Hostelling International; Una ventana al mundo para todos los albergues

Transcripción

1 Hostelling International; Una ventana al mundo para todos los albergues Brianda López, Directora de Programas, Estandares y Sostenibilidad XI Encuentro de Directores de Albergues Juveniles Red Española de Albergues Juveniles -REAJ

2

3

4 The Millennial Travellers some facts 85% estan influenciados por los esfuerzos de sostenibilidad social Es la primera generacion que espera que el alojamiento tenga medidas medioambientales Buscan autenticas y unicas experiencias, 78% prefieren aprender algo nuevo cuando viajan, les encanta practicar isolated togetherness zonas communes y WIFI Les gusta contar sus propias historias sobre las marcas; 95% dice que sus amigos son la fuente mas creible 61% ha participado como voluntarios en el pasasdo, prefieren micro que macro causas pero les encanta pertenecer y participar Source; Portrait of the Millennial Traveller 2016; A Study in Contradictions Skift and various reports

5 Mission / Values Iceland Standards / Conference Decisions

6 Trabajando hacia el futuro Una red mas fuerte, mas coherente facilitada por la Oficina Internacional trabajando con los miembros

7 In 2015 Nuevos 17 UN Sustainable Development Goals (SDGs) for 2030 UN Designates 2017 Year Sustainable Tourism for Development and Peace In 2016 Lanzamiento REAJ membresia digital

8

9 Estandares; Membresia Digital

10 Membresia; Carnet Es el carnet relevante para los millennials y proximas generaciones? Es el carnet digital relevante para los millennials y proximas generaciones? Ayudara la modernizacion y consistencia a cambiar la tendencia? En una generacion a la que le importa el planeta y sus gentes, como podemos unir nuestra mission al IM? Como cualquier cambio impactaria nuestra red? Membresia vs o programas de fidalidad? Esta el concepto o la palabra anticuada? Como podemos llegar y attender las necesidades de la generation Z? Podria nuestra mission combinada con el carnet digital facilitar y atraer a millennials?

11 Proyecto Piloto REAJ En progreso

12 Proyecto Piloto REAJ Validacion MOBILE URL

13 Nuevas guias digitales En progreso

14 Estandares; Herramientas

15 HI-Q and HI-Q&S; Herramienta en Sistemas de Gestion de la calidad y la sostenibilidad adaptada a la operativa de los albergues

16

17 Programas; HI-Connect

18 HI-Connect 12 Participants HI Iceland

19 HI-Connect Future realities and opportunities Staff Bilateral or unilateral exchanges Volunteers Youth unilateral or bilateral exchanges Online Youth volunteers community of our opportunities workforce through hostelling Staff Long Term Norway Brazil project to improve skills Based on HI s vision and core values EVS Training Future? Internship Long term (year) Erasmus + Projects opportunities, volunteers to capacity Working Holiday granted by building Visa Erasmus+ To help hostels in UNWTO or other Pilot project to advancing in support staff and external partners to sustainability explore volunteers

20 Programas; HISF Fondo Sostenibilidad

21 Sustainability Fund 112,000 en 9 proyectos 3 proyectos 18,800 en 2016 Proyecto dedicado a fomentar la marca, incrementar la sensibilidad sobre el cambio climático En colaboración con myclimate en la lucha de cambio climático; proyectos en Malawi, China y Peru han creado mas de 30 puestos de trabajo, reducido 4M Kg CO2

22

23 El 2017 Una gran oportunidad OMT 2017 Year Sustainable Tourism for Development En el contexto de las SDGs, el anyo internacional deberia promover un cambio en politicas, buenas practicas, comportamientos del consumidor hacia un sector mas sostenible y enfocado en las siguientes areas ; Un crecimiento economico inclusive y sostenible Inclusividad social, empleo y reduccion de la pobreza Proteccion medioambiental y cambio climatico Valores culturales, diversidad y patrimonio Intercambio cultural, paz y seguridad

