Hapeville Charter Schools Marketing Plan Approved by Board on May 18, 2015

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1 Hapeville Charter Schools Marketing Plan Approved by Board on May 18, 2015 The goal of the Hapeville Charter Marketing Plan is to ensure the enrollment of students registered within the student information system on the first day of classes each year. The following table includes a timeline of the meetings, activities and/or reports required to: (a) maintain enrollment levels which support the Hapeville Charter Schools operating budget, and (b) support the compliance of laws, rules and regulations required by State DOE and the Fulton County School System (FCSS.) Table 1 Month Department Function Notes July Registrar Enrollment and Wait List Reports prepared for Hapeville Charter Board Reports included in Board Agenda and supporting documents for July August Academics Open Houses at HCMS and HCCA August Registrar 10 Day Counts Reported to FCSS September October Marketing Prepare marketing letters for the following school year Determine the mail drop date for January of next year October Marketing Edit Hapeville Charter Schools Marketing Brochure in preparation for the following school year October Marketing and Academics Send DRAFT of marketing letters to the HCMS and HCCA Principals for final edits November Marketing Request and prepare mailing lists for mailing house HCMS and HCCA Principals review for any recommended changes in regards to curriculum Mailing lists are provided by FCSS 1

2 Month Department Function Notes November Marketing and Registrar Edit and finalize applications for the following year in preparation for uploading and linking to the HCMS and HCCA websites November Marketing Coordinate website link on HCMS and HCCA websites for online applications for access on December 1, 2015 December 1 Marketing HCMS and HCCA Online Applications available for public to use December Marketing Contact mailing house to finalize dates for sending the mailing lists and marketing letters December Marketing Send HCMS and HCCA mailing lists and marketing letters to mailing house January Marketing Confirm with mailing house that mail is dropped on planned date January Academics Informational Meeting #1 at HCMS and HCCA facilities Usually the second or third week of December Payment due to mailing house after mail drop Dates of Informational Meetings are determined the preceding month of March each year February Academics Informational Meeting #2 at HCMS and HCCA facilities The weekend after Martin Luther King, JR. Holiday The third weekend in February 2

3 Month Department Function Notes February Academics Lottery Viewing Wednesday of last week in February March 1 Registrar Uploading listings of students accepted post-lottery through the FCSS portal March Academics Schedule Open House dates and times (August) March Academics Finalize bell schedule and school hours for the next school year (including building opening and closing to students) March Marketing and Academics FCSS Budget Meeting in preparation for the following school year April Academics Determination of number of faculty positions required for the following school year May Academics Faculty/staff listing for the following school year presented to Hapeville Charter Schools Board for ratifying June Registrar Communications with students and families registered and enrolled the following school year EXCEL database is preformatted by FCSS Posted on HCMS and HCCA websites Posted on HCMS and HCCA websites Initial phase of development of Hapeville Charter operating budget Includes faculty and staff positions that are not yet staffed 3

4 Table 2 includes the descriptions, the key month in the yearly marketing cycle and page reference: Table 2 Document HCMS Marketing Letter (for School Year) HCCA Marketing Letter (for School Year) Hapeville Charter Schools Marketing Brochure (for School Year) Month in Marketing Plan Cycle (Table 1) October October October Included in this document on page 5 in English 6 in Spanish 7 in English 8 in Spanish 9 front cover 10 back cover 4

