PROGRAMA LÍDERES GLOBALES SEMANA UP-DATE. Del 10 al 14 de Octubre, 2011

Transcripción

1 PROGRAMA LÍDERES GLOBALES SEMANA UP-DATE Del 10 al 14 de Octubre, 2011

2 Quiénes pueden participar? Ejecutivos egresados del Programa Líderes Globales de CAME Perú e ICAMI - México Ejecutivos egresados de Programas de los Institutos de la Red de Formación en Dirección Intermedia de Argentina, Colombia, México, Ecuador y Costa Rica. Ejecutivos interesados, que no hayan participado aún en algún Programa de CAME y de los Institutos de la Red.

3 Cuál es el Objetivo? Actualizar a los ejecutivos participantes con los enfoques empresariales y las últimas tendencias de gestión global en cada uno de los procesos organizacionales. El Programa busca involucrar a los participantes y darles una clara dirección en los asuntos de gestión global. Aprender de los enfoques de organizaciones internacionales y de sus acciones en la economía global. Adquirir las mejores prácticas globales en las sgtes. disciplinas especificas :

4 GLOBAL STRATEGY Comprender qué significa el entorno macroeconómico para las empresas que buscan crecer localmente e internacionalmente. MARKETING SUPERIORITY Analizar cómo las empresas diferencian sus negocios en el mundo competitivo cada vez más creciente. Comprender qué significa la excelencia en el servicio al cliente en la economía global actual.

5 OPERATIONAL EXCELLENCE Desarrollar las habilidades profesionales para la gestión de proyectos es un imperativo hoy: Cómo puede su empresa dar el salto a la excelencia operacional? Cómo se diferencia lo bueno del mejor cuando se analizan las operaciones? TRANSFORMATIONAL IT Descubrir cómo los modelos de negocio definen culturas de innovación y cambian la curva de demanda a través del impacto de la tecnología de información. Analizar aplicaciones de éxito en IT.

6 Metodología La metodología del Programa es interactiva con una combinación de lecturas y análisis de casos. Visita a empresa de reconocida trayectoria global. Conferencia a cargo de Agregado Comercial de Embajada de Colombia en Washington: Los Retos del Comercio Internacional Actual.

7 CUERPO DOCENTE Dr. Roland Rust Distinguished University Professor David Bruce Smith Chair in Marketing Executive Director of Center for Excellence in Service Executive Director of Center for Complexity in Business Ph.D., Business Administration University of North Carolina at Chapel Hill He is also Visiting Chair in Marketing Science at Erasmus University and Fellow of Oxford University s Center for Corporate Reputation.. His lifetime achievement honors include Fellow of the INFORMS Society for Marketing Science, AMA s Career Contributions to the Services Discipline Award, AMA s Churchill Award for Lifetime Achievement in Marketing Research, the Distinguished Marketing Educator Award from the Academy of Marketing Science, AMA s Mahajan Award for Career Contribution to Marketing Strategy, the Outstanding Contributions to Research in Advertising award from the American Academy of Advertising. He has been awarded an honorary doctorate (Doctor Honoris Causa) from the University of Neuchatel in Switzerland. He has consulted with many leading companies worldwide, including such companies as American Airlines, AT&T, Comcast, Dow Chemical, DuPont, Eli Lilly, FedEx, Hershey, Hewlett-Packard, IBM, Lockheed Martin, Microsoft, NASA, NCR, Nortel, Procter & Gamble, Sears, Sony, Unilever, and USAA. Best Article & Book Awards: Sheth Foundation/Journal of Marketing Award, 2009, for the JM article with the greatest long-term impact for his article "Return on Marketing: Using Customer Equity to Focus Marketing Strategy" (with Kay Lemon and Valarie Zeithaml). Berry-AMA Book Prize, 2002, awarded for the book, Driving Customer Equity, co-authored by Valarie A. Zeithaml and Katherine N. Lemon (Free Press 2000).

8 CUERPO DOCENTE Dr. P.K. Kannan Marketing Superiority Ralph J. Tyser Professor of Marketing Science & Chair, Department of Marketing Ph.D., Purdue University Chair of the Department of Marketing at the Robert H. Smith School of Business at the University of Maryland. His research has won the prestigious John Little Best Paper Award (2008) and the INFORMS Society for Marketing Science Practice Prize Award (2007). Dr. Kannan serves on the editorial boards of the Marketing Science, Journal of Marketing, Journal of the Academy of Marketing Science, Journal of Service Research, and International Journal of Electronic Commerce. Dr. Kannan has served as the Chair for the American Marketing Association SIG on Marketing Research. He has consulted for companies such as Frito-Lay, Pepsi Co, Giant Food, Black and Decker, SAIC, Fannie Mae, and IBM.