24 Objetivos 2017 OMT Reforzar la importancia del turismo sostenible y el rol del alberguismo Motivar e inspirer a las asociaciones nacionales a trabajar en los objetivos y los estandares de calidad y sostenibilidad incluidos en nuestra carta de sostenibilidad Crear una mejor red de leaders de la sostenibilidad que nos permita un cambio constant mas alla del 2017 Facilitar asociaciones nacionales y albergues a recoger KPI para construer la base de objetivos medibles unidos a las SDGs para el 2030 Todo lo anterior nos ayudara a crear un Global Interaction Report con indicators que reflejen el impacto positive del alberguismo y ayudan a mejorar nuestra marca

25

26 HI Sustainability Charter G IVING BACK C R E A T I N G F A I R P R O F I T & C H A I N D E V E L O P M E N T FINANCIAL SUSTAINABILITY P ROTEC TING D ESTINATIONS C U L T U R E & B I O D I V E R S I T Y CONTINUOUS IMPROV EMENT S U S T A I N A B L E M A N A G E M E N T S Y S T E M OUR P EOPLE C A R I N G F O R S T A F F & V O L U N T E E R S OUR FRIENDS E N G A G I N G G U E S T S OUR COMMUNITY B U I L D I N G B R I D G E S MOBILITY G E T T I N G H E R E A N D A R O U N D CONSUMING SUSTAINABLY P U R C H A S I N G OUR NATURE M A N A G I N G W A S T E & W A T E R OUR BUILDING S U S T A I N A B L E P R O C E D U R E S & E N E R G Y

27 HI SUSTAINABILITY CHARTER Nuestros amigos Engaging clientes y voluntarios Themes / Standards Projects / Best Practices network Create guest connection and high customer ratings Handle complaints well, overcome Involving guests with energy saving measures, waste reduction, upcycling, separation, & recycling Activities include sustainable education Mission based activities Encourage re-use & swapping Bicycle cinema (DJH) Water Savers program (Stayokay) Plastic fishing in the canals of Amsterdam (Stayokay) Partner with school groups & immigrant societies to introduce wilderness hosteling & connection to nature (HI-Canada) Partner with service groups to promote wilderness adventures for people with disabilities (HI-Canada) Social activities run by volunteers, city walks, quiz evenings, travel nights (HI Norway) Global Membership benefits (membership portal/page, meet other travelers, community building) (HI-Norway) ESD trick/film: creation of cartoons for school groups (DJH) Develop educational stays (maybe with educative farms, shared gardens, vegetables, etc.) (FUAJ) Partner with Girl guides & Boy scouts to encourage awareness to global cultures (HI-Canada) Help guests put together sustainable travel programmes / itinerary (Sweden) Addressing SDGs

28 Key achievements Obstacles / Best practices Objectives / future

29 2016 Campaign report

30 Participation 28 countries, 28 National Associations, 2 licensed hostels 5,657+ In-hostel participants, 173 hostels Australia Belgium Brazil Canada Costa Rica Czech Republic Denmark Finland France Germany Hungary Iceland Ireland (Rep. of) Japan Mexico Netherlands New Zealand Norway Portugal Qatar Slovenia South Africa South Korea Spain Uruguay United Arab Emirates United Kingdom (England, N. Ireland, Wales, Scotland) United States of America 21 st to 27 th of 21 September st of September 2016

31 USA Canada Uruguay 2016 common theme: Portugal USA 21 st to 27 th of 21 September st of September 2016

32 Australia Participating hostels: Head Office Activities: Indoor camp for peace, screening of campaign video and inspirational Ted Talks, Peace Cupcakes, Poetry slam & BBQ 21st to 27th st of September of21 September 2016

33 Belgium Number of participants: 180 Participating hostels: 7 Activities: Peace selfie stations, Night tour in the city, Peace walls & trees for people to write their thoughts, Contribution to global video 21st to 27th st of September of21 September 2016

34 Brazil Activities: Contribution to the global video, Online and Offline support to the campaign 21 st to 27 th of 21 September st of September 2016

35 Canada Number of participants: 143 Participating hostels: 27 Activities: Pyjama party, Peace quiz, Donations to a tourism foundation for each overnight, Multicultural potluck dinner, Peace puzzle, Meditation and discussions 21st to 27th st of September of21 September 2016

