRENDSETTER By BRIELLE M. FERREIRA the PLATINUM LIST Hotels Resorts Fine Dining Nightlife Style And Relax The fruits of the Earth and sea take pampering to a whole other level at three new spas BY KIMBERLEY LOVATO A LIGHT BED BREAKFAST Automation has made the lighthouse keeper extinct but created the ultimate in romantic seaside accommodation there has always been an air of romance about lighthouses. It s their role as beacons in the dark, there to guide sailors out at sea and provide safe passage home. Then there are the keepers, dedicated men and women maintaining solitary vigils, with only the temperamental weather and wheeling seabirds to color their existence. Except these days, technology has rendered the role of the keeper obsolete, replaced by automation. Many of the lighthouses they once tended have been sold off and have passed into the hands of new kinds of keepers. Some of these have chosen to open up their lighthouses to paying guests, making for some highly unusual guesthouse experiences. Here are four we like. SCENE STEALER An interior designer to the stars is full of down-to-earth advice there s a magic that happens in front of the camera; an adrenaline rush that comes from an awareness that all eyes are on you. But for former actress turned interior designer Kari Whitman, it wasn t enough. She didn t want to just show up on set; she wanted to be the one creating it. I always had an affinity for design, she says. As a kid, when I went on vacations with my parents, they would go down to the pool, and by the time they returned, I would have rearranged the furniture in the hotel room. With roles in TV shows including NYPD Blue, Nash Bridges and Married With Children, she picked up work doing interiors for some of her co-stars, which rapidly turned into a thriving design practice with Hollywood clients like Emilio Estevez, Don Henley, Kristen Bell and Jessica Alba. How would you describe your design aesthetic? Personally, I d say my style is eclectic, innovative and artistic, but I m not always designing for myself. I think each person s home should be a reflection of his or her own personality, not mine. It s about self-expressionism, which is why you ll never walk into an interior I ve worked on and say, This is a Kari Whitman home. That s not what I want. I want it to look like a Virginia Madsen house or a Melanie Griffith house. If anything, my design ethos isn t so much about an aesthetic as it is being a good listener. What are the biggest trends you re seeing in interiors right now? Maybe it s because I m a total tree hugger or because of my upbringing in Boulder, Colorado, but I ve been celebrating the growth of the green movement in interiors in recent years. A lot of my clients have been asking what they can do to reduce their environmental footprint, and even when they re not eco-conscious I do my best to educate them on the options. There are so many incredible new products out now to explore. For example, I recently did a wallpaper installation for a royal family that was made out of old blue jeans, and it s just about one of the most gorgeous things I ve ever seen. Can you share some small steps people can take to get greener homes? The most valuable thing you can do is a little bit of extra research. So, when you re looking to renovate your walls or flooring, make sure you re using low-voc paint and that TOP LEFT: ROGER SCHNEIDER; CALVIN BAINES (5) Interior designer Kari Whitman brings her flair for green design and glamour to some of Hollywood s posh pads, including the home of Jessica Alba and her own home in Colorado (pictured here). SPRING 2015 CELEBRATED LIVING 17 SPRING 2015 CELEBRATED LIVING CELEBRATED LIVING SPRING _PlatinumList.indd 17 06/02/ :27 059_Real Estate.indd 59 06/02/ :48 042_Trendsetters.indd 42 09/02/ :51 Platinum List A quarterly round up of all that is exceptional when it comes to new global openings of hotels, resorts, restaurants, bars and retail. homes and interiors Our regular real estate coverage will include photographic essays on beautiful homes, both inside and out, as well as features on some of the most idyllic places to buy or build your second (or third) home. TRENDSETTER From the top buyer at Bergdorf Goodman to an interior designer to the stars to a curator at the MOMA, in each issue Trendsetter profiles an individual whose style and opinions set the trends for the rest of the world to follow. Content where it counts 19