5 January 3, 2015 Hapeville Charter Schools Hapeville Charter Middle School 3535 South Fulton Avenue Hapeville, GA Principal: Ms. Marcia Lowe Versión en español al lado inverso. Dear Fulton County School System Student and Parent(s)/Guardian(s): Hapeville Charter Middle School (HCMS) proudly offers a tuition-free public middle school option for the families residing within the Fulton County School System attendance zone. Seats are available for students planning to enroll in the sixth, seventh, or eighth grade for the School Year. The small school atmosphere promotes individual student achievement and success. For further information, please call or send an to mlowe@hapevillecharter.org. To learn more about HCMS, mark your calendar to attend one of the two following Informational Meetings: WHEN? Saturday, January 24, 2015 or Saturday, February 21, 2015 WHERE? Hapeville Charter Middle School 3535 South Fulton Avenue Hapeville, GA Each meeting starts promptly at 10:00 a.m. The School Year begins Monday, August 10, Hapeville Charter Middle School follows the Fulton County School Regular Calendar. To submit your application online, go to and click: Please inform your friends, neighbors and co-workers about the Informational Meetings scheduled for Saturday, January 24th and Saturday, February 21st at 10:00 a.m. at our middle school facility located at 3535 South Fulton Avenue in Hapeville. The Ninth, Tenth, Eleventh and Twelfth Grade Informational Meetings are scheduled on the same days at 1:00 pm at the Hapeville Charter Career Academy facilities located at 6045 Buffington Road. For more information about the high school grades, contact the Principal, Mr. Jannard Rainey, at We look forward to seeing you on January 24th or February 21st at 10:00 a.m. at the Main Campus in Hapeville of Hapeville Charter Middle School. Sincerely, Marcia Lowe Principal Hapeville Charter Middle School Hapeville Charter Middle School receives funding through the Federal Title I Program for economically disadvantaged families. Hapeville Charter Middle School is a school-wide Title I School which is a part of the Fulton County School System. Hapeville Charter Middle School is accredited by AdvancED. This institution is an equal opportunity provider. 5

6 Hapeville Charter Schools 3 de enero de 2015 Hapeville Charter Middle School 3535 South Fulton Avenue Hapeville, GA English version on reverse side Principal: Ms. Marcia Lowe Estimados estudiantes y padres/guardianes de Fulton County: La academia Hapeville Charter Middle School (HCMS) se place en ofrecer educación de escuela intermedia completamente gratis para estudiantes de sexto, séptimo, y octavo grado, y quienes residen en la región escolar de Fulton County. Estamos aceptando solicitudes de ingreso para el año escolar Operamos en un ambiente suficientemente íntimo como para asegurar que cada estudiante reciba la debida atención individual, la cual es necesaria para sostener y lograr el mayor éxito académico. Para más información, comuníquese con nosotros al , o por correo electrónico a la dirección mlowe@hapevillecharter.org. Habrán dos orientaciones sobre nuestros programas escolares en las siguientes fechas: Cuándo: sábado, 24 de enero de 2015 sábado, 21 de febrero de 2015 Cada orientación comenzará a la 10:00 a.m. en punto. Dónde: Hapeville Charter Middle School 3535 South Fulton Avenue Hapeville, GA El año escolar comenzará el 10 de agosto de HCMS sigue el mismo almanaque académico establecido por el sistema escolar de Fulton County. Aceptamos solicitudes electrónicas. Diríjase a la pagina para matricularse. Busque esta imagen: Por favor comparta esta información con sus amigos, vecinos, compañeros de trabajo, y demás familia, e invítelos a participar en una de las orientaciones que se darán el 24 de enero y el 21 de febrero a la 10:00 a.m. Nos reuniremos en nuestra escuela, localizada en 3535 South Fulton Avenue en Hapeville. También ofreceremos orientaciones para los padres y guardianes de estudiantes de escuela superior (grados 9 al 12) los mismos días y a la una hora en Hapeville Charter Career Academy, localizada en 6045 Buffington Road en Union City. Para más información, comuníquese con el principal, Sr. Jannard Rainey, al Esperamos verles el día 24 de enero o el 21 de febrero a la 10:00 a.m. en el campo de la HCMS en Hapeville. Atentamente, Marcia Lowe Principal Hapeville Charter Middle School Hapeville Charter Middle School recibe fondos a través del programa federal Título I para familias económicamente necesitadas. Como parte del sistema escolar de Fulton County, Hapeville Charter Middle School es una academia enteramente clasificada bajo Título I. Esta institución ofrece igualdad de oportunidades. 6

