ALGO DE CONTEXTO. LO QUE SABEMOS

Transcripción

1 SAP Hybris

2

3 ALGO DE CONTEXTO. LO QUE SABEMOS

4 HOY EN DÍA LOS CLIENTES TIENEN EL CONTROL.

5 Cada vez cuesta más conectar con los clientes 99.76% 57% 60% de los anuncios online son ignorados. del proceso de compra ocurre antes de hablar con nungún comercial. de los clientes abandonan una compra debido a una mala experiencia de servicio. Source: Google Source: Customer Executive Board Source: American Express Global Barometer

6 OMNICHANNEL ES BUSINESS.

7 LA TRANSFORMACIÓN DIGITAL ES UN IMPERATIVO.

8 EL MARKETING TAL Y COMO LO CONOCEMOS NO FUNCIONA.

9 EL CONTEXTO MARCA LA DIFERENCIA.

10 LOS DATOS SON EL COMBUSTIBLE.

11 ES HORA DE IR MÁS ALLÁ DE CRM.

12 NUESTRA VISIÓN

13 HABILITAR A NUESTROS CLIENTES PARA OFRECER EXPERIENCIAS CONTEXTUALES, CONSISTENTES, Y RELEVANTES INDEPENDIENTEMENTE DEL CANAL O DISPOSITIVO A LO LARGO DEL VIAJE DEL CLIENTE.

14 NUESTRAS SOLUCIONES

15 APLICACIONES HEREDADAS, INTEGRACIÓN, Y DATOS COMPARTIMENTADOS EN SILOS HACEN QUE ESTO SEA IMPOSIBLE HOY DÍA. CRM. WEB CMS. MOBILE. MARKETING. OMS. STORES. CONTACT CENTERS. ETC.

16 ATACAMOS EL NÚCLEO DEL PROBLEMA

17 LO QUE PODRÍA HACER EL CLIENTE LO QUE ESTÁ HACIENDO LO QUE HA HECHO INDIVIDUALIZACIÓN EN TIEMPO REAL PRESENTACIÓN DE CONTENIDO RELEVANTE EN CUALQUIER CANAL [ SITES, APPS, ADS, , Sales, Service ]

18 WEB MOBILE IN STORE/ BRANCH CONTACT CENTER DIGITAL GOODS MARKET- PLACE IOT SOCIAL SMS/ NOTIFICATION SEARCH ADS / SEO DIGITAL ADS PRINT EXPERIENCE MANAGEMENT COMMERCE BILLING MARKETING SERVICE SALES DATA MANAGEMENT PRODUCT CUSTOMER PLATFORM, INFRASTRUCTURE, INTEGRATION SIMPLIFIED FRONT OFFICE WITH SAP HYBRIS

19 NUESTROS CLIENTES

20

21 PERSONALIZED FAN ENGAGEMENT OBJECTIVE Engage with 30M fans in realtime Consolidate dozens of data sources, from merchandise and tickets to paid subscriptions and fantasy hockey Target fans based on their favorite teams, players, and sentiment The image cannot be displaye d. Your compute SOLUTION SAP hybris Marketing BENEFITS 25% increase in visitors to the site subsequent to campaigns 45% higher engagement with fans Better personalization across different channels

22 Experiencias contextualmente relevantes Independientemente del canal o del dispositivo A lo largo de todo el viaje del cliente atraer convertir retener

23 HAGAMOS ESTE VIAJE JUNTOS

24 Nuestra WEB MOBILE IN STORE/ BRANCH CONTACT CENTER DIGITAL GOODS MARKET- PLACES IOT SOCIAL MEDIA SMS/NOTI- FICATIONS SEARCH KW/ADS DIGITAL ADVERTISING PRINTING AGENT TOOLS EXPERIENCE MANAGEMENT COMMERCE BILLING MARKETING SERVICE SALES DATA & PROCESS MANAGEMENT PLATFORM, INFRASTRUCTURE, INTEGRATION