21 In every issue 64 reeling o r years WRITER-PHOTOGRAPHER JAD DAVENPORT TRAVELS TO ANDROS ISLAND IN THE BAHAMAS ON A QUEST FOR THE FOUNTAIN OF YOUTH CELEBRATED LIVING SPRING 2015 SPRING 2015 CELEBRATED LIVING 65 features We will regularly focus on the best in sporting and outdoors experiences, including sailing, golf, skiing, mountain trekking, deep-sea fishing and more. We will cover one-of-a-kind travel experiences in some of the world s most alluring destinations, from Venice and Istanbul to Sydney and Shanghai. And we will regularly cover the finest in dining, and art and culture, from cocktails at the top of Dubai s record-breaking Burj Khalifa tower to the underground dining scene that is taking Europe s capitals by storm. 064_Feature_Bahamas.indd 64 10/02/ :40 064_Feature_Bahamas.indd 65 10/02/ :40 Content where it counts 20

22 In every issue Bed, Board LEgends By ANDREW HUMPHREYS THE BEST OF BRITISH For more than 100 years, London s Savoy has attracted a who s who of Hollywood greats, royalty and celebrities anybody who knows London s hotels has their favorite Savoy story. Mine involves the Irish actor Richard Harris, who in his later years moved into a suite at the hotel an arrangement he declared better than marriage. He was a legendary drunk whose real-life exploits put his screen characters in the shade, but overindulgence (and lymphatic cancer) caught up with him, and a visiting ex-wife was shocked to find him emaciated, weak and near death. An ambulance was called, and as he was carried through the lobby on a stretcher, Harris sat up and shouted (as a joke), It was the food! Don t touch the food! The Savoy subsequently named a suite in his honor. Harris star power, however, was not sufficient to earn him a spot among the starry parade of signed photographs that lines one of the plushly carpeted halls off the Front Hall, or for him to be commemorated in the hotel s archive, the Savoy Museum. We ll come back to those celebrities in a moment, but let s just pause here to consider that museum: How many hotels boast their own museum? Then again, how many hotels can boast a pedigree to match that of the Savoy? It was the first luxury hotel built in Britain (framed in the museum is the first coin taken at the hotel, spent by an American, Harry Rosenfeld, in August 1889 on a bottle of Champagne). It was a pioneer in being entirely lit by electricity, including some of the country s first electric ascending rooms (now known as elevators). It also had an unheard-of 70 bathrooms (for 200 guest rooms); for comparison, its closest rival offered just four bathrooms for its 400 guest rooms, which led the builder to ask the Savoy s developer if he expected his guests to be amphibious. The man responsible for all the opulence and faucets was Richard D Oyly Carte, a theater impresario who made his fortune producing operettas by his friends Gilbert and Sullivan. He first built the Savoy Theatre before deciding to accessorize it with a glitzy hotel next door. He headhunted waiter-turned-hotelier César Ritz to be the Savoy s general manager and the esteemed chef Auguste Escoffier to oversee the kitchens (although his lack of height meant he had to wear platform shoes to oversee pans at the back of the range). Between Ritz and Escoffier, the Savoy s restaurant became the most fashionable venue in town, introducing the idea of reserved cards on the best tables so the glamorous guests seated there were sure to be the 54 CELEBRATED LIVING SPRING _BBLegends.indd 54 09/02/ :53 SPRING 2015 CELEBRATED LIVING _BBLegends.indd 55 06/02/ :47 bed, board legends Every issue, Celebrated Living will unearth the legends, stories and secrets of some of the world s most iconic hotels, from Ernest Hemingway liberating the Paris Ritz during World War II to Orson Welles trashing his room at the Copacabana and the shooting of Singapore s last wild tiger in the billiard room at Raffles. Content where it counts 21

23 In every issue collections By ELLISE PIERCE LICENSE TO DRIVE Michael Brown never set out to acquire a collection of Corvettes it just happened that way PHOTOGRAPHY BY PEPPER YANDELL collectors 36 CELEBRATED LIVING SPRING 2015 SPRING 2015 CELEBRATED LIVING 37 Some of the world s most powerful and celebrated people use their wealth to acquire extraordinary collections, not just of art and property, but often of the quite exotic and esoteric. This regular spot allows these people to show off and talk about their often secret passions, whether it is for Space Shuttle memorabilia, Fabergé eggs or sequined country western jackets. 036_Collections.indd 36 06/02/ :35 036_Collections.indd 37 06/02/ :35 Content where it counts 22