7 January 3, 2015 Hapeville Charter Schools Hapeville Charter Career Academy 6045 Buffington Road College Park, GA Principal: Mr. Jannard Rainey Versión en español al lado inverso. Dear Fulton County School System Student and Parent(s)/Guardian(s): Hapeville Charter Career Academy (HCCA) proudly offers a tuition-free public high school option for ninth through twelfth grade students who reside within the Fulton County School System attendance zone. A Fulton County Startup Charter School, HCCA is a college preparatory school offering advanced classes. All of our students graduate with a college prep diploma AND complete postsecondary coursework towards certification through a dual enrollment partnership with Atlanta Technical College. HCCA s small school atmosphere promotes individual student achievement and success. For further information, please call or send an to jrainey@hapevillecharter.org. To learn more about HCCA, mark your calendar to attend one of the two following Informational Meetings: WHEN? Saturday, January 24, 2015 or Saturday, February 21, 2015 WHERE? Hapeville Charter Career Academy 6045 Buffington Road Building A College Park, GA Each meeting starts promptly at 1:00 p.m. The School Year begins Monday, August 10, Hapeville Charter Career Academy follows the Fulton County School Regular Calendar. To submit your application online, go to and click: Please inform your friends, neighbors and co-workers about the Informational Meetings scheduled for Saturday, January 24th and Saturday, February 21st at 1:00 p.m. at our high school facility located on 6045 Buffington Road in Union City. The Sixth, Seventh and Eighth Grade Informational Meetings are scheduled on the same days at 10:00 a.m. at the Hapeville Charter Middle School facilities located at 3535 South Fulton Avenue in Hapeville. For more information about the middle school grades, contact the Principal, Ms. Marcia Lowe, at We look forward to seeing you on January 24th or February 21st at 1:00 p.m. at the Union City Campus of the Hapeville Charter Career Academy. Sincerely, Jannard Rainey Principal Hapeville Charter Career Academy Learn more about Career Academies in the State of Georgia at: Hapeville Charter Career Academy is accredited by AdvancED. This institution is an equal opportunity provider. 7

8 Hapeville Charter Schools Hapeville Charter Career Academy 6045 Buffington Road College Park, GA Principal: Mr. Jannard Rainey 3 de enero de 2015 Estimados estudiantes y padres/guardianes de Fulton County: La academia Hapeville Charter Career Academy (HCCA) se place en ofrecer educación de escuela superior (secundaria) completamente gratis para estudiantes de primer a cuarto año (grados 9-12) quienes residen en la región escolar de Fulton County. HCCA es un colegio preparatorio cuyo currículo incluye clases avanzadas. Todos nuestros estudiantes se gradúan con diplomas pre-universitarios, además de créditos post-secundarios que sirven para acelerar certificación universitaria en Atlanta Technical College. HCCA opera en un ambiente suficientemente íntimo como para asegurar que cada estudiante reciba la debida atención individual, la cual es necesaria para sostener y lograr el mayor éxito académico. Para más información, comuníquese con nosotros al , o por correo electrónico a la dirección jrainey@hapevillecharter.org. Habrán dos orientaciones sobre nuestros programas escolares en las siguientes fechas: Cuándo: sábado, 24 de enero de 2015 sábado, 21 de febrero de 2015 Cada orientación comienza a la 1:00 p.m. en punto. Dónde: Hapeville Charter Career Academy 6045 Buffington Road Building A College Park, GA El año escolar comenzará el 10 de agosto de 201e. HCCA sigue el mismo almanaque académico del sistema escolar de Fulton County. Aceptamos solicitudes electrónicas. Diríjase a la pagina para matricularse. Busque esta imagen: Por favor comparta esta información con sus amigos, vecinos, compañeros de trabajo, y demás familia, e invítelos a participar en una de las orientaciones que se darán el 24 de enero y el 21 de febrero a la 1:00 p.m. Nos reuniremos en nuestra escuela, localizada en 6045 Buffington Road en Union City. También ofreceremos orientaciones para los padres y guardianes de estudiantes de sexto, séptimo, y octavo grado los mismos días y a la 10:00am en Hapeville Charter Middle School, localizada en 3535 South Fulton Avenue en Hapeville. Para más información, comuníquese con la principal, Sra. Marcia Lowe, al Esperamos verles el día 24 de enero o el 21 de febrero a la 1:00 p.m. en el campo de la HCCA en Union City. Atentamente, Jannard Rainey Principal Hapeville Charter Career Academy Para más información sobre carreras académicas en el estado de Georgia, diríjase a la página Hapeville Charter Career Academy es acreditada por AdvancED. Esta institución ofrece igualdad de oportunidades. 8

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