36 Costa Rica Participating hostels: 1 Activities: Peace-themed welcome goodies, Mangrove boat tour, Photo station, Costa Rican cooking tutorial, Family BBQ 21 st to 27 th of 21 September st of September 2016

37 Czech Republic Participating hostels: 1 Activities: Online support 21 st to 27 th of 21 September st of September 2016

38 Finland Participation: 1 Head office Activities: Special sale of sleeping bags, Support from the office, Online support 21 st to 27 th of 21 September st of September 2016

39 France Participating hostels: 5 Activities: Art workshop, Online support, Group discussions, Selfie booth 21st to 27th st of September of21 September 2016

40 Germany Number of participants: 55 Participating hostels: 8 Activities: Peace words on paper cranes, discussions about peace 21 st to 27 th of 21 September st of September 2016

41 Hungary Participating hostels: 1 Activities: Decoration of the reception with the theme 21 st to 27 th of 21 September st of September 2016

42 Iceland Number of participants: 137 Participating hostels: Office Activities: Themed t-shirts at reception, Peace concert, Yoga and workshops, Movie night 21 st to 27 th of 21 September st of September 2016

43 Ireland Participating hostels: 11 + Head Office Activities: Blue Staff Day themed event, Collection for charity, Bed selfies, Movie night 21st to 27th st of September of21 September 2016

44 Italy Number of participants: 9 Participating hostels: 1 Activities: Workshop on peace with school kids 21 st to 27 th of 21 September st of September 2016

45 Mexico Participating hostels: 2 Activities: Peace mosaic, Peace messages, Photo frame 21st to 27th st of September of21 September 2016

46 Netherlands Participating hostels: 2 Activities: Bed selfies, Online support 21 st to 27 th of 21 September st of September 2016

47 New Zealand Participating hostels: 4 Activities: Pancake session, Multicultural dinner, Discussion on peace, Selfie station 21 st to 27 th of 21 September st of September 2016

48 Norway Number of participants: 29 Participating hostels: 1 Activities: PEAS for Peace dinner, Along the River walk 21 st to 27 th of 21 September st of September 2016

49 Portugal Number of participants: 2,000 Participating hostels: 42 Activities: Peace-themed postcards with discounts 21 st to 27 th of 21 September st of September 2016

50 Qatar Number of participants: 150 Participating hostels: 1 Activities: Production of a multicultural film, Lecture entitled People s Right to live in Peace, Creation of a mural, Peace cake 21st to 27th st of September of21 September 2016

51 Slovenia Participants: 131 Participating hostels: 12 Activities: Jazz & Blues fundraiser concert, Production of a film on peace with guests, Projection on city streets 21st to 27th st of September of21 September 2016

52 South Africa Participating hostels: 1 Activities: Theme party, Blue dress up contest, Conversation around the theme of understanding, respect and tolerance 21st to 27th st of September of21 September 2016

53 South Korea Activities: Contribution to the global video 21st to 27th st of September of21 September 2016

54 Spain Participating hostels: 1 Activities: Messages of Peace, Activities with young kids, Contribution to global video 21st to 27th st of September of21 September 2016

55 United Arab Emirates Participating hostels: 3 Activities: Meeting with different organisations and government departments 21 st to 27 th of 21 September st of September 2016

56 United Kingdom (England, International Office) Number of participants: 13 Activities: Multicultural lunch, Decoration of the office, Peace wall with thoughts 21 st to 27 th of 21 September st of September 2016

57 United Kingdom (Northern Ireland) Participating hostels: Office Activities: Decoration and blue dress theme at reception and office, Online support 21 st to 27 th of 21 September st of September 2016

58 United States of America Number of participants: 1159 guests, 1591 community members Participating hostels: 34 Activities: Peacebuilding Conference, Diplomacy Tour, Peace Dinner Night, Peace Corps Info Session, Bike 4 Peace 2016, Benefit concert, overlay for Facebook profile picture 21st to 27th st of September of21 September 2016

59 Uruguay Number of participants: 60 Participating hostels: Managers from various hostels in America Activities: Screening of the global video, Peace-party 21st to 27th st of September of21 September 2016

60

61 Gracias