24 Nexos Targeted reach to 11.7 million highly-educated Spanish- and Portuguese-speaking passengers Published bi-monthly and distributed on all American Airlines flights to the Caribbean, Latin America and Spain as well as in Admirals Club lounges Caribbean: 4.9mm pax / Central American Mexico: 3.7mm pax / South America: 2.6mm pax / Spain* 0.5mm pax *Selected domestic flights Content where it counts 23

25 Nexos Editorial Overview Mission Statement Nexos is the only Spanish- and Portuguese- language magazine that connects North and South America, with links to the rest of the world. Found exclusively on American Airlines Pan-Latin flights, the new Nexos focuses on Latin celebrities, events, shopping, fashion, cuisine, real estate and lifestyle, all with a sleek, elegant design. Nexos full of opinion, wit and flair with writing from celebrated tastemakers is your essential, international travel companion. Content where it counts 24

26 In every issue NEXOmetro Norte y Sur ESQUIANDO EN LAS MONTAÑAS Y EN EL AGUA NORTE E SUL: ESQUIANDO NAS MONTANHAS E NAS ÁGUAS N U E S T R O M U N D O CLAUDIA PIESCHACÓN JOYAS PARA INNOVAR EL MUNDO JOIAS PARA INOVAR O MUNDO M O D A esde 2007, cuando se estrenó como Djoyera, la diseñadora colombiana Claudia Pieschacón (Cleo), graduada en Diseño de XAUME OLLEROS/GETTY IMAGES El fuego está de fiesta ARDE VALENCIA EN HONOR A SAN JOSÉ HO FOGO ESTÁ EM FESTA: VALÊNCIA ARDE EM HOMENAGEM A SÃO JOSÉ POR NURIA NET lvídese del festival Burning Man. La O ciudad española de Valencia arde cada año con Las Fallas, fiestas de fuego. La tradición data del siglo XVII, cuando en honor a San José, patrón de los carpinteros, se quemaban sobras de madera. Aunque las festividades arrancan desde el 1 de marzo, la celebración oficial empieza el 15 con la plantà (o plantada) de mas de 700 monumentos falleros muchos de ellos obras de arte, y algunos de más de 25 metros de alto que representan desde personajes hasta objetos. Todo termina el 19 con la quemà, cuando se prende fuego a las fallas. En el interino, cabalgatas, castillos de fuegos artificiales, farra y concursos de paellas. Para celebrar como valenciano, recorra las calles admirando las V I A J A N D O fallas y tomándose un chocolate caliente con buñuelos. TIP: El transporte en auto está limitado esa semana, luego mejor llegar a Valencia por tren o autobús. LAS FALLAS DE VALENCIA, DE MARZO. FALLASVALENCIA.ES Esqueça o festival Burning Man. A cidade espanhola de Valência arde, a cada ano, com Las Fallas, a festa do fogo. A tradição data do século XVII, quando, em homenagem a São José, patrono dos carpinteiros, queimavam-se sobras de madeira. Embora as festividades tenham início em 1º de março, a celebração oficial começa no dia Uno de los enormes monumentos falleros de Valencia. Um dos enormes monumentos falleros de Valência. 15 com a plantà (ou plantação) de mais de 700 monumentos falleros muitos deles obras de arte e alguns com mais de 25 metros de altura que representam personagens e objetos. Tudo termina no dia 19 com a quemà (queima), quando as fallas são incineradas. Nesse período, ocorrem desfiles, queima de fogos de artifício, diversão e concursos de paella. Para festejar qual um valenciano, percorra as ruas admirando as fallas e tomando chocolate quente com buñuelo (rosquinhas). DICA: A circulação de automóveis é limitada; durante essa semana o melhor é ir a Valência de trem ou de ônibus. AS