Safe Harbor Statement

Transcripción

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2 Safe Harbor Statement The following is intended to outline our general product direction. It is intended for information purposes only, and may not be incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions. The development, release, and timing of any features or functionality described for Oracle s products remains at the sole discretion of Oracle. 2

3 Utilización de Big Data en el sector turístico Oracle Big Data Platform 19 de Febrero de 2015

4 Big Data = The Rise of Data Capital Companies Use Data Capital Everywhere Customer Experience Operational Efficiency New Business Models 44% 30% 26% Source: Sloan Review, MIT

5 Online Travel Agency Personalize customer offering and better internal decision support

6 Travel Extreme Search and Featured Result, new products/services to ease searches provide more value to customers

7 Hospitality Improved, faster and personalized Revenue Management System by Advanced Analytics

8 Casos de uso de la tecnología Big Data en el sector turístico Travel Distribution Better Decision Support Better Customer Relationship External Sources New Products/ Services Faster Analytical Response

9 Casos de uso de la tecnología Big Data en el sector turístico Travel Distribution External Sources Travel distribution es uno de los aspectos de la industria más intenso en la generación de información Better Decision Support New Products/ Services Better Customer Relationship Cubre todo lo relacionado con un paquete turístico, desde los tickets de avión hasta el alquiler de vehículos, habitaciones de hotel y más Faster Analytical Response Múltiples proveedores en una única transacción

10 Casos de uso de la tecnología Big Data en el sector turístico Travel Distribution External Sources External sources son proveedores de información relacionadas con la actividad de la compañía del sector Better Decision Support Better Customer Relationship Datos estadísticos, demográficos, redes sociales, meteorológicos, de suministradores energéticos Algunas organizaciones New incluso Faster se plantean convertirse a Products/ sí mismos en fuentes Analytical externas de información Services como valor añadido Response

11 Casos de uso de la tecnología Big Data en el sector turístico Travel Distribution External Sources Acelerar la toma de decisiones con más y mejor información interna y externa Better Decision Support New Products/ Services Better Customer Relationship Mejorar la eficiencia interna y la seguridad Realizar forecasting de la demanda de los clientes en base a fuentes externas como por ejemplo situación macroeconómica o predicciones de tiempo Faster Analytical Response

12 Casos de uso de la tecnología Big Data en el sector turístico Travel Distribution External Sources Preferencias en cuanto a destinos, compañía aérea, servicios de valor añadido (ancillary) Better Decision Support New Products/ Services Better Customer Relationship Según Facebook cuanto más personalizado es la oferta (ad) hay 8 veces más probabilidad de que el cliente se interese por ella (click) Social marketing como herramienta de relación con clientes para agencias online Faster Analytical Response

13 Casos de uso de la tecnología Big Data en el sector turístico Travel Distribution External Sources Nuevos productos o funcionalidades para garantizar la posibilidad de venta Better Decision Support New Products/ Services Better Customer Relationship Mejora de la experiencia de búsqueda Más fácil y personalizado, mayor posibilidades de venta Amadeus Extreme Search, Featured Results Faster Analytical Response Kayak Precio predictivo en base a A/B testing Hipmunk Rating de vuelos y hoteles

14 Casos de uso de la tecnología Big Data en el sector turístico Travel Distribution External Sources La tecnología Big Data buscar ofrecer el mejor ratio de precio vs rendimiento frente a paradigmas más tradicionales Better Decision Support New Products/ Services Better Customer Relationship Muy importante en un sector donde el margen operativo es bastante reducido Confiar en appliances de alto rendimiento con bajo coste de adquisición, menor coste de la propiedad y un menor time-to-market Faster Analytical Response

15 La Estrategia Big Data de Oracle 15

16 The Rise of Data Capital will require a Fully Integrated 4 th Generation Data Architecture Discover & Predict Capture Transactions & Events Act 16

17 4 th Generation Data Architecture for Big Data Data Streams Event Engine Actionable Events Execution Enterprise Data Other Data Sources Data Reservoir Data Warehous e Business Analytics S112 $1123 Business Applications Actionable Insights Actionable Information Innovation Discovery Lab

18 Oracle Big Data Integration and Governance Ingest, Transform and Govern Ingest Transform & Govern Runs Natively in Hadoop Real-time streaming supports Kafka, Storm, Spark via Oracle GoldenGate Data validation and cleansing, metadata management, business glossary Leverages: Spark, Pig, Oozie, MapReduce Optimized for Oracle Engineered Systems

19 Oracle Big Data SQL: One fast query on all your data Oracle Smart Scan on Hadoop inspired by Exadata Big Data Customer Experience WEB_LOGS Oracle Big Data SQL CUSTOMERS Customer table in database Subset of customers with overdue accounts moved to database server Web log data in Hadoop Subset of customers who have accessed online account information moved to database server No application changes required Existing security policies extended to Hadoop & NoSQL

20 Govern and Secure Your Data With Oracle Hadoop, NoSQL & Relational BDA Capability Authentication through Kerberos Authorization through Apache Sentry Auditing through Oracle Audit Vault Encryption for Data-at-Rest Network Encryption Big Data SQL adds Advanced Security on Hadoop & NoSQL Redaction Virtual Private Database Fine-grain Access Control

21 Extend Oracle Business Analytics with Big Data OBIEE Query & Report on Hadoop, NoSQL & Relational Certified with 12c & Big Data SQL Endeca Use and extend your existing investment Exalytics Certified with 12c & Big Data SQL Install Exalytics into BDA Starter Rack

22 Find Oracle Big Data Discovery In preview Explore Share Discover Transform 22

23 Announcing the X5 Generation of Engineered Systems Extending Oracle s Market Leadership Virtual Compute Appliance Big Data Appliance Database Appliance Exalogic Elastic Cloud Exadata Database Machine SuperCluster T5-8 SuperCluster M6-32 Big Memory Machine Zero Data Loss Recovery Appliance New X5 Generation Systems Shipping with Exadata X5 Storage 23

24 Oracle Big Data Cloud Services 24

25 Oracle Big Data Cloud Service Overview Enterprise Data Data Warehouse (Exadata as a Service) Oracle BI Cloud Service Social Data Object Storage Cloud Service Hadoop BDA Cloud Service Data Enrichment Cloud Service Oracle Big Data Discovery Cloud Service Event Data Kakfa Queues Data Stream Processor

26 Summary 28

27 Summary: Oracle s Information Management Heritage Faster, Lower Cost, Less Risk Disruptive Technology Enterprise Productivity 29

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