UNIVERSIDAD CENTROAMERICANA FACULTAD DE HUMANIDADES Y COMUNICACION CENTRO SUPERIOR DE IDIOMA

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1 Inglés ESP-A Nivel V Carreras: Marketing comunicativa mediante la evaluación de gramática, comprensión y expresión oral y escrita Competencies 1. Talk about companies activities. 2. Write s. 3. Explain their jobs characteristics Gather, record, and analyze data with respect to a particular market. 2. Design sketches that present proposals for new business 1. Talk about the characteristics of a successful company. 2. Describe the five important steps for setting up a business. 3. Tell the story of successful companies. 1. Discuss your favorite products Use adjectives to describe different products. 1. Make complaints about services. 2. Show emotions. 1. Describe a graph. 2. Talk about pricing strategies. 1. Promote and launch a product. 2. Give suggestions to promote a product. State arguments in order to successfully and freely negotiate with different organizations. Content Vocabulary: Roles and activities Language: Present Simple Continuous Skills: Explaining your job Vocabulary: word partnership Language review: Questions Skills: Telephoning: exchanging information Vocabulary : Opposites Language review: Past simple Skills: Telling a story Vocabulary: Adjectives to describe products Language review: Passive Skills: Presenting a product Vocabulary: Feedback on service; Dealing with complaints; Synonyms; Collocations Language: Conditional 1 Verbs that take an object Language: Skills: Describing a graph Vocabulary: Word building Language Focus: Modals of obligation Skills: Making suggestions marketing Vocabulary: Describing Competition Language Focus: Talking about the future Skills: Negotiating

2 Inglés ESP-A Nivel V Carrera: Gestión y Desarrollo del Turismo comunicativa mediante la evaluación de gramática, comprensión y expresión oral y escrita Competencies To be able to successfully participate at a job interview To write a cover letter for a job application To give a presentation on types of tourist attractions To describe a destination To describe hotels To compare different hotels 3. To give advice and directions 4. To be able to interact in a check- in and checkout. Content definition of tourism aspects of tourism CV/ cover letter Questions for a job Vocabulaery: Jobs and duties Language: Action verbs types of tourism, e.g., adventure tourism backpacking flash packing events tourism sports tourism eco-tourism Language: Present simple and Present continuous, future Vocabulary : amenities,types of event: festivals, conventions, concerts, etc. hospitality research: history Language: Have /get something done, comparisons Vocabulary: Hotel facilites impact of tourism on people and culture, environmental impact of tourism Language: Modal verb, information questions Vocabulary: phrases for checking in and out To use language to deal with misunderstanding Language: -ed / -ing adjectives Vocabulary: phrases for complaints

3 Inglés ESP-A Nivel VI( TOEFL) Carreras: Marketing y Gestión y Desarrollo del Turismo comunicativa mediante la evaluación de gramática, comprensión y expresión oral y escrita Listening Skills Speaking Reading Writing Basic Comprehension Skill1: Understand the gist Skill 2: Understand the details Pragmatic Understanding Skill 3: Understand the function Skill 4: Understand the speaker s stance Connecting Information Skill 5: Understand the organization Skill 6: Understand relationships Skills Skill2: Make the freechoice Skill3: Plan the paired-choice Skill4: make the paired choice Integrated Tasks: (Reading & Listening) Skill5: Note the main points as you read Skill6: Note the main points as you listen Skill7: Plan the Skill8: Make the Integrated Tasks (Listening) Skill13: Note the main points as you Listen Skill14:Plan the Skill15: Make the Skill16: Note the main points as you listen Skill17: Plan the Skills Vocabulary & Skill1: Understand vocabulary from context Skill2: Recognize Referents Sentences Skill3: Simplify meanings of sentences Skill4: Insert sentences into the passage Details Skill 5: Find factual information Skill6: Understand negative facts Inferences Skill 7: Make inferences from stated facts Skill 8: Infer rhetorical purpose Reading to Learn Skill9: Select summary information Skills Skill3: Plan before you write Skill4: Write a topic statement Skill5: write unified supporting paragraph Skill6: Review sentence structure Skill7: Review grammar Independent Task Skill8: Plan before you write Skill9: Write the introduction Skill10: Write unified supporting paragraphs Skill11: Connect the supporting Paragraphs Skill12: write the conclusion

4 Carreras: Turismo y Marketing : Niveles 1-4 comunicativa mediante la evaluación de gramática, comprensión lectora, expresión oral y escrita Grammar Reading and Writing Oral Expression Present perfect vs Simple Past Passive Voice Present, past and perfect forms Modals Synonyms and antonyms Understanding main ideas Patters of Organization Writing Topic Sentence Supporting ideas Unity Punctuation Patterns of Organization: Cause Effect Contrast Narration Description Definition Example An interview will be conducted to evaluate the following aspects: Pronunciation Intonation Lexicon Syntax Organization of ideas Command of content Topics: Personal Information Habits Goals Plan actions Tourism Marketing

5 Carreras: Comunicación Social, Administración de Empresas y Humanidades y Filosofía Niveles 1-4 comunicativa mediante la evaluación de gramática, comprensión lectora, expresión oral y escrita Grammar Reading and Writing Oral Expression Present perfect vs Simple Past Synonyms and antonyms Understanding main ideas Patters of Organization Writing Paragraphs Topic Sentence Supporting ideas Unity Punctuation Writing headlines Writing articles An interview will be conducted to evaluate the following aspects: Pronunciation Intonation Lexicon Syntax Organization of ideas Command of content Topics: Personal Information Habits Goals Plan actions Media

6 Lecturas I y II Carreras: Ingenierías y Arquitectura, Economía Aplicada, Contabilidad, Finanzas Psicología y Derecho lectora mediante la evaluación de gramática y estrategias de lectura comprensiva. Grammar Reading Synonyms and antonyms Present perfect vs Simple Past Understanding main ideas Passive Voice Present, past and perfect forms Modals

7 Carreras: Turismo y Marketing Niveles 1-4 comunicativa mediante la evaluación de gramática, comprensión lectora, expresión oral y escrita Grammar Reading and Writing Oral Expression Present perfect vs Simple Past Passive Voice Present, past and perfect forms Modals Synonyms and antonyms Understanding main ideas Patters of Organization Writing Topic Sentence Supporting ideas Unity Punctuation Patterns of Organization: Cause Effect Contrast Narration Description Definition Example An interview will be conducted to evaluate the following aspects: Pronunciation Intonation Lexicon Syntax Organization of ideas Command of content Topics: Personal Information Habits Goals Plan actions Tourism Marketing