FALLAS DE VALÊNCIA, DE MARÇO. FALLASVALENCIA.ES n el mundo de Nexos, es posible esquiar un lunes en las montañas del Norte y un martes en mares o en los lagos al ESur. Recomendamos cinco destinos. En la nieve: Zermatt SUIZA; Jackson, Wyoming, y Aspen, Colorado ESTADOS UNIDOS; Mont Tremblanc, Quebec CANADÁ; y Cortina d Ampezzo ITALIA. // En las olas: Lagunas de Bujama, Lima PERÚ; Melbourne AUSTRALIA; Barra da Tijuca, Rio de Janeiro BRASIL; Sun City SUDÁFRICA; y Lago Villarrica CHILE. No mundo de Nexos, é possível esquiar numa segunda-feira nas montanhas do Norte e, na terça, em mares ou lagos do Sul. Recomendamos cinco destinos. Na neve: Zermatt SUÍÇA; Jackson, Wyoming, e Aspen, Colorado ESTADOS UNIDOS; Mont Tremblanc, Quebec CANADÁ; e Cortina d'ampezzo ITÁLIA. // Nas ondas: Lagunas da Bujama, Lima PERU; Melbourne AUSTRÁLIA; Barra da Tijuca, Rio de Janeiro BRASIL; Sun City ÁFRICA DO SUL; e Lago Villarrica CHILE. ILUSTRACIÓN POR DOUG CHAYKA Interiores de New York School of Interior Design y con estudios en pintura y escultura, crea con inagotable imaginación. Mi misión es innovar el mundo de la joyería con prendas extraordinarias para la mujer que va a un paso más allá de la moda, dice Pieschacón, quien elabora a mano sus joyas Cleo, con excelentes materiales, acabados y técnica. El resultado es una perfecta pero a su vez bella irregularidad en cada una de sus llamativas y seductoras piezas, inspiradas en lo animal y orgánico. Las joyas Cleo están en las vitrinas de tiendas como Anthropologie (EE.UU. y Reino Unido), Nordstrom (Miami), Henri Bendel (EE.UU.), Harvey Nichols (Dubai), Mendocino (Canadá) y BNG (Turquía), en diversas boutiques y en CLEOJEWELS.COM. Desde 2007, quando iniciou suas atividades como joalheira, a designer colombiana Claudia Pieschacón (Cleo), diplomada em Desenho de Interiores pela New York School of Interior Design e com formação em pintura e escultura, cria com inesgotável imaginação. Minha missão é inovar o mundo da joalheria com peças extraordinárias para a mulher que está um passo à frente da moda, diz Pieschacón, que elabora as joias Cleo à mão com excelentes materiais, acabamentos e técnica. O resultado é uma perfeita e ao mesmo tempo bela irregularidade em cada uma de suas vistosas e sedutoras peças, inspiradas no animal e no orgânico. As joias Cleo estão nas vitrines de lojas como Anthropologie (EUA e Reino Unido), Nordstrom (Miami), Henri Bendel (EUA), Harvey Nichols (Dubai), Mendocino (Canadá) e BNG (Turquia), em diversas butiques e no site CLEOJEWELS.COM. Joyas hechas a mano, inspiradas en lo orgánico. Joias feitas à mão, inspiradas no orgânico. CLAUDIA PIESCHACÓN f e b r e r o/ m a r z o 2015 n e x o s n e x o s f e b r e r o/ m a r z o n e x o s f e b r e r o/ m a r z o nexometro We take the temperature of the hottest destinations, trends and people, including top reasons to travel, music and the top events/happenings around the world. north south Nexos is the only magazine that speaks in two languages to many hemispheres. In this signature page, we take a look at what happens in opposite sides of the globe for adventurous travelers. fashion shopping From glam to hip, our section highlights fashion icons and up and coming designers. Also, an insider s shopping guide to key destination cities and the must-have accessories, gadgets and styles. Content where it counts 25

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