9 CUERPO DOCENTE Dr. Janet Wagner Associate Professor & Director, Center for Excellence in Service Ph.D., Kansas State University Professor Wagner s research has been published in the Journal of Marketing Research, the Journal of Consumer Research, the Journal of Retailing, the Journal of Service Research, and the Journal of Consumer Affairs. Professor Wagner is on the editorial boards of the Journal of Service Research and Journal of Retailing. Her honors and awards include the Krowe Award for Teaching Excellence; Excellence Awards from the Smith M.B.A. Consulting Program. Professor Wagner has consulted on service marketing and customer service for clients such as IBM, AOL, Hughes Network Systems, Sunrise Senior Living, Marriott, Consumer Value Partners (CVP), and Johnson & Johnson.

10 CUERPO DOCENTE Dr. Henry Lucas Transformational IT Smith Professor of Information Systems Ph.D., Sloan School of Management, Massachusetts Institute of Technology He has conducted research on the impact of information technology on organizations, IT in organization design, electronic commerce, and the value of information technology. He has authored a dozen books as well as monographs and more than 70 articles in professional periodicals on the impact of technology, information technology in organization design, the return on investments in technology, implementation of information technology, expert systems, decision-making for technology, and information technology and corporate strategy His most recent books include Inside the Future: Surviving the Technology Revolution (Praeger, 2008), Strategies for E-Commerce and the Internet, (MIT Press. 2002, Information Technology and the Productivity Paradox: Assessing the Value of Investing in IT (Oxford University Press, 1999) and The T-Form Organization: Using Technology to Design Organizations for the 21st Century (Jossey-Bass, 1996). He also served as the Shaw Foundation Professor at Nanyang Technological University in Singapore, and as a visiting professor at INSEAD in Fontainebleau, France. He was a visiting researcher at Bell Communications Research in Morristown, New Jersey, and a consultant to Arthur D. Little, Inc., in Cambridge, Massachusetts

11 CUERPO DOCENTE Dr. Paulo Prochno Global Strategy Tyser Teaching Fellow and Associate Department Chair Ph.D., INSEAD MBA from Vanderbilt University. "Top 15% Teaching Award" at the Smith school in 2008 and an award given for the best Masters Program professor at Ibmec in His consulting and custom program clients include Petrobr ás (energy), Telemar/Oi (telecommunications), Grupo Votorantim (industrial/financial conglomerate), Furnas (energy), Samarco (mining), Correios (postal services), and Grupo Santander (banking).

12 CUERPO DOCENTE Dr. Yi Xu Operations Excellence Assistant Professor, Department of Decisions, Operations & IT Ph.D., The Wharton School, University of Pennsylvania He teaches and conducts research in the areas of operations management with an emphasis on product development and innovation, product variety/assortment planning, and Marketing and Operations Interfaces. His articles have appeared in Management Science, Marketing Science, and Manufacturing and Service Operations Management (MSOM). He is a Senior Editor of Production and Operations Management.

13 CERTIFICACIÓN Los participantes recibirán un certificado de la Escuela de Negocios Robert H. Smith de la Universidad de Maryland.

14 Información del Evento: 4 Días de Programa 1 día de visita / tour. Lugar: Escuela de Negocios Robert H. Smith, University of Maryland at College Park. Horario de clase: De lunes a jueves (08:30 a 12:30) y (13:30 a 17:30) hrs. Cena de clausura: El jueves 13 será la cena de clausura / entrega de certificados y conferencia. Día viernes 14: Visita a empresa Global / Tour a Washington D.C. Alojamiento: UMUC Marriott Conference Center (6 noches, domingo a viernes). Servicios incluidos: Desayuno, almuerzo, acceso al centro recreativo de la U. de Maryland para los interesados. Inversión: $2,400 (Dos mil cuatrocientos dólares americanos), incluye todos los servicios indicados anteriormente. No se incluye boleto aéreo.

15 Cronograma de Actividades:

16 Informes Greg Hanifee University of Maryland: / Telf Janet Wagner University of Maryland: / Telf Martha Montalván CAME, Perú: / Telf / Inscripciones Ingresando a :

17 PROGRAMA LÍDERES GLOBALES Recomendaciones: Inscribirse con la debida anticipación. No dejar para última hora. Para la Semana Up-Date se sugiere inscribirse antes del término del mes de Agosto. Personas que requieran obtener visa americana, pueden obtener una carta de invitación de la Universidad de Maryland. Aprovechar esta oportunidad que significa un gran enriquecimiento para su desarrollo directivo a nivel global.