25 SAP Hybris Customer Experience Responsive omni-channel CMS with native optimization and personalization Identify & Personalize In-context Content Management Management Cross-device Publishing Publishing via Workflow via Workflow Test, Validate & Test, Optimize Validate, & Optimize EXPERIENCE MANAGEMENT COMMERCE BILLING MARKETING SERVICE SALES DATA & PROCESS MANAGEMENT PLATFORM, INFRASTRUCTURE, INTEGRATION

26 EXPERIENCE MANAGEMENT COMMERCE BILLING MARKETING SERVICE SALES SAP Hybris Commerce Omnichannel commerce suite for B2B or B2C industries Deliver Convenient Experiences Be Consistent Across Channels Serve Relevant Content in Realtime Empower Buyers React to Market Change with Agility DATA & PROCESS MANAGEMENT PLATFORM, INFRASTRUCTURE, INTEGRATION

27 EXPERIENCE MANAGEMENT COMMERCE BILLING MARKETING SERVICE SALES SAP Hybris Billing Billing innovation for consumption, subscription, and digital goods Business Model Design & Pricing Simulation Subscription Order Management Usage Metering & Transaction Pricing Billing, Receivables, Collections Partner Revenue Share DATA & PROCESS MANAGEMENT PLATFORM, INFRASTRUCTURE, INTEGRATION

28 EXPERIENCE MANAGEMENT COMMERCE BILLING MARKETING SERVICE SALES SAP Hybris Marketing Realtime contextual marketing solution to reach and engage the individual Enrich Your View of Customers Anticipate Customer Behavior Leverage Customer Signals Remarket Based on Behavior Market in Context Create Loyal Advocates Align Marketing & Manage Activities Orchestrate Customer Engagement DATA & PROCESS MANAGEMENT PLATFORM, INFRASTRUCTURE, INTEGRATION

29 EXPERIENCE MANAGEMENT COMMERCE BILLING MARKETING SERVICE SALES SAP Cloud for Service / Social Contact center and field service solution that makes service effortless The Channels Your Customers Want Personalized Interactions Every Time The Right Insight at the Right Time Be Mobile Integrated with Your Enterprise DATA & PROCESS MANAGEMENT PLATFORM, INFRASTRUCTURE, INTEGRATION

30 EXPERIENCE MANAGEMENT COMMERCE BILLING MARKETING SERVICE SALES SAP Cloud for Sales Sales force automation solution that empowers sales people to sell smarter Sell Anywhere, Anytime Gain Insight into Business Accelerate Productivity Know Your Customer DATA & PROCESS MANAGEMENT PLATFORM, INFRASTRUCTURE, INTEGRATION

31 Roadmap

32 EXPERIENCE MANAGEMENT COMMERCE BILLING MARKETING SERVICE SALES SAP Hybris Profile Builds dynamic customer profile and triggers actions based on insights. CUSTOMER ACTIVITY 3 RD PARTY TRANSACTIONAL DATA CUSTOMER IDENTITY Web Tracking Mobile Apps CRM ERP FINANCE Master Record, Visitor Identity, Social Matching In-Store Activity Chat & Community DMPs SOCIAL Event-driven Profile Information Identity and Transactional Profile DATA & PROCESS MANAGEMENT PLATFORM, INFRASTRUCTURE, INTEGRATION

33 EXPERIENCE MANAGEMENT COMMERCE BILLING MARKETING SERVICE SALES DATA & PROCESS MANAGEMENT PLATFORM, INFRASTRUCTURE, INTEGRATION SAP Hybris as a Service Cloud-based microservice platform for the SAP Hybris ecosystem. MARKET CUSTOMER & CONSUMER CLOUD SERVICES FRONT OFFICE SAP HANA CLOUD PLATFORM SHARED CORE SERVICES BACK OFFICE

34 GRACIAS!