IBM Corporation

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2 Prediccionesparalanuevaera desistemascognitivos 2

3 Prediccionesparalanuevaerade sistemascognitivos Predicciones para la nueva era de sistemas cognitivos 3

4 Miguel Angel Martin Responsable de ventas de IBM Big Data para España, Portugal, Grecia e Israel 16 de Junio de 2014 Mas allá del Big Data: del mundo analógico a los sistemas cognitivos

5 No hace tanto tiempo que esta era nuestra tecnología punta 5

6 Ahora no nos imaginamos una vida sin estar conectados las 24 horas del día y aprovechando lo mejor de la tecnología 6

7 Los datos son el nuevo recurso natural Cloud Mobile Social Analytics 7 7

8 Añadir Valor en cada punto de interacción Big Data & Analytics Formas de comunicarnos 8 Sistemas de almacenamiento

9 El Conocimiento Es Una Ventaja Competitiva Statics reports IDC El mercado de Big Data esta creciendo al Anual, con una facturación Ventaja Competitiva Optimisation Predictive Modeling Forcasting Ad hoc Reports Statics Reports Drill Donw Grado de Inteligencia En

10 Y ya ha captado la atención de mucha gente (Google Search) 10 10

11 Big Data Hadoop There s a belief that if you want big data, you need to go out and buyhadoop and then you re pretty much set. People shouldn t get ideas about turning off their relational systems and replacing them with Hadoop. Ken Rudin Head of Analytics at Facebook 11

12 Las oportunidades son enormes 15 min Tiempo de respuesta a interacciones 150% Tasa cre cimiento ingresos 95% Precisión de 18+ meses en predicciones de ventas 70% Mejora del riesgo de contrapartida 80% Reducción en accidentes serios 80% Menos tiempo para abrir una cuenta 30% Reducción en facturas calefacción 98.5% Objetivo de entrega a tiempo 12

13 Y ya hay muchas experiencias en el mundo Drive your way to extra savings Plug Snapshot into your car to better tailor your rate to your driving so you aren t paying for others bad habits. The potential payoff: Extra savings, just for you

14 Y en Todos los Sectores Adidas ha creado una tecnología que podría revolucionar el trabajo de los entrenadores de fútbol. Se trata de Micoach Elite System, un chip que se coloca en las camisetas de los jugadores, monitorizando su velocidad, su resistencia física y otros parámetros. En total, envía más de 200 registros de datos en tiempo real a un dispositivo, que podría ser una tableta o un smartphone. El entrenador podrá ver toda esta información sobre cada individuo, calibrando cuál es su estado físico e incluso psicológico

15 Tres imperativos para el éxito de Big Data & Analytics Construir una cultura que infunda la analítica en todas partes Invertir en una plataforma de Big Data & Analytics Ser proactivo en privacidad, seguridad y gobernanza Imaginarlo Realizarlo Confiar en ello 15

16 Infundir la inteligencia en procesos clave de negocio Crear nuevos modelos de negocio Transformar procesos financieros Gestionar riesgo Big Data & Analytics Atraer, crecer, retener clientes Mejorar situación financiera TI Optimizar operaciones y reducir fraude 16

17 Panorama Desarrollo de una nueva clase de sistemas analíticos Descriptivo Predictivo Prescriptivo Cognitivo Cuál es exactamente el problema? Cuántos? Cada cuánto tiempo? Dónde? Qué pasó? Qué pasará a continuación si? Qué podría pasar? Y si las tendencias continúan? Qué acciones se necesitan? Cuál es la mejor ganancia en función de la variabilidad? Cómo podemos conseguir la mejor ganancia? Dime la mejor estrategia de actuación Reutilización base cero Valor e Impacto Análisis Discovery Reporting Modelado Simulación Pronóstico Alertas Optimización Optimización estocástica Lenguaje natural Aprendizaje automático Generación de hipótesis Big Data Complejidad Evolución de la analítica 17 Institute for Business Value

18 De los silos de Información al Data Lake 18

19 Estos son los cimientos para estar preparados para el futuro inmediato Datos Big Data & Analytics Aplicaciones Zona de ingestión de la información Operacional (ERP, CRM ) Zona de Analítica en Tiempo Real Zona de Exploración, aterrizaje y archivado Zona de DWH Data Mart y Analitica experta (appliances especializados) Integracion y gobierno del dato y la información Qué acciones debería tomar? Decision management Qué está sucediendo? Descubrimiento y Exploración Qué pudo haber sucedido? Análisis predictivo y modeling Por qué sucedió? Reporting, análisis, content analytics Systems Security Storage On premise, Cloud, As a service 19

20 IBM is named a leader in The Forrester Wave : Big Data Hadoop Solutions, Q IBM has offerings in grid computing, databases, and many other data management technologies that it can bring to a comprehensive Hadoop solution. IBM has advanced analytics tools, a global presence, and implementation services, so it can offer a complete big data solution that will be attractive to many customers. IBM has more than 100 Hadoop deployments, some of which are fairly large and run to petabytes of data. Source: Forrester Research, Inc. The Forrester Wave is copyrighted by Forrester Research, Inc. Forrester and Forrester Wave are trademarks of Forrester Research, Inc. The Forrester Wave is a graphical representation of Forrester's call on a market and is plotted using a detailed spreadsheet with exposed scores, weightings, and comments. Forrester does not endorse any vendor, product, or service depicted in the Forrester Wave. Information is based on best available resources. Opinions 20reflect judgment at the time and are subject to change. IBM Internal Use Only

21 Miraloqueestáhaciendohoyelmundo HechoconIBM 21

22 Miraloqueestá haciendohoyelmundo HechoconIBM Mira lo que está haciendo hoy el mundo - Hecho con IBM 22

23 IBM Software España IBM España Encuentro de Software IBM Software